Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
-
Canada5 days ago
Online casino with a Nordic twist enters yet another market as it continues to deploy its ambitious international expansion plans
-
Gurhan Kiziloz6 days ago
From $400M to $1.45B: Exploring Gurhan Kiziloz’s Strategic Expansion in Online Gaming
-
Canada6 days ago
GiG Launches Fourth Partner into Ontario as PowerPlay Enhances Its Gaming Experience with GiG’s Formidable Combination of Proprietary Platform, Sportsbook and AI technology
-
4ThePlayer5 days ago
4ThePlayer Games Secures Certification for the Brazilian Market!
-
Aristocrat Interactive3 days ago
Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino
-
Latest News6 days ago
Gurhan Kiziloz’s $400 Million Gambling Empire: A Detailed Look
-
Asia5 days ago
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine
-
Compliance Updates6 days ago
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries