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Golden Matrix Enters Into Definitive Agreement to Acquire a Controlling Interest in Australian-Based Classics for a Cause

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Golden Matrix Group, Inc. (Nasdaq: GMGI) (“GMGI” or the “Company”), a developer and licensor of online gaming platforms, systems and gaming content, today announced that it has entered into a definitive agreement to acquire an indirect 80% controlling interest in Classics for a Cause Pty Ltd (“CFAC”), a leading independent online discount platform in Australia.

This strategic acquisition marks GMGI’s entry into the consumer loyalty and rewards industry, complementing its existing operations in the gaming and sports betting sectors and solidifying its position as a premier tournament operator. Moreover, it provides a significant opportunity to scale CFAC’s business and expand the firm’s operations globally.

CFAC operates a well-established business-to-consumer (B2C) platform that offers paid members access to a wide range of discounts from retailers across Australia. The company rewards its members with free entries into promotional giveaways, which feature luxury, high-end American and Australian classic cars, caravans and campers as well as cash and vacation giveaways.

Business Highlights:

  • CFAC generated over $10 million in revenue and more than $1.9 million in operating profit before tax* for the 12-month fiscal year ending June 30, 2024.
  • CFAC has generated considerable free cash flow over the last two fiscal years.
  • The company boasts a social media following exceeding 50,000 and a customer base of more than 300,000, with over 10,000 active monthly subscribers.
  • Recurring monthly subscribers contribute over 30% of CFAC’s total revenue.

*Net operating income before tax calculated for the 12-month period ending June 30th 2024. Financials presented in Australian Dollars and written on a cash basis. With cash basis accounting, revenue and expenses are recorded when cash is received or paid out. Post transaction financials will be presented in terms of GAAP and presented on an accrual basis.

Under the terms of the agreement, GMGI will acquire its 80% stake in the entity which owns CFAC at a purchase price representing a multiple of roughly 5x profits before tax, declared for fiscal year ending June 30th 2024, totalling approximately $8.4 million inclusive of the earnout component. Of this amount, 70% will be paid in cash, with the remaining 30% settled through the issuance of restricted shares of GMGI common stock. The agreement includes provisions for a holdback amount and an earnout, contingent upon CFAC meeting certain post-closing profit targets. Additionally, GMGI will inherit a call option to acquire the remaining 20% minority interest.

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The acquisition is subject to customary closing conditions, expected to be fulfilled within the next several days, with an effective date of August 1, 2024.

Commenting on the acquisition, Brian Goodman, CEO of Golden Matrix, said, “We are thrilled to proceed with this acquisition as it aligns perfectly with our strategy of acquiring profitable and accretive businesses. Our previous acquisition of RKings Competitions has been a phenomenal success, significantly contributing to our revenues and profits, and we anticipate similar results with CFAC. CFAC will provide a strong foundation to build on, as was the case with RKings, and we expect this acquisition will not only enhance our revenue and cash flow but will also add to our bottom-line profitability. We are confident in our ability to scale CFAC, implement cost efficiencies, upgrade its technology and further strengthen its free cash flow.”

Thomas Bailey, founder of CFAC, added, “We are incredibly excited to join forces with GMGI and contribute to their ongoing success. This partnership offers a significant opportunity to expand CFAC into new markets and elevate the company to new heights.”

Thomas Bailey will continue in an executive role with CFAC, where he will oversee the company’s growth and lead the roadmap for its planned expansion into the U.S. Tom co-founded CFAC in 2019 to support Australian veteran charity programs. Over the past decade, he has played a pivotal role in successfully establishing over 14 start-ups and has a strong background in marketing and implementing growth strategies.

According to Research and Markets, the consumer loyalty and rewards market will continue to grow and is forecasted to record a CAGR of 9.5% from 2024-2028, as well as an increase from $3.64 billion in 2023 to $5.79 billion by 2028.

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For full details of the purchase agreement and related terms, please refer to the Current Report on Form 8-K filed today with the Securities and Exchange Commission.

 

Australia

RWA Expresses Concern Over Govt’s Decision to Double Tax Cap on Licensed Online WSPs

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Responsible Wagering Australia (RWA) has expressed serious concern over the Northern Territory Government’s decision to double the annual bookmaker and betting exchange tax cap on licensed online Wagering Service Providers (WSPs), warning that the move is economically reckless and risks undermining the Territory’s reputation as a stable and competitive licensing jurisdiction.

