Latest News
Novibet Extends Stats Perform Partnership, Launches Dedicated Opta Stats Section and Opta Points
Customers of innovative betting operator Novibet will be the first to experience a new level of immersive football betting entertainment this summer, as the sportsbook launches a range of user experiences, all powered by Stats Perform’s trusted Opta data and OptaAI.
The new experiences include:
- A highly prominent “Opta Stats” section on the Novibet website and app, featuring advanced metrics designed to help bettors cut through noise to make quick decisions, like OptaAI-powered expected goals and expected assists;
- Multiple creative new “Opta Points” betting markets within and across matches, to generate higher levels of interest in player performances, for all players;
- Deep, colourful team and player pages packed with statistics and form, to complement Novibet’s already comprehensive range of Opta-powered player stats markets; and
- Quick Opta stats contextually integrated across the Novibet platform, including alongside interactive betting opportunities.
The innovative Opta-powered features are a result of Novibet’s long-term partnership with Stats Perform and are to be rolled out across Novibet’s territories in Europe and South America. They are expected to result in greater bettor education, increased time-on-site and increased share of wallet.
Giannis Paraschos, Novibet Head of Sportsbook Product, said: “We’re delighted to extend our deep relationship with Stats Perform and use its Opta brand prominently to increase our users’ trust in our product. Our team is also really proud of the way we’ve built Opta Points into our front-end UI and back-end pricing. The Euros and Copa América are the ideal competitions to use Opta Points to help our users follow their favourite club players as they represent their countries and find new heroes. We think it’ll make more of the games and more of the players matter to our bettors and be an enormously popular way for them to immerse themselves in the tournaments.”
“We’re very pleased that Novibet see the value of our trusted Opta brand, and the potential of Opta xGoals, Opta xAssists and our new Opta Points metric. It’s a privilege to partner with clients like Novibet who share our aspiration to make sports betting more entertaining, and fascinating to see the magic they’ve built with our Opta data feeds,” Andrew Ashenden, Chief Betting Officer at Stats Perform, said.
The new Opta experiences are set to launch in time for the 2024 Euros and Copa América and subsequently across major global football leagues.
Stats Perform’s detailed, real-time sports data, OptaAI and Opta brand is at the heart of modern, trusted sports media and betting experiences across the world’s best sports broadcasters, publishers, teams, federations, apps and sportsbooks. Among its multiple awards in recent years include SBC’s Best Sports Data Product in 2022 and 2023.
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LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands.
The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.
Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.
BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.
Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.
The report covers various key aspects, including:
Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.
Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.
Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.
Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.
Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.
The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.
Latest News
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.
AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!
What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.
A Summer of Gifts on AppGallery for Android Users
Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!
In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.
Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.
Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users
This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.
In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.
Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!
For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.
The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.
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