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NFTs and the future of fan engagement: How NFTs can boost engagement with sports brands

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By: Evgeniy Babitsyn, Chief Marketing Officer, Bets.io

The sport industry finds itself amidst its own digital transformation journey with the introduction of new technologies, and at the forefront of this digital shift are NFTs – otherwise known as Non-Fungible Tokens.

NFTs can represent any kind of digital item, and in recent years have commonly been used for quirky collectibles and art work – but they now enter the sports arena in a unique way. The beauty of NFTs is the unique metadata and ownership information which is tracked via blockchain, making them a one-of-a-kind digital collectible that cannot be duplicated. As a result of their collectible nature, it’s only natural that NFTs caught the eyes of eager sports enthusiasts and die-hard fans.

In fact, according to Deloitte research, around 40% of Gen Z and millennial sports fans are at least somewhat familiar with the use of NFTs and fan tokens in sports.

But why is that? And how can they boost engagement?

NFTs are rapidly emerging as a powerful tool for sports brands in driving deeper fan engagement and unlocking new revenue streams. This is because sports fans are, by nature, competitive and eager to own exclusive content from their much loved players, teams and brands. They want to be part of the action.

By playing on this feeling, and reinforcing loyalty among fans in this way, sports brands have a huge opportunity to take their revenue streams to new heights and gain a competitive advantage over other brands.

Imagine an athlete releases a limited-edition NFT that represents the most iconic moment in their career, such as the winning shot or a record breaking performance. Fans who own that NFT can then access exclusive content related to that moment including behind-the-scenes footage or interviews.

There really is no limit to these tokens, and depending on the asset, they can be much sought after. As more and more sports fans embrace the digital tokens, sports brands are quickly learning that there is huge potential for fan engagement, if they continue to innovate with this technology.

 

Taking collectibles to the 21st Century

Sports memorabilia and collectibles have for centuries been a way for fans to feel more connected to their favourite teams and athletes. And now thanks to the advances of technology – more specifically, blockchain technology – fans can collect within the digital realm, gaining access to truly “own” unique digital items and experiences.

Beyond just digital art or collectibles, NFTs can also integrate the idea of gamification, exclusive content and experiences into their NFTs – allowing fans to engage more actively while unlocking new revenue opportunities.

The possibilities are endless, extending far beyond just digital collectibles. They can provide fans with access to exclusive digital or in-person experiences, events and merch as well. Think front row seats or the chance for a meet and greet post-game.

With this, NFTs provide an excellent way for brands to diversify their revenue streams by monetising their content and intellectual property strategically.

It really is win-win, fans can own a piece of their favourite team’s history while supporting their team financially. And sports brands can benefit from more loyal fans.

 

Transforming the fan experience

Engagement is everything to sports brands. After all, the fans are really the most important stakeholders in the end. And offering NFTs can be a powerful tool in fostering deeper engagement within fan communities. NFTs provide more innovative ways for fans to connect, prove their loyalty and gain recognition for their allegiance.

Let’s look at NBA Top Shot. NBA Top Shot is the perfect example of a blockchain-based platform that allows fans to own and collect officially licensed NBA collectibles digitally. The platform offers exclusive collectibles including videos of the biggest NBA moments and highlights.

And football teams are also following suit. Manchester City, PSG, FC Barcelona have all joined in on the NFT hype – offering their own NFT collections for keen supporters such as worn jerseys, trophies and more.

 

Sports Betting and NFTs

And when it comes to sports betting, NFTs take the iGaming experience to the next level. Fans can purchase NFTs that represent specific bets, such as the winner of a particular game or the performance of a specific player. These NFTs can then be traded or sold, just like other NFTs, providing a new level of flexibility and excitement for betting.

The use of NFTs in the sports industry is still in its early stages, but has already shown great potential. We can expect more applications to come in the world of sports – including at Bets.io. Watch this space.

Looking ahead, the future is incredibly promising for sports brands who leverage NFTs within their business operations. Those who embrace these new powerful ways to inspire fans and forge deeper relationships with their communities, will see their efforts translate into business value.

The post NFTs and the future of fan engagement: How NFTs can boost engagement with sports brands appeared first on European Gaming Industry News.

