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IC360 and IXUP Selected to Develop a Centralized Self-Exclusion System for iGaming in Ontario

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iGaming Ontario announced that a joint bid by Integrity Compliance 360 (IC360) and IXUP has been selected to develop a new centralized self-exclusion system for Ontario, which will be the first of its kind in North America.

“We look forward to working with IC360, IXUP, OLG and our operators to develop a centralized self-exclusion program for Ontario’s igaming players. This project reflects our ongoing commitment to build on the existing player protections here in Ontario. With IC360’s tech-first expertise in betting integrity through ProhiBet and IXUP’s demonstrated success with BetStop in Australia, we’re confident they will help us build a robust self-exclusion system for Ontarians who decide to take a short- or long-term break from gambling,” said Martha Otton, iGaming Ontario Executive Director.

IC360 is a global leader in delivering tech-forward, innovative integrity and compliance products and services within igaming and sports betting integrity. IXUP designed, delivered, and now operates Australia’s BetStop national self-exclusion register. Together, IC360 and IXUP will provide Ontario with an effective self-exclusion system designed to support players’ decisions to self-exclude while also protecting their privacy.

“IC360 is excited to work with iGaming Ontario to generate a system that brings the highest standard of responsible gambling tools to one of the world’s leading gaming jurisdictions. Through our tool ProhiBet and our education services we have always been strongly committed to responsible gambling and look forward to working with all stakeholders to deliver the best self-exclusion solution to protect players in Ontario,” Eric Frank, President of IC360, said.

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Al Watson, IXUP CEO said, “This project is a significant moment for responsible gambling in North America. The entire IXUP team has worked exceptionally hard to establish IXUP as a key provider of state-of-the-art online gambling self-exclusion products globally, made possible by the application of our world leading secure data collaboration engine and we are extremely excited to continue this work in Ontario.”

iGaming Ontario and the IC360-IXUP team will begin developing this centralized self-exclusion system immediately, working closely with all its igaming operators and OLG. With the new centralized self-exclusion system, players will be able to self-exclude from all regulated igaming sites in Ontario at once, including OLG.ca, adding another layer of protection under the Alcohol and Gaming Commission of Ontario (AGCO)’s Registrar’s Standards for Internet Gaming.

Self-exclusion is an important step that can help to protect players from experiencing harm from gambling by supporting their decision to take a break from regulated igaming websites.

“Congratulations to iGaming Ontario on this important milestone. Player health is a cornerstone of OLG’s business. We are committed to ongoing improvements to responsible gambling efforts so that our industry can offer a safer, more enjoyable experience for all players in Ontario,” Duncan Hannay, President and CEO of OLG, said.

Each regulated igaming site in Ontario is already required to offer a self-exclusion program that is well-promoted, easily accessible to customers and includes resources and information about problem gambling support services, according to the Registrar’s Standards for Internet Gaming.

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“Requirements for robust player protections and responsible gambling safeguards are central to the AGCO’s regulatory standards for Ontario’s gaming industry. Once the new, centralized self-exclusion system is available, all registered gaming operators in the province will be required to participate and this will go a long way in supporting players who wish to stop or take a break from gambling in Ontario,” Dr. Karin Schnarr, CEO and Registrar of the AGCO, said.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

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Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

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  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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