Latest News
Extendy – Premier platform for affiliate teams looking to create online casinos.
An innovative platform for creating turnkey online casinos is entering the market, developed over more than four years by a team of 150 engineers in collaboration with top arbitration experts. The platform’s main advantages are its exceptionally quick return on investment, a fully autonomous turnkey operating system, and a focus on mobile traffic.
Owning a casino brand offers arbitration teams several benefits. The primary advantage is that investing in paid traffic can build free, high-quality organic traffic from social media, SEO, external sites, etc., over the long term. When traffic is directed to a partner, the team receives immediate financial returns but loses out on the long-term bonuses of owning their brand.
Return on Investment in 6 Months
Close partnerships with top arbitration teams over several years have allowed thousands of hypotheses to be tested, resulting in an ideal product tailored for these teams. This product maximizes player lifetime value (LTV) and reduces traffic payback time to just six months.
This effect is achieved through numerous technical solutions that enable real-time analysis of advertising campaigns and predictive determination of which to halt and which to scale up. One such solution is the “Traffic Light” technology, which quickly predicts whether the traffic will be profitable. Each partner is marked with a colour: green for excellent traffic that should continue, yellow for questionable traffic that requires caution, and red for bad traffic that should be stopped immediately. Arbitration teams that have used the “Traffic Light” technology for some time report that quick traffic analysis makes it almost impossible to incur losses.
Best ROI for Mobile Traffic with AppAI Technology
One of Extendy’s standout features is its unique AppAI technology, which unlocks new possibilities for attracting mobile traffic. A specially developed neural network analyzes the user’s profile and the ad they came from, creating a unique onboarding flow that significantly increases conversion rates. This drastically reduces the return on investment time for this type of traffic.

“AppAI is a perfect demonstration that Extendy is created by professionals for professionals. During the development process, our arbitration partners repeatedly emphasized the importance of working with mobile traffic. We dedicated a significant amount of time to optimizing the product for mobile players,” said Aivar, CBDO of Extendy.com.
Autonomous Operating System and Turnkey Brand
Another key advantage of Extendy is its fully autonomous operating system, which meets the highest industry standards.
The entire infrastructure is designed so that arbitration teams receive a fully functional casino for long-term development and profit without the need to manage any operational processes.

The CRM, Support, VIP, Content, Payment, Legal, and other operational components of the product are fully automated and self-sufficient. Ready-made, tested, and unique retention funnels, email sequences, gamification systems, 24/7 support, and VIP support in all languages, along with many other solutions, allow casino owners to fully focus on marketing and player acquisition.
In a closed beta phase, dozens of successful casinos were launched on the platform, including BetOnRed, CryptoLeo, BDMBet, and many others. Millions of players are attracted and an average traffic payback period of six months proves that the platform is effective and ready for public launch and further growth.

All you need to create your online casino on the Extendy platform is to submit an application on the Extendy website. Within 2 months of signing the contract, you will receive a license, necessary payment gateways and game providers will be connected to the brand, and final adjustments will be made.
To celebrate the platform launch, a promotion has been launched. Write in the comments of your application that you are from EuropeanGaming and receive special setup conditions.
The post Extendy – Premier platform for affiliate teams looking to create online casinos. appeared first on European Gaming Industry News.
Diamond Slam
ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio
Provider launches a rapid 3×3 release that combines classic slot appeal with contemporary jackpot features for significant winning opportunities.
12th February 2026: ENJOY, the vibrant iGaming content creator, has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics.
The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.
The game’s distinctive feature is the Jackpot Slam. Players gather tokens that fill progress indicators for the Mini, Minor, Major, and Grand Jackpots, enabling players to track their advancement and heightening excitement.
Free spins may be activated by obtaining three bonus or Jackpot Slam symbols, or via a random enhancement that introduces additional special symbols to finalize the activation. This maintains the core game’s excitement and allows each spin to transform into intense action.
When free spins start, only bonus and Jackpot Slam symbols are present. The feature begins with six spins, and hitting three or more special symbols grants an extra spin. Bonus symbols instantly contribute their value to the overall win, whereas Jackpot Slam symbols advance one of the four jackpots. When a jackpot is won, its meter returns to zero, enabling several drops to be collected in one bonus round.
Diamond Slam merges straightforwardness, rapid gameplay, and significant jackpot possibilities, establishing it as an exceptional part of ENJOY’s expanding content portfolio. It offers an ideal blend of nostalgia and contemporary thrill, designed for gamers looking for intense slot action.
Taras Stepovyi, Product Owner at ENJOY Gaming said: “Classic slots remain one of the most timeless and universally loved formats, and Diamond Slam is our latest step in pushing that tradition forward.
“With this game, we’ve taken a familiar 3×3 setup and injected it with high-energy jackpot progression, constant engagement and true big-win potential that resonates with both players and operators.”
The post ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Custom Bet
Sportradar Launches “Custom Bet” Feature
Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events.
Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.
The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.
Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”
The post Sportradar Launches “Custom Bet” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
S Gaming ignites US expansion with Fanatics Casino partnership
S Gaming, the fast-growing developer of highly entertaining online slots and casino games, has taken another major step in its US expansion strategy by securing a partnership with leading operator Fanatics Casino.
As part of the agreement, Fanatics Casino will exclusively roll out S Gaming’s standout title, Triple 7 Jackpot, across regulated iGaming markets including New Jersey, Pennsylvania, West Virginia, and Michigan.
What Makes Triple 7 Jackpot Stand Out?
Triple 7 Jackpot delivers a classic slot experience infused with vibrant neon energy. At the heart of the game is its signature Triple 7 feature, which remains visible on-screen throughout gameplay. Players can unlock this feature by landing three Bonus 7 symbols in a single spin.
Once activated, the feature awards one bonus spin and a chance to land the impressive 500x Jackpot prize, adding significant win potential to the experience.
In addition, players can trigger Free Spins by landing three Scatter symbols during the base game, awarding seven Free Games and further opportunities to boost winnings.
Strengthening a Growing US Presence
The partnership with Fanatics Casino marks another milestone in S Gaming’s ambitious US growth strategy. The studio’s focus on sustainable entertainment and accessible, casual gameplay is already resonating with American players.
Charles Mott, CEO and Co-Founder of S Gaming, highlighted the importance of the deal:
“Fanatics Casino needs no introduction and is one of the powerhouse brands in the regulated US market. We’re thrilled to see Triple 7 Jackpot added to its casino lobby and to bring the game to players in New Jersey, Pennsylvania, West Virginia, and Michigan for the first time.”
Mott also noted that the company now works with two major US operators—Fanatics and BetMGM—with additional partnerships expected in the coming months.
Enhancing the Fanatics Casino Portfolio
Fanatics Casino views the collaboration as part of its ongoing strategy to elevate its game offering.
Kieron Shaw, Senior Manager at Fanatics Casino, commented:
“We’re committed to expanding our portfolio to enhance the player experience, which is why we continue to partner with innovative studios like S Gaming. Their focus on fun, combined with strong win potential, brings something fresh and exciting to our platform.”
With this latest launch, S Gaming continues to cement its position in the competitive US iGaming landscape, leveraging premium partnerships to deliver engaging slot experiences to players nationwide.
The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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