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Extendy. How much does it cost to operate an online casino?
When thinking about launching their own online casino, many arbitrageurs consider a white label solution as the best option. With so many platforms on the market to choose from, it’s no wonder that many may feel deterred by all the work involved. Fully-fledged, high-level operations are offered only by a few white label casinos. What’s more, attempting to launch an online casino by one’s self essentially involves building a new business from scratch with all the risks and pitfalls that accompany it.
In this article, we will discuss all that goes into launching and operating an online casino based on one of our experience, the main departments and tasks involved, the number of employees needed at the start, and the costs involved in employing teams of iGaming professionals.
Payment Processing / PSP
Deals with player payment processing – from connecting payment methods to quickly resolving issues with deposits.
While part of the team monitors deposit drops, the other works ‘on the front line’ 24/7. This involves handling all player requests, and financial reconciliation. The Payment Processing department also ensures the necessary number of payment methods and their proper functioning: searching by GEO, signing, testing, integration, routing (switching payment methods), and communicating with payment account managers.
Included in the tasks of the Payment Processing team are helping to avoid signing unreliable payment methods, ensuring quick onboarding and annual payment method verification, quickly resolving deposit issues, and thus avoiding additional chargeback fees.
The department includes monitoring managers, inbound request handlers, business developers, lawyers, account managers, and technical specialists. To set up a PSP team would require at least 5 employees, with the cost of the team starting from €9000 depending on the location.
Payments, Risk & Fraud
Handles KYC, regulates payments, conducts checks when necessary, and identifies and combats fraud. While the team primarily uses automated solutions in their daily tasks, a significant part of the daily work is performed by employees.
Payment verification is carried out in several stages. Identifying fraud sometimes resembles detective work – one needs to study the overall behavior of different groups of players and look for patterns. Fraud is constantly evolving which also means employees in this department will be continuously analyzing, adjusting and tweaking processes to prevent fraudulent clients from returning, and to prevent various risks, including license complaints.
The department’s work affects direct potential losses from fraud, which can be quite substantial. A few months back, thanks to the quick work of the Payment, Risk and Fraud’s team, we were able to promptly identify and prevent a potential case of abuse of funds which could have cost us several hundred thousands of dollars.
When setting up a Payment, Risk and Fraud team, you could expect small volumes of FTDs (First Time Deposits). This means you can start off with a team of 6 employees which would cost around €9000 a month. Training employees and finding employees who are well-experienced in identifying unusual fraudulent schemes can prove to be particularly difficult, so these aspects should be taken into consideration.
CRM
Responsible for tournaments and gamification, this department’s key functions are player retention and upselling. The functionality can vary depending on which CRM system is used: more advanced solutions allow you to set up more flexible chains of actions and bonuses, quickly connect new GEOs, introduce player missions, and much more. However, such systems require more experienced employees to launch and manage activities for different segments of players, including VIPs.
When setting up your online casino, you could be looking at recruiting three CRM managers for one brand, and, depending on the location and the managers’ experience, the cost could begin at around €8000. Once again, it is important to consider the few experienced specialists on the market which could mean the price could be even higher.
Game Management
Responsible for negotiating with game providers and discussing promotions with game studios. The game management department also handles the placement of games on the casino site while taking the GEO into account. For instance, players in different countries will likely prefer different games. Localisation and dedicating proper prioritization to players will help increase casino revenue.
Specialists with a deep understanding of games and the markets might be hard to come by, and the cost of one manager when setting up a brand could start at around €2000 depending on the location.
Content
Responsible for player communication. This includes explaining tournament rules, drafting marketing material about upcoming tournaments and campaigns, drafting notifications, email newsletters, Gamble Addiction & Anti-Money Laundering policies, payout rules, various terms and conditions, and much more.
Discrepancies in the terms and conditions of ongoing tournaments can lead to thousands of support requests and even more serious consequences such as discrepancies in payout limits indications, followed by player complaints and license revocation.
When launching your content department, each language team can consist of 3 content writers who are native speakers of the language they are writing in, with each team costing around €5000 per month.
BI Analytics
One of the most important departments in an online casino, its main aim is to help the business make the right decisions. BI is critical for marketing, VIP management, CRM, antifraud, payments, and much more. The analytics team processes huge amounts of data from various sources, allowing other departments to monitor important metrics, evaluate efficiency, and optimize work.
Building an effective BI Analytics department can take up to a year and costs start from around €300,000 per year. The main expenses are the employees, software, and hardware. We should point out that investing more in the employees, or choosing rather to invest in the software aspect will have an effect on the level of automation but will not significantly impact the final cost.
