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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data
With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.
FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.
FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.
FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.
Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.
“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events.
Key Features:
Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.
Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed..
Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.
With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.
Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.
The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.
Australia
Regulating the Game Global Awards: First-Ever Winners Announced
Regulating the Game has declared the winners of the first RTG Global Awards, honoring exceptional leadership, stewardship, and excellence in gambling policy and regulation, safer gambling practices, compliance, technology, and community results.
The Awards were created to recognize the people, groups, and innovations that significantly contribute to integrity, public trust, and sustainable progress in the sector. After substantial worldwide involvement in the first year, victors have now been chosen in all six categories by an impartial judging panel made up of senior leaders with knowledge across industry, law, integrity, governance, and safer gambling.
The 2026 RTG Global Award winners are:
• Leadership Voice — Danny Munk, Wests Illawarra
• Safer Gambling Champion — Gamble Alert
• Compliance Excellence — Dominic Monti, Wests Illawarra
• RegTech Solution of the Year — Cherry Hub
• Community Impact Initiative — Nathan Reeves, Unibet
• Emerging Leader — Michael Simone, Bankstown Sports
The award winners showcase the diversity of leadership throughout the sector, from individuals steering the industry with vision and intent to those promoting excellence in compliance, innovation, responsible gambling, and community engagement.
RTG Founder and Principal at Vanguard Overwatch, Paul Newson, said the inaugural winners had set a strong benchmark for future years: “The inaugural RTG Global Awards were established to recognise substance, integrity and measurable contribution across the sector. This year’s winners represent the calibre of leadership, innovation and commitment required to strengthen regulatory practice, improve industry capability and deliver better outcomes for communities.”
“What distinguishes these recipients is not simply professional achievement, but their contribution to lifting standards, advancing safer gambling, strengthening compliance and demonstrating leadership in areas that matter to public confidence and sector credibility.”
The quality of this year’s nominations resulted in a very competitive field, with finalists chosen from an exceptional group of candidates in every category. Being shortlisted was already a noteworthy accomplishment, showcasing the quality of work, leadership, and contributions made by the finalists, while the eventual winners came from an incredibly competitive group.
The winners were selected following an independent assessment process led by a judging panel comprising:
• Don Hammond, Chief Executive Officer, Leagues Clubs Australia
• Jamie Nettleton, Former President, International Masters of Gaming Law and Partner, Addisons
• Khalid Ali, Chief Executive Officer, International Betting Integrity Association (IBIA)
• Tracy Parker, Senior Vice-President – Accreditation, Advisory and Insights, Responsible Gambling Council (Canada)
The RTG Global Awards form part of the broader Regulating the Game program, which brings together regulators, industry leaders, compliance professionals and innovators to examine critical issues, advance policy dialogue and strengthen sector capability.
The post Regulating the Game Global Awards: First-Ever Winners Announced appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay
How are seasonal campaigns and tournament-based mechanics changing the way players engage with slots compared to traditional gameplay?
Right now, we see that tournament mechanics and seasonal campaigns increase player engagement by introducing additional layers of success and rewards. However, we cannot say this with complete certainty yet, as we need more time to observe long-term patterns. Sometimes players simply do not have time to join short promotions, as they are busy with their daily lives. At the same time, running shorter campaigns of around three months gives players multiple chances to compete while maintaining high engagement throughout the promotion.
What makes limited-time events and promotional layers so effective in driving retention and repeat play?
By now, the gaming industry is very familiar with tournaments and, more recently, prize drops. However, in today’s environment, where people are used to receiving new information in short 30-second videos every day, it can become boring for a player to see and play the same things everywhere, even though they enjoy tournaments. A greater number of promotional layers gives players a sense of novelty and fresh engagement.
We saw this in practice with our Big Adventures campaign, which ran in phases featuring Tournaments, Prize Drops, and Wheel of Fortune rather than a single promo. Prize draws were held every three months, offering high-value rewards such as iPhones, alongside in-game rewards and additional chances to win through Tournaments, Prize Drops, and Wheel of Fortune. This mix maintained player activity, built anticipation, and generated extra engagement as players approached the final grand prize, a trip for two to the Maldives. The key value of this approach is that it expands the pool of potential winners, giving more players real opportunities to succeed and stay motivated.
How do competitive elements like leaderboards and rewards reshape player motivation and interaction?
I believe this principle is well known, as it is used everywhere now – in marketing, education, and sports. However, in Tournaments, Prize Drops, or Wheel of Fortune, it may differ slightly, as we see different motivations shaping player interaction and engagement. In Tournaments, we show players their current position and how many additional points they need to earn to reach a prize or move to a higher tier. In Prize Drops or Wheel of Fortune, we show that other players have already won prizes, demonstrating that the rewards are real and that everyone has the same opportunity to win. People like to be part of exclusive groups.
Do you see seasonal ecosystems becoming a standard expectation for slot audiences in the years ahead?
It’s hard to say whether this will remain the standard over the coming years, as the entertainment industry is evolving rapidly, including in iGaming, where innovations driven by AI and other emerging technologies are advancing. We also enjoy experimenting with new tools and implementing bold ideas, including exploring ways to engage players in fresh and unexpected ways. But at least for the next year, I believe this will be one of the most popular approaches.
The post Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Commodity Futures Trading Commission
Smarkets Files for CFTC License to Enter U.S. Prediction Markets
Smarkets, one of the UK’s leading prediction markets, has filed for a license with the U.S. Commodity Futures Trading Commission (CFTC), marking its formal entry into the U.S. prediction markets space. Built on nearly two decades of technology development and approximately $50 billion in lifetime trading volume, the company is bringing a genuinely different model to America – one where prices are set by participants, not the house.
The filing opens two parallel regulatory tracks: a federal route through the CFTC for its core exchange platform, and state-by-state sportsbook licensing for its SBK product.
Founded in 2008 and now the number two prediction market in the UK, Smarkets owns its full technology stack end-to-end, including its matching engine, market-making capability, payments and data settlement systems. The company processes approximately $3 billion in annual traded volume and is profitable. Unlike traditional sportsbooks, which build margins of around 10+ percent into every price, Smarkets operates as a financial exchange with prices being determined in an open marketplace.
“The U.S. market is currently in a race against time to figure out how to regulate the predictions market. For the last nearly two decades, we’ve built Smarkets slow and steady, ensuring we built an exchange platform that did not cut corners and operated with transparency, putting the power into the hands of traders rather than the house. We believe now is the time to enter the U.S. market and bring the learnings that have made us successful in the UK, working with regulators, not around them,” said Jason Trost, founder and CEO.
Smarkets is backed by Susquehanna, one of the world’s largest quantitative trading firms, which led a $30M Series B. Previous investors include Passion Capital and DTCP.
The post Smarkets Files for CFTC License to Enter U.S. Prediction Markets appeared first on Americas iGaming & Sports Betting News.
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