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New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising

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New research from GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services in Great Britain, has revealed concerns about gambling advertising from the public and football fans.

Research from the Football Supporters Association has found that three quarters of football fans (73%) are concerned about the amount of gambling advertising and sponsorship around football and two thirds (66%) believe that gambling sponsorship in football should be banned.

Further research released by GambleAware has also revealed the majority of the public are unhappy with the level of gambling advertising in the media, with two in three (67%) saying they feel there is too much gambling advertising, and a similar number (66%) concerned about the impact the advertising has on children.

Research conducted for the 2022 World Cup, the last major men’s football tournament before this year, also found that two in three (64%) football fans said they believe there are too many gambling advertisements in football and 61% said they feel there are too many gambling ads during international sports tournaments.

The charity also warns that the high level of gambling advertising seen around major sporting tournaments this summer may exacerbate gambling harms among those already experiencing gambling problems. Other figures in the new research show those experiencing harm from gambling are 40 times more likely to spend more money and time gambling as a result of seeing gambling ads, compared to those who gamble without any problems.

GambleAware’s new report, “Gambling marketing in Great Britain: What needs to change and why,” also includes recommendations for new regulations around gambling advertising:

  • A ban on gambling marketing at sports events including the removal of sponsorships from sports clothing, merchandise and wider stadium areas.
  • A pre-watershed ban on all broadcast gambling advertising on TV, Video On Demand and radio, including broadcast sponsorships.
  • For all gambling marketing to include independent evidence-led health warnings with effective signposting to support.

Zoë Osmond, Chief Executive of GambleAware, said: “Millions of people across the country have been coming together this summer, excited to watch the Euros. However, our research shows that most of them feel there is too much gambling advertising in the media and around football.

“Exposure to gambling advertising normalises gambling, and makes it seem like just ‘harmless fun’ without showing the risks of gambling addiction and harm. This is why we have published our new report, to call on the next government to do more to regulate gambling advertising, particularly around sport where children and young people can see it.

“Anyone who feels worried about gambling during the Euros, or at any time, can get free and confidential advice, tools and support by searching GambleAware or contacting the National Gambling Helpline, available 24/7, on 0808 8020 133. The National Gambling Support Network also has treatment providers across Great Britain who can help people stop gambling.”

David Rose, Deputy Chief Executive of the Football Supporters’ Association, said: “Our survey data shows a large majority of fans are concerned about the prevalence of gambling advertising around football, whether that’s shirt sponsors, pitchside hoardings or on TV coverage. Our partnership with GambleAware helps us to highlight those concerns, and allows us to show supporters where they can get help if they feel like their gambling has become a problem.”

Craig, who experienced gambling harms for a number of years, said: “As someone who has experienced gambling harm, watching football can be difficult as it has often been really intertwined with my gambling. There is lots of shirt sponsorship and gambling signs on pitch side advertising in the stadiums, which you can clearly see when watching on TV at home. Much more needs to be done to help protect people from experiencing the same problems I did, and more regulation on gambling advertising in sport is urgently needed.”

Michelle, whose son has experienced harm from gambling, said: “Having seen how gambling has affected my son over the years, I know first-hand the serious impact it can have on individuals and families alike. Sporting events and international tournaments should be a time of enjoyment, but instead people are being bombarded by gambling ads that can cause serious harm. It’s time more is done to limit gambling advertising to protect people – especially children and young people – from gambling harm.”

The post New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising appeared first on European Gaming Industry News.

Compliance Updates

Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence

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Dabble, the fast-growing social-first sports betting operator, today announced it has now introduced precise device and location intelligence into its KYC process—an innovative move that has enabled the operator to achieve KYC pass rates above 90% while gaining unprecedented visibility into identity theft and fraud threats. In partnership with GeoComply, these results demonstrate a new model for regulated market entry, where operators can meet strict UKGC compliance requirements while simultaneously reducing friction and strengthening fraud defenses.

GeoComply’s Digital Identity Platform combines identity verification with device integrity, precise location signals, behavioural intelligence, and network-level insights from more than 200 million devices—powering a deeper, real-world view of identity that static, documentation-based KYC checks routinely miss. Dabble selected GeoComply to strengthen its KYC framework with this real-world identity model, ensuring full UKGC alignment while moving beyond traditional approaches that rely solely on documents and databases.

We didn’t just want to tick a regulatory box,” said Anthony Cugnetto, Head of Product at Dabble“Having worked with GeoComply in the US, we understood the potential of grounding identity in precise device and location intelligence — not only for compliance and anti-fraud, but for growth.”

“By integrating these real-world signals into our KYC process, we’re seeing higher pass rates, lower friction, and far greater visibility into the funnel earlier in the user journey — allowing us to detect highly advanced identity misuse that traditional UK checks simply can’t see. GeoComply gives us a level of confidence in user identity that wasn’t possible before.”