While “Ready-made solutions” usually provide access to an analytical solution, there still needs to be someone who will manage it. Therefore, an operational team with high expertise is needed. Its size can vary from 5 to 20 employees depending on the tasks and solutions used. On average, the cost of the team’s work, including software and hardware expenses will be around €25,000 euros per month. An analytics team can start out with three employees, and can cost about €14,000 euros per month.
Support
This is the first point of communication for players, and the quality of the department’s work directly affects player retention and loyalty. Properly written player communication scripts, case resolution algorithms, and team training help with this.
Support agents work 24/7 to help solve various problems encountered by players regarding fund deposits and withdrawals, player and payment verification, and account settings. Customer support agents also explain tournament rules, promotions and campaigns, as well as casino features such as bonuses, missions, etc.
An effective customer support team usually includes between 20 to 70 customer support agents, depending on the level of automation and the GEOs involved. As the number of GEOs grows, finding enough employees with the required language skills and suitable experience can be a challenge. When setting up a customer support team, you need to consider starting out with at least 6 people, and the cost of this team would be around €7000.
Call Center
Partially complements support functions in solving new player problems but also performs other important business tasks, such as reactivation. A properly set up call center could mean a return of up to 20% of players.
Another function of call centers is collecting feedback and passing it onto the product team. For example, optimizing bonuses could result in players receiving more attractive rewards and an increase in deposits for the casino.
A call center department can start off with two employees, and can cost around €3000 per month.
VIP Management
Working with VIP players is key in casino operations, ensuring retention of high-paying clients and revenue growth. VIP managers develop a VIP management strategy and set metrics to classify clients as VIPs, such as average bet size, frequency of play, or deposit amount.
The main principle in working with VIPs is to provide a highly personalized service through creating exclusive promotions and bonuses based on the VIP players’ preferences and actions on the site. Unique bonus calendars need to be developed for each product the client plays: casino, sports, live.
The VIP manager should have a good sense of the player, a desire to solve problems, and have a sense of empathy, as well as be able to upsell bonuses, games, and other offers to the client.
The department also handles objections, resolves complex cases, and legal issues together with lawyers and other departments such as Risk & Fraud.
When starting out, a VIP department can consist of two managers, and should cost around €6000.
Conclusion
When launching an online casino, you’ll be looking at a minimum of 30 professionals and a minimum monthly cost of €63,000. This amount is based on CIS countries and only includes the net salaries of department heads and employees, mainly at mid-level. When hiring on the international market or head-hunting the best industry professionals, you could be looking at double the cost per team, and possibly higher.
Extendy is a white label solution that offers turnkey operations without additional costs for partners. We look forward to discussing the possibilities of launching your online casino brand. Reach out to us by filling in an application on the website if you want to discuss the possibility of cooperation and launching your casino brand with us.
The post Extendy. How much does it cost to operate an online casino? appeared first on European Gaming Industry News.
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HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
After two exciting years of iGaming & TECH Run-Off Challenges uniting the industry in fitness, wellness, and camaraderie, HIPTHER is proud to announce the official launch of HIPTHER Movement – where Community meets endurance.
HIPTHER, leading media hub and events organiser for Gaming and Technology across Europe and beyond, has incorporated fitness and wellness networking initiatives across its events since 2023.
The “Morning Networking Run” and “Morning Yoga” sessions have been a part of their summits since 2023, with the participants warmly embracing these opportunities to nurture relationships, body, and soul, ahead of a busy conference day.
iGaming & TECH Run-Off Challenges: Community Relationships & Healthy Competition
In 2024, HIPTHER launched the iGaming and TECH Run Club on Strava, and kicked-off the iGaming & TECH Run-Offs, with the Summer and Winter editions spanning 2024 and 2025.
Many brilliant minds and athletic spirits from gaming and tech joined the Club, and spurred with this momentum of excitement, HIPTHER raised the game – offering exciting prizes at the end of each Challenge to the Top 3 runners in the Female and Male Categories, with the support of GameOn as a Sponsor.
Now, with the launch of HIPTHER Movement, this fitness-forward initiative evolves into a dynamic wellness community powered by year-round running and cycling challenges – bringing together professionals who hustle hard, on and off the road.
Whether you’re chasing a personal best or simply enjoy the grind, the HIPTHER Movement is your new home for HIPTHER-powered challenges hosted under the iGaming and TECH Run Club and Cycling Club on Strava.
With over 100 passionate members and counting, participants can track their progress, climb the leaderboard, and revisit the results from past events. From virtual sprints to multi-week challenges of endurance, HIPTHER fuels industry momentum – one stride and one pedal stroke at a time.
