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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data

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With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.

FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.

FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.

FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.

Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.

“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events. 

 

Key Features:

Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.

Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed.. 

Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.

With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.

Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.

The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.

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Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters

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Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.

Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.

The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.

Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.

The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.

Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.

“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”

The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026

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Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.

Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.

“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.

As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.

By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.

The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Artificial intelligence

QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts

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Quick Custom Intelligence (QCI), a leading provider of gaming and hospitality technology, announced the launch of QCI Resorts, a unified intelligence platform designed specifically for modern resort operations.

For decades, the resort industry has pursued a vision of operational unification through integrations, data warehouses, and interconnected software systems. While these approaches connected information across departments, they also created increasing complexity, duplicated data, delayed decision-making, and limited the ability of organizations to fully leverage artificial intelligence.

Built on the QCI AGI Platform, QCI Resorts delivers a single operational environment where hospitality, food and beverage, point-of-sale, marketing, loyalty, guest engagement, operations, and enterprise intelligence operate from one unified intelligence layer. Rather than moving information between disconnected applications, QCI Resorts enables resort operations to function within a shared real-time platform designed for intelligence-driven decision making.

The launch marks a significant milestone in QCI’s vision for the future of resort technology—one where unified operational intelligence replaces fragmented software stacks and where agentic systems can operate with a complete understanding of the enterprise.

“After more than two decades building data warehouses and integration platforms, generative AI enabled for another approach. Instead of connecting more systems together, we can now deliver most resort operations through a single real-time software stack. Gaming remains integrated where regulations require it, but hospitality, marketing, loyalty, food and beverage, operations, and intelligence can operate from a unified platform. That foundation is what makes true agentic resort operations possible,” said Andrew Cardno, Co-Founder and CTO of QCI.

Unlike traditional resort technology architectures that rely on multiple vendors, extensive integrations, and centralized data warehouses, QCI Resorts operates from a shared data model, shared workflow architecture, and shared intelligence layer. This approach enables real-time operational intelligence across the enterprise while providing the foundation required for AI agents to understand, coordinate, and execute actions across resort operations.

“QCI Resorts is not another integration platform. For decades, the industry has pursued the vision of a unified resort platform. The goal was right, but the technology wasn’t ready. Today, advances in AI and agentic systems make it possible to deliver what operators have always wanted: a single real-time operational system where hospitality, marketing, loyalty, food and beverage, operations, and intelligence work together as one, with gaming integrated where regulations require. QCI Resorts is that system,” said Ralph Thomas, Co-Founder and CEO of QCI.

As artificial intelligence continues to reshape the hospitality industry, QCI believes the next generation of resort technology will not be defined by how many systems can be integrated together, but by how effectively intelligence can operate across the entire enterprise.

“Agentic AI achieves its greatest potential when it operates within a complete understanding of the business. The future belongs to systems that can understand the entire resort, not just individual departments. That is the vision behind QCI Resorts,” added Cardno.

QCI Resorts is being introduced as the industry’s first unified intelligence platform purpose-built for gaming and hospitality operations, enabling operators to move beyond fragmented architecture toward a real-time operational intelligence model designed for the era of agentic AI.

The post QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts appeared first on Americas iGaming & Sports Betting News.

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