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Jacob Fortinsky

Novig Launches First Prediction Market for Sports Nationally

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Novig has launched the first prediction market for sports in 42 states and Washington D.C. under the sweepstakes regulatory framework.

Novig offers two modes: Novig Coins and Novig Cash. Novig Coins are used to play for fun and test new trading strategies, whereas Novig Cash can be played to redeem real cash prizes.

The full platform is available to users in 42 states: Alaska, Arizona, Arkansas, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming, as well as Washington D.C. Users must be 21 or older to sign up and play for real money rewards.

“Players are fed up with having to play on apps where the house always wins and the odds are stacked against them. On Novig, 43% of users are profitable — compared to an industry average of 3% — and we’re the first app to offer a commission-free sports prediction market. We were overwhelmed by how well we did in Colorado, and we’re beyond excited to now be able to offer our revolutionary app to sports fans nationwide,” said Jacob Fortinsky, Co-Founder and CEO of Novig.

The company announced last year that they had completed a seed funding round of $6.4 million from prominent investors including Lux Capital, Y Combinator, Paul Graham, Joe Montana, CapitalX, Soma Capital, Palm Drive Capital, Archon Capital, TRAC, Rebel Fund, Maiora Ventures, True Culture Fund, and many others.

Novig is available on iOS. The platform currently offers moneyline, spread, total markets, and player props in NFL, NBA, WNBA, NCAAF, NCAAB, and MLB. In the coming months, it plans to expand its offering to include parlays, SGPs, futures, more sports, and a web-based trading interface.

Elie Mishory

Novig Appoints Elie Mishory as Chief Regulatory and Legal Affairs Officer to Help Lead the Next Chapter of Federally Regulated Sports Trading

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Novig announced that Elie Mishory has joined the company as Chief Regulatory and Legal Affairs Officer, bringing more than a decade of experience at the center of the legal and regulatory effort to establish prediction markets in the US.

Mishory joins Novig at a pivotal moment for the company, following its recent designation by the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market (DCM). In his new role, he will oversee Novig’s regulatory, compliance and public policy functions as the company prepares to expand its federally regulated sports prediction market platform nationwide.

Mishory comes to Novig after shaping the landscape for legal prediction markets. Previously, he served as Chief Regulatory Officer and General Counsel at Kalshi, where he led the company’s legal and regulatory strategy from before launch and helped establish the broader acceptance of prediction markets as a regulated asset class.

Prior to Kalshi, Mishory served at the CFTC, including in leadership roles within the Division of Market Oversight and as counsel to Commissioner Brian Quintenz. During his tenure, he worked closely with Commissioner Quintenz on the development of Any Given Sunday, Commissioner Quintenz’s widely cited statement on sports event contracts that helped shape the modern regulatory discussion surrounding sports-related event markets.

Most recently, following his time in the private sector, Mishory returned to public service, working with DOGE and supporting initiatives at the U.S. Securities and Exchange Commission focused on government modernisation and operational efficiency.

“Elie has been at the center of the most consequential regulatory developments in prediction markets — he helped bring them from a fringe idea to the center of the national conversation. Elie jokes that if you hate legal prediction markets, he’s happy to take the blame. That conviction is exactly why we wanted him at Novig: he believes, as we do, that transparent, compliant markets should reward skill. As we build the regulated exchange for sports and the financial contracts that follow, Elie will be central to getting the hardest part right,” said Jacob Fortinsky, co-founder and CEO of Novig.

“I joined Novig because this is the team best positioned to build the future of regulated sports trading. Jacob and Kelechi have built a world-class team of sports traders who are also world-class market builders, engineers, lawyers, and operators. This team understands sports trading from the inside, and it is building a platform for sports traders, by sports traders. I have enormous respect for the CFTC’s staff and leadership, who bring extraordinary dedication, seriousness, and professionalism to hard questions of market structure and look forward to working constructively with them as Novig leads in protecting its community, innovates in responsible market design, and provides a safe, fair, and best-in-class experience as a good citizen in the federally regulated marketplace,” said Mishory.

“I didn’t join Novig to play defense. Sports traders deserve transparent markets, fair rules, strong compliance, and an excellent trading experience — and they deserve a team that will advocate for them. I am joining Novig ready to help bring the fight for legal, regulated, trader-first markets to sports trading,” Mishory added.

The post Novig Appoints Elie Mishory as Chief Regulatory and Legal Affairs Officer to Help Lead the Next Chapter of Federally Regulated Sports Trading appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CFTC

Novig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide

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Novig announced that it has received designation from the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market (DCM), positioning the company to operate as a federally regulated prediction market and expand nationwide under a single regulatory framework.

With CFTC designation, Novig will be able to operate across all 50 states and implement robust safeguards more commonly associated with financial markets, including enhanced market surveillance, protections against manipulation and insider activity, and comprehensive compliance standards designed to protect participants. The platform also maintains a 21+ age requirement and is built with a focus on responsible participation at scale.

