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GambleAware Publishes Details of Donations Received in 2023/24

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GambleAware, the leading commissioner of programmes focused on gambling harms in Great Britain, has published the details of donations it received in the 2023/24 financial year.

The charity received £49.5 million in voluntary industry donations over the year. Of this, 94% of the voluntary donations came from the largest four gambling operators in Great Britain, who donated a total of £46.6 million. This represents an increase of £3.1m from the previous year’s contributions of £43.5m from these operators.

Voluntary donations are essential for GambleAware’s continuing commissioning work. The charity believes the gambling industry should be held accountable to contribute financially to the vital services that prevent gambling harms, which is why it has consistently advocated for a statutory levy. Until the implementation of the statutory levy, gambling operator funding remains the primary source of funding for research, prevention and treatment. Despite the donations received, as an independent charity, GambleAware has an extremely robust system of governance processes in place, works to hold the gambling industry to account, and the gambling industry has absolutely no input, influence or authority over any of its activity.

GambleAware’s work includes commissioning the National Gambling Support Network (NGSN), which provides free, confidential treatment across Great Britain, as well as the National Gambling Helpline which takes around 52,000 calls and online chats a year. Funding is also used to enable GambleAware to commission research and evaluation to increase knowledge and understanding of the prevention of gambling harm, as well as reducing stigma associated with gambling harm, for public health campaigns, and for providing support, advice, and tools to help people make informed decisions about gambling.

The voluntary donations received in 2023/24 mark the last year of a four year commitment made in 2020 by the largest four operators to gradually increase the percentage of Gross Gambling Yield (GGY) donated as RET from 0.25% in 2019/20 to 1% in 2023/24.

There remains uncertainty of funding for the current financial year 2024/25 while the sector awaits clarity on the process and timing around implementation of the statutory levy. GambleAware continues to work with the Gambling Commission and the Department for Culture Media and Sport during this transition period.

Zoë Osmond, GambleAware Chief Executive, said: “While we await the implementation of the new statutory levy, donations from the voluntary funding system are key to ensure GambleAware can continue to deliver the essential gambling harm prevention and treatment programmes we commission.

“For many years we have been calling for the introduction of a statutory levy on the gambling industry and we are pleased the Government has committed to delivering this as part of the Gambling White Paper. However, during the transition period it is vital that steps continue to be taken to ensure there is no disruption to existing services and provisions in the wider system as they adapt to the new levy funding model.”

As well as voluntary donations received, the Gambling Commission also allocated £33.5 million of regulatory settlement funds to GambleAware during the last financial year. These are managed as a restricted fund to be allocated to playing a part in stabilising the wider system of gambling harm prevention, support, and treatment during the transition period from a voluntary to a statutory levy system. The regulatory settlement funds were allocated to GambleAware by the Gambling Commission in accordance with its Statement of Principles for determining financial penalties.

The post GambleAware Publishes Details of Donations Received in 2023/24 appeared first on European Gaming Industry News.

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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

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This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.

The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.

Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.

“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.

The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.

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Emily Tofield Incoming Chief Executive of Ygam

Ygam appoints Emily Tofield as new Chief Executive

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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.

Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector.  Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.

Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight.  She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).

Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”

Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”

The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.

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ZEAL and bet-at-home launch joint gaming initiative

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  • bet-at-home integrates  ZEAL Instant Games titles into its German website
  • First selection of ZEAL slots now available
  • Partnership boosts reach, portfolio strength, and growth for both companies

ZEAL Instant Games, a brand of the ZEAL Group and a provider of  online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.

Stronger together: Premium content meets established brand presence

Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.

In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.

Shared perspectives

“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”

From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”

The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.

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