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BGC Members Make Record Horserace Betting Levy Contribution

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Betting and Gaming Council members are expected to contribute a record £105m in levy payments to the Horserace Betting Levy Board for last year, new figures reveal.

The figure, provided by the independent Horserace Betting Levy Board, is an increase of £5m on the previous year.

As a result of this record additional funding from bookmakers, the HBLB announced an increase of £3.2m in its prize money contribution for 2024 versus 2023, from £67.3m to £70.5m.

It is the third year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023 and now £105m in 2023/2024.

According to the Horserace Betting Levy Board, the £105m total is derived from the receipt of provisional end of year submissions from most Levy-paying bookmakers.

Michael Dugher, Betting and Gaming Council CEO and Acting Chair, said: “This record contribution to the Levy is extremely welcome news and demonstrates once again the enduring, mission critical support regulated betting provides British horseracing.

“Despite a double digit decline in horserace betting turnover over the past five years – and a double digit decline in racecourse attendances – this shows that levy contributions and prize money are both up, and it once again provides a timely reminder that racing could not survive without the record financial support that is flowing from betting.

“Our members remain committed to the long-term success of horseracing, and the huge economic contribution it makes across the country, especially in rural communities.

“Attention must now turn to how we challenge vested interests, introduce real change and reform the sport, ensuring we reverse the current decline and provide racing with a genuinely long term sustainable future.”

Horseracing is the second biggest spectator sport in the UK, second only to football, with around five million people attending approximately 1400 fixtures annually across 59 racecourses.

However, the sport has been in decline in recent years. In 2007, 17% of the population enjoyed horserace betting the previous year, but that fell to 10% in 2018, while racecourse attendances have dropped by 14% since 2019.

Meanwhile, horserace betting turnover for April to December 2023 is down 17% vs the average for the same period across the last five years.

The BGC has made significant efforts to lessen the impacts on racing as a result of the Government’s White Paper on gambling reforms, particularly on the issue of affordability.

Earlier this month the BGC announced a new voluntary industry Code on Customer Checks which raises standards, while reducing the need for requests for private financial documents.

Developed jointly with the Gambling Commission and backed by Government, this Code will operate as a voluntary interim scheme – bringing consistency across the regulated sector for operators who adopt it – until the frictionless financial risk assessments set out in the Government’s White Paper can be developed, tested and implemented.

While this Code delivers progress on resolving the issue of intrusive document checks, it does not offer a complete solution. So, the BGC and GC are now actively working on a new Code on Anti-Money Laundering checks, which also trigger requests for documents.

The BGC is currently working with the British Horseracing Authority and government to resolve a settlement on a new voluntary Levy to support horseracing.

It is estimated BGC members contribute around £350m a year to British horseracing in Levy, media rights and sponsorship deals.

Meanwhile the wider regulated betting and gaming sector supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.

Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.

The most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post BGC Members Make Record Horserace Betting Levy Contribution appeared first on European Gaming Industry News.

Barcelona

Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap

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The N1 Puzzle Promo reached its highly anticipated conclusion in Barcelona, where N1 Partners hosted a spectacular grand final that quickly became one of the most talked-about events of iGB Affiliate Week. Held after the first day of the conference, the evening marked the official close of a year-long campaign that ran throughout 2025 and consistently engaged affiliates across the industry.

Designed as a large-scale finale, the event brought together a carefully curated audience of industry leaders, top-performing affiliates, and long-term partners. Demand exceeded expectations well ahead of time, with more than 2,000 registrations submitted and over 600 guests attending the closed-format celebration. The limited access and exclusive guest list helped create a sense of anticipation, positioning the event as a true highlight of the conference week.

First Impressions: Setting the Tone from the Start

From the moment guests arrived, the atmosphere set a cinematic tone. Paparazzi-style photographers welcomed attendees at the entrance, capturing arrival moments and immediately signaling that the night would be something special. Inside the venue, flight-attendant-inspired stewards guided guests through the space, reinforcing the event’s polished and immersive concept.

The venue itself was divided into multiple zones designed to balance entertainment and meaningful interaction. A signature cocktail bar served drinks crafted exclusively for the evening, while a dedicated VIP area offered a relaxed setting for private conversations, networking, and informal meetings that continued throughout the night.

When the Stage Took Center Stage

Live performances played a central role in shaping the energy of the evening. Rather than relying on a single format, the program unfolded through a dynamic sequence of acts that kept guests engaged from start to finish. High-energy dance performances set the pace early on, followed by unexpected contrasts, including classical compositions reimagined with a rock edge.

DJ sets bridged each segment, maintaining momentum and flow, while the appearance of the headline guest became a natural peak of the night. Carefully coordinated lighting and stage production elevated the experience, leaving a lasting impression long after the final performance ended.

