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The Pros and Cons of Influencer Marketing for Betting Platforms During Major Sports Events
The online sports betting industry is skyrocketing: according to Statista, the market revenue is predicted to reach approximately $46B in 2024, and grow up to $65.68B by 2029. This growth is driven by numerous factors, including accessibility and convenience of betting from home; shift in consumers preferences; emerging trends and technologies; female users growth; and more.Ā
Ā The availability of a wide range of sports events and the ease of placing bets with just a few clicks attract increasing numbers of people seeking excitement and wins. And it is obvious that major events like the UEFA Euro, Copa America, the Super Bowl, and the Olympics represent golden opportunities for betting platforms to engage with their audiences and boost deposits. These events capture the attention of millions of fans worldwide, and create a fertile ground for marketing strategies that can drive user engagement and boost platform activity. One such strategy that has gained significant traction in recent years is influencer marketing.Ā
Influencer marketing has proven to be a powerful tool across various industries, and its impact on the betting sector is no different. 89% of marketers admit that the ROI from influencer marketing is comparable to or better than other marketing channels. By leveraging the reach and credibility of influencers, betting platforms can tap into their followersā enthusiasm and encourage participation in betting activities.Ā
Most betting platforms prefer to invest in influencer marketing during major sports events. However, while the benefits are significant, there are also challenges that must be navigated. In this article, Pavel Beinia, CEO & Founder of Famesters, will delve into the pros and cons of this approach, providing insights and strategies for betting platforms to maximize their marketing efforts.
The pros of influencer marketing for betting platforms
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Engaged audience eager to bet.Ā
Major sports events generate an immense amount of excitement and engagement among sports fans. This heightened interest creates an opportunity for betting platforms to capitalize on the attention. Influencers, with their dedicated follower base, can amplify this excitement by sharing their own enthusiasm for the events, thereby encouraging their followers to engage in betting activities. 72% of consumers trust influencersā opinions as much as their own friendsā. When influencers discuss upcoming matches, share their predictions, or highlight special bets, it resonates with their audience, making them more likely to participate.
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User acquisition.Ā
Influencer marketing can extend the reach of betting platforms beyond their typical audience. During major sports events, even individuals who do not regularly engage in betting might be tempted to place a wager. Influencers can appeal to these casual fans by framing betting as an integral part of enjoying the event. For example, an influencer might say, āEveryoneās placing bets on the Euro ā itās part of the fun!ā This approach can draw in new users who might not have considered betting before, broadening the platformās user base.
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Enhanced user attraction mechanisms.
Betting platforms can leverage influencer partnerships to promote special bonuses and other promotions tied to major sports events. For instance, a platform might offer a limited-time promotion where deposits are doubled if users enter a specific promo code shared by the influencer. However, the bonus program can be enhanced further ā for instance, āonly for this matchā, or āif you register today before midnight, you will receive not only the standard $200 deposit bonus, but also 50 free spinsā. Additionally, influencers can create excitement around merchandise giveaways or exclusive event-related contests. These tactics enhance user attraction mechanisms and not only encourage to place bets but also create a sense of urgency that prompts users to act quickly to take advantage of the offers.
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The cons of influencer marketing for betting platforms
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High demand for top influencers.
One of the significant challenges of influencer marketing during major sports events is the high demand for top influencers. Influencers with large followings and strong engagement rates are often booked months in advance. This means that betting platforms planning their campaigns close to the event dates may find it difficult to secure these high-profile influencers. As a result, they might have to settle for less popular influencers who may not deliver the desired results. Moreover, last-minute planning increases the risk of relying on influencers who have suddenly become available due to cancellations, potentially compromising the quality and consistency of the campaign.
Start planning and reaching out to influencers several months before the event. This will increase the chances of securing top influencers at more reasonable rates.
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Saturation of advertising content.
Many betting brands are taking advantage of increased audience attention during sports events and buyĀ lots of influencer integrations. This leads to a saturation of advertising content, with numerous brands competing for the same audience. When multiple betting platforms launch similar campaigns, the audience may experience ad fatigue. This leads to decreased effectiveness of brandsā marketing efforts: ad fatigue can lead to a 30% decrease in engagement rates. This is why it is crucial for betting platforms to differentiate their campaigns and constantly vary the advertising content and messaging.Ā
Avoid repetitive and intrusive advertising by diversifying content. Incorporate behind-the-scenes footage, live interactions, and unique storytelling to keep the audience engaged.Ā
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Increased rates from influencers.
The high demand for influencers during major sports events often results in increased rates. Influencers are aware that brands are competing for their endorsement and can therefore command higher fees for their services. For betting platforms, this means a higher marketing budget to secure the right influencers.Ā
Select influencers in advance and negotiate long-term contracts that include multiple posts leading up to and during the event. By locking in agreements early, platforms can avoid last-minute price surges and ensure a more stable and predictable budget.
