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GambleAware Publishes Details of Donations Received in 2023/24
GambleAware, the leading commissioner of programmes focused on gambling harms in Great Britain, has published the details of donations it received in the 2023/24 financial year.
The charity received £49.5 million in voluntary industry donations over the year. Of this, 94% of the voluntary donations came from the largest four gambling operators in Great Britain, who donated a total of £46.6 million. This represents an increase of £3.1m from the previous year’s contributions of £43.5m from these operators.
Voluntary donations are essential for GambleAware’s continuing commissioning work. The charity believes the gambling industry should be held accountable to contribute financially to the vital services that prevent gambling harms, which is why it has consistently advocated for a statutory levy. Until the implementation of the statutory levy, gambling operator funding remains the primary source of funding for research, prevention and treatment. Despite the donations received, as an independent charity, GambleAware has an extremely robust system of governance processes in place, works to hold the gambling industry to account, and the gambling industry has absolutely no input, influence or authority over any of its activity.
GambleAware’s work includes commissioning the National Gambling Support Network (NGSN), which provides free, confidential treatment across Great Britain, as well as the National Gambling Helpline which takes around 52,000 calls and online chats a year. Funding is also used to enable GambleAware to commission research and evaluation to increase knowledge and understanding of the prevention of gambling harm, as well as reducing stigma associated with gambling harm, for public health campaigns, and for providing support, advice, and tools to help people make informed decisions about gambling.
The voluntary donations received in 2023/24 mark the last year of a four year commitment made in 2020 by the largest four operators to gradually increase the percentage of Gross Gambling Yield (GGY) donated as RET from 0.25% in 2019/20 to 1% in 2023/24.
There remains uncertainty of funding for the current financial year 2024/25 while the sector awaits clarity on the process and timing around implementation of the statutory levy. GambleAware continues to work with the Gambling Commission and the Department for Culture Media and Sport during this transition period.
Zoë Osmond, GambleAware Chief Executive, said: “While we await the implementation of the new statutory levy, donations from the voluntary funding system are key to ensure GambleAware can continue to deliver the essential gambling harm prevention and treatment programmes we commission.
“For many years we have been calling for the introduction of a statutory levy on the gambling industry and we are pleased the Government has committed to delivering this as part of the Gambling White Paper. However, during the transition period it is vital that steps continue to be taken to ensure there is no disruption to existing services and provisions in the wider system as they adapt to the new levy funding model.”
As well as voluntary donations received, the Gambling Commission also allocated £33.5 million of regulatory settlement funds to GambleAware during the last financial year. These are managed as a restricted fund to be allocated to playing a part in stabilising the wider system of gambling harm prevention, support, and treatment during the transition period from a voluntary to a statutory levy system. The regulatory settlement funds were allocated to GambleAware by the Gambling Commission in accordance with its Statement of Principles for determining financial penalties.
The post GambleAware Publishes Details of Donations Received in 2023/24 appeared first on European Gaming Industry News.
Adam Pentecost Director of Customer Success at Gaming Corps
Gaming Corps inks strategic UK deal with MrQ
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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a new partnership with UKGC-licensed operator MrQ, marking another confident step in growing its UK presence.
Since launching in 2018, MrQ has built a reputation for doing things on its own terms. The operator already boasts a lobby of over 1,000 games, curated with a focus on fun over fuss, and is one of the few online casinos to offer no wagering requirements. It’s a setup that has resonated strongly with UK players and makes MrQ an ideal home for Gaming Corps’ vibrant, personality-driven portfolio.
Through the partnership, MrQ players will gain access to a wide range of Gaming Corps titles, including high-tempo favourites such as 3 Pigs of Olympus Bonus Pot, Fishing Pro: Reel Collect, 3 Pots of Potions and Wild Woof. More releases are already lined up, including upcoming titles built around the studio’s crowd-pleasing mechanics.
These dynamic titles are already resonating with players in multiple regulated markets, and the new collaboration will ensure UK audiences can enjoy the same mix of bold visuals, quick-hit gameplay cycles and rewarding bonus features.
Adam Pentecost, Director of Customer Success at Gaming Corps, said: “We’ve been focused on growing our footprint in the UK for some time, so partnering with MrQ is a fantastic step forward. Their approach to casino entertainment is refreshing and player-first, which makes them a great match for our content. We’re thrilled to see our titles land on their platform and to continue building momentum in the UK together.”
Daniel Pascoe, Senior Casino Manager at MrQ, added: “Gaming Corps is producing some of the most distinctive content in the market right now. Adding their games broadens our selection and gives players more great options to enjoy. We’re very pleased to welcome them into the MrQ fold.”
The post Gaming Corps inks strategic UK deal with MrQ appeared first on European Gaming Industry News.
Australia
BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API
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BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API
BetMakers Technology Group is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers CoreAPI.
The completed integration enables BetMakers’ global network of wagering operators to activate Kiron’s market-leading virtual racing content directly within their existing BetMakers setup. This delivers high-frequency, always-on racing products that complement live racing, enhance customer engagement, and drive incremental turnover.
“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,” said Joey Carroll, Director of Business Development & Partnerships at BetMakers. “With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”
Steven Spartinos, Co-CEO at Kiron Interactive added: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”
With virtual racing now available via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer an even more comprehensive racing experience without any additional platform complexity.
Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.
The post BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API appeared first on European Gaming Industry News.
Balkans
Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.
Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.
What makes the Bragg PAM stand out? Here’s just a few highlights:
• Next-Generation Automation
• Predictive Insights
• Stability
• Fully Personalised Experiences
“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.
The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.
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