Carnival Cruise Line is welcoming more casino players to join the fun on board its fleet of 27 ships by partnering with Bally’s Corporation, one of the world’s leading gaming and entertainment companies, to extend cruise benefits to Bally’s Rewards guests.

In addition to special events, Bally Rewards’ Legend, SuperStar, and Star tier guests are now eligible for complimentary and discounted Carnival cruises. The new partnership between Carnival and Bally’s also extends the reach of both brands. Known as America’s Cruise Line, Carnival sails from 14 U.S. homeports – more than any other cruise line – and Bally’s operates 15 popular properties nationwide.

“We’re committed to our Carnival Players Club guests and in Bally’s, we have a partner that values its own loyal guests with the same fervor. We have plenty of fun to go around across our fleet, so we’re excited to bring Bally’s on board with us and look forward to growing this unique partnership,” Marty Goldman, Carnival Corporation’s senior vice president of global casino operations, said.

“This collaboration brings together two industry leaders, combining the excitement of Bally’s gaming experience with the unparalleled entertainment and hospitality of Carnival Cruise Line. Together, we will create unforgettable experiences for our guests, both on land and at sea. This partnership represents a new chapter in our commitment to providing exceptional entertainment and gaming options to our valued patrons,” Mike Donovan, chief marketing officer and senior vice president of gaming for Bally’s Corporation, said.

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Deal sees landmark launch with provider in monopoly state

Leading iGaming platform provider White Hat Gaming has launched its PAM with Bally’s Corporation (NYSE: BALY) in Rhode Island, marking the company’s first casino state deployment with the operator.

Bally’s Corporation Rhode Island customers can now benefit from its casino product, powered by White Hat Gaming’s PAM.

The provider’s robust PAM has enabled the rapid deployment of several major content integrations. This demonstrates the exceptional flexibility and scalability of White Hat Gaming’s solution, which meets the most demanding requirements of operators across the United States and globally.

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White Hat Gaming’s PAM provides a suite of services critical to operator success including CRM and marketing support, a proprietary cashier, diverse payment options, 24/7 managed services and a wide array of player protection tools.

In addition, White Hat Studios’ launches its content with Bally’s Corporation in Rhode Island with the ‘House of Brands’ taking its slots live in the seventh iCasino state, making it one of only two casino game suppliers live in all legal iCasino United States states.

“We’re thrilled to reinforce our strong partnership with Bally’s Corporation by taking our industry-leading PAM live in Rhode Island for Bally Casino,” the Chief Executive Officer for White Hat Gaming, Phil Gelvan, said. “This launch cements our position as Bally’s Corporation platform provider of choice across the United States.

“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally’s Corporation’s success across states and its ambitious growth plans for the future.”

“Bally’s Corporation is committed to delivering best-in-class sports betting and iGaming products that thrill and captivate our players,” the Chief Executive Officer for Bally’s Corporation, Robeson Reeves, said. “We value innovation, service and reliability in our partners and White Hat Gaming consistently delivers across all three.

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“The rapid integration of its feature-rich PAM and player-favourite content exemplifies why it has become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s Corporation as the preeminent omni-channel gaming provider in the United States.”

Launch provides sports bettors with exciting new content and raises horse racing awareness

SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.

Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.

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SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”

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