As a personal finishing touch, guests were invited to visit a custom patch bar, where they could create and take home a unique souvenir commemorating their participation in the N1 Puzzle Promo grand final.

Honouring the Leaders of the N1 Puzzle Promo

At the heart of the evening was the award ceremony, dedicated to recognising the partners who defined the N1 Puzzle Promo throughout the year. N1 Partners highlighted affiliates who demonstrated consistent performance and strategic focus over time, securing top positions on the leaderboard through sustained effort rather than short-term spikes.

As the final results were announced on stage, the energy in the room was unmistakable. The winners shared their reactions moments after the ceremony, reflecting on the journey, the competition, and the significance of their achievements.

🥇 1st Place – Cash Splash

Main prize: Robinson R22 Beta II helicopter

The Cash Splash team shared their emotions following the announcement:

“The emotions are overwhelming—honestly at the highest level. The event itself was impressive, and winning the main prize among such strong peers feels truly incredible. For a long time, we were simply doing our job, and only closer to the end did we realise we could compete for first place and win the helicopter.

What mattered most was that this wasn’t just a promo or a prize. Throughout the campaign, it was clear that N1 Partners focus on long-term relationships and transparent partnership. We always understood what we were competing for, and that clarity was a huge motivation.”

🥈 2nd Place – Advertise.net

Prize: Aston Martin Aramco AMR24 F1 Simulator

Advertise.net reflected on their experience:

“The first emotion was pure excitement. Even reaching the top three already felt like a win. We worked on this for a long time, and seeing our company’s name on stage was incredibly emotional.

What stood out most was the transparency and fairness of the promo. We could track our results almost in real time and clearly understand how to influence the outcome. This wasn’t about luck—it was the result of real work.”

🥉 3rd Place – Traffic Squad

Prize: Rolex Sky-Dweller watch

4th Place: Seven Group
5th Place: Alfaleads Network

Each announcement was met with strong engagement from the audience, reinforcing both the competitive nature of the promo and the scale of its rewards. The ceremony underlined a core message of the campaign: long-term strategy, consistency, and commitment drive real success.

The Final Piece of a Year-Long Story

The N1 Puzzle Promo Grand Final was never intended as a standalone celebration. Instead, it served as the natural conclusion of a campaign that unfolded throughout the year. By combining immersive production, a clear narrative, and meaningful recognition of partner achievements, N1 Partners delivered a finale that felt both earned and deeply relevant to the affiliate industry.

Alexa Bond, Head of Affiliates at N1 Partners, shared her perspective on the campaign’s conclusion:

“The N1 Puzzle Promo Grand Final in Barcelona became the culmination of everything achieved throughout the year. Bringing our partners together to celebrate their results highlighted the commitment, consistency, and long-term effort behind this journey.

This finale was our way of showing that we’re not just working side by side, but building long-term partnerships based on trust and shared goals. Seeing our partners celebrate, share emotions, and connect with each other confirmed that we created something truly meaningful for the affiliate community.”

The event also attracted strong attention from industry media, with representatives from leading iGaming and affiliate outlets in attendance. Their presence extended the reach of the grand final beyond the conference floor and reinforced the broader industry relevance of the N1 Puzzle Promo.

As the night came to a close, the message was clear: the promo was ultimately about long-term collaboration, shared success, and celebrating achievements together within the iGaming community.

N1 Partners expressed their appreciation to all guests who attended and helped turn the N1 Puzzle Promo Grand Final into one of the most memorable moments of iGB Affiliate Week.

Be number one with N1 Partners.

The post Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Barcelona

Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap

Published

on

level-up-in-barcelona:-n1-partners-puzzle-promo-grand-final-recap

The N1 Puzzle Promo journey reached its culmination in Barcelona, where N1 Partners hosted a grand final event that became one of the standout events of the iGB Affiliate week. Taking place after the first day of iGB Affiliate in Barcelona, the evening marked the official conclusion of a year-long campaign that ran throughout 2025 and consistently engaged partners across the industry.

Designed as a large-scale finale, the event brought together a carefully selected audience of industry leaders, top-performing affiliates and long-term partners. Interest in the final exceeded expectations well in advance, with more than 2,000 registrations submitted and over 600 guests attending the closed-format celebration. Limited access and a curated guest list helped shape an atmosphere of anticipation and made the night one of the most discussed gatherings of the conference week.

Where the Final Began: First Moments of the Night

From the moment guests arrived, the tone of the evening was clear. Paparazzi-style photographers welcomed attendees at the entrance, capturing arrival moments and setting a cinematic pace for what followed. Inside, flight-attendant-inspired stewards guided guests through the venue.

