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Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming

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Future Anthem, the AI and data science powerhouse, announced a market-first jackpot extension to its real-time personalisation product Amplifier AI that generates personalised audiences for jackpot games, triggered in real-time.

Launched in collaboration with Blueprint Gaming’s Jackpot King games, Amplifier AI’s Audience Identifier empowers operators to seize unprecedented opportunities to engage with players through personalised real-time jackpot marketing messaging.

How Audience Identifier works

Audience Identifier constantly monitors pot sizes, identifying points of player interest. It then generates audiences of relevant players, using recommendation algorithms, and triggers 3rd party messaging or CRM systems, to send player communications in real-time, both on and offsite.

The product, which can be set up and deployed in under four weeks, bolsters engagement across Blueprint Gaming’s market-leading portfolio of Jackpot King titles, with player messaging personalised by game. The legendary jackpot network boasts recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as long-time classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.

This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casino, after beginning in sports where operators such as William Hill use it to generate audiences in real-time based on betting behaviours and micro-events.

Chris Conroy, Chief Data Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”

Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”

Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.

The post Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming appeared first on European Gaming Industry News.

Contributors Program

Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor

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He becomes the sixth contributor announced this year and will cover software engineering, AI and product development in iGaming.

Gamblers Connect has added Vladimir Mihailovski, CEO and Founder of Xessable, to its Contributors Program as its sixth contributor of 2026.

The B2B iGaming media platform said it plans to appoint 12 contributors this year, announcing one each month. Mihailovski will contribute content focused on software engineering, AI and product development within iGaming.

Mihailovski is an engineer-turned-founder with more than 15 years’ experience in software architecture and has led Xessable since it launched in 2017. Xessable operates between Utrecht and Skopje and provides dedicated engineering teams that integrate with operators’ and suppliers’ product organisations.

According to Gamblers Connect, Mihailovski’s articles will cover software development, applying AI within product teams, scaling engineering organisations and the impact of technical decision-making on long-term product development.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Software underpins every part of the iGaming industry, yet engineering perspectives are often underrepresented in industry discussion. Vladimir brings extensive experience in software architecture, AI and engineering leadership, and we’re pleased to welcome him to the Contributors Program. His articles will provide readers with practical insights into software development, AI implementation and organisational growth.”

The post Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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