The doubling of the cap, announced in the Northern Territory Budget, comes without any industry consultation and, perplexingly, before the final report of the Northern Territory Government’s own Racing Industry Review – a review explicitly commissioned to inform long-term sustainability settings for the wagering and racing sectors.

Responsible Wagering Australia CEO Kai Cantwell said the decision had blindsided the industry and would put investment from WSPs – who are some of the NT’s biggest employers – at risk.

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“RWA have participated meaningfully in the review and eagerly anticipated a new strategic vision for racing in the Territory. This decision, made before the Review has had a chance to lay that strategic vision, has blindsided WSPs and materially undermines any outcome of the Review,” Mr Cantwell said.

“RWA members have proudly supported the Territory for years, investing in people, infrastructure, and long-term economic growth.

“We will continue to advocate for a licensing environment in the Northern Territory that upholds the highest standards of consumer protection while also incentivising business to invest in the local economy.

“RWA members are all licensed in the Northern Territory, directly employing around 600 Territorians in high-skilled roles across technology, customer service, and compliance – a figure that rises to over 1,000 when including all wagering service providers licensed in the Territory.”

In FY23 alone, the Australian licensed online wagering industry contributed more than $150 million to the Northern Territory economy, including:

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• $47.7 million in taxes and levies

• $2.5 million in product fees to the NT racing industry – directly supporting prize money, operations and promotional activities

• $46 million in wages paid to local staff

“The NT Government was elected on a platform of driving economic growth, delivering a competitive tax and investment environment and attracting private investment, with Chief Minister Lia Finocchiaro stating the Territory is ‘open for business’ and passing legislation to ‘strengthen our ability to deliver economic growth and attract investment’ – yet this policy decision directly contradicts that commitment and risks undermining investor confidence in the Territory,” Mr Cantwell said.

RWA questioned the timing of the announcement, noting that it comes before the outcomes of the Government’s ongoing Racing Industry Review have been released.

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“This tax hike preempts the outcome of the Review, a process that was meant to guide long-term, evidence-based and sensible reform,” Mr Cantwell said.

“It sends a message that consultation, process and industry sustainability have taken a back seat to short-term revenue grabs.

“A financially sustainable and well-regulated racing and wagering industry is critical to ensuring its long-term viability and the significant economic and employment benefits it delivers to Territorians.

“Rather than imposing blunt tax increases, the Government should be working with industry to identify growth opportunities that will ensure the Territory’s continued leadership as a licensing jurisdiction.

“We are calling on the Treasurer and Chief Minister to reconsider this decision and to engage in genuine consultation with the industry before moving forward.”

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The post RWA Expresses Concern Over Govt’s Decision to Double Tax Cap on Licensed Online WSPs appeared first on European Gaming Industry News.

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AUSTRAC Announces Expansion of Fintel Alliance

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AUSTRAC has announced that it will expand its intelligence partnership, Fintel Alliance.

Fintel Alliance is a world leading public-private partnership where members and law enforcement work together and share data in real time to target serious crime.

AUSTRAC CEO Brendan Thomas said the Intelligence Division’s Fintel Alliance has been so productive that the agency will now make its collaborative data analytics hub a central function going forward.

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“Together, we are able to do much more than any of us could do alone. Fintel Alliance members are working in partnership to fight financial crime – pooling data, sharing insights, and targeting major threats to strengthen financial systems and law enforcement action,” Mr Thomas said.

“This has generated real intelligence across a range of serious crimes including money laundering, child sexual exploitation, domestic violence, tax evasion, fraud and illegal phoenixing.

“For example, late last year we worked with our partners using the collaborative data analytics hub. We obtained all cash deposit transaction data under $10,000 from the four largest banks and jointly looked for criminal patterns. We had more than 50 million data points.

“Using the combined datasets, new software, and with our analysts and bank analysts working together in the same room, we were able to see things that were not visible before. In just a few days we identified major criminal networks now subject to law enforcement action. This shows the power of intelligence partnerships and collective effort.”

