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European Gaming Congress 2024

Australia

Golden Matrix Enters Into Definitive Agreement to Acquire a Controlling Interest in Australian-Based Classics for a Cause

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Golden Matrix Group, Inc. (Nasdaq: GMGI) (“GMGI” or the “Company”), a developer and licensor of online gaming platforms, systems and gaming content, today announced that it has entered into a definitive agreement to acquire an indirect 80% controlling interest in Classics for a Cause Pty Ltd (“CFAC”), a leading independent online discount platform in Australia.

This strategic acquisition marks GMGI’s entry into the consumer loyalty and rewards industry, complementing its existing operations in the gaming and sports betting sectors and solidifying its position as a premier tournament operator. Moreover, it provides a significant opportunity to scale CFAC’s business and expand the firm’s operations globally.

CFAC operates a well-established business-to-consumer (B2C) platform that offers paid members access to a wide range of discounts from retailers across Australia. The company rewards its members with free entries into promotional giveaways, which feature luxury, high-end American and Australian classic cars, caravans and campers as well as cash and vacation giveaways.

Business Highlights:

  • CFAC generated over $10 million in revenue and more than $1.9 million in operating profit before tax* for the 12-month fiscal year ending June 30, 2024.
  • CFAC has generated considerable free cash flow over the last two fiscal years.
  • The company boasts a social media following exceeding 50,000 and a customer base of more than 300,000, with over 10,000 active monthly subscribers.
  • Recurring monthly subscribers contribute over 30% of CFAC’s total revenue.

*Net operating income before tax calculated for the 12-month period ending June 30th 2024. Financials presented in Australian Dollars and written on a cash basis. With cash basis accounting, revenue and expenses are recorded when cash is received or paid out. Post transaction financials will be presented in terms of GAAP and presented on an accrual basis.

Under the terms of the agreement, GMGI will acquire its 80% stake in the entity which owns CFAC at a purchase price representing a multiple of roughly 5x profits before tax, declared for fiscal year ending June 30th 2024, totalling approximately $8.4 million inclusive of the earnout component. Of this amount, 70% will be paid in cash, with the remaining 30% settled through the issuance of restricted shares of GMGI common stock. The agreement includes provisions for a holdback amount and an earnout, contingent upon CFAC meeting certain post-closing profit targets. Additionally, GMGI will inherit a call option to acquire the remaining 20% minority interest.

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The acquisition is subject to customary closing conditions, expected to be fulfilled within the next several days, with an effective date of August 1, 2024.

Commenting on the acquisition, Brian Goodman, CEO of Golden Matrix, said, “We are thrilled to proceed with this acquisition as it aligns perfectly with our strategy of acquiring profitable and accretive businesses. Our previous acquisition of RKings Competitions has been a phenomenal success, significantly contributing to our revenues and profits, and we anticipate similar results with CFAC. CFAC will provide a strong foundation to build on, as was the case with RKings, and we expect this acquisition will not only enhance our revenue and cash flow but will also add to our bottom-line profitability. We are confident in our ability to scale CFAC, implement cost efficiencies, upgrade its technology and further strengthen its free cash flow.”

Thomas Bailey, founder of CFAC, added, “We are incredibly excited to join forces with GMGI and contribute to their ongoing success. This partnership offers a significant opportunity to expand CFAC into new markets and elevate the company to new heights.”

Thomas Bailey will continue in an executive role with CFAC, where he will oversee the company’s growth and lead the roadmap for its planned expansion into the U.S. Tom co-founded CFAC in 2019 to support Australian veteran charity programs. Over the past decade, he has played a pivotal role in successfully establishing over 14 start-ups and has a strong background in marketing and implementing growth strategies.

According to Research and Markets, the consumer loyalty and rewards market will continue to grow and is forecasted to record a CAGR of 9.5% from 2024-2028, as well as an increase from $3.64 billion in 2023 to $5.79 billion by 2028.

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For full details of the purchase agreement and related terms, please refer to the Current Report on Form 8-K filed today with the Securities and Exchange Commission.

 

Australia

Vanguard Overwatch is Hardening Gaming Venues Against Financial Crime and Working Towards Minimising Gambling Harm

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Vanguard Overwatch is positioning itself as an essential partner for gaming venues and wagering operators, supporting them in navigating regulatory complexities and enhancing their operational integrity. Under the leadership of founder Paul Newson—whose impressive career spans regulation, governance, and public policy across several key domains—Vanguard Overwatch has launched a rigorous accreditation programme that redefines industry standards for anti-money laundering (AML) and responsible gambling practices.

At the core of Vanguard Overwatch’s approach is a comprehensive framework built on eight foundational pillars that ensure holistic evaluation and continuous improvement in key areas:

1. Strategy, Risk and Governance – Assessing board performance, strategic direction, risk appetite and governance structures to promote effective oversight, transparency and sustainability.

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2. Safer Gambling Approach – Reviewing how safer gambling principles are embedded within organisational strategies, fostering a culture prioritising player protection and harm prevention.

3. AML/CTF Policies and Procedures – Conducting thorough evaluations of AML/CTF policies to ensure compliance and cultivate a culture resistant to financial crime.

4. Compliance with Codes of Practice – Enhancing compliance culture and leadership, demonstrating adherence to regulatory expectations and reinforcing social licence.

5. Assurance and Implementation – Going beyond policy review to test practical implementation and culture through observations and targeted sampling.

