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Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools

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The Betting and Gaming Council (BGC) has announced that a record-breaking number of bettors are now using the safer gambling tools available to them. The BGC attributed the increase to the success of the Safer Gambling Week initiative.

Analysis of last year’s hugely successful campaign revealed the number of deposit limits set during SG Week increased by a massive 18% compared to the same month in 2022.

Meanwhile, 54% of players setting deposit limits, did so for the first time.

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And the number of players actively setting a reality check during SGW rose by over 300% for the second year in a row.

The use of maximum stake limits also increased by over 300% during SG Week 2023.

Deposit limits were set by 83,242 unique account holders – an increase of 12.5% on the year previous.

Safer Gambling Week 2023 also smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.

Data released following last year’s successful campaign – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.

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Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.

The initiative was backed by a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock – who gave vocal support to the ground-breaking campaign.

This event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes.

Safer Gambling Week 2024 will take place from 18-24 November 2024.

BGC CEO and Acting Chair Michael Dugher said: “These new figures show Safer Gambling Week continues to be a powerful advert for increasing use of safer gambling tools in the regulated industry.

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“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.

“Our members promote these tools all year round, but a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, from the Government and the independent regulator the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.

“The record numbers for both impressions and use of safer gambling tools show the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.”

The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.

Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool. With the latter displaying the Safer Gambling Week logo on their shirt for their League One clash with Shrewsbury Town.

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The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.

Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.

The post Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools appeared first on European Gaming Industry News.

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Fair Play Becomes the Latest Dutch Operator to Take Advantage of the Chroma Key Studio

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Fair Play Online Casino is the latest brand to join the ever-expanding roster of prestigious operators using Chroma Key Studio technology.

Popular Dutch online casino Fairplaycasino.nl is set to significantly upgrade its live casino experience by introducing Stakelogic Live’s innovative Chroma Key Studio technology with 7 Seat Blackjack.

Thanks to an integration facilitated by Relax Gaming, Fairplaycasino.nl is enhancing its live casino offerings with the Chroma Key 7 Seat Blackjack game. This exciting move is set to transform the live casino experience for site players, promising a fully customised blackjack experience unique to Fairplaycasino.nl.

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Chroma Key Studio was launched by Stakelogic Live in 2023, shaking up the industry and changing the live-casino landscape. The studio uses industry-leading green screen technology that allows operators to project their branding onto the table, providing players with an immersive and unique experience.

The 7 Seat Blackjack game will be broadcast live from the Chroma Key studios in the Netherlands, utilising the most cutting-edge streaming technology on the market. The Dutch market, known for its quick adaptation of innovative technologies, has warmly embraced Chroma Key, with Fairplaycasino.nl joining a roster of tier-one operators within the country that is now taking advantage of its thrilling possibilities.

This latest collaboration is another example of Stakelogic’s commitment to providing players in the Dutch market with the most immersive and dynamic live casino gaming available and being at the forefront of development in the wider iGaming industry.

Neil Tanti, Senior Sales Manager at Stakelogic, said: The Dutch market has been so quick to embrace the Chroma Key Studio over the last 12 months, and we are delighted to welcome Fair Play Online Casino to the party. With Chroma Key, we are changing what is possible in the live casino space, bringing brands closer to their customers thanks to its unique customisation possibilities.

Pascal Janshen, at Fair Play Online casino, said: The live casino landscape is fiercely competitive in the Netherlands, and our partnership with industry leader Stakelogic is a game-changer. By adding 7 Seat Blackjack to our live casino games, we are positioning ourselves at the forefront of innovation in the sector, making Fairplaycasino.nl a top choice for live casino enthusiasts in the Netherlands.

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Apparat Gaming regale players with an epic tale of might and magic in Dragonheart – The Nibelung Legends

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German developer’s new fantasy-themed slot sees the national hero from the Nibelungen saga clash with a fiery dragon in a rewarding Hold & Spin feature where legendary loot is up for grabs

Having previously plundered the pyramids of ancient Egypt and raced to riches on the autobahns of present-day Germany, this month popular software provider, Apparat Gaming, invites players to follow in the footsteps of the medieval dragonslayer Siegfried in his battle with the dragon Fafnir in Dragonheart – The Nibelung Legends.

Drawing its inspiration from the epic 13th century German poem, Nibelungenlied, this action-packed slot machine with 40-win lines takes players into the first chapter of the Nibelung saga, which is peppered with legendary gold treasures, tricky dwarven kings, a tarnhelm and a story of love, deception and bloody betrayal. After the first part of Apparat Gaming’s The Nibelung Legends centred on the Valkyries, in part 2 the main character of the Nibelung saga, hero Siegfried, and the dragon Fafnir clash dramatically across the reels in the game’s lucrative Hold & Spin bonus round.

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A fan-favourite feature found in many other Apparat Gaming slots, the Hold & Spin bonus is triggered whenever three-coin symbols appear during the base game. Unlike other instances of the feature, however, the Hold & Spin game in Dragon Heart – The Nibelung Legends comes with its own unique twist as special Dragon and Hero symbols combine to create even richer rewards.

Dealing with the two characters in order, the Dragon ‘payer’ symbol will breathe life into the reels by adding its stated multiplier value to all coins that are currently in play, while the Hero ‘collector’ will courageously gather up the value of all coins and add them to its own multiplier. At the end of the bonus, the sum of all coins will be multiplied by the current bet and paid out as a prize, but if players successfully fill all 20-reel spaces with coins, they’ll win the 5,000x Grand Bonus instead!

Naturally, those not wishing to wait for the Hold & Spin bonus to trigger automatically from the base game will once again have the option to enter it directly by using the “Buy Feature” button, with this optional extra creating a medium-high volatility slot with maximum RTP potential of 96%.

Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “In Dragon Heart – The Nibelung Legends, the courage of a hero collides with the might of a dragon to create a new multiplier twist on our beloved Hold & Spin feature that now has the power to award monumental wins of up to 5,000x! This huge payout potential combined with the game’s stunning visuals and fantasy theme mean it’s sure to be an epic addition at all casinos that host Apparat Gaming slots.”

The post Apparat Gaming regale players with an epic tale of might and magic in Dragonheart – The Nibelung Legends appeared first on European Gaming Industry News.

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Altenar makes Georgia debut with Ambassadoribet partnership

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Leading sportsbook enters key region thanks to strategic deal with major operator

Altenar, a leading sportsbook and iGaming software provider, has acquired its first customer in Georgia after securing an agreement to provide its industry-leading sportsbook to online operator, Ambassadoribet.

One of the country’s top players in Georgia’s hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in Batumi and Kachreti.

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The group is not only building an impressive portfolio of land-based casinos but branching out into the iGaming landscape with the launch of its online casino, Ambassadoribet. The brand will now use Altenar’s omnichannel sportsbook solution both online and at its trio of land-based casinos.

The agreement showcases Altenar’s versatility in working with partners on a global scale, with the partnership representing a significant move for the supplier as it makes its first foray into the region.

Alejandro Cazorla, Sales Manager at Altenar, said: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with Ambassadoribet, a renowned resort and casino group. This collaboration represents a considerable expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.

“With Ambassadoribet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”

Giorgi Svanidze, CEO at Ambassadoribet, said: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”

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The post Altenar makes Georgia debut with Ambassadoribet partnership appeared first on European Gaming Industry News.

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