Bragg Gaming Group
Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer
Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.
Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.
Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.
In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.
Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.
“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”
Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.
“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”
Bragg Gaming Group
Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group
Bragg Gaming Group has announced that it has extended a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with Senator Group, an online casino market leader in Croatia.
Under the four-year extension, Bragg will continue to provide Senator Group with Bragg’s comprehensive offering, which includes the PAM platform, an extensive library of proprietary, exclusive and aggregated casino games, the award-winning Fuze Player Engagement tools and fully managed marketing and operational services.
Bragg solidifies its position as a leading supplier in Croatia through this strategic partnership with Senator Group. The collaboration highlights Bragg’s comprehensive role as a well-established partner for content delivery, distribution and premium engagement tools in the region. Following success in Croatia, this relationship is anticipated to extend into other emerging markets, further strengthening Senator Group’s market presence.
The Company’s PAM platform includes features designed for hyper-personalisation, which may assist operators in maintaining player engagement within the parameters Croatia’s proposed restrictions. By utilising AI-driven data, the platform allows for the delivery of specific content to existing player segments, facilitating retention strategies that remain compliant with local “moderate marketing” standards.
Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, said: “Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Southeastern Europe. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Croatia represents a major European opportunity. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in Senator Group’s ability to grow.”
Dimitar Deskoski, Chief Executive Officer of Senator Croatia, said: “Bragg has proven to be an invaluable partner, and the fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform’s proven ability to deliver market-leading results.”
The post Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet
Bragg Gaming Partners with AdmiralBet
Bragg Gaming Group Inc. has partnered with AdmiralBet to enhance online casino offerings in the German market. This collaboration will feature Bragg’s exclusive portfolio, including popular Gamomat titles like Ramses Book and Fancy Fruits – Double Rush.
“We believe that good partnerships are built on shared convictions. And that’s exactly what connects us with AdmiralBet: a strong commitment to quality, fairness, and a passion for games that bring people joy. Together, we create a space where timeless classics and fresh innovations both have their place,” Bragg Gaming Group said.
“Since its founding, Gamomat – a leading Powered by Bragg studio partner – has been developing games born from ideas and passion. Gamomat titles combine intuitive mechanics, thoughtful design, and themes that evoke real emotion – all proudly ‘Made in Germany’ – and this very spirit shines through in the Powered by Bragg selection at the AdmiralBet.
“Many of Gamomat’s most popular titles can be found at AdmiralBet Casino – from Ramses Book and Fancy Fruits – Double Rush to Sticky Diamonds, Books & Bulls, or Crystal Ball. Each of these slots tells its own little story and perfectly represents what defines the studio: clear structures, strong characters, and that special something that keeps a game fun over time.
“What we particularly value here is our shared commitment to responsibility and transparency. Players should have fun, but also be able to rely on fair processes and a safe environment. These values matter deeply to us – and they’re what make our partnership with AdmiralBet so meaningful.
“For us, this collaboration is more than just a distribution channel. It’s an expression of a shared vision that unites the best of all worlds: AdmiralBet’s technological expertise and Bragg’s exclusive online casino portfolio including Gamomat’s creative game development from the heart of Berlin.
“Together, we’re shaping a gaming experience that’s authentic, responsible, and entertaining – just as we imagine modern gaming in German online casinos should be.”
The post Bragg Gaming Partners with AdmiralBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCity.nl
Bragg Gaming Group Signs Deal with SuomiVeto
Bragg Gaming Group has signed a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with SuomiVeto, a market entrant led by the successful founders of BetCity.nl.
The long-term agreement will see Bragg provide SuomiVeto access to its proprietary PAM platform, a vast portfolio of exclusive and aggregated casino games, a fully managed sportsbook, award-winning Fuze Player Engagement tools and comprehensive managed marketing and operational services.
This partnership is strategically focused on positioning SuomiVeto as a leading operator, and Bragg as a leading supplier, in the newly regulated Finnish iGaming market when it launches. The market is scheduled to “go live” for private operators on July 1, 2027, following the opening of the license application window in March 2026.
In January 2026, Bragg announced an ambitious AI transformation plan, targeting it becoming an AI-First company by 2027. In line with the Company’s previously announced “AI-First” initiatives, Bragg is developing technology aimed at assisting operators in meeting expected regulatory requirements in Finland. Through the “Bragg AI Brain” and its technical partnership with Golden Whale, the Company provides predictive modeling designed to monitor player behaviour.
Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, said: “Securing this PAM and full turnkey solution deal with SuomiVeto is a major strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Finland well ahead of the market’s upcoming liberalization. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Finland represents the next major European opportunity. The fact that the SuomiVeto team is composed of the same successful founders behind BetCity.nl, a success story from the regulation of the Dutch iGaming market and a long-standing Bragg partner, underscores their vision and our platform’s proven ability to deliver market-leading results. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in SuomiVeto’s ability to capture significant market share when the new licensing regime goes live.”
Melvin Bostelaar, Co-founder of Suomiveto, said: “After the successful journey with BetCity, we are once again partnering with Bragg, a platform provider operating at the very top of the industry. Their premium technology and scalable infrastructure give us the foundation to build another market leader. Finland is next.”
Joey Singels, Co-founder of Suomiveto, said: “Our successful collaboration with Bragg in the Dutch regulated market gives us strong confidence as we begin a new venture in Finland. Together, we believe we can build an exciting brand that will undoubtedly establish a strong market presence.”
The post Bragg Gaming Group Signs Deal with SuomiVeto appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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