Zoltan Tuendik, Co-Founder of HIPTHER, stated about this initiative: “The HIPTHER Movement is about more than logging miles or chasing medals. It’s about showing up for yourself, your peers, and your community. In an industry that never slows down, we believe wellness should move with us. From early morning runs to multi-week endurance challenges, we’re creating a culture where progress, connection, and resilience go hand-in-hand. GameOn has helped us take it to the next level, and we’re just getting started.”
Summer 2025: Run-Off and Spin-Off Challenges Now Live!
The Summer Run-Off Challenge and Summer Spin-Off Challenge, proudly sponsored by GameOn, kicked off on June 9 and will run until September 7, 2025.
🏃♂️ The Summer Run-Off Challenge, hosted by the iGaming and TECH Run Club, invites runners to lace up and power through the summer heat for serious rewards:
– Top 3 finishers will receive exclusive performance gear
– Surprise gifts for the top male and female participants
– 4th and 5th place earn limited edition HIPTHER x GameOn merch
🚴♀️ The Summer Spin-Off Challenge, run via the iGaming and TECH Cycling Club, puts pedal power in the spotlight with equally exciting rewards:
– Top 3 cyclists win exclusive performance gear
– Special gifts for the top male and female riders
– 4th and 5th place receive HIPTHER x GameOn cycling kits
Powered by GameOn: Because Every Effort Counts
HIPTHER is proud to have GameOn as a sponsor of the HIPTHER Movement. Their support helps level up each challenge with better prizes, bigger energy, and even more motivation for the growing community.
With GameOn’s backing – and HIPTHER’s commitment to wellness and engagement – every mile, every ride, and every personal effort truly counts.
Join the Movement
📲 Not in the Strava clubs yet?
Join the iGaming and TECH Run Club and Cycling Club today to get in on the action, track your progress, and connect with fellow professionals.
Because movement is more than motion.
It’s momentum. It’s clarity. It’s how we grow stronger – together.
Let’s move with purpose. Let’s move together!
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TSG Store hits record-high share in game bookings as the company gets closer to its long-term target
Ten Square Games S.A. reports continued growth in the performance of its proprietary web-based platform, the TSG Store, which in May 2025 accounted for 30% of combined bookings in Fishing Clash and Hunting Clash – the company’s two flagship products. This result marks a major milestone in the development of the platform and brings the Group closer to its strategic target of 25% share in total bookings across the TSG portfolio.
From launch to record-high share
The TSG Store was introduced in May 2023, initially for Fishing Clash, followed by Hunting Clash in September 2023. Designed as a browser-based direct-to-consumer (DTC) platform, it allows players to purchase in-game content outside of traditional app stores. Since its launch, the store has grown steadily in terms of user engagement and transaction volume, supported by ongoing feature enhancements such as dedicated currency, loyalty packs, and exclusive promotions.
In March 2025, the store reached a monthly share of 19.1% in total bookings of the TSG Group. Within that result, Fishing Clash reached 26.1% of its bookings through the TSG Store, while Hunting Clash reached 17.5%. In May 2025, 30% of combined bookings in Fishing Clash and Hunting Clash came through the TSG Store marking the highest levels of bookings through the store to date and bringing it closer to its ultimate goal.
Building value through player communication
The success of the TSG Store has been driven not only by technical enhancements, but also by clear and consistent communication with players about the value and benefits of using the direct-to-consumer platform. A major priority from the outset was ensuring a seamless gameplay experience. This was achieved by introducing dedicated in-game currencies for each title – Fishbucks in Fishing Clash and Deerbucks in Hunting Clash – and by designing a user interface aligned with the look and feel of the games.
The platform’s development was also guided by ongoing discussions with the most engaged user groups, particularly VIP players, who not only provided valuable feedback but also helped promote the store within their clans and player communities. This close relationship with the player base proved essential in building trust and driving store adoption.
– The success of the TSG Store reflects not only product innovation, but also our long-term approach to building a more resilient and profitable business model. What made this possible was close cross-team collaboration – from product and monetization to tech, design, analytics, and community management. Creating your own store that strengthens both the player experience and the company’s financial foundation requires more than infrastructure. It requires shared vision, strategic alignment, and deep understanding of what drives player value. I believe this is just the beginning of what we can achieve.” – commented Grzegorz Gierczyk, Head of Game Services in Ten Square Games S.A.
