Latest News
SPOTLIGHT SPORTS GROUP TO PROVIDE DIGITAL BETTING SHOP DISPLAYS FOR WILLIAM HILL SHOP AT YORK RACECOURSE

Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, today sees the launch of Digital Betting Shop Displays in the on-course William Hill shop at York racecourse.
The dynamic displays provided by Spotlight Sports Group integrates Racing Post proprietary data, content, full form and tipping from the UK, Ireland, South Africa, Hong Kong, UAE, United States and France, and provides an interactive and modern experience for customers.
B2B Retail Director, Alan Pepperell, said: “Spotlight Sports Group is delighted to be showcasing the future of retail sports betting, and the support of both William Hill and York racecourse is vital to this. Racing Post content has been a part of retail betting for over 25 years and continuing this in the digital sphere shows our commitment to retail betting and innovation.”
Head of Stadia at William Hill, Stuart Wright, said: “I am delighted to announce that William Hill has partnered with the Racing Post and installed Digital Betting Shop Displays in a brand-new on course betting shop, as part of the rebuild of the Theakston’s Bar in the Bustardthorpe Stand at York Racecourse. This is the first time we have given our on-course customers the opportunity to use the Racing Post Digital Betting Shop Displays and is something that we were keen to do to support York Racecourse in their prestigious new development.
William Hill is synonymous with horse racing. We have on course betting shops at 53 UK Racecourses, providing customers with the brand that they know and trust at the races. This exciting initiative at York is the latest of several investments in our on-course presence and I would like to wish William Derby and the team at York every success with their newly modernised area of the course.”
William Derby, Chief Executive and Clerk of the Course at York Racecourse, said: “The digital betting shop displays with Racing Post content are a fantastic addition for racegoers in our new, state-of-the-art, William Hill shop in the Southern End Development at York. They provide racegoers with access to up-to-date information on runners at the touch of a screen in this high spec new development at the heart of our multi-million pound upgrade in facilities for standside racegoers. We are delighted our longstanding partnerships with both William Hill and Racing Post have allowed us to deliver such a wonderful facility for racegoers to further enjoy their racing at York.”
Spotlight Sports Group supports the global betting, horse racing and fantasy sports industries. To find out more about the services provided, please visit https://www.spotlightsportsgroup.com/
The post SPOTLIGHT SPORTS GROUP TO PROVIDE DIGITAL BETTING SHOP DISPLAYS FOR WILLIAM HILL SHOP AT YORK RACECOURSE appeared first on European Gaming Industry News.
Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
Brazil
Inspired Extends Brazil Presence with EstrelaBet Partnership

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspired’s acclaimed portfolio of iGaming titles to EstrelaBet’s growing player base, further demonstrating the Company’s commitment to the region’s gaming industry.
Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspired’s top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune (Super Pescaria da Fortuna), Golden Winner
(Campeão de Ouro), Cops ‘n’ Robbers Bigger Big Money
(Polícia e Ladrão Bolada), Centurion Big Money
(Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”
Fellipe Fraga, Chief Business Officer at EstrelaBet, added: “This collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspired’s reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.”
With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspired’s iGaming content is well positioned to captivate Brazil’s rapidly expanding online player base while delivering added value to operators.
The post Inspired Extends Brazil Presence with EstrelaBet Partnership appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming

Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.
This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.
Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.
But with each Scatter triggering a new layer of action, no two spins are ever the same.
Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.
For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.
From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.
All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.
Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.
“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.
“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”
The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.
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