Precise location, device, and behavioural data reveal previously undetected patterns

Within the first weeks of rollout, GeoComply surfaced coordinated patterns of fraudulent activity—insights that legacy KYC approaches built on static, point-in-time identity checks typically cannot detect:

  • A single residential address in Preston was home to +250 “unique” devices, revealed to be a bonus-abuse cluster. GeoComply detected device manipulation across identical device models, upon which +250 accounts were created using inconsistent identity attributes—behaviour aligned with stolen or synthetic ID use. This group was actively exploiting Dabble’s welcome and referral promotions.
  • What looked like ~2,000 “unique” devices turned out to be a concentration of emulator- and VM-like environments in central London. GeoComply’s precise location and device integrity signals surfaced advanced spoofing patterns and anomalous device behaviour associated with mass account-creation attempts. These attempts would have bypassed traditional geolocation and KYC controls used by others in the UK market, but were exposed through GeoComply’s device integrity and anti-spoofing controls.
  • Stolen and synthetic identities that would have passed traditional KYC checks were surfaced, revealed when cross-referenced against GeoComply’s device integrity signals, behavioural markers, location consistency, and high-risk email-domain correlation.
  • Email-intelligence signals showed 97–98% precision, correlating with accurate location and device risk signals to reinforce suspicious clusters and providing early-stage validation of identity misuse.

These findings were detected even before automated blocking was enabled, proving the power of grounding identity in real-world signals rather than static data sources.

High conversion, low friction — a breakthrough for regulated market entry

Despite exposing sophisticated identity misuse, legitimate players moved through onboarding seamlessly:

  • KYC pass rates of +90%
  • 80–85% voluntary opt-in to device and location checks
  • Low false positives, enabling faster approvals and fewer manual reviews
  • Minimal engineering lift, thanks to Dabble’s existing integration with GeoComply in the US

Dabble’s innovative approach proves what operators everywhere are beginning to realize: the old way of doing things is broken,” said Kip Levin, CEO of GeoComply. “Fraudsters can fake documents, manipulate devices, and spoof IP—but they can’t fake physics. By grounding identity in real-world signals, Dabble has set a new benchmark for how operators can protect users, increase trust, and accelerate onboarding. And they’re doing it without adding friction.

Dabble creates a repeatable blueprint for global expansion

Dabble’s UK entry showcases a new industry standard for regulated market launches:

  • Identity verification that supports high conversion
  • Real-world identity signals that fraudsters cannot fake
  • A modular platform that scales across jurisdictions
  • A unified, truth-based view of users from the first interaction

Together, these capabilities provide operators with a repeatable, scalable model for entering new regulated markets with confidence.

The post Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins

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Following the launch of its inaugural women-focused VALORANT tournament La Imperia, the Insurgence Gaming Company has announced its second competitive initiative, MOBA Legends 5v5 Discord Play-Ins, a series of open community tournaments created to make organised competition more accessible to emerging players.

While La Imperia introduced a visibility-led invitational format, the MOBA Legends 5v5 Discord Play-Ins take a different approach. The series is built around open participation and will be hosted entirely online, with all tournament operations managed through Discord. This allows teams from across India to compete in a structured setting without the restrictions often associated with invite-only events.

The Play-Ins are designed as a starting point for players and teams who want to experience organised competition. Matches will be played in a 5v5 MOBA Draft Pick format, with scheduling, match reporting, and communication handled through dedicated Discord channels.

The announcement continues Insurgence Gaming Company’s early focus on grassroots esports. The company was created to address gaps in India’s competitive ecosystem, particularly at the amateur and semi-professional level where consistent tournament opportunities are still limited.

Speaking on the launch, Jasper Shabin, Founder of the Insurgence Gaming Company, said: “With La Imperia, we focused on visibility. With the Discord Play-Ins, the focus shifts to access. Competitive players need regular places to play, improve, and test themselves, not just one-off tournaments. MOBA Legends 5v5 is one of the most accessible competitive titles on mobile, which makes it a strong fit for an open, community-driven format.”

Beyond competition, the Discord Play-Ins are also intended to build a sense of continuity. Players will have access to channels dedicated to match coordination, tournament updates, and post-game discussion, helping teams stay connected beyond a single tournament run.

With the MOBA Legends 5v5 Discord Play-Ins, the Insurgence Gaming Company continues to shape its identity around community-first formats, pairing visibility-led initiatives like La Imperia with open competitive pathways that support long-term grassroots growth in Indian esports.

The post Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sun International Appoints Nomzamo Radebe as COO

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Sun International has announced that Nomzamo Radebe will join Sun International as Chief Operating Officer: Hospitality & Sales, effective 2 February 2026.

“Nomzamo will play a pivotal role in advancing our hospitality and property businesses, contributing fresh insights as we continue to build world-class capabilities and pursue our ambition to be a digitally led, market-leading, omnichannel gaming company,” said Ulrik Bengtsson, CEO of Sun International.

Nomzamo is a Chartered Accountant with over 27 years of experience, including 20 years in senior leadership roles across the real estate sector. She joins Sun International from SA Corporate Real Estate Ltd, where she served as COO, and has held executive positions at Excellerate JHI, Pareto Limited and National Treasury. Her expertise includes property asset management, portfolio optimisation, mergers and acquisitions, treasury management and stakeholder engagement, having led teams managing portfolios valued at over R10 billion.

Nomzamo has been recognised with the Five Star Woman Award and IPM Business Leader of the Year and serves on the board of SAPOA.

“I am excited to join such a strong brand like Sun International. I look forward to interacting with the various teams to drive performance and deliver on our business strategies and value creation plans in the hospitality division,” said Nomzamo Radebe.

The post Sun International Appoints Nomzamo Radebe as COO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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