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Conclusion
Influencer marketing is a potent strategy for betting platforms, especially during major sports events when audience engagement is at its peak. While influencer marketing during major sports events presents both opportunities and challenges, strategic planning and execution can lead to significant rewards. Betting platforms that effectively leverage the power of influencers will find themselves well-positioned to engage their audience, attract new users, and drive successful campaigns.
As you prepare for the next major sports event, consider how you can integrate influencer marketing into your strategy. Plan early, be creative, and form strategic partnerships to maximize your campaignās impact.
Pavel Beinia, CEO & Founder of Famesters influencer marketing agency
The post The Pros and Cons of Influencer Marketing for Betting Platforms During Major Sports Events appeared first on European Gaming Industry News.
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Playān GO invites players to delve into the thrilling realm of Loot & Labyrinths, where tabletop RPGs meet the spinning reels. Combining strategic dice rolls with rewarding slot mechanics, this 5Ć3 video slot offers an unparalleled fantasy experience.
A group of friends begins a tabletop adventure, only to find themselves transported into the game itself. Now, players must help their avatars ā the wizard, rogue, paladin and barbarian ā navigate treacherous dungeons, battle formidable foes, and claim legendary loot. With every spin, the stakes rise, bringing the thrill of dice-driven RPG mechanics to slot gaming.
With Loot & Labyrinths, Playān GO brings a fresh take on role-playing themes, allowing players to engage in encounters that test their luck and strategy. Whether facing off against monsters, looting treasure, or enjoying a well-earned tavern break, every decision can tip the odds in their favour.
The gameās standout features elevate its strategic depth. The Random Encounter mini-game challenges players to roll their way through three unique events: Monster Attack, Treasure Lair, and Tavern Night, each offering distinct rewards and opportunities to boost multipliers up to 5x. Meanwhile, Dungeon Free Spins push the adventure further, allowing players to draw buffs that transform symbols, grant extra spins, and unlock progressively higher multipliers ā culminating in a potential 100x boost.
For fans of immersive slot storytelling, Loot & Labyrinths builds on Playān GOās legacy of rich narratives, aligning with titles that transport players to otherworldly adventures like Champions of Mithrune and Trinity Impact. Its engaging mechanics and stunning fantasy-inspired artwork make it an ideal choice for players who enjoy both slot gaming and RPG-style strategy.
Head of Game Retention at Playān GO, George Olekszy, said: āWe love bringing fresh ideas to the slot world, and Loot & Labyrinths is a prime example. The blend of dice-rolling mechanics with engaging slot features offers a unique experience. Players will appreciate the strategic choices, immersive theme, and, of course, the chance for epic wins!ā
With its dynamic gameplay and rich fantasy setting, Loot & Labyrinths is set to captivate players seeking a new way to spin and strategise. Ready your dice ā fortune favours the bold!
The post Loot & Labyrinths: Roll the Dice for Riches appeared first on European Gaming Industry News.
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HIPTHER Wraps Up the iGaming & TECH FallāWinter Run-Off 2024ā2025 Presented by GameOn
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HIPTHER, media brand and organizer of renowned boutique networking events for the Gaming and Tech industries, is thrilled to announce the ending and the Big Winners of itsĀ iGaming & TECH FallāWinter Run-Off 2024ā2025, presented and sponsored by GameOn.
The results are in, and the iGaming and tech community has once again gone the distance! The iGaming & TECH FallāWinter Run-Off 2024ā2025, proudly presented by GameOn, came to a strong finish, celebrating movement, determination, and next-level endurance.
Over the past few months, dozens of industry professionals laced up and braved the rain, wind, and cold for a virtual challenge that turned kilometers into camaraderie ā and competition. Participants from across the globe logged hundreds (and in some cases, thousands!) of kilometers in this seasonās challenge, proving that the iGaming & tech world knows how to move.
A massive congratulations to our Top 5 Women and Top 5 Men, who truly embodied the spirit of the Run-Off and inspired us all with their dedication:
š Top 5 Women:
š„ 1st Place: Lucy Owen (Playtech) ā 1794.3 km
š„ 2nd Place: Stefania Nitulescu (Betfair Romania Development) ā 1116.5 km (Winner of the 2024 Summer Run-Off Challenge, ASICS Frontrunner)
š„ 3rd Place: Galya Srugo (Paysecure) ā 970.2 km
š 4th Place: Irma Kristic (NSoft ) ā 859.7 km
š 5th Place: Ineta Macinskiene (WALLETTO) ā 520.3 km (Also a top 5 finisher in the 2024 Summer Run-Off Challenge)
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š Top 5 Men:
š„ 1st Place: Hristijan Nasevski (Bragg) ā 1678.7 km (Winner of the 2024 Summer Run-Off Challenge)
š„ 2nd Place: Rob Fell (RiskCherry) ā 835.6 km
š„ 3rd Place: Krystian Kotynia (Relout) ā 776.9 km (Also placed in the top 5 during the 2024 Summer Run-Off Challenge)
š 4th Place: Will Talbut (Playtech) ā 763.4 km
š 5th Place: Heimar Lecht (Telesign) ā 758.5 km (Another consistent top performer from the 2024 Summer Run-Off Challenge)
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Zoltan Tuendik, Co-Founder at HIPTHER and Founder of the HIPTHER iGaming Strava Club, stated: āThe iGaming Runners Strava Club has far surpassed our expectations, and weāre only just getting started. With Summer Runoff 2.0 on the horizon and even more exciting plans in the pipeline, this community is picking up serious momentumāone step at a time
From consistent champions to first-time participants, every single runner in this challenge has made a mark. Whether you were in it to compete or simply to stay active and motivated through the colder months ā your passion and perseverance made this challenge unforgettable.ā
HIPTHER and GameOn would like to thank each and every participant for bringing their A-game to this seasonās challenge. Your energy keeps the iGaming & tech community strong and unitedāeven while running solo.
