Caesars Entertainment Inc.
Caesars Entertainment Partners with the Detroit Lions
Caesars Entertainment Inc. and the Detroit Lions announced a new partnership, making Caesars Sportsbook an Official Sports Betting Partner and Caesars Entertainment the Official iGaming Partner of the Detroit Lions. The collaboration with the defending NFC North Champions combines custom fan experiences for Caesars Rewards members with dynamic sponsorship assets and the use of official Detroit Lions logos and marks in multiple online casino games coming to Caesars’ digital platforms.
The first online casino game launch on behalf of this partnership will be a Live Dealer blackjack game featuring a custom-made Detroit Lions felt. The game is set to go live exclusively in Michigan at the start of the 2024-25 NFL season on Caesars Palace Online Casino and Caesars Sportsbook & Casino for online casino players 21 and older.
“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver. We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year,” said Eric Hession, President of Caesars Digital.
“As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment. This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan,” said Detroit Lions Vice President of Corporate Partnership Mace Aluia.
Caesars brands, including Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino, will be featured throughout Ford Field during Lions games. Additionally, Caesars brands will also be featured in radio spots on the Detroit Lions Radio Network and in team digital and social media.
This partnership builds on Caesars Entertainment’s presence in the region complementing its operation of the world-class destination, Caesars Windsor, located just across the Detroit River in Windsor, Ontario. The destination celebrated the grand opening of Ontario’s first full-service sportsbook, Caesars Sportsbook at Caesars Windsor, in January 2023, providing an elevated environment for sports fans and fans of the Detroit Lions to enjoy and wager on marque sporting events.
Barron Fuller
Caesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts
Caesars Entertainment Inc. announced it is the first in the industry to launch IGT’s newest installment of its beloved slot title, Kitty Glitter Grand. The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also available at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval.
This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the US. As a result, Caesars is currently the only place where fans of the Kitty Glitter franchise can experience this latest installment, whether in person or online.
“The popularity of Kitty Glitter Grand speaks for itself across gaming floors at our Caesars Rewards destinations, which is why we couldn’t be happier that our players will be the first to enjoy the newest title in this renowned brand’s history. We know how impactful exclusive launches can be, so we’re grateful to our partners at IGT for their trust in partnering with us on their first simultaneous online and in-casino launch in the United States. We’re committed to bringing first-to-market, unforgettable experiences to our online casino players that can’t be found anywhere else,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“The exclusive launch of Kitty Glitter Grand is another shining example of how we’re strengthening the powerful connection between our world-class destinations in Atlantic City and beyond with our dynamic digital platforms. We’re uniquely positioned to deliver exclusive, first-to-market gaming experiences that our guests can enjoy both on the casino floor and from the comfort of their home. This launch underscores our commitment to offering best-in-class entertainment wherever our players choose to engage,” said Barron Fuller, Regional President at Caesars Entertainment.
For more than twenty years, Kitty Glitter has been a fan favorite in brick-and-mortar casinos, and its enduring popularity continues to captivate players. This latest installment offers an enhanced gameplay experience with recognizable collection features that players already know and love from the original Kitty Glitter game, while adding even more compelling new enhancements. Both new players and fans of the original can enjoy an added wheel bonus and random wilds in the base game, which help boost these themes to the next level.
“We’re thrilled to partner with Caesars on the exclusive launch of Kitty Glitter Grand, a title that builds on one of IGT’s most iconic brands. This first-of-its-kind simultaneous launch across online and land-based channels in the U.S. reflects our commitment to innovation and delivering engaging content that resonates with players wherever they choose to play,” said Nick Khin, CEO of Gaming at IGT.
In celebration of this special debut, Caesars plans to host an exclusive VIP event for select Caesars Rewards members at Caesars Atlantic City in August. The Company is also running an omnichannel promotion at its Atlantic City destinations and a special leaderboard promotion across its digital platforms in all jurisdictions where it offers iGaming, excluding Ontario.
The post Caesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment Inc.
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan
Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
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Caesars Entertainment Inc.
Caesars Sportsbook Enhances Mobile Wagering Experience in Nevada with the Launch of Universal Digital Wallet
Caesars Entertainment Inc. announced a major upgrade to its mobile sports betting platform with the launch of a universal digital wallet on the Caesars Sportsbook app in Nevada. This enhancement streamlines the wagering experience for sports bettors who visit Nevada, enabling them to manage funds and Caesars Rewards credits in one place, with seamless access across 19 jurisdictions where Caesars Sportsbook offers mobile sports wagering.
With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future.
“We’re always looking for ways to make things easier and more seamless for our players. The launch of our universal wallet in Nevada is a significant step forward and a long-anticipated enhancement that brings greater convenience and connectivity to our mobile app. With this update, sports bettors who visit Nevada and our world-class destinations on the Las Vegas Strip or beyond can enjoy a consistent experience wherever they go, with their account, funds, and rewards all in one place, just as it should be,” said Eric Hession, President of Caesars Digital.
Customers 21 and older who sign up and are verified for a Caesars Sportsbook mobile account in Nevada can use the app when they return home or travel to any jurisdiction where the Caesars Sportsbook mobile app is live and sign in with their universal set of login credentials. Similarly, customers who already have an existing Caesars Sportsbook mobile account from another state can use their universal wallet in Nevada, once it’s validated at any in-person Caesars Sportsbook location in Las Vegas, Reno, Lake Tahoe, and many more.
Universal wallet functionality is currently available through Caesars Sportsbook in 19 jurisdictions, including Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Nevada, New York, North Carolina, Ohio, Tennessee, Virginia, Washington D.C., West Virginia, and Wyoming.
Since its launch in 2021, the Caesars Sportsbook mobile app has continued to enhance its user experience through regular updates and feature expansions. The app currently features a comprehensive sports wagering menu that includes same-game parlays, player props, futures, and live in-play betting markets. Sports fans can enjoy livestreaming of thousands of events, including NFL games, within the Caesars Sportsbook app. Available to users aged 21 and older, the platform reflects Caesars Entertainment’s ongoing commitment to delivering world-class hospitality and a high-quality, regulated sports betting experience.
The post Caesars Sportsbook Enhances Mobile Wagering Experience in Nevada with the Launch of Universal Digital Wallet appeared first on Gaming and Gambling Industry in the Americas.
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