eSports
Esports & iGaming entrepreneur’s latest venture aims to ‘beat the boredom of betting for Gen Z’
An esports & iGaming entrepreneur has launched a new product that promises to offer “true engagement” for Gen Z punters.
Tom Lemke, who founded two of Germany’s biggest esports teams in Mousesports and BIG, has unveiled his latest project to solve an increasingly acute problem for the igaming industry.
SavageTech is described as the world’s first true gamification layer solution for online gambling platforms and promises to increase loyalty and boost gross gaming revenue for operators.
Lemke, who was previously European General Manager for Unikrn before its acquisition by Entain in 2021, said: “Gen Y and Z customers are proving an elusive demographic for the gambling industry to onboard and retain. Basically, they find gambling boring and research shows that 85% churn on their second deposit.
“Even the best-designed sportsbooks look like coloured spreadsheets to these generations. These players are gamers – 80% of them game for at least one hour a day. They crave instant gratification and entertainment – they want to play games.”
Plug-and-play product depth
This, Lemke says, is where SavageTech comes in. By gamifying the gambling experience, adding integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards, SavageTech is a plug-and-play solution that adds instant product depth. In short, SavageTech “puts World of Warcraft on top of a sportsbook”, Lemke says.
A light but powerful widget that seamlessly plugs into existing platform solutions, SavageTech requires just one line of code.
Users are able to create their own avatar, battle baddies and win loot and can progress through the game by wagering real-money on the integrated platform.
Lemke said: “SavageTech lets existing platforms engage players using the same techniques as mobile games and social casinos. It’s a simple solution to instantly add gamification, meaning players grow attached to platforms and become loyal customers.
“It also allows platforms to transform gambling into a multiplayer experience, where players become a part of a fun and thriving community. Not only can they compete and engage with each other, they build bonds that enable next-level product loyalty.”
The post Esports & iGaming entrepreneur’s latest venture aims to ‘beat the boredom of betting for Gen Z’ appeared first on European Gaming Industry News.
eSports
Vlad Marinescu Re-Elected as 10th IESF President
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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.
During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.
“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”
Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.
The assembly also elected the IESF Board for 2026, comprising:
Board Members:
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HRH Prince Omar Bin Faisal – Jordan
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Afiq Fadhli Bin Narawi – Malaysia
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Elin Yoojung Moen – Norway
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Clint Kennedy – United States
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Flip De Bruyn – Namibia
The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.
The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.
Bet builder
GG.BET launches Bet Builder for a new way to bet
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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.
Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.
To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.
“GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.
GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.
The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.
Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
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