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GambleAware Publishes Details of Donations Received in 2023/24

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GambleAware, the leading commissioner of programmes focused on gambling harms in Great Britain, has published the details of donations it received in the 2023/24 financial year.

The charity received £49.5 million in voluntary industry donations over the year. Of this, 94% of the voluntary donations came from the largest four gambling operators in Great Britain, who donated a total of £46.6 million. This represents an increase of £3.1m from the previous year’s contributions of £43.5m from these operators.

Voluntary donations are essential for GambleAware’s continuing commissioning work. The charity believes the gambling industry should be held accountable to contribute financially to the vital services that prevent gambling harms, which is why it has consistently advocated for a statutory levy. Until the implementation of the statutory levy, gambling operator funding remains the primary source of funding for research, prevention and treatment. Despite the donations received, as an independent charity, GambleAware has an extremely robust system of governance processes in place, works to hold the gambling industry to account, and the gambling industry has absolutely no input, influence or authority over any of its activity.

GambleAware’s work includes commissioning the National Gambling Support Network (NGSN), which provides free, confidential treatment across Great Britain, as well as the National Gambling Helpline which takes around 52,000 calls and online chats a year. Funding is also used to enable GambleAware to commission research and evaluation to increase knowledge and understanding of the prevention of gambling harm, as well as reducing stigma associated with gambling harm, for public health campaigns, and for providing support, advice, and tools to help people make informed decisions about gambling.

The voluntary donations received in 2023/24 mark the last year of a four year commitment made in 2020 by the largest four operators to gradually increase the percentage of Gross Gambling Yield (GGY) donated as RET from 0.25% in 2019/20 to 1% in 2023/24.

There remains uncertainty of funding for the current financial year 2024/25 while the sector awaits clarity on the process and timing around implementation of the statutory levy. GambleAware continues to work with the Gambling Commission and the Department for Culture Media and Sport during this transition period.

Zoë Osmond, GambleAware Chief Executive, said: “While we await the implementation of the new statutory levy, donations from the voluntary funding system are key to ensure GambleAware can continue to deliver the essential gambling harm prevention and treatment programmes we commission.

“For many years we have been calling for the introduction of a statutory levy on the gambling industry and we are pleased the Government has committed to delivering this as part of the Gambling White Paper. However, during the transition period it is vital that steps continue to be taken to ensure there is no disruption to existing services and provisions in the wider system as they adapt to the new levy funding model.”

As well as voluntary donations received, the Gambling Commission also allocated £33.5 million of regulatory settlement funds to GambleAware during the last financial year. These are managed as a restricted fund to be allocated to playing a part in stabilising the wider system of gambling harm prevention, support, and treatment during the transition period from a voluntary to a statutory levy system. The regulatory settlement funds were allocated to GambleAware by the Gambling Commission in accordance with its Statement of Principles for determining financial penalties.

The post GambleAware Publishes Details of Donations Received in 2023/24 appeared first on European Gaming Industry News.

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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