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The Golden Boomerang League winners, sports traffic tournament from Boomerang Partners shared their impressions

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October 31 marked the conclusion of the first season of Golden Boomerang League, an affiliate tournament for sports traffic by Boomerang Partners. The company named the winners in a ceremonial setting on its stage during SiGMA Central Europe in Rome, on November 4th. They became:

  • QQMedia
  • Apex Media
  • Luis Xavier

These teams made it among the 68 participants who managed to generate 20+ FTDs on sports brands from Boomerang Partners’ client portfolio over the two months of the tournament and reached the final draw. Their leaders shared their emotions and impressions.

QQmedia and their unique traffic driving concept

Taking the top spot and winning a direct ticket to the Golden Boomerang Awards 2026 (a global, annual affiliate traffic tournament by Boomerang Partners), QQmedia has proven its elite status in the industry. For the team, this victory was a validation of their unique approach and a reason for a well-deserved celebration in Cyprus.

“The win means a lot to us because it proves our concept. The way we drive traffic is unique; nobody does it like we do,” stated the CEO of QQmedia. The team’s success was driven by a forward-thinking strategy that many competitors are yet to embrace. “I think most people still live in the past… In my opinion, marketing has changed a lot. Influencers are now more powerful than major athletes or actors… We have and that’s why we’re doubling down on influencer marketing,” he revealed.

When it comes to sports traffic specifically, QQmedia leverages this by collaborating with former athletes-turned-influencers, which they note delivers “some of the best conversion rates in the entire industry.”

Looking ahead, the CEO of QQmedia is thrilled about his team automatic qualification for the Golden Boomerang Awards 2026. He recalled the previous event as a “10/10 experience.” Their strategic goal for 2026 is to forge an exclusive partnership in 2026 to focus their power and push one brand to the maximum. The CEO added that the competition itself was highly motivating for the entire team. He described the Golden Boomerang League experience in one word: “Inspiring.”

Luis Xavier builds a strong connection with the target audience

Luis Xavier secured an unforgettable prize: the AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan. This became possible thanks to the fact that Boomerang Partners is the Official Regional Partner of AC Milan.

“This victory means a great deal. It reflects all the dedication and ambition in the work done until today,” said the CEO of Luis Xavier. Their approach is straightforward but powerful. “It’s not a matter of strategy. When you know you have to achieve a goal, you just do it. We only stop when it’s accomplished.”

This determination extends to their work with sports traffic, where they believe the ultimate challenge – and key to success – is achieving a strong, genuine connection with the target audience.

Personally, the CEO of Luis Xavier, a huge football fan, looks forward to the Milan trip as a unique reward. He’s already decided his wife will join him, making it a personal celebration of a job well done. For his team, this victory serves as a powerful motivator, proving that “without dedication, nothing is achieved.”

Apex Media is aiming to diversify, and grow globally

Apex Media also scored the AC Milan Experience package. The win has deepened their commitment to their partnership with Boomerang Partners.

“I’m so emotional about the new trip that is coming,” shared the Head of Sales at Apex Media’. “The fact that we won this competition only inspired us to continue working with Boomerang Partners, maybe even more.”

As a team of passionate football fans who recently attended an AC Milan match versus AS Roma, this prize is a perfect fit. The trip to Milan holds special significance for their fully remote team. It serves as a powerful bonding opportunity. “I cannot wait to spend beautiful moments in this town and bring our whole team together,” the Apex Media’ Head of Sales added.

Looking forward, Apex Media plans to build on this success by focusing on constant growth, diversification, and global expansion.

There are more to come

Golden Boomerang League became Boomerang Partners’ first affiliate tournament with focus only on sports traffic. The company continues its course toward the status of leading sports affiliate program in the industry, and it has many plans for 2026. Follow the news on the official website and social networks of the agency.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Beazt

Wildz Group Launches its New Online Betting Brand “Beazt”

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The Wildz Group has launched Beazt — a new platform combining sports and casino entertainment within a single ecosystem.

Wildz is no stranger to cutting-edge products. The company was among the first ever to release a fully-fledged streaming casino, an achievement that has since been amplified by including Wildz TV. Since 2019, Wildz has launched multiple online casino brands as well as Wildz Sports, with each launch incorporating the latest technology, improving player experiences. This has culminated in Beazt, a sports-first platform designed to ensure that players enjoy seamless leisure gaming at every touchpoint.

Players will experience the gripping action of Beazt Mode, earn Myztery Boxes and get access to exclusive online events. There are wagering options to suit every budget, global sporting events 24/7, instant deposits and withdrawals and world-class VIP services for the high rollers.

Sam Brown, CEO at Wildz Group, said: “Beazt is arguably the most exciting product we have released since Wildz.com in 2019. We’ve used our latest technology to create the ultimate in online entertainment experience for gamblers across the globe. Based on player feedback, we’ve developed the ultimate Sports and Casino product that’s amazing to experience firsthand. It’s specifically tailored for instant access, rapid deposit and withdrawals, and exciting new instant reward and loyalty features that our players have come to expect from our products. It’s a truly immersive product, and we think our players will love it.”

Beazt delivers exceptional access to sports action. This includes a dedicated focus on combat sports events, offering punters a ringside seat to the betting action via innovative live streaming opportunities built into the product.

