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Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools

The Betting and Gaming Council (BGC) has announced that a record-breaking number of bettors are now using the safer gambling tools available to them. The BGC attributed the increase to the success of the Safer Gambling Week initiative.
Analysis of last year’s hugely successful campaign revealed the number of deposit limits set during SG Week increased by a massive 18% compared to the same month in 2022.
Meanwhile, 54% of players setting deposit limits, did so for the first time.
And the number of players actively setting a reality check during SGW rose by over 300% for the second year in a row.
The use of maximum stake limits also increased by over 300% during SG Week 2023.
Deposit limits were set by 83,242 unique account holders – an increase of 12.5% on the year previous.
Safer Gambling Week 2023 also smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.
Data released following last year’s successful campaign – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.
Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.
The initiative was backed by a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock – who gave vocal support to the ground-breaking campaign.
This event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes.
Safer Gambling Week 2024 will take place from 18-24 November 2024.
BGC CEO and Acting Chair Michael Dugher said: “These new figures show Safer Gambling Week continues to be a powerful advert for increasing use of safer gambling tools in the regulated industry.
“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.
“Our members promote these tools all year round, but a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, from the Government and the independent regulator the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.
“The record numbers for both impressions and use of safer gambling tools show the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.”
The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.
Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool. With the latter displaying the Safer Gambling Week logo on their shirt for their League One clash with Shrewsbury Town.
The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.
Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.
The post Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools appeared first on European Gaming Industry News.
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SlotMatrix unleashes Vulcan’s Gold fiery forge

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The post SlotMatrix unleashes Vulcan’s Gold fiery forge appeared first on European Gaming Industry News.
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TaDa Gaming Releases Lucky Macaw

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TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.
Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
His offer is for Hold & Respin, free spins, multiplier Wilds and four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand 1000x for six, 10, 14 and 18 cash symbols respectively. Win values are dynamically dependent on the wager and are shown on the wooden signpost to the left of the grid.
Highly colourful and polished graphics include the compass, telescope and anchor symbols. Pirate Coins and Gold Bags are cash symbols.
Just one cash symbol may trigger Hold & Respin randomly but landing five or more in the base game will guarantee the bonus. A toe tapping soundtrack adds to the jolly pirate vibe, while a barrel of gold coins fills with every spin. If it randomly bursts its sides, the bonus Hold & Respin game can also trigger.
All cash symbols on the reels will carry over to the bonus game however it triggers and three free spins will be awarded. Each time another cash symbol lands, the counter will reset the free spins to three.
Blank positions, Gold Bag and Pirate Coin cash symbols only will appear in the bonus game and symbols will lock in place with each spin. They can also increase in value after every spin and, if players fill the grid entirely, a random additional multiplier of 2x, 3x or 5x will be applied to the winnings.
Captain Macaw is also the Wild – but with the ability to randomly apply a 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied.
For players who want quick results, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one Gold Bag and one Multiplier Wild to 2x will appear.
With 5000x max win and low volatility, Lucky Macaw is designed for casual and time pressed players.
Sean Liu, Director of Product Management, TaDa Gaming, said: “Having established TaDa as the home of innovative mechanics and balanced maths models, Lucky Macaw raises the game for polished visuals and smooth animations, delivering true entertainment.”
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Wicked Games Enters into Partnership with Elantil

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Wicked Games has entered into a new partnership with Elantil, the next-generation iGaming platform and marketplace. The partnership will see Wicked’s full portfolio of slots and Live products distributed through Elantil’s operator network, ensuring partners worldwide can easily access and integrate Wicked’s growing range of titles.
For operators, this means instant availability of Wicked’s bold, innovative and tongue-in-cheek games, all through the streamlined Elantil platform. For Wicked Games, it marks another key milestone in scaling distribution and reaching new audiences across regulated markets.
“We are thrilled to bring our full portfolio of games to operators through Elantil’s marketplace. Working with Amnon and the team has been an absolute pleasure, and their professionalism, vision, and genuine passion for building strong partnerships made this collaboration a very natural step for us. We are excited about the opportunities ahead and look forward to growing together with Elantil and their partners,” said Khadija El Abi, Head of Partnerships at Wicked Games.
“Integrating Wicked Games into our ecosystem was not just about adding another content studio, but aligning with matching visions. Their innovation and ours align, and now operators will feel the impact in their product lineups immediately,” said John Debono, CTO at Elantil.
The post Wicked Games Enters into Partnership with Elantil appeared first on European Gaming Industry News.
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