A strategic tool for profitability
The TSG Store was created as a strategic tool to improve game profitability by reducing commission fees paid to third-party platforms. In the current mobile gaming environment – marked by increasing user acquisition costs and growing competition – optimizing margins has become essential. The store enables Ten Square Games to retain a larger share of player spending without altering its user acquisition strategy.
Players benefit from competitive pricing, bonus content, and additional value, while the company gains improved unit economics, more flexibility in shaping monetization strategies, and a direct relationship with its most engaged users.
Changing market dynamics support long-term growth
In a market shaped by evolving privacy regulations, platform policies, and monetization models, owning part of the payment ecosystem becomes a competitive advantage. The TSG Store is now an integral part of Ten Square Games’ long-term strategy to build a more resilient and profitable business model – one where financial performance and player experience go hand in hand. Following recent legal rulings in the United States and ongoing antitrust proceedings in other jurisdictions, the outlook for DTC platforms has significantly improved.
The post TSG Store hits record-high share in game bookings as the company gets closer to its long-term target appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is heading into the lawless frontier with its newest release, Bounty County. Set in a raucous Wild West town, this 6×6 Scatter Pays slot puts players in the boots of a bounty hunter tasked with tracking down notorious bandits across reels brimming with action. Bounty County offers players the chance to win up to 5,000x their bet via several different paths to riches. Three distinct bonuses are unlocked after defeating all of the bandits, each offering a different level of volatility.
BGaming offers players a charming and relaxing gameplay experience in the stunningly crafted Mystery Garden slot game. Step into a beautifully designed and enchanting garden where you are encouraged to sit back and take in the beauty all around you. This traditional slot game offers a calming alternative to the flashy visuals and high-tempo sounds found in other modern slots.
Get ready to cultivate a golden fortune in Money Tree – the brand-new Premium release from sought-after software provider, Swintt, that takes players on a timeless journey through ancient Chinese traditions where fortunes of up to 3,000x are waiting to be won! A classically designed five-reel, 50-payline slot, Money Tree takes place on an ornate red and gold gameboard where effigies of powerful dragon, tiger, frog and fish spirits guard over three rewarding bonus features that have the power to award huge prizes and one of four local jackpots.
Push Gaming has launched Henry the Ape, a high-energy slot that blends bold personality with signature volatility and punchy, progression-based gameplay. Created for players who enjoy fast-paced action and thrilling twists, the new title brings a fresh perspective to a familiar format by putting the Super High Paying symbol at the heart of the action. The result is a game designed to build excitement not only in the bonus but also throughout the base game.
Play’n GO’s latest release King of Sweets combines playful design with feature-rich gameplay in a vibrant 5×5 cascading slot brimming with sugar-fuelled surprises. Set in the colourful confectionery kingdom of Sweetland, King of Sweets invites players into a sugar-dusted world where flavour has all but vanished. With fondant robes and a lollipop crown, the King of Sweets embarks on a flavour revival using the mythical Bomb of Taste.
Belatra has released its delicious new title, Bear’s Tricks – a vibrant cascading slot bursting with sweet rewards, playful animations, and wild surprises. Set in the imaginative Berry Land overflowing with juicy treats, Bear’s Tricks whisks players away to a world where strawberry fields and raspberry groves hide fun features and big win potential.
Spinomenal has released its latest game within its outstanding Mythology series, 4 Horsemen – Hold & Hit. Set amidst a fiery apocalypse, 4 Horsemen – Hold & Hit transports players into a world wrecked by ruin. The game is presented within a 5×3 framework set with crumbling temples and burning skies, heightened by an immersive cinematic soundscape.
Evoplay has launched Queen of Sirens, a feature-rich slot inspired by the mystery and power of mythological sea creatures. Set in a deep-sea world of crashing waves and hidden treasures, Queen of Sirens introduces a range of dynamic features designed to enhance player engagement and foster long-term retention.
Amusnet has released its latest slot game, 40 Extra Crown 6 reels. The game features a classical yet modern royal theme and offers thrilling gameplay, state-of-the-art graphics and exhilarating sound effects. It is an exciting 6-reel upgrade of the player-favourite Extra Crown game series and will undoubtedly impress all lovers of timeless classics with its glamorous layout.
Get ready to ignite the reels with Liberty & Freedom Hold and Win Extreme 10,000, the latest explosive release from Booming Games! Packed with American pride, this 5×3 slot takes you on a star-spangled thrill ride with 25 paylines and a chance to win up to 12,000x your bet. Feel the rush as Bald Eagles, Liberty Bells and Uncle Sam’s hat line up for patriotic payouts, while the Wild helps you strike it rich.
The post Week 24/2025 slot games releases appeared first on European Gaming Industry News.
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