Latest News
EPIC Global Solutions to Spread Problem Gambling Awareness via William Hill-SPFL Deal
EPIC Global Solutions is looking forward to bringing gambling harm awareness to the players, staff and supporters at all Scottish Professional Football League (SPFL) clubs from the start of the 2024/25 season.
The global experts in mitigating against gambling-related harm will be extending their considerable sporting reach by working across all four divisions of Scotland’s professional soccer structure, delivering a series of predominantly face-to-face sessions that will allow audiences to learn from the lived experience of those who have faced problem gambling first hand.
The arrangement comes as part of the new five-year deal which sees William Hill become the title sponsor and official betting partner of the Premiership down to League 2, meaning that every club from reigning top-flight champions Celtic all the way through to recently-reprieved Stranraer in the fourth tier will get the chance to welcome EPIC’s globally-renowned team.
Thanks to backing from the competition’s sponsor, SkyBet, EPIC has engaged with more than 12,000 players across England’s EFL over the past six seasons, as well as delivering education to clubs across leading competitions around the world in recent years, such as the MLS and Belgium’s Jupiler Pro League.
However, this considerable expansion into the Scottish game is the first of its kind to encompass the entire competition across the country, coming hot on the heels of EPIC’s recent delivery to both men’s and women’s teams at Glasgow giants Rangers, and it will also be the first formal arrangement in which supporters will be directly engaged through each club’s community trust, to further extend the message’s reach.
The company’s mix of education, training and consultancy has also benefited leading organisations in other sports, working extensively across Britain’s rugby union, horse racing and cricket landscape, as well as having arrangements with the NCAA, NFL Players Association PAF, MLB and MLSPA in the US.
John Millington, senior director at EPIC Global Solutions, said:
“We’re proud that we’ve once again been seen as the perfect partner to raise awareness around problem gambling issues and we’re grateful to William Hill and the SPFL for bringing this opportunity together. We look forward to engaging with new audiences in Scotland from next season and helping to minimize the risks that gambling can pose in a high-risk sector like elite sport.
“The new partnership between William Hill and the SPFL follows the recommendations we shared when we released our Gambling Harm Review in Sport white paper in February 2023.
“In that report, guided by experts from the world of elite sport and the gambling ecosystem, we advised that in order to safeguard against the potential for sports betting harm, any new sponsorship agreement between gambling operators and sports organizations should have measures built in, such as education or awareness campaigns, to try and prevent problem gambling. This new arrangement does exactly that, for the benefit of players, staff and supporters in Scottish football, who can all learn from our distinct lived experience-based approach and create an open culture within clubs to talk about the issue.”
The post EPIC Global Solutions to Spread Problem Gambling Awareness via William Hill-SPFL Deal appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
-
Africa6 days agoShaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)
-
Australia5 days ago
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team
-
EurAsia6 days ago
Groove Technologies Partners with “Azərlotereya” OJSC to Revolutionise Digital Gaming Experience
-
Compliance Updates6 days ago
MC Games Announces Ombudsman Channel for User Questions
-
Diana Otálora Country Manager of Stake Colombia6 days ago
Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador
-
Central Europe6 days ago
Number of companies and employees in German games industry falls for first time in years
-
Latest News6 days ago
Fruity Wilds by Galaxsys Delivers Explosive Features and Big Win Potential
-
CT Gaming6 days ago
CT Gaming Installs NEXT Slot Cabinets at Masaris Piura Gaming Venue