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PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK

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Pragmatic Play has introduced Free Bet Blackjack, a fresh take on the classic table game designed to give players more strategic flexibility and greater reward potential. The new release allows players to Double Down and Split at no additional cost, delivering a more dynamic and engaging live casino experience.

Free Double Down and Split Mechanics

Free Bet Blackjack adds a new strategic layer by enabling players to:

  • Double Down for free on totals of 9, 10, and 11

  • Split pairs at no extra cost (excluding 10s and face cards)

  • Double Down After Split in qualifying scenarios

These mechanics enhance decision-making and create more opportunities to maximize winning potential without increasing the original wager.

Enhanced Gameplay Features

The game also includes the Push on 22 rule, meaning active bets are returned if the dealer busts on 22 (except when facing a winning blackjack). Additional features include:

  • Popular side bets such as Perfect Pairs and 21+3

  • Up to seven seats per round

  • Smooth live dealer gameplay for an immersive table experience

Together, these elements deliver a fast-paced format that balances traditional blackjack fundamentals with modern enhancements.

Strengthening Pragmatic Play’s Live Blackjack Offering

Free Bet Blackjack joins Pragmatic Play’s extensive live casino lineup, which features hundreds of tables and customizable environments powered by Smart Studio technology. The new title complements established games such as Blackjack X, Privé Lounge Blackjack, and Bet Behind Pro Blackjack, further expanding the provider’s live blackjack portfolio.

Irina Cornides, Chief Operating Officer at Pragmatic Play, noted that the game introduces more strategic freedom while enhancing the classic blackjack format with accessible, player-friendly features.

A More Rewarding Take on a Classic

With free betting options, expanded strategy, and modern live casino features, Free Bet Blackjack reinforces Pragmatic Play’s commitment to innovation in table games. The release offers operators a distinctive addition to their live casino offering while delivering players a familiar experience with greater flexibility and excitement.

The post PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andréia Oliveira Betsul’s Operations Director

Betsul and Vibra Solutions Debut Brazil’s First Native Betting App

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Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.

Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.

The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.

“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.

Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.

For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.

Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”

The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PlayOJO Player Turns £4 into Record £3.6M on ‘The Goonies™: Jackpot King™’ Slot

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A single £4 spin on The Goonies™: Jackpot King™ has delivered a life-changing £3.6 million jackpot for a player at PlayOJO. The win, triggered on 6 February 2026, ranks among the largest payouts in the platform’s history.

The player, known as Mandz43, joins the top tier of jackpot winners at PlayOJO, the flagship casino brand of SkillOnNet, which is recognized for its “fair casino” model that pays winnings without hidden wagering requirements.

Progressive Jackpot Power from Blueprint Gaming

The win was awarded through Jackpot King, Blueprint Gaming’s progressive network spanning multiple slot titles. Since launching in 2019, the network has attracted hundreds of thousands of players, with jackpots growing continuously across participating games.

The Goonies™: Jackpot King™, inspired by the classic adventure film The Goonies, combines nostalgic storytelling with modern slot mechanics. Players follow the hunt for One-Eyed Willy’s treasure through features including:

  • Treasure maps and chest bonuses

  • Free spins rounds

  • Progressive jackpot triggers available on any spin

As this record win proves, even a modest stake can unlock the top prize.

Industry Reaction

Andrew Steddy, UK Country Director at PlayOJO, described the payout as one of the most significant jackpots seen in the sector and celebrated the collaboration with Blueprint Gaming in delivering record-breaking moments for players.

Samuel Haggblom, Director of Business Development at Blueprint Gaming, highlighted the win as a milestone for the Jackpot King network, underlining both the scale of the progressive prize pool and the enduring appeal of The Goonies™ slot.

Why Progressive Jackpots Continue to Drive Engagement

Record payouts like this reinforce the appeal of progressive networks, where prize pools accumulate across games and operators. For players, the attraction lies in the possibility of massive returns from small stakes. For operators, headline wins generate strong engagement and brand visibility across competitive iGaming markets.

The post PlayOJO Player Turns £4 into Record £3.6M on ‘The Goonies™: Jackpot King™’ Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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