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Novig Appoints Elie Mishory as Chief Regulatory and Legal Affairs Officer to Help Lead the Next Chapter of Federally Regulated Sports Trading

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Novig announced that Elie Mishory has joined the company as Chief Regulatory and Legal Affairs Officer, bringing more than a decade of experience at the center of the legal and regulatory effort to establish prediction markets in the US.

Mishory joins Novig at a pivotal moment for the company, following its recent designation by the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market (DCM). In his new role, he will oversee Novig’s regulatory, compliance and public policy functions as the company prepares to expand its federally regulated sports prediction market platform nationwide.

Mishory comes to Novig after shaping the landscape for legal prediction markets. Previously, he served as Chief Regulatory Officer and General Counsel at Kalshi, where he led the company’s legal and regulatory strategy from before launch and helped establish the broader acceptance of prediction markets as a regulated asset class.

Prior to Kalshi, Mishory served at the CFTC, including in leadership roles within the Division of Market Oversight and as counsel to Commissioner Brian Quintenz. During his tenure, he worked closely with Commissioner Quintenz on the development of Any Given Sunday, Commissioner Quintenz’s widely cited statement on sports event contracts that helped shape the modern regulatory discussion surrounding sports-related event markets.

Most recently, following his time in the private sector, Mishory returned to public service, working with DOGE and supporting initiatives at the U.S. Securities and Exchange Commission focused on government modernisation and operational efficiency.

“Elie has been at the center of the most consequential regulatory developments in prediction markets — he helped bring them from a fringe idea to the center of the national conversation. Elie jokes that if you hate legal prediction markets, he’s happy to take the blame. That conviction is exactly why we wanted him at Novig: he believes, as we do, that transparent, compliant markets should reward skill. As we build the regulated exchange for sports and the financial contracts that follow, Elie will be central to getting the hardest part right,” said Jacob Fortinsky, co-founder and CEO of Novig.

“I joined Novig because this is the team best positioned to build the future of regulated sports trading. Jacob and Kelechi have built a world-class team of sports traders who are also world-class market builders, engineers, lawyers, and operators. This team understands sports trading from the inside, and it is building a platform for sports traders, by sports traders. I have enormous respect for the CFTC’s staff and leadership, who bring extraordinary dedication, seriousness, and professionalism to hard questions of market structure and look forward to working constructively with them as Novig leads in protecting its community, innovates in responsible market design, and provides a safe, fair, and best-in-class experience as a good citizen in the federally regulated marketplace,” said Mishory.

“I didn’t join Novig to play defense. Sports traders deserve transparent markets, fair rules, strong compliance, and an excellent trading experience — and they deserve a team that will advocate for them. I am joining Novig ready to help bring the fight for legal, regulated, trader-first markets to sports trading,” Mishory added.

The post Novig Appoints Elie Mishory as Chief Regulatory and Legal Affairs Officer to Help Lead the Next Chapter of Federally Regulated Sports Trading appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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