Fintel Alliance, first established in 2017, connects experts from major banks, remittance service providers and gambling operators, with law enforcement and security agencies in Australia and overseas.

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AUSTRAC is building out the collaborative data analytics hub, a platform for data sharing which has helped identify criminal patterns and trends across the financial sector

This expansion also includes increasing its capacity with additional staff so that Fintel Alliance can contribute to more intelligence innovations and lay the groundwork for partnerships with tranche 2 entities. As part of the expansion, a seconded senior manager from ANZ Bank will help co-lead and build new pairings with industry and government members.

Last year Fintel Alliance produced a threat alert on money muling behaviour and identified an increase in micro-laundering, a process where funds are co-mingled with legitimate and illicit sources and moved at volume through low-value digital transfers.

Fintel Alliance also recently launched a campaign on “scambling”, a practice where unlicensed online gambling platforms advertise on social media and trick people to visit a scam website to participate in gambling.

Regional and remote Aboriginal communities are being targeted in this scam and Fintel Alliance is working with police, banks and other industry partners to raise awareness of “scambling”, to minimise harm to vulnerable Australians.

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Fintel Alliance member and NAB Chief Financial Crime Risk Officer, Paul Jevtovic, said practical warnings for customers targeted by criminals is just one of many constructive outcomes achieved through Fintel collaboration.

“The nature of scambling – frequent small transactions – means it isn’t traditionally captured by mandatory reporting,” Mr Jevtovic said.

“However, combining data from multiple sources about cash transactions less than $10,000 allowed Fintel Alliance to more rapidly understand the nature and extent of criminality resulting in timely dissemination amongst members.

“I’ve seen this partnership and capability evolve since 2017 and its expansion is a modern approach not only to intelligence gathering, but more responsive regulation.”

Fintel Alliance Executive Board co-chair and ANZ Group Head of Financial Crime Risk, Cassandra Hewett, said ANZ is proud to have been actively involved in Fintel Alliance since its inception.

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“The breadth of industry involvement reflects the value the financial industry sees from the public-private partnership,” Ms Hewett said.

“All members of Fintel Alliance continue to prioritise fighting financial crime and have strengthened our contribution to the collective effort – to prevent our businesses being infiltrated by organised crime, to protect our customers from being exploited, and to drive crime out of our communities.

“Criminals are adept at finding the weak points. By working together to develop and use new tools, technologies and fresh approaches to combat crime we can strengthen the ecosystem we all operate in.

“The collaborative data analytics hub allows Fintel Alliance members to connect our data in ways that weren’t previously possible, providing real time responses to criminal behaviour on already more than one occasion. We are excited to continue to develop these tools and drive real time responses, together.”

Fintel Alliance Executive Board co-chair and AUSTRAC Deputy CEO Intelligence John Moss, said Fintel Alliance expansion is key to AUSTRAC’s ability to disrupt criminal activity above and beyond the existing intelligence efforts and regulatory reach.

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“Building even stronger partnerships is going to extend our ability to weed out criminal abuse of the financial system and hit organised crime where it hurts,” Dr Moss said.

“As AUSTRAC prepares to welcome tranche 2 industries to our regulated population, the expansion will no doubt continue to play an even bigger part in disrupting criminal activity.”

The post AUSTRAC Announces Expansion of Fintel Alliance appeared first on European Gaming Industry News.

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NSW Government Launches New Gambling Awareness Campaign

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The NSW Government has launched a new GambleAware campaign, Safer Gambling, Stronger Communities, aimed at preventing and reducing gambling harm in Aboriginal communities across the state.

Using culturally meaningful animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research, the campaign encourages Aboriginal people to reflect on their gambling and make safer choices.

Office of Responsible Gambling (ORG) Director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.

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“We know that gambling harm disproportionately affects Aboriginal communities, which is why this campaign is so important,” Ms Parkinson said.

“It speaks directly to First Nations people in a way that is culturally relevant and meaningful.”

The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.

Ms Parkinson said it is vital Aboriginal communities have access to the right support, with important messages delivered directly to them.

“By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come,” Ms Parkinson said.

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ORG has allocated $100,000 from the Responsible Gambling Fund to support the initiative.

The post NSW Government Launches New Gambling Awareness Campaign appeared first on European Gaming Industry News.

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