BetMakers
Global Tote Renews Contracts with Boyd Gaming Racetracks
Global Tote announced that it has renewed its contracts with Boyd Gaming racetracks Delta Downs Racetrack Casino Hotel, Evangeline Downs Racetrack & Casino – both in Louisiana – and Belterra Casino Resort in Cincinnati, Ohio.
Under the new agreement, Global Tote will provide a mix of terminals including its new BetLine Series teller and self-service wagering terminals. The agreement also includes the provision of new BetLine Cashing Kiosks, offering guests secure, convenient self-service cashing of pari-mutuel tickets.
Global Tote will continue to provide the three Boyd Gaming racetracks and associated off-track betting locations with the Quantum SaaS solution for pari-mutuel wagering, including the Quantum tote software, hosting from Global Tote’s AWS computing environment, central wagering system operations from Global Tote’s international service delivery network, and onsite service of the wagering devices at the tracks.
Zach Taylor, Director of Sales and Business Development, North America for Global Tote, said: “Global Tote is thrilled to renew our partnership with Boyd Gaming. With the Boyd Gaming racetracks each operating in unique and highly competitive betting markets, the enhanced wagering experience and robust performance of the BetLine terminals and Cashing Kiosks will give their racetracks and off-track betting locations the tools to offer their customers the best possible wagering experience. The BetLine Series terminals have been a big hit with our partners, and we are delighted to bring our new technology to the Louisiana and Ohio markets.”
Global Tote, a BetMakers Company, is a global leader in pari-mutuel (tote) wagering technologies and services, creating solutions that propel the racing industry forward. With a presence in over 35 countries, Global Tote’s Quantum and BetLine technologies set the standard in pari-mutuel wagering, global commingling, and wagering device solutions.
Betline terminals
BetMakers Secures Expanded International Distribution Agreement with Penn Entertainment Racetracks
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BetMakers Technology Group is pleased to announce that it has secured a new three-year agreement with Penn Entertainment for the international distribution of its racing content, commencing 1 January 2026. The agreement includes a mutual one-year extension option and builds on the successful partnership first established in 2022.
Under the revised agreement, BetMakers will continue as the exclusive international distributor of Penn’s racing content for fixed odds, derivative bets, and exchange wagering. The agreement also provides enhanced gateway access for international Tote customers, and exclusivity for B-pool wagering.
The new agreement complements the range of services BetMakers already provides to Penn Entertainment, including Host Tote operations, Betline terminals, and digital wagering solutions.
As part of the revised structure, Penn will participate in revenue sharing on income generated above the minimum guarantee, further aligning incentives and fostering growth in international markets. The FY25 revenue generated under the previous agreement exceeded the new minimum guarantee, which is expected to positively impact BetMakers’ gross margin going forward.
Jake Henson, Chief Executive Officer of BetMakers, said: “Penn Entertainment is a valued and important customer for BetMakers. We are delighted to continue working with them on their international content distribution to deliver returns to their horse racing stakeholders and bring their quality racing content to a wider audience. This amended agreement is a positive step for both parties, and we look forward to a successful and profitable partnership.”
Chris McErlean, Vice President of Racing at Penn Entertainment, added: “We’re pleased to continue our relationship with BetMakers, a proven global leader in racing distribution and technology. Their expertise and international reach have been instrumental in expanding the footprint of our racing content. We look forward to working together to maximise the value of our racing assets and provide new opportunities for our racing stakeholders.”
The post BetMakers Secures Expanded International Distribution Agreement with Penn Entertainment Racetracks appeared first on European Gaming Industry News.
The Board of BetMakers Technology Group Ltd is pleased to announce that Fixed Odds betting on Thoroughbred Racing has successfully launched in New Jersey under the landmark legislation passed on 21 June 2021.
The first Fixed Odds bet was taken on Friday 6 May and Fixed Odds betting was conducted on the Monmouth Park season launch meeting on 8 May. Fixed Odds betting on the meeting was conducted on course with full end-to-end technology and services solution delivered by BetMakers.
After the initial launch on Monmouth Park meetings, the planned expansion is now scheduled to roll out Fixed Odds wagering to further horse racing meetings in coming weeks, with up to 10 meetings each day from North American tracks before the intended addition of international meetings for Fixed Odds wagering.
BetMakers has also been contracted to provide Online Fixed Odds solutions for Monmouth Park, which the Company is intending to be operational next quarter.
With the Fixed Odds licensing framework in place and a successful launch of BetMakers technology in New Jersey, the Company will continue to engage with existing US online sportsbook operators looking to include Horse Racing as a part of their wagering offering.
BetMakers North American CEO Christian Stuart said: “This was a momentous occasion for BetMakers and US horse racing in general.”
“We believe horse racing is the untapped vertical for sports bookmakers as they look to deliver more content more often to their acquired databases with products that can deliver solid margins”
“BetMakers continues to lead the charge to deliver what we believe is the renaissance of horse racing in the United States.”
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Century Casinos Inc. announced that its Canadian subsidiaries operating horse racetracks, doing business as Century Downs Racetrack and Casino (CDR) and Century Mile Racetrack and Casino (CMR), have partnered with Betmakers’ Global Racing Network for the distribution of CDR’s and CMR’s racing content as well as the facilitation of fixed odds wagering on the two racetracks’ thoroughbred and standardbred horse races.
Licensed betting operators around the world (including the Australian and Asian markets that Century Casinos is currently not accessing) can now offer content from both CDR’s and CMR’s sites for betting.
The Century Casinos racetracks have established a reputation as premier destinations for horse racing fans in Canada, which will be strengthened further by expanding the Company’s distribution to new markets and new racing enthusiasts all over the world through this Global Racing Network partnership.
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