Latest News
SBC Summit: SBC First Pitch Competition Shortlist Revealed

SBC has revealed the five startups that have been selected as finalists for the SBC First Pitch competition, which will be part of the upcoming SBC Summit this September.
The competition, sponsored by Soft2bet (headline sponsor) and White Swan Data (premium sponsor), is scheduled for Tuesday, 24 September, and will be part of the ‘Global Leadership’ track, hosted at the Feira Internacional de Lisboa.The finalists will present their products and offerings in a 3-minute presentation, followed by a Q&A session, in front of a live audience that includes a judging panel of industry leaders and investment experts.
The five finalists are:
Match Hype: Match Hype scales sports video content creation by transforming raw data into engaging and informative videos. Covering all games and betting tips, the content is available in over 30 languages.
Random State: Innovating immersive iLottery and bingo games, Random State combines the excitement of hypercasual gaming with the rewarding unpredictability of lottery-style experiences.
SavageTech: SavageTech, a B2B SaaS company, has created the world’s first true gamified retention engine for the gambling industry, where users receive avatars and battle monsters with every bet or casino activity.
StatX Sports: StatX Sports provides essential odds and data products to sports leagues, teams, betting operators, and media companies, supporting critical decision-making across the sports industry.
XGENIA: The company is developing modular and versatile AI solutions that encompass all components of an online casino, including risk management, delivered efficiently through a fast and convenient API.
To select the winner, SBC has assembled a distinguished panel of judges, each bringing extensive expertise in sports betting, gambling, and venture capital investments. The expert panel features Adam Krejcik (Principal, Eilers & Krejcik Gaming, LLC), Javier Altamirano (Head of Startups, Sportradar), Mark Blandford (Partner, Burlywood Capital), Martin Collins (Chief Business Development Officer, Soft2Bet) and Paris Smith (Founder, Life Winning). Jesse Learmonth, the host of the Betting Startups podcast, will once again moderate the event.
Sue Schneider, SBC’s VP of Growth & Strategy for the Americas, commented: “Since launching our First Pitch competition, the industry’s response has been overwhelmingly positive, as evidenced by the growing number of applications. This year we had applicants from 18 countries! With the addition of a dedicated StartUpSphere, SBC Summit is truly showcasing the immense potential of startup companies.
“This year’s edition is undoubtedly our most competitive yet, with each of the five shortlisted companies offering innovative solutions that come to fill some gaps in the industry. I’d like to extend a heartfelt thank you to all the sponsors contributing to the prize fund and to the panel of judges who will help us select this year’s winner.”
The winning startup will receive a prize package valued at over €118,000 to support its development and expansion, including:
Are You Watching This? and MetaBet: One year of API access to sports data from Are You Watching This? and gambling data from MetaBet, valued at €44,000.
AWS: €10,000 in promotional credits, usable for a wide range of AWS services, from infrastructure technologies like compute, storage, and databases to emerging technologies such as generative AI, machine learning, data analytics, and the Internet of Things.
GameOn: The drafting and distribution of two press releases, an interview with a US-facing trade publication, a short video interview shared on social media, and inclusion in the GameOn newsletters, valued at €2,300.
Eilers & Krejcik Gaming: A six-month subscription to the Sports & Emerging Verticals service, valued at €23,000.
Royer Cooper Cohen Braunfeld LLC: €4,700 in credit toward gaming-related legal services.
SBC Media: A promotional package that includes six months of advertising on relevant industry news platforms, newsletter placements, and two featured editorials promoting the business, valued at €11,000.
SBC Summit 2025: A 3x3m booth, including turnkey stand build, sponsorship mention, and four complimentary tickets, valued at €15,000.
Square in the Air: A corporate video filmed on-site at the event, two press releases, a social media audit and competitor analysis, and a strategy guide for profile building, all supported on Square in the Air’s social channels. The package is valued at €5,900.
Vegas Kings: An exclusive brand or web design package worth €2,900 from the leading iGaming design and development agency.
Last year’s competition saw SnapOdds, a company that uses mobile camera technology to identify live sports events on TV and streaming and redirect users to options like live wagering markets, odds comparisons, and picks, emerge victorious.
All SBC Summit attendees will have the opportunity to follow the SBC First Pitch competition.
The post SBC Summit: SBC First Pitch Competition Shortlist Revealed appeared first on European Gaming Industry News.
Latest News
Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025

Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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