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Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools
The Betting and Gaming Council (BGC) has announced that a record-breaking number of bettors are now using the safer gambling tools available to them. The BGC attributed the increase to the success of the Safer Gambling Week initiative.
Analysis of last year’s hugely successful campaign revealed the number of deposit limits set during SG Week increased by a massive 18% compared to the same month in 2022.
Meanwhile, 54% of players setting deposit limits, did so for the first time.
And the number of players actively setting a reality check during SGW rose by over 300% for the second year in a row.
The use of maximum stake limits also increased by over 300% during SG Week 2023.
Deposit limits were set by 83,242 unique account holders – an increase of 12.5% on the year previous.
Safer Gambling Week 2023 also smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.
Data released following last year’s successful campaign – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.
Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.
The initiative was backed by a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock – who gave vocal support to the ground-breaking campaign.
This event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes.
Safer Gambling Week 2024 will take place from 18-24 November 2024.
BGC CEO and Acting Chair Michael Dugher said: “These new figures show Safer Gambling Week continues to be a powerful advert for increasing use of safer gambling tools in the regulated industry.
“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.
“Our members promote these tools all year round, but a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, from the Government and the independent regulator the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.
“The record numbers for both impressions and use of safer gambling tools show the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.”
The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.
Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool. With the latter displaying the Safer Gambling Week logo on their shirt for their League One clash with Shrewsbury Town.
The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.
Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.
The post Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools appeared first on European Gaming Industry News.
Casino Guru
Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming
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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.
Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.
This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.
New Award Categories for 2026
Woman Leader of the Year
This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.
Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.
Rising Star in Responsible Gambling
Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.
Young Changemaker Award
Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.
Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.
Industry Culture Shaper
Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.
Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.
Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.
A broader vision for industry progress
“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”
The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.
The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.
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The stadium lights are blazing, the chants are deafening, and a golden trophy gleams in the distance. Play’n GO’s Stadium of Riches captures the raw energy of the world’s favourite sport, placing players at the heart of the action in this high-stakes football showdown.
Stadium of Riches doesn’t just replicate the spirit of football – it elevates it. Surrounded by roaring fans and legendary symbolism, this 5-reel slot draws inspiration from the grandeur of cup finals and last-minute heroics. With immersive design and a theme steeped in international pride, the game taps into the drama of the beautiful game and the glory it promises to those bold enough to compete.
Rather than simply layering on football imagery, Stadium of Riches channels the atmosphere of a decisive match – from referee whistles and goalkeeper gloves to glistening boots and the unmistakable roar of a packed arena. Every detail contributes to the sense of being moments away from glory, giving players the feel of a clutch performance on the world stage.
Football fans will find familiar ground here, but there’s more beneath the surface. Players who enjoyed Legacy of Dead will recognise the layered gameplay structure and visual weight of symbols, bridging a connection between ancient mythologies and modern sporting legends. And for players across Latin America and Spain, where football transcends sport and becomes culture, Stadium of Riches offers a compelling new home fixture.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Football is universal – its narratives, passion, and unpredictability connect fans globally. With Stadium of Riches, we’ve captured that energy in a way that feels authentic and exhilarating.”
This title is set to resonate with players who live for the big moments – when legends are made and the world watches.
The post Stadium of Riches kicks off a legendary contest of champions appeared first on European Gaming Industry News.
Reading Time: < 1 minute
CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.
The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
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