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Why segment players? Slotegrator’s new report has answers
Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.
At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.
One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.
Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic: “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.
For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”
Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.
Player segmentation helps operators to:
- Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
- Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
- Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
- Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
- Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.
“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.
“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”
Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:
– Bonuses
– Deposit and withdrawal speed and methods
– KYC (Know Your Customer) queries
A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”
User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.
Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.
A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.
Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.
Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Why segment players? Slotegrator’s new report has answers appeared first on European Gaming Industry News.
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COUNTDOWN BEGINS FOR ACR POKER’S MASSIVE DUAL VENOM TOURNEYS WITH $10 MILLION GUARANTEED AND HUGE BOUNTIES
$8 Million NLH and $2 Million PLO events start this weekend, with top bounty prizes of $500,000 and $200,000 respectively
ACR Poker is turning up the heat this Sunday with the return of its flagship Dual Venom tournaments, featuring a combined $10 million guaranteed and massive mystery bounties.
The action kicks off with the first of five Day 1 flights for the $8 million NLH and $2 million PLO Mystery Bounty Venoms, starting this Sunday at 12:05pm ET. Players can build momentum by combining their stacks ahead of Day 2 on Monday, August 25th at 1:05pm ET, where all remaining players will already be in the money. Those who make it to the Final Table will battle for the Venom titles on Tuesday, August 26th at 4:05pm ET.
Alongside massive guarantees, both events boast huge bounties. In the Venom NLH, knocking out just one opponent could unlock a top bounty of $500,000, with the tourney winner projected to take home around $600,000. The Venom PLO, which ties ACR Poker’s biggest Omaha tourney ever, offers a $200,000 top bounty and an estimated $200,000 top prize for the champion. Every knockout in both tourneys earns players a minimum bounty of $5,000.
“Big bounties, massive guarantees – the Dual Mystery Bounty Venom tourneys are coming in hot,” said ACR Pro Chris Moneymaker. “The action kicks off this Sunday, so don’t miss out. Satellites start at just $0, so players of all bankrolls can take a shot. Let’s make it a big one – see you at the tables.”
While the buy-in for both tournaments is $2,650, players can still qualify for much less. Hundreds of low-cost qualifiers are up for grabs starting from $0 via Venom Fever Satellites. Plus, the Venom Vault and the Poison Path offer players more chances to unlock $2,650 Venom tickets.
Fans can tune in to watch the Venom NLH Day 1A action on ACR Poker’s Twitch channel this Sunday, featuring ACR Pros Chris Moneymaker, Rob Kuhn and Jon Pardy. The Final Table live stream follows on Tuesday, August 26th.
For more Mystery Bounty action, players can join ACR Poker’s new Daily Mystery Bounty tournaments for a shot at Mystery Bounty Chests packed with surprise rewards, with top bounties worth up to 10% of the prize pool.
For further details on the Dual Venom tournaments and other promotions, visit ACRPoker.eu.
The post COUNTDOWN BEGINS FOR ACR POKER’S MASSIVE DUAL VENOM TOURNEYS WITH $10 MILLION GUARANTEED AND HUGE BOUNTIES appeared first on Gaming and Gambling Industry in the Americas.
SBC has officially announced the shortlisted nominees for the 12th edition of the SBC Awards, set to take place at Lisbon’s MEO Arena on Thursday, 18 September, the final day of SBC Summit 2025.
Celebrating excellence across the global betting and gaming industry, the ceremony will spotlight standout achievements from operators, industry leaders, and suppliers across a broad spectrum of sectors, including payments, marketing, and platform innovation.
This year’s edition has already broken records, with the highest number of nominations ever received across its 37 diverse categories, reflecting the industry’s growing commitment to delivering exceptional performance.
Leading the shortlist are Pragmatic Play and Sportradar, each earning seven nominations. Close contenders include BetConstruct and Betsson Group with six nominations apiece. Other standout nominees include Bragg Gaming, Campeon Gaming, Novibet, Playtech, and Top Bet, each securing five nominations.
Returning to co-host the ceremony is football legend Peter Schmeichel, former Manchester United goalkeeper and UEFA European Championship winner, who previously brought his trademark charisma to the stage in 2024.
The 2025 edition of the SBC Awards will also mark the first year without dedicated affiliate categories. Instead, SBC will host a dedicated and expanded Affiliate Leaders Awards on Wednesday, 17th September, at the same venue.
Commenting on the upcoming SBC Awards ceremony, Rasmus Sojmark, Founder and CEO of SBC, said: “This industry never stands still. New talent, ideas, and technologies are constantly changing the game. The SBC Awards are our way of recognising those who are making a real impact and giving the community a moment to celebrate together.”
In the operator categories, alongside Betsson Group’s notable six nominations, TotoGaming also stands out with four nominations, including Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. Meanwhile, Kaizen Gaming and Campeón Gaming return to defend their titles in the Operator of the Year – Medium and Large categories, respectively.
The hotly contested Casino Operator of the Year category includes names such as LeoVegas, Bally’s, Codere Online, and Winbet. 1xBet, EstrelaBet, and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year.
In the operator and supplier categories, competition for Employer of the Year includes Alea, Flutter Entertainment, Parimatch, and Play’n GO, all aiming to take the crown from reigning champions SOFTSWISS. The Socially Responsible Initiative of the Year category features nominees such as Associação de Mulheres da Indústria do Gaming (AMIG), BGaming, EveryMatrix, and Pay4Fun.
The highly anticipated Leader of the Year award will be kept under wraps until the night, with nominees and the winner to be revealed live during the ceremony.
In the payments and compliance categories, Noda and payabl. lead the way with nominations in all three awards: Payment Solution of the Year, Payment Innovation of the Year, and Fraud & Compliance Solution of the Year. MiFinity, Monnet Payments, OKTO, Pay4Fun, Paysecure, and Trustly have also earned multiple nods across the categories.
The supplier categories, which will span 22 awards, will include several new additions this year, such as Aggregator of the Year and Crash Game of the Year.
Fast Track and BETBY will look to retain their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport, Evolution, Evoplay, iGP, Optimove, and Spotlight Sports Group are among the fifteen companies competing for the Industry Innovation of the Year award.
Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile, while Digitain will aim to defend its title as Sportsbook Supplier of the Year.
The sought-after Platform Provider of the Year award features a strong field of contenders, including EGT Digital, GiG, GR8 Tech, Sportingtech, and White Hat Gaming.
Continuing SBC’s commitment to shining a light on the future stars of the industry, the evening will once again feature four ‘Rising Star‘ awards: Rising Star in Casino, Rising Star in Sports Betting, Rising Star in Sports Betting Innovation / Software, and Rising Star in Casino Innovation / Software.
The post Peter Schmeichel Returns as SBC Awards 2025 Host as Finalists Are Announced appeared first on European Gaming Industry News.
When it comes to online casino play, and indeed online gaming in general, there is no such thing as inertia. In fact, things change all the time as technology advances and consumers become ever more demanding and expectant.
The online gambling industry continues to evolve rapidly, driven by technological advancements, changing norms, and shifting player preferences. With a global industry such as this, leading rather than following can be worth millions.
In 2025, online casinos and slot games are more innovative and accessible than ever before. This article explores the latest industry trends, recent news, and what players and operators can expect in this dynamic landscape.
Of the many evolutions, the ability to play both non-paying games and real money options has been hugely significant. This creates a much larger demographic, or pool of potential players – both those who play for fun and those who wish to place wagers and play against other enthusiasts.
The online casino real money USA market, for example, has grown exponentially, as has the overall number of consumers now accessing online casino sites both here and around the world. Put another way, the online casino real money markets have taken an already multi-billion dollar industry to another fiscal level, and for players, the range of options and choices can only be trending in their favor.
Rapid Technological Advancements Fuel Innovation
One of the most significant drivers of change in the online casino sector is technology. Artificial intelligence (AI) and blockchain are transforming the way players experience and engage with casino games.
Artificial Intelligence Enhances User Experience
AI-powered personalization is now standard in many online platforms. Casinos utilize AI algorithms to analyze player behavior, providing tailored game recommendations and customized promotions.
This not only increases engagement but also improves player retention.
Blockchain and Cryptocurrencies Boost Security and Transparency
Blockchain’s decentralized nature enhances transaction security and transparency.
Several operators now accept cryptocurrencies like Bitcoin, Ethereum, and emerging altcoins, allowing for faster deposits and withdrawals with reduced fees. This shift caters to a growing demographic seeking privacy and efficiency.
Industry News: Global Market Expansion Continues for Online Casino Companies
Asia-Pacific: Growth and Gaming
The Asia-Pacific region shows promising growth, especially in countries like Japan and South Korea. With such large populations, this potential player pool can only be positive for the online casino creating community, and for the players themselves.
Continued Rise of Mobile Gaming
Mobile continues to dominate the online casino playing scene.
With high-quality apps and optimized websites, players can access their favorite slots anywhere, anytime. Again, the almost limitless number of online casino choices is helping drive this growth.
As well as this, and as the online gaming stats attest, we’ve seen massively increased accessibility thanks to so many game-friendly devices hitting the market. In such circumstances, it is hard to see how this growth could not continue.
2025 Mobile Slot Innovations
Recent releases feature multi-screen gameplay, augmented reality (AR) integration, and 5G connectivity, leading to faster load times and seamless experiences. The convenience has driven increased engagement among younger audiences in particular.
Growing Popularity of Live Dealer Games
Live dealer games bridge the gap between online play and land-based casinos. High-quality streams, real-time interaction, and professional dealers make this sector one of the fastest-growing.
Online Gaming Creating Coherent Communities
Such is the growth of the online casino and overall game-playing arena that an increasing number of global, as well as local, online gaming communities are starting to emerge.
From playing to offering tips, or even just sharing comments during the game itself, millions now use the online casino as a way to forge new friendships, creating an online gaming culture all of their own. These games appeal to players seeking both thrill and social interaction, and we’re seeing the birth of forums, chat sites, and all things game and online casino-related as a result.
Looking at the creation of online casino communities shows that this is so much more than just a casual pastime for millions; it is a cultural activity that transcends age, demographics, and geography. Indeed, some people take online casino gameplay very seriously, and that’s not a bad thing…
@slotslv Just two legends, one jackpot in sight
Future Outlook: What’s Next for Online Casinos and Slots?
Looking ahead, several developments are set to shape the industry further:
- Integration of AI and Big Data: Personalized gaming experiences will become more sophisticated.
- Continued Adoption of Blockchain: Cryptocurrencies will facilitate cross-border transactions and global accessibility.
- Enhanced Player Security: Biometric authentication and anti-fraud measures will improve safety.
Conclusion
The online casino and slots industry in 2025 and beyond is likely to be driven and marked by innovation, growth, accessibility, and even inclusivity. As technology continues to advance and markets expand, both players and operators must stay informed about the latest trends and best practices.
Embracing these changes will ensure a safe, engaging, and enjoyable gaming experience for all.
Put another way, the online casino landscape looks hugely positive for all involved. From developers to creators, players to proprietors, the online casino world looks to be growing and gathering even more pace, and I’d bet on that continuing.
The post Future of Online Casinos and Slots: Navigating Industry Trends in 2025 appeared first on Gaming and Gambling Industry in the Americas.
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