Multiple zones were designed to balance entertainment and conversation. A signature cocktail bar served drinks created specifically for the night, while a dedicated VIP area offered a comfortable setting for private discussions, networking and informal meetings that continued throughout the evening.

When the Stage Took Over the Night

The stage program played a central role in shaping the atmosphere of the night. Rather than relying on a single format, the evening unfolded through a sequence of performances that kept guests engaged from start to finish. Energetic dance acts set the pace early on, followed by moments of contrast, including classical compositions reimagined in a rock-driven style.

DJ sets carried the momentum between performances, while the appearance of the event’s headline guest became a natural high point of the program. Combined with lighting design and stage production, the performances created an experience that stayed with guests long after the evening came to a close.

As a final personal touch, guests were invited to visit the custom patch bar, where they could take home a souvenir marking their participation in the N1 Puzzle Promo grand final.

Celebrating the Leaders of N1 Puzzle Promo

At the core of the evening stood the award ceremony, recognising the partners who defined N1 Puzzle Promo throughout the year. N1 Partners highlighted those who consistently maintained a strong pace across the campaign and secured top positions on the leaderboard through long-term performance rather than short-term spikes.

As the final results were announced on stage, the emotions in the room spoke for themselves. The winners of N1 Puzzle Promo shared their reactions moments after the ceremony, reflecting on the journey, the competition and what the victory meant for their teams.

1st place – Cash Splash, winner of the main prize: a Robinson R22 Beta II helicopter

The winning team, Cash Splash, shared their impressions after the announcement of the results:

“The emotions are overwhelming, honestly at the highest level. The event itself was impressive, and winning the main prize among such strong peers feels truly incredible. For a long time, we were simply doing our job, and only closer to the end did we realise we could compete for first place and win the helicopter.

What mattered most for us was that this was not just a promo or a prize. Throughout the campaign, it was clear that N1 Partners focus on long-term relationships and transparent partnership. We understood what we were competing for, and that level of clarity was a strong motivation.”

2nd place – Advertise.net, awarded an Aston Martin Aramco AMR24 F1 Simulator

The second-place team, Advertise.net, shared their perspective on the promo and the competition:

“The first emotion was pure excitement. For us, even making it into the top three already felt like a win. We worked on this for a long time, and seeing our company’s name on stage was an incredibly emotional moment.

What mattered most in this promo was transparency and fairness. We could track our results almost in real time and clearly understand how we could influence the outcome. This was not a vote or a matter of luck, it was the result of real work.”

3rd place – Traffic Squad, winner of a Rolex Sky-Dweller watch

4th place – Seven Group
5th place – Alfaleads Network

Each announcement was met with strong engagement from the audience, reinforcing the competitive nature of the promo and the scale of its rewards. The ceremony underscored a key message of the campaign: consistency, strategy and commitment over time were central to success.

The Final Piece of a Year-Long Story

The N1 Puzzle Promo Grand Final was not positioned as a standalone celebration, but as the natural conclusion of a campaign that unfolded throughout the year. By combining immersive production, a strong narrative arc and tangible recognition of partner achievements, N1 Partners delivered a final that felt both earned and relevant to the industry.

Alexa Bond, Head of Affiliates at N1 Partners, shared her thoughts on the campaign finale:

“The N1 Puzzle Promo Grand Final in Barcelona became the culmination of the entire campaign and a reflection of what was achieved over the year. Bringing our partners together to celebrate their results highlighted the commitment, consistency and long-term effort behind this journey.

This finale was our way of showing that we are not just working side by side, but building long-term partnerships based on trust and shared goals. Seeing our partners celebrate their achievements, share emotions and connect with each other confirmed that we created something truly meaningful for the affiliate community.”

The grand final also attracted strong interest from industry media. Representatives of leading iGaming and affiliate outlets attended the event, capturing its atmosphere and engaging with partners throughout the evening. Their presence reinforced the broader industry relevance of the N1 Puzzle Promo finale and extended its visibility beyond the conference floor.

As the evening came to a close, the grand finale reflected what the promo was ultimately about: long-term collaboration and a shared moment of celebration with the iGaming community.

N1 Partners expressed appreciation to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

Be number one with N1 Partners.

The post Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap appeared first on Americas iGaming & Sports Betting News.

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Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap

Published

on

The N1 Puzzle Promo journey reached its culmination in Barcelona, where N1 Partners hosted a grand final event that became one of the standout events of the iGB Affiliate week. Taking place after the first day of iGB Affiliate in Barcelona, the evening marked the official conclusion of a year-long campaign that ran throughout 2025 and consistently engaged partners across the industry.

