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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data

Published

2 years ago

July 5, 2024

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Reading Time: 2 minutes

With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.

FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.

FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.

FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.

Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.

“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events.

Key Features:

Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.

Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed..

Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.

With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.

Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.

The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.

blask

New Blask heatmap tracks real-time interest across World Cup 2026 nations

Published

16 minutes ago

June 16, 2026

Wladimir P.

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Blask has launched the Blask World Cup Index, a free interactive map showing daily interest across the majority of the 48 nations competing in the 2026 tournament. It runs for the duration of the competition.

Blask updates the map every 24 hours. Countries where interest towards the major football tournament grows over the previous day turn green. Countries where it fell turn red. Unchanged markets stay grey. Hover over any country for a quick snapshot, click through for a multi-day view, or follow the leaderboard of the fastest-rising and falling markets.

What the Blask World Cup Index measures
Blask World Cup Index draws from the Blask Index, Blask’s measure of iGaming search volume within a given market. On the landing page it tracks football related categories: how actively people in each country are searching for odds, match markets and other football-related content tied to the 2026 tournament.

Country cards show day-by-day trends; a daily leaderboard surfaces the daily World Cup Index and its change with the previous day. Visitors can track how interest in their country builds in the days before their team’s next match and how fast it collapses after an exit. The leaderboard shows which nation leads the index and how that position shifts with results. For operators and affiliates, the most actionable view is a market where interest is growing faster than the team’s performance would predict — the signal that precedes a volume spike.

After a 4-1 victory over Paraguay, the United States leads our World Cup Interest Index with 14.4 million demand points — more than three times ahead of second-placed Brazil (4.28 million), despite the Seleção’s global popularity. Germany sits third with 3.15 million following a 7-1 win over Curaçao, while England (2.53 million) and Egypt (2.22 million) round out the top five ahead of their opening group-stage matches.

To put the 2026 data in context, Blask has published two research reports drawing on iGaming activity across the 2018 and 2022 World Cups — one covering six European markets (UK, Germany, France, Spain, the Netherlands, Italy), one covering six LATAM markets.

The data shows the effect is not automatic: Germany posted positive acquisition signals at both tournaments despite group-stage exits; Peru surged +41% in 2022 without qualifying; Colombia fell 14% the same year.

Both reports include country-level APS data, cross-market patterns, and 2026 projections.

The post New Blask heatmap tracks real-time interest across World Cup 2026 nations appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ani Isakhanyan Head of Rights and Content at FeedConstruct

FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights

Published

16 minutes ago

June 16, 2026

Wladimir P.

feedconstruct-adds-ecuador’s-liga-basquet-pro-to-global-basketball-rights

Supplier takes exclusive worldwide streaming and data rights for all matches in Ecuador’s top men’s league.

FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.

The deal adds another Latin American basketball property to FeedConstruct’s rights portfolio, as the supplier positions its content for sportsbook customers seeking additional live betting inventory.

“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, said: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”

FeedConstruct said the acquisition supports its continued expansion across emerging betting markets and strengthens its basketball rights offering.

The post FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ani Isakhanyan Head of Rights and Content at FeedConstruct

FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio

Published

16 minutes ago

June 16, 2026

GamingAmericas.com

feedconstruct-adds-ecuador’s-liga-basquet-pro-to-its-global-basketball-rights-portfolio

FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.

Latin America continues to emerge as a fast-growing market for the sports betting industry, with basketball playing an increasingly important role in regional engagement. The Liga Básquet Pro has helped elevate the sport’s visibility in Ecuador while building a passionate local fan base. With its growing commercial appeal and competitive matchups, the league continues to strengthen its position within the Latin American basketball ecosystem.

The addition of the competition enables sportsbooks to deliver consistent and engaging basketball content to bettors while benefiting from favorable regional time zones that support increased betting activity and stronger player engagement.

“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, commented: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”

The acquisition further strengthens FeedConstruct’s basketball rights portfolio and supports the company’s continued expansion across emerging betting markets worldwide.

The post FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio appeared first on Americas iGaming & Sports Betting News.