Alongside the sports betting options, a full online casino is on offer, boasting thousands of titles and all the most popular online slot, table, crash and live games players expect.

Beazt also launches with cutting-edge banking technology, offering players rapid and secure transactions via digital passcode technology and biometric login and transaction features. Fast, frictionless and secure.

Behind the extravagance of the online platform’s front end, Beazt sits on the same ISO 27001-certified platform as all other Wildz Group brands. Here, compliance, player safety and security are at the core, alongside the latest fully automated lifecycle management tools that deliver bespoke and engaging experiences for the players.

Brown added: “Years of operating our multi-brand, multi-jurisdictional business across regulated markets have taught us what it takes to provide players with the tools they need to enjoy gambling in a safe, secure and ultimately fun space. Our brands are designed to be transparent and intuitive, offer all the most secure payment methods, and give players the tools to manage their gaming experience responsibly. Beazt sets new standards for our players, by utilising the latest technology, including (for the first time) biometric features for speed and security.”

The post Wildz Group Launches its New Online Betting Brand “Beazt” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Asia

EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026

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Just days before its official release, EGT Digital will demonstrate one of its most anticipated slot releases to SiGMA Asia 2026 – TNT Jack, an adventure game built around cascading mechanics, with a multiplier, and a signature Dynamite feature. The launch headlines a full showcase of the company’s iGaming ecosystem at Stand 2318, as EGT Digital doubles down on Southeast Asia – one of the most competitive and fastest-growing regulated iGaming territories globally.

TNT Jack puts players in pursuit of buried treasure across a 7X7 game format, powered by the Toppling Reels feature – winning combinations trigger cascading effects that extend gameplay and build win potential. An increasing multiplier grows with consecutive wins on the same positions, reaching up to x1024.

The game’s Dynamite feature clears sections of the grid to unlock fresh winning opportunities, while Free Spins with retrigger options and persistent multipliers deliver a strong retention loop from first spin to last. All visitors at the stand will be able to experience this engaging title through a fully functional demo.

At SiGMA Asia, EGT Digital will present its complete product suite:

• Casino Games Portfolio – 180+ in-house titles, designed to deliver engaging gameplay experiences across multiple player preferences and market segments.

• Gaming Aggregator – instant access to 20,000+ games from 200+ providers, enabling rapid content scaling without complex integration overhead.

• Sportsbook – flexible integration options and optimised betting performance for operators entering or expanding in sports betting markets.

• X-Nave iGaming Platform – modular casino and sportsbook management built for operators who need configurability without sacrificing stability.

• Payment Gateway – secure, seamless transaction processing designed to reduce friction at every stage of the player journey.

“SiGMA Asia is the perfect stage to showcase how EGT Digital combines strong game content with the technology operators need to scale efficiently. TNT Jack brings exactly the kind of high-energy gameplay today’s players look for. Combined with our platform, aggregator, sportsbook, and payment solutions, we offer a complete ecosystem designed to adapt to the fast pace and specific demands of Asian markets,” said Mariana Manchina, Director – EGT Philippines Corp.

EGT will also showcase some of its most successful land-based products. The main focus will be on the company’s Asian-themed solutions – the Asian-themed jackpots Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, as well as the brand new multigame Supreme Wang Union. The selection will be complemented by the well-known G 50 J2 Up slot cabinets, S 32 T terminals and the GRSA roulette centre.

The post EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betting and Gaming Council

Britain’s Black Market Betting to Hit £33B by 2028 as Forecasts Show One in Five Stakes Could Go Illegal

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The amount staked with illegal gambling operators in the UK is forecast to almost double by 2028, according to new independent analysis.

Research by H2 Gambling Capital (H2GC) shows black market stakes are expected to surge from £17bn in 2025 to more than £33bn by 2028.

That means almost one fifth (19.2%) of all online betting and gaming stakes could be placed with unsafe, unregulated black market operators within three years.

The Betting and Gaming Council warned the figures underline the growing scale and speed of the illegal gambling market, which operates outside UK rules, pays no tax, and offers none of the safer gambling protections required of licensed operators.

Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “These forecasts are a wake-up call. The black market is not a distant threat, it is growing fast, becoming more visible, and attracting billions of pounds in stakes from British customers.

“By 2028, almost one in five pounds staked online could be with illegal operators. These sites pay no UK tax, support no British jobs, and offer none of the protections that exist in the regulated sector.

“The lesson for policymakers is clear. If the regulated market is made less competitive through higher taxes or intrusive checks, customers will not stop betting, they will simply move to the black market.

“As the Gambling Commission considers financial risk assessments, it is vital that any checks are genuinely frictionless and targeted. Any policy that unintentionally drives even more customers towards illegal operators will undermine player safety and damage the regulated sector.

“That is why ministers and regulators must avoid measures that hand an advantage to the black market.”

The regulated betting and gaming sector supports 109,000 jobs, contributes £6.8bn to the economy, generates £4bn in tax each year and provides vital funding for sports, including horseracing.

The post Britain’s Black Market Betting to Hit £33B by 2028 as Forecasts Show One in Five Stakes Could Go Illegal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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