The approval represents one of the fastest designations of its kind in CFTC history and reflects growing momentum behind exchange-based models that prioritize fairness, transparency, and integrity.

Built to challenge outdated and exploitative systems, Novig is singularly focused on creating the best platform to trade sports. By removing unfair odds and punitive limits on winning traders, Novig creates a more transparent and efficient marketplace where pricing is driven by real-time supply and demand. Through its exchange-based model, customers trade directly with one another in a liquid, market-driven environment designed to reward edge.

“Novig is the best place to trade sports. From day one, our vision has been to operate within a single national framework that raises the standard for the entire category. Novig is the first sports prediction market built by sports traders for sports traders, and the momentum we’ve seen to date reinforces that there is real demand for a more efficient, and ultimately more profitable way for sports fans to participate in sports markets. Federal oversight allows us to scale within a framework built on trust, transparency, and fairness. By aligning incentives with users and removing the structural disadvantages of legacy betting platforms, we’re building a fundamentally different model where participants aren’t playing against the house, but operating within a fair and transparent market,” said Jacob Fortinsky, co-founder and CEO of Novig.

The company has already demonstrated significant traction, surpassing $5 billion in cumulative volume as more users adopt a platform that emphasizes efficiency and transparency. By combining a sports-native experience with the mechanics of modern financial exchanges, Novig is positioning itself as the most liquid and efficient sports prediction market in the country. Operating under CFTC oversight will dramatically increase its addressable market while introducing a more consistent and scalable approach to regulation.

The post Novig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide appeared first on Americas iGaming & Sports Betting News.

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Industry News

Novig Raises $75M Series B to Build a Trader-First Sports Prediction Market

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Novig, the fastest growing sports trading platform in America, announced the close of a $75 million Series B round led by Pantera Capital, with participation from Multicoin Capital, Makers Fund, Edge Equity, and existing investors Forerunner, Perceptive Ventures, and NFX. The round brings Novig’s total capital raised to more than $105 million.

The funding follows a period of growth for the platform, which reported a 10x increase in trading volume during 2025. Novig’s annualized trading volume currently exceeds $4 billion.

Although sports account for the majority of activity on most prediction market platforms, those products are not built with sports traders in mind. Novig, by contrast, is built for sports fans, delivering a fair, transparent, and commission-free trading experience.

Since launch, the platform has rapidly emerged as the leading sports trading platform in the US, proving strong demand for a trader-first alternative to traditional sportsbooks. Novig has officially submitted its application to the Commodity Futures Trading Commission (CFTC) to become a licensed Designated Contract Market (DCM), a critical milestone in its transition toward becoming a federally regulated exchange available in all 50 states.

Unlike sportsbooks that operate an against-the-house model, Novig operates a commission-free, peer-to-peer exchange where traders compete against one another on a level playing field. By eliminating the hidden “vig,” unfair odds, and punitive limits on winning players, Novig has built the industry’s most equitable sports prediction platform.

“Our mission is to democratize and financialize sports markets, and we’re proud of the fact that Novig users are 10 times more likely to win than on traditional sportsbooks,” said Jacob Fortinsky, Co-Founder and CEO of Novig.

“We chose to partner with the best crypto venture firms in the world to further accelerate our plans to make Novig the most efficient and liquid sports prediction market in the world. Others are using prediction market technology to financialize new markets with unproven demand. We leverage it to fix broken markets where demand already exists.”

“Novig is proving that prediction markets can fundamentally reshape sports betting by removing the exploitative middleman,” said Paul Veradittakit, Managing Partner at Pantera Capital.

“Their peer-to-peer exchange delivers what traditional sportsbooks can’t: better odds, fairer market structure, and alignment between platform success and user profitability. When 23% of users are profitable compared to 2% on traditional platforms, it’s clear this is a foundational change to the industry. We’re excited to lead this round and support Jacob, Kelechi, and the team as they build a sports prediction market that actually puts bettors first.”

“Novig combines the cultural heartbeat of sports with the transparency and efficiency of prediction markets. Most prediction market volume today is on sports, yet those platforms weren’t built with sports or sports bettors in mind. We are delivering a better exchange that is built by sports traders, for sports traders,” said Co-Founder and CTO Kelechi Ukah.

The new capital accelerates Novig’s next phase of growth, including onboarding more institutional liquidity. Novig will utilize the investment to deepen product innovation and growth loops, launching first-of-its-kind functionality that combines the best innovation of financial markets with the excitement of live sports.

To support its next phase of growth, Novig has expanded its team to more than 50 personnel, including operators, engineers, and traders focused on developing the platform’s prediction market infrastructure and transparency features.

The post Novig Raises $75M Series B to Build a Trader-First Sports Prediction Market appeared first on Americas iGaming & Sports Betting News.

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