Designed as a large-scale finale, the event brought together a carefully selected audience of industry leaders, top-performing affiliates and long-term partners. Interest in the final exceeded expectations well in advance, with more than 2,000 registrations submitted and over 600 guests attending the closed-format celebration. Limited access and a curated guest list helped shape an atmosphere of anticipation and made the night one of the most discussed gatherings of the conference week.

Where the Final Began: First Moments of the Night

From the moment guests arrived, the tone of the evening was clear. Paparazzi-style photographers welcomed attendees at the entrance, capturing arrival moments and setting a cinematic pace for what followed. Inside, flight-attendant-inspired stewards guided guests through the venue.

Multiple zones were designed to balance entertainment and conversation. A signature cocktail bar served drinks created specifically for the night, while a dedicated VIP area offered a comfortable setting for private discussions, networking and informal meetings that continued throughout the evening.

When the Stage Took Over the Night

The stage program played a central role in shaping the atmosphere of the night. Rather than relying on a single format, the evening unfolded through a sequence of performances that kept guests engaged from start to finish. Energetic dance acts set the pace early on, followed by moments of contrast, including classical compositions reimagined in a rock-driven style.

DJ sets carried the momentum between performances, while the appearance of the event’s headline guest became a natural high point of the program. Combined with lighting design and stage production, the performances created an experience that stayed with guests long after the evening came to a close.

As a final personal touch, guests were invited to visit the custom patch bar, where they could take home a souvenir marking their participation in the N1 Puzzle Promo grand final.

Celebrating the Leaders of N1 Puzzle Promo

At the core of the evening stood the award ceremony, recognising the partners who defined N1 Puzzle Promo throughout the year. N1 Partners highlighted those who consistently maintained a strong pace across the campaign and secured top positions on the leaderboard through long-term performance rather than short-term spikes.

As the final results were announced on stage, the emotions in the room spoke for themselves. The winners of N1 Puzzle Promo shared their reactions moments after the ceremony, reflecting on the journey, the competition and what the victory meant for their teams.

1st place – Cash Splash, winner of the main prize: a Robinson R22 Beta II helicopter

The winning team, Cash Splash, shared their impressions after the announcement of the results:

“The emotions are overwhelming, honestly at the highest level. The event itself was impressive, and winning the main prize among such strong peers feels truly incredible. For a long time, we were simply doing our job, and only closer to the end did we realise we could compete for first place and win the helicopter.

What mattered most for us was that this was not just a promo or a prize. Throughout the campaign, it was clear that N1 Partners focus on long-term relationships and transparent partnership. We understood what we were competing for, and that level of clarity was a strong motivation.”

2nd place – Advertise.net, awarded an Aston Martin Aramco AMR24 F1 Simulator

The second-place team, Advertise.net, shared their perspective on the promo and the competition:

“The first emotion was pure excitement. For us, even making it into the top three already felt like a win. We worked on this for a long time, and seeing our company’s name on stage was an incredibly emotional moment.

What mattered most in this promo was transparency and fairness. We could track our results almost in real time and clearly understand how we could influence the outcome. This was not a vote or a matter of luck, it was the result of real work.”

3rd place – Traffic Squad, winner of a Rolex Sky-Dweller watch

4th place – Seven Group
5th place – Alfaleads Network

Each announcement was met with strong engagement from the audience, reinforcing the competitive nature of the promo and the scale of its rewards. The ceremony underscored a key message of the campaign: consistency, strategy and commitment over time were central to success.

The Final Piece of a Year-Long Story

The N1 Puzzle Promo Grand Final was not positioned as a standalone celebration, but as the natural conclusion of a campaign that unfolded throughout the year. By combining immersive production, a strong narrative arc and tangible recognition of partner achievements, N1 Partners delivered a final that felt both earned and relevant to the industry.

Alexa Bond, Head of Affiliates at N1 Partners, shared her thoughts on the campaign finale:

“The N1 Puzzle Promo Grand Final in Barcelona became the culmination of the entire campaign and a reflection of what was achieved over the year. Bringing our partners together to celebrate their results highlighted the commitment, consistency and long-term effort behind this journey.

This finale was our way of showing that we are not just working side by side, but building long-term partnerships based on trust and shared goals. Seeing our partners celebrate their achievements, share emotions and connect with each other confirmed that we created something truly meaningful for the affiliate community.”

The grand final also attracted strong interest from industry media. Representatives of leading iGaming and affiliate outlets attended the event, capturing its atmosphere and engaging with partners throughout the evening. Their presence reinforced the broader industry relevance of the N1 Puzzle Promo finale and extended its visibility beyond the conference floor.

As the evening came to a close, the grand finale reflected what the promo was ultimately about: long-term collaboration and a shared moment of celebration with the iGaming community.

N1 Partners expressed appreciation to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

Be number one with N1 Partners.

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