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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data
With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.
FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.
FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.
FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.
Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.
“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events.
Key Features:
Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.
Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed..
Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.
With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.
Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.
The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.
Danny Gordon Head of Studio at DEGEN Studios
Zoomania: DEGEN Studios’ wild new frontier
This isn’t an expedition. It’s the fittest that survive.
DEGEN opens the cage door to Zoomania, a 5-reel, 4-row video slot situated in a realm where instinct reigns and survival is far from assured.
Set in a landscape of steel, shadows, and flashing neon, Zoomania presents players with a lineup of powerful beings like lions, gorillas, and reptiles, each contributing their unique impact to this extremely high-volatility game.
A key aspect of Zoomania is the Top Feature Row, positioned above the reels, which can trigger strong modifiers at any time. Expanding Wilds, multipliers, Wild Converters, and even Super Scatters can appear unexpectedly, altering the grid and forming wins that seemed impossible moments before.
The outcome is a fundamental game that continually changes. One instant the reels seem stable, the next a feature activates and the result changes drastically.
Zoomania presents several bonus paths, each featuring varying levels of intensity. From the dynamic Prison Break feature to the unpredictable Feral Instinct and the extremely rare Beast Mode, the game enables players to encounter increasing degrees of disorder as the session progresses.
Danny Gordon, Head of Studio at DEGEN Studios, said: “Zoomania shows a different side of DEGEN. It looks vibrant, but there’s an eerie edge running through it, and the gameplay keeps shifting under your feet. That tension creates something wildly unpredictable, where no two sessions play out the same.
Step inside. Trigger the chaos. Unleash the wild.”
The post Zoomania: DEGEN Studios’ wild new frontier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures
To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.
An increasing issue
Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.
The battle for recognition
Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.
This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.
A problem affecting all of Europe
Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.
#TakeBackTheMarket
Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”
Speakers
Timothy Malmros Genach, expert in SEO, Magenti Media
Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com
Frank op de Woerd, Hoofdredacteur, CasinoNieuws
Sign-up
Participation in this webinar is complimentary. Tap here to sign up.
The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Albert Zorrilla
Zitro Wins 2026 EXPOJOC Innovation Award
Zitro has been honored for the second consecutive year with the EXPOJOC Innovation Award, a recognition that positions the company as a leading example of innovation within the gaming industry and highlights its ongoing ability to bring new products to casinos, bingo halls, gaming venues and bars across Spain.
The award was accepted by Albert Zorrilla, General Manager of Zitro Spain, who expressed his gratitude on behalf of the entire company: “Receiving this award for the second consecutive year is a great honor for everyone at Zitro. It is also a reflection of the dedication and effort our team puts into developing products that truly make a difference for our clients — helping them drive better results from their operations and continuously offering them more innovative and competitive offerings.”
Zitro’s strong commitment to innovation is also evident in the significant investment the company makes in R&D, which has enabled it to develop in-house technology, expand its portfolio, and further strengthen its international footprint. A clear testament to this is its two technology campuses in Barcelona and Bangalore, together spanning over 20,000 square meters dedicated exclusively to game creation and development.
The post Zitro Wins 2026 EXPOJOC Innovation Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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