Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.

Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.

Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”

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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.

Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.

What makes the Bragg PAM stand out? Here’s just a few highlights:

• Next-Generation Automation

• Predictive Insights

• Stability

• Fully Personalised Experiences

“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.

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