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NorthStar Gaming Enhances the Customer Experience with Strategic Product Innovations

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NorthStar Gaming Holdings Inc. announced a series of enhancements to its NorthStar Bets online betting platform. The latest product innovations are crafted to elevate and consistently surpass the expectations of NorthStar Bets customers, reinforcing the Company’s position as the definitive premium choice in the gaming industry.

“We are excited to roll out a broad range of product enhancements to our customers. Innovation has always been a core value for NorthStar as we seek to maintain a best-of-breed platform that evolves alongside changing preferences and emerging technologies. We focus on upgrades that will differentiate us in the marketplace, simplify the customer experience, and reinforce our premium positioning,” said Michael Moskowitz, Chair and CEO of NorthStar.

NorthStar’s product innovation strategy can be summarized by two complementary propositions. “Incrementally Better” refers to ongoing, often small-scale improvements aimed at optimizing such attributes as reliability, trust, speed, simplicity, and performance. “Fundamentally Different” means targeting efforts on features or offerings that are highly valued, drive customer loyalty, and set NorthStar apart from competitors.

Product enhancements recently introduced by NorthStar include the following:

• Strengthened Casino section. A new streamlined navigation simplifies the user experience, while NorthStar’s selection of games and titles has doubled since the start of 2024.

• NorthStar Elite Blackjack. A bespoke branded table crafted to exceed the exacting standards of VIP players, embodying the premium experience that defines NorthStar Bets.

• Sports Insights 2.0. Overhaul of industry-leading sports content vertical with new features, statistics, design, and user experience, launched on NorthStarBets.ca.

• Enhanced Sportsbook.

a. Dynamic Navigation: The latest innovation introduces a feature that streamlines navigation, quickly guiding users to top sports and events, minimizing the steps required to place a bet.

b. Personalized Prop Bets: An advanced AI-driven algorithm analyzes individual betting patterns to generate customized prop bets that are tailored to each customer’s betting history.

c. Intelligent Parlay Suggestions: This intuitive functionality also appears on the bet slip, where companion bets are offered to enhance single bets, enabling customers to effortlessly create logical parlays at the point of the bet decision.

“Today’s announcement offers a preview of the innovation fueling our 2024 strategy. Our product team is executing an ambitious roadmap that balances incremental advancements with groundbreaking features, all meticulously crafted to elevate the attributes our customers value most-reliability, performance, and simplicity,” said Dean MacNeil, VP of Product & Managed Services at NorthStar.

“As a premium brand, we strategically harness innovation to amplify our appeal to high-value customers, solidifying our distinct advantage in the industry. By consistently enhancing the customer experience, we reaffirm our commitment to delivering a premium service that drives strong customer satisfaction and earns their loyalty.”

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Gaming Corps expands Entain deal with Ontario live and Alberta launch planned

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Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening.

Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus.

The supplier went live with Entain’s joint venture BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Gaming Corps and Entain are also preparing for Alberta’s regulated iGaming market opening in July, with Gaming Corps content “ready to go live from day one with BetMGM” and Party Casino & Sports Interaction to follow.

Outside Canada, Gaming Corps said it completed a full content launch in Brazil with Sportingbet and Betboo in May, and launched 3 Pigs of Olympus exclusively across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June. The company also said additional launches are being prepared for Portugal, Spain and New Zealand.

The latest phase includes football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, alongside the supplier’s 3 Pigs IP. Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain deal with Ontario live and Alberta launch planned appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps expands Entain partnership with major Canadian rollout

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Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.

Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.

The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.

Additional market launches in Portugal, Spain and New Zealand are also being prepared.

The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.

 

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

 

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.

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Gaming Corps expands Entain partnership with major Canadian rollout

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gaming-corps-expands-entain-partnership-with-major-canadian-rollout

Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.

Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.

The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.

Additional market launches in Portugal, Spain and New Zealand are also being prepared.

The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.

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