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Geno Iafrate

Hard Rock Bet Launches in Illinois

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Hard Rock Digital and Hard Rock Casino Rockford announced that Hard Rock Bet has been launched in Illinois, with its highly rated online sports betting app now live throughout the state and in-person wagering began on August 29 at Hard Rock Casino Rockford’s sportsbook.

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app and online sportsbook by visiting HardRock.bet. New Illinois players can take advantage of Hard Rock Bet’s signup offer and receive $100 in Bonus Bets instantly following their first cash bet of at least $5. Hard Rock Bet offers pre-game, live betting, futures, and multiple parlay options (including Same Game Parlays) as well as a free online rewards program and engaging promotions.

“This is shaping up to be a monumental football season for Hard Rock Bet with our Roll With Us campaign, the continued innovations on our highly-rated platform, and now the launch of Hard Rock Bet in one of the largest sports betting markets in the country. We’re thrilled to be delivering the unique Hard Rock Bet mobile experience to players throughout Illinois on our award-winning app and in-person at the new Sportsbook at the amazing Hard Rock Casino Rockford,” said Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital.

“Sports betting was always part of our holistic plan for Rockford and is another example of providing thrilling entertainment options for guests. The launch of Hard Rock Bet on mobile and in-person sports betting is another milestone for the Hard Rock brand in Illinois, one that adds to the complete array of entertainment options for our guests. If guests want to enjoy live music, have a meal, play table games, slots, or place bets on a sporting event, they can now take part in any facet of entertainment all under one roof,” said Geno Iafrate, President of Hard Rock Casino Rockford.

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European Gaming Congress 2024 (Warsaw, Poland)

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