Latest News
Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Writing for European Gaming, Yann Bautista, Commercial Director and Founder at Peter & Sons discusses the challenges of creating something truly unique for the iGaming industry.
Developing something ‘different’ for bettors is much easier said than done. Do you go down the game design route? Add new mechanics? How about completely reinventing the overall gameplay experience with the incorporation of new technologies?
Within the iGaming space, we’ve seen game developers and platform providers scramble to find new ways to differentiate themselves from the crowd. And I can see why.
The space has become much more saturated over the last few years, not to mention players demanding much more from their gaming experiences – those points of differentiation can mean the difference between engaging players or fading into the background.
At Peter & Sons, doing things ‘different’ has been our mantra since our inception back in 2019. Our founding team knew that the iGaming sector presented a lucrative opportunity, so in order to be successful, you really had to make a splash.
But let’s be clear, we weren’t looking to reinvent the wheel. From our collective experiences, we knew what worked and, more importantly, what did not. So instead, we wanted to keep the wheel as it was – but add our own fresh spin.
To achieve this, we chose to focus on the development of innovative products and combining that with our distinctive branding. We wanted to make sure that any player who was enjoying our games knew that this was a Peter & Sons product.
Innovation: simply a buzzword?
Now, we know what you’re probably thinking. Doesn’t everyone set out on a mission to innovate? And you’re not wrong. Innovation has become somewhat of a buzzword in our industry over the last few years.
Reskinning an existing game with a slightly tweaked design does not an innovator make.
True innovation, in our view, lies in reimagining existing concepts in ways that feel fresh and exciting, while also introducing entirely new elements that redefine the player experience.
For me, I guess you could say that the iGaming industry can be considered to be an innovative industry. We are seeing new products and technologies emerge which are paving the way for our industry to grow and evolve. However, what we have also seen is a handful of gaming companies recycle more established concepts and mechanics – something that can ultimately have a detrimental effect on player engagement.
Peter & Sons isn’t, and never will be, one of those gaming companies that relies on rehashing existing concepts. As a company, we strive to push the boundaries of game design by incorporating new technologies, creative mechanics and unique artistry to ensure that every single game we develop stands out both visually and experientially.
Our focus on differentiation means that we are able to deliver much higher quality, more immersive gaming experiences that not only captivate players, but help our operator partners to drive long-term engagement too.
It’s all about branding
As a company, we didn’t want our mantra of differentiation to be limited to the development of mechanics. In fact, it is also a value that has shaped our overall branding strategy – both in terms of game design, and how we portray our organisation to new and existing partners. Looking at game design, we ultimately wanted our branding strategy to complement our product innovation team.
To do this, our team follows three core principles: creative, fun and relevant to our audience. There is very little use in designing a game around a theme that has already proven to be unsuccessful with players; instead, look at either developing an entirely new design concept, or adding a new twist to a player favourite.
The synergy of unique game themes, stunning graphics, and top-tier audio design, alongside a brand that highlights creativity and player-centric values, truly sets us apart. This comprehensive approach ensures our games are not only played but also remembered and recommended by players.
Those three core principles have also shaped our brand identity. In fact, we underwent a brand refresh last year, as we wanted to align our visual identity and messaging with the innovative spirit of our game portfolio. For us, it shouldn’t just be our games portfolio that’s fun, creative and relevant. Our overall brand should be too.
Our brand refresh became much more important as we continued to expand our global reach and introduce new titles.
We wanted to be able to roll out new games across new markets, and for players and operators to be instantly familiar with Peter & Sons, and what we stand for. So, we chose to update our logo, website and market materials to better reflect the essence of who we are as a brand.
What lies ahead?
As we enter the next phase of our growth as a company, we will continue to remain firmly focused on changing the game for slot development and bringing new, exciting titles to players right across the industry.
By staying true to our core values of innovation and player-centric design, we aim to set new industry benchmarks and deliver unparalleled gaming experiences. We already have big plans in place to broaden our portfolio, with a pipeline of exciting slots as well as a range of instant and scratch games.
We’ll continue entering new regulated markets and strengthening our presence in existing ones. And rest assured, we will continue to maintain the highest possible standards of quality and creativity.
While I can’t give away much about our plans for the next 12 months, what I can tell you is that we plan to keep building on some of our most successful games, like Barbarossa. Following its success, we are releasing Barbarossa Revenge on the 1 October, which we believe will be a hit, captivating our loyal players and attracting new ones. So, keep your eye out for some new exciting products!
The post Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd appeared first on European Gaming Industry News.
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The post Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
From golden reels to big money pots and pearls, Swintt’s Big Max games have always pushed the boundaries in terms of what’s possible from a Premium slot – and this month the popular series is back with a major bang in the brand-new release, Big Max Door. Featuring an extra-large 5×4 reel set and 20 fixed paylines, the slot uses the same mix of fruit symbols, BAR logos and lucky red sevens that have become such a hallmark of Big Max games, only this time around a new mystery reveal feature adds an exciting element to base game play.
