eSports
iQOOSouL reigns supreme at Android BGMS Season 3 final; bags major share of INR 1 crore prize pool
After three days of intense competition, the finale of Android Battlegrounds Mobile India Masters Series (BGMS) Season 3, India’s premier esports event culminated with iQOOSouL being crowned champions and solidifying their place at the pinnacle of the nation’s esports landscape.
Organised by NODWIN Gaming, a global new-age youth gaming, esports, and entertainment company, Android BGMS Season 3 brought together the nation’s top esports teams showcasing the best of BGMI talent in action. The finals, featuring 16 teams, took place at the Android Arena in Chhatarpur, New Delhi, from August 9 to 11.
iQOOSouL, one of the most distinguished teams in Indian esports, delivered a stellar performance across all of the 12 matches. Under the leadership of in-game leader (IGL) Mohammad Raja (Manya), and comprising Khush Singh (Jokerr), Manpreet Singh (Rony), Nakul Sharma (NakuL), and Saumay Anand (Saumay), the team began the finals with a solid start on Day 1, amassing 34 points to secure fifth place in the table. On Day 2, they added 49 points to move into second place.
In a dramatic finish to the tournament, iQOOSouL narrowly edged out Entity by just two points on the final day to capture the coveted trophy. The team recorded three Winner Winner Chicken Dinners (WWCD) and 40 points, which brought their total to 123 points, while Entity finished as runners-up with 121 points. Team Tamilas secured third place with 113 points.
Sharing his excitement after winning the tournament, Mohammad Raja aka Manya, IGL of iQOOSouL expressed, “Winning the Android BGMS Season 3 title is beyond words. I’m incredibly proud of my team for their unwavering dedication, countless hours of practice, and the strategic planning that brought us to this level. It’s the team’s love for the sport and sheer hard work that propelled us to the top spot. This victory is even more special because it’s shared with our fans. Given the intense competition we faced, this win is truly special. Team iQOOSouL is back, stronger than ever and we promise – this is just the beginning.”
With an overall prize pool of INR 1 crore, iQOOSouL walked away with a well-deserved INR 55 lakhs, while Entity secured INR 15 lakhs, and Team Tamilas earned INR 7.5 lakhs. Ankit Shukla (AKOP) of Team Orangutan was honoured with the TVS Raider Most Valuable Player (MVP) of the tournament award as well as the Most Wicked Player award for his outstanding individual performances and claimed INR 1 lakh in prize money. Moreover, Harshit Yadav (Beast) of Global Esports was awarded the Audience Favorite Raider award for his remarkable displays.
“Congratulations to iQOOSouL for their exceptional display on the final day that earned them the prestigious trophy, and to Orangutan’s AKOP for his consistent performance and winning the TVS Raider MVP and the Most Wicked Player award. Android BGMS Season 3 has been a spectacle for viewers and a testament to the incredible growth and potential of esports in India. This year, we have witnessed some of the best talent the country has to offer, and the passion and energy brought by the players and fans alike have been nothing short of extraordinary. Our partners have also played a crucial role in elevating the tournament to new heights,” said Gautam Virk, Co-founder and CEO of NODWIN Gaming.
Spanning over 22 action-packed days, Android BGMS Season 3 once again proved to be a monumental event in the Indian esports landscape. The tournament, broadcasted on Star Sports for the third consecutive year, has been instrumental in bringing esports to the mainstream and making it accessible to millions of fans across the country.
Furthermore, with the introduction of features like Powerplay, Impact Player, and Bounty, the tournament has led the way in redefining competitive esports in India. To elevate the excitement further, NODWIN Gaming also hosted an experiential carnival on Day 3 of the finals which featured various engaging brand experience zones from Garnier Men, Android, and Red Bull, a live performance from hip-hop artist Chaar Diwaari as well as a view party of the finals.
The final day of the tournament saw a peak concurrent viewership of over 350,000 on YouTube and more than 3.8 million views across the Hindi and English streams. Additionally, the overall tournament accumulated over 4.75 million hours of watch time and an average viewership surpassing 1.8 million.
“This year’s BGMS was particularly special and innovative which offered a fresh and exciting experience for both players and fans alike. To bring the community together, we organised the Android BGMS Carnival, which became one of the highlights of the season. Through the tournament’s continued presence on Star Sports and its growing viewership, we are proud to see our IP establish new standards for both esports and youth entertainment in India,” further added Gautam Virk.
This year, NODWIN Gaming joined hands with renowned brands like Android and Garnier Men, marking their entry into the Indian esports scene. Additionally, Crunchyroll and Redbull came on board as partners, while TVS Raider and Phillips Oneblade extended their ongoing support, all contributing to the tournament’s success and enhancing the experience for fans.
The post iQOOSouL reigns supreme at Android BGMS Season 3 final; bags major share of INR 1 crore prize pool appeared first on European Gaming Industry News.
data providers
DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
energy drinks
Team Vitality names FYZIO official sports nutrition and energy drinks supplier
Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.
Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.
The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.
FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.
“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.
“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.
The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel
McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.
Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.
G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.
The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”
To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.
The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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