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Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming

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Future Anthem, the AI and data science powerhouse, announced a market-first jackpot extension to its real-time personalisation product Amplifier AI that generates personalised audiences for jackpot games, triggered in real-time.

Launched in collaboration with Blueprint Gaming’s Jackpot King games, Amplifier AI’s Audience Identifier empowers operators to seize unprecedented opportunities to engage with players through personalised real-time jackpot marketing messaging.

How Audience Identifier works

Audience Identifier constantly monitors pot sizes, identifying points of player interest. It then generates audiences of relevant players, using recommendation algorithms, and triggers 3rd party messaging or CRM systems, to send player communications in real-time, both on and offsite.

The product, which can be set up and deployed in under four weeks, bolsters engagement across Blueprint Gaming’s market-leading portfolio of Jackpot King titles, with player messaging personalised by game. The legendary jackpot network boasts recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as long-time classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.

This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casino, after beginning in sports where operators such as William Hill use it to generate audiences in real-time based on betting behaviours and micro-events.

Chris Conroy, Chief Data Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”

Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”

Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.

The post Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming appeared first on European Gaming Industry News.

Bet It Drives

Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything

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Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

  • The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
  • Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
  • From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
  • 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
  • Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
  • Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
  • The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

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Belatra

Belatra invites players down to the Frozen Barrel Tavern to celebrate the festive season

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Belatra Games, the specialist online slots developer, has rolled out the red carpet to the Frozen Barrel Tavern to celebrate the festive season. Players are warmly welcomed into a cosy winter tavern that radiates holiday cheer and buzzes with Christmas chatter.

In the standard game and free games feature, winning symbols explode and the empty positions are replaced with new symbols until no further wins occur. Big symbols that land are either 2×2 or 3×3 and act the same as 4 or 9 identical standard symbols. The large x2 and x3 barrels substitute for 4 or 9 identical standard symbols and also multiply the Global Multiplier above the reels.

During the Base Game and Bonus Games, multiplier symbols ranging from 2x to 250x can land. After each cycle, all multiplier symbols are added together, and if the Cumulative Multiplier is greater than 1, it is included. The winning total, visible at the top of the reels, is multiplied by this amount. Flying barrels have the potential to enter the fun and will replace the non-winning symbol with the multiplier symbol.

The Cumulative Multiplier begins at 1 at the start of both the base game and the Free Games round. During Free Games, any Multipliers that appear on the reels are added to the Cumulative Multiplier at the end of each spin, and the updated value carries over to the next Free Game. When the round ends, the total winnings are multiplied by the combined value of the reel Multipliers and the Cumulative