The next iGaming & TECH Run-Off challenge returns in May 2025, so stay tuned for more! Until then ā keep running, keep pushing, and keep leveling up.
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About HIPTHERās iGaming & TECH Run-Off
At HIPTHER, wellness and sustainability arenāt trends ā theyāre part of our DNA. The #hipthers were the first to introduce Fitness and Wellness Networking into boutique conferences, featuring Morning Networking Runs and Yoga Sessions that helped set the tone for mindful connection.
In 2024, inspired by the incredible dedication of participants, HIPTHER Co-Founder Zoltan Tuendik launched the HIPTHER Run-Off Club on Strava, a global community initiative to promote health, fitness, and camaraderie within the iGaming and Tech industries.
With the unwavering support of GameOn as main sponsor, the Club has since organized dedicated Run-Offs during major industry events like SiGMA Europe 2024 and ICE Barcelona 2025 ā uniting passionate runners from around the world in a celebration of movement, connection, and shared momentum.
The post HIPTHER Wraps Up the iGaming & TECH FallāWinter Run-Off 2024ā2025 Presented by GameOn appeared first on European Gaming Industry News.
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The inaugural installation at Casino Partouche dāAnnemasse features a complete setup of four state-of-the-artĀ DIAMOND Xā¢ 3.32Ā cabinets along with theĀ SUPERIA GAMESā¢ Link 1. Players can now enjoy an extraordinary Linked Jackpot experience, brought to life with ultra-modern, high-quality LED signage, ensuring stunning visual impact and engaging gameplay.
A premium gaming experience like no other
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The heart of theĀ SAPPHIRE PACKAGEĀ is theĀ DIAMOND Xā¢ 3.32, a premium multi-screen gaming machine that combines elegance, innovation, and player-focused design. Featuring two 32ā full HD LCD game screens with LED backlighting and an integrated 32ā topper for enhanced Progressives support, this cabinet ensures maximum visibility and visitor attraction on the gaming floor.
Additionally, the brilliant LED signage powered by the provenĀ AbsoluteVisionā¢Ā platform enhances the gaming experience with its dynamic content, crisp resolution, and robust LED panels ā ensuring long-lasting performance and exceptional visual appeal. Its striking design makes it a true eye-catcher on the casino floor, drawing players in and creating an exciting focal point for gaming enthusiasts.
TheĀ SAPPHIRE PACKAGEĀ is part of an exclusive series of premium offerings. Each of these special offers delivers a unique combination of innovation, high-end gaming equipment, and ultimate entertainment experience.
A new benchmark in casino entertainment
This groundbreaking installation in France marks a major milestone for NOVOMATIC, setting a new standard for premium linked gaming solutions.
Arnaud Moumdjian, Director at Casino Partouche dāAnnemasse, states: āOur goal is to constantly innovate and offer our guests the most exciting and modern gaming experiences. With theĀ SAPPHIRE PACKAGE, we are proud to be the first casino worldwide to present this new concept ā a stunning combination of cutting-edge NOVOMATIC technology and immersive design. Since the moment it was installed, the feedback has been overwhelmingly positive: Players are drawn to the vibrant LED signage and thrilled by the game selection, which includes iconic titles likeĀ Book of Raā¢Ā andĀ Queen Cleopatraā¢. We thank our long-standing partner NOVOMATIC for making this exclusive launch possible.ā
Patrick Delbauffe, Sales Manager at NOVOMATIC France, adds: āWe are delighted to celebrate the first-ever installation of theĀ SAPPHIRE PACKAGEĀ at Casino Partouche dāAnnemasse. This achievement highlights our strong partnership with Groupe Partouche and our shared commitment to delivering innovative and high-quality gaming experiences. With theĀ DIAMOND Xā¢ 3.32Ā cabinets and the excitingĀ SUPERIA GAMESā¢ Link 1, we are confident that this new addition will captivate players and bring outstanding performance to the gaming floor.ā
The post NOVOMATIC premieres SAPPHIRE PACKAGE in Casino Partouche dāAnnemasse in France appeared first on European Gaming Industry News.
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