Relax Gaming, the iGaming aggregator and supplier of unique content, has transported its portfolio of tumbling titles to the Ice Age in The Tumbles. This immersive 6×6 prehistoric-themed slot sees players in with a chance of winning up to 5,000x their stake via lucrative multipliers and a free spins feature. The base game sees snow and ice cover the surfaces, but sunnier surroundings soon appear for the free spins round, with the ice giving way to grasslands, hills, and rivers.
The new release from MGA Games, a leading provider of casino games for over 20 years, will take players on a journey to the beach of their dreams, immersing them in the beauty of Cancun from the comfort of their own home. Tropical Beach themed reels are filled with fresh fruit and toucans and transport players to a corner of paradise filled with prizes and fun in the sun.
The new release from MGA Games immerses players in a world of riches and excitement under the sea. Brightly coloured fish and coral backdrops provide the scenery for this exciting journey that offers plenty of opportunities to win as the reels spin with themed symbols such as sharks, octopus and chests full of coins. The game features the Wild figure, the best ally in this treasure hunt, and the Scatter figure, which will lead the player to a Free Spins screen full of surprises. In addition, Golden Ocean Megaways offers the possibility to buy Free Spins to increase the chances of winning.
Play’n GO invites players into their hall of mirrors to seek the fabled Mirror Joker and their reflective powers. Players will step foot into this reflective realm alongside the mischievous Mirror Joker with the aim of securing some big wins. Fans of other Joker titles, including games like Fire Joker (2016), Chronos Joker (2019), and Joker Flip (2024) are sure to love this new addition to the iconic series. Mirror Joker ventures into the dazzling world of mirrors where not all is as it seems while some rewards are even more than they first appear.
Spinomenal has added Majestic Spirit to its stable of stunning slots. Majestic Spirit is part of Spinomenal’s Wildlife Series that features a 5×3 design set against a backdrop of sweeping valleys and rugged mountains. Players embark on a ride across this wilderness hunting for special symbols to unlock big returns. A Black Stallion symbol represents the Wild and substitutes for any symbol except double symbols, free spins, and bonus symbols. Five Wild symbols on a winning line will pay x200.
Hölle Games has released “Book of Holla: Bonus Spin”, a new entry in the Holla die Waldfee franchise. This 5×3, 10 payline slot revisits the fairy in her magical forest home while unleashing the power of Book Spins and Bonus Spins! During Book Spins, as well as the usual special expanding symbol, the game adds a progressive collection bar.
The post Week 36/2024 slot games releases appeared first on European Gaming Industry News.
Latest News
Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign
Atlaslive, a B2B software provider delivering high-quality solutions for the iGaming industry, has been shortlisted in all four of its nominated categories for the upcoming European iGaming Excellence (EIGE) Awards 2024. This recognition underscores Atlaslive’s commitment to innovation, excellence, and leadership in the iGaming industry.
The nominations include:
- Best Marketing Campaign: Our rebranding campaign has been recognized for its strategic approach and impact, reflecting Atlaslive’s dynamic evolution and our continuous efforts to connect more deeply with our partners.
- Best eSports Betting Provider: This nomination highlights our cutting-edge eSports offerings, which are designed to meet the growing demand for immersive and reliable eSports betting experiences.
- Innovation in iGaming Technology: At Atlaslive, we thrive on challenges and excel in high-pressure, high-traffic moments. Our peak performance technology, which ensures seamless operations even during the most demanding periods, has earned us a spot in this category.
- Best iGaming Supplier: Being recognized as one of the leading suppliers in the iGaming industry is a testament to our comprehensive and scalable solutions, which continue to set new standards for reliability and excellence.
The final vote for the EIGE 2024 Awards will take place during the European Gaming Congress, held on October 15-16, 2024, in Warsaw. Atlaslive is proud to attend as an industry leader, contributing its expertise in two key panel discussions:
- The Future of Esports: Opportunities and Challenges – October 15
- Optimizing Sportsbook Operations for Enhanced Performance – October 16
Atlaslive’s CEO, Maxim Slobodyanyuk, commented, “Our success is built on a foundation of relentless innovation and a deep understanding of the iGaming landscape. Every solution we develop is designed with our partners’ growth and success in mind, ensuring they have the tools they need to thrive in a competitive market. These nominations validate our strategic direction and the trust our partners place in us. We’re not just reacting to industry trends; we’re actively shaping the future of iGaming. By staying ahead of technological advancements and continuously refining our offerings, we aim to lead the industry in delivering exceptional value. Our vision is clear: to be the go-to partner for businesses seeking not only cutting-edge technology but also a collaborative and forward-thinking approach to long-term success.”
Join Atlaslive as the company shares insights and shapes the future of iGaming.
The post Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign appeared first on European Gaming Industry News.
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