6. Training and Development – Emphasising the importance of continuous learning to empower staff, ensuring they are well-equipped to meet regulatory and operational challenges.

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7. Compliance Culture – Promoting a transparent, ethically driven environment where compliance is embedded in decision-making and leadership behaviour.

8. Advertising, Marketing and Promotions – Ensuring responsible advertising practices that protect vulnerable groups and sustain public trust.

These pillars guide the accreditation process and reflect Vanguard Overwatch’s broader mission: to bolster ethical leadership, instil a proactive compliance culture and support continuous innovation within the industry. This approach allows gaming venues and wagering operators to strengthen their practices, align with the highest standards and confidently navigate an evolving regulatory environment while underscoring sector innovation and sustainability.

To complement its comprehensive accreditation framework, Vanguard Overwatch offers Reconnaissance, a preliminary health check service that provides a quick, high-level assessment of an organisation’s AML and responsible gambling arrangements. This service offers an authoritative snapshot that identifies the current state of compliance, pinpointing potential vulnerabilities and opportunities for improvement and remediation.

Another standout offering is Steward, a customisable service bundle tailored to provide specialised support to meet the specific needs of each organisation. This flexible solution includes priority regulatory advice and guidance, support for leadership teams and can be scaled up to provide comprehensive, turn-key solutions that cover strategic planning, compliance innovation and contributions to public policy and industry initiatives. By adapting to an organisation’s requirements, Steward empowers businesses to maintain robust compliance frameworks, drive continuous improvement and stay ahead in an ever-changing regulatory landscape.

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With these added services, Vanguard Overwatch underscores its commitment to empowering gaming and wagering operators through preliminary and comprehensive assessments, targeted guidance and continuous support, ensuring they not only navigate but thrive amid regulatory challenges.

Paul Newson’s vision for Vanguard Overwatch extends beyond meeting existing regulations; it sets a benchmark for excellence that builds trust and promotes industry sustainability. Through rigorous assurance and ongoing evaluations, Vanguard Overwatch enables organisations to enhance their operations, protect their reputations and demonstrate leadership in responsible gambling and compliance.

The post Vanguard Overwatch is Hardening Gaming Venues Against Financial Crime and Working Towards Minimising Gambling Harm appeared first on European Gaming Industry News.

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Australia

Light & Wonder Signs Multi-year Systems Deal with SkyCity Entertainment

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Light & Wonder Inc. has signed a seven-year Platform as a Service (PaaS) systems deal with SkyCity Entertainment Group in New Zealand and Australia. SkyCity will leverage L&W Engage to transform its casino floor and enhance the player experience. This collaboration includes software, hardware and custom development services.

SkyCity will also utilise the L&W Engage cutting-edge system to strengthen responsible gaming measures and customer engagement efforts. The technology includes loyalty features and tools that support safe, enjoyable gaming while fostering long-term, positive customer relationships.

“Light & Wonder is committed to delivering innovative technology that drives our customers’ success while fostering a responsible gaming environment. Our solutions are designed to enhance the player experience and boost operational efficiency, and we’re proud that L&W Engage supports initiatives that help our customers thrive responsibly,” said Jon Wolfe, President of Global Systems and Services at Light & Wonder.

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“SkyCity is transforming the customer experience with the introduction of 100% carded play at our casinos. The PaaS collaboration with Light & Wonder is the foundation of how we will deliver best-in-class entertainment that prioritizes customer care,” said Judd Hallas, Group Manager Product Performance & Analysis, SkyCity.

Additionally, SkyCity will be upgrading their entire casino floors using L&W’s advanced iVISTA technology platform to further optimise the player interface offering flexibility in enhancing the at-game player experience, facilitating customer service and responsible gaming. Players will interact with the technology at a gaming machine via multi-touch displays, offering immediate response with vibrant animations and videos.

The post Light & Wonder Signs Multi-year Systems Deal with SkyCity Entertainment appeared first on European Gaming Industry News.

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Australia

NSW Govt Appoints New Board Members to ILGA

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The NSW Government has made appointments to the board of the Independent Liquor and Gaming Authority (ILGA), including a deputy chairperson and two new members.

Associate Professor Amelia Thorpe and Nicholas Nichles have been appointed following a rigorous public expression of interest selection process. Additionally, existing member Chris Honey has been appointed deputy chairperson.

ILGA is a statutory decision-maker responsible for a range of liquor, registered club and gaming machine regulatory functions including determining licensing and disciplinary matters.

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The appointments follow the end of the term of appointment for outgoing deputy chairperson Sarah Dinning, and also fill vacancies that existed on the board.

Mr Honey, who was appointed a member of ILGA earlier in 2024, has been named deputy chairperson until the end of his current appointment term (11 February 2027).

Mr Honey has extensive experience in the advisory and restructuring field, including working extensively in highly regulated sectors.

Associate Professor Thorpe and Mr Nichles have both been appointed for four years commencing 6 November 2024.

Associate Prof Thorpe is with the Faculty of Law & Justice at the University of New South Wales and an Acting Commissioner of the NSW Land and Environment Court.

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Mr Nichles was previously a Consul General and Senior Trade and Investment Commissioner for Australian Government agency Austrade, based in the US.

The new appointments bring the ILGA board membership to seven. The new appointments will join chairperson Caroline Lamb, new deputy chairperson Mr Honey and current members Cathie Armour, Jeffrey Loy APM and Dr Suzanne Craig.

The post NSW Govt Appoints New Board Members to ILGA appeared first on European Gaming Industry News.

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