Latest News
Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data

With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.
FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.
FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.
FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.
Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.
“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events.
Key Features:
Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.
Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed..
Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.
With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.
Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.
The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.
Latest News
Not Just Data: A Record of RocketPlay Player Voices

In iGaming, reports often highlight numbers — deposits, conversion rates, retention, and other performance indicators. But behind these figures lies another equally important story: how players experience fun, form habits, and integrate games into their daily lives. This article looks at that side of gaming, with RocketPlay’s recent community project offering an example.
This year, RocketPlay Casino launched a project to better understand how players approach online gaming and add fun to their daily life. The goal was to explore the perception of online gaming not through statistics alone, but by hearing directly from the community.
The starting point was a gap the team noticed in existing industry reports: while numbers and performance metrics are widely available, there was little data on how players themselves describe their habits and approaches to fun. To address this, RocketPlay prepared a survey and shared it with its community.
Within several weeks, approximately 1500 responses were collected. The input varied in form: some participants wrote just a few lines about how they like spending evenings playing, while others submitted long, structured notes of their gameplay experience — almost like personal guides.
Some respondents swore by the particular time of spinning during the day. Many tied their approach to personal rituals, favorite slots, or small traditions. No two answers were the same, and together they showed how many ways there are to approach fun through games.
“We were amazed by how open and thoughtful our community was,” says Alex Martin, PR Manager at RocketPlay. “The honesty and detail went far beyond what we expected, and we’re grateful for their openness. I believe this gave us an even deeper connection with our community, turning stories into insights we can measure.”
Each answer felt like a depiction of the modern gaming experience — how different people add fun, mix it with luck, and turn play into enjoyment. Having such a wealth of insights, the team realized they had created something like a collective and warm memory of the fun time – dozens of tips, hundreds of personal stories, and countless small details were taken together.
At the start, RocketPlay did not intend to publish anything from the dialogue with players. But the team decided to keep these warm reflections for themselves and friends, so the answers were brought together in one collection — the RocketWisdom book.
At this stage, RocketPlay does not plan to make the book publicly available. Still, the team is considering different ways to keep the material connected to the community — perhaps through future collaborations or special projects. For now, the collection remains an exclusive record of how players themselves describe their play, leaving space for new formats and ideas ahead.
For RocketPlay, the key insight was clear: talk with your players — they сould bring inspiration behind every activity you launch. Ask questions, listen to their stories, and you’ll discover more than numbers can show. This dialogue became a record of how people enjoy gaming — their stories and habits will inspire future community projects. Because behind every device there is always a person.
For some, gaming is like a quiet morning coffee, a walk with their dog, or the joy of planting something new in the garden. For others, it’s a way to unwind after work, connect with friends across the world, or simply add a small spark of joy to the day. Data and numbers give the industry direction, but it’s emotions and everyday rituals that make it truly meaningful and alive.
BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe

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Wazdan, the leading gain-focused developer, is ready to make its mark at the upcoming SiGMA Central Europe summit in Rome, taking place from 4th to 6th November at the Fiera Roma.
Italy represents one of Europe’s largest untapped online gambling markets, with total gambling revenue currently standing at an estimated €16 billion. Currently, only 25% of the market operates online, leaving €12 billion in offline revenue waiting to be unlocked.
Situated at stand 4040, Wazdan will be on hand to showcase the company’s Online gaining formula, featuring its captivating portfolio with over 250 certified games translated in more than 30 languages across 25 regulated markets.
Attendees will have the chance to experience the highly anticipated Mighty Wild: Gorilla release, while the recently launched Cash Grotto
, 16 Coins
x5000 and Mighty Crown
: Legacy of Mars will also be on show, with all experiencing impressive early performances with the studio’s operator partners globally.
Turning attention to Wazdan’s industry-renowned network promotions, those in Rome will also benefit from invaluable insight into the upcoming multi-stage €6,000,000 Network Promotion, which has been built to secure long-term player retention rates during the busy festive period.
Beyond the product showcasing and prize giveaways, Wazdan views the summit as a key opportunity to strengthen regional partnerships and deepen its engagement with Italy’s thriving iGaming sector.
The event’s prominence on the global industry calendar makes it a natural fit for Wazdan’s ambitions to lead the way in compelling slot innovation and partner-focused growth.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SiGMA Central Europe is a fantastic opportunity to connect with partners and share how our Online gaining formula continues to drive measurable growth.
“We are delighted to be acting as a partner throughout the three-day summit, and look forward to shedding light on how our powerful game mechanics and retention tools can help partners accelerate their success in this dynamic market.”
The post Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe appeared first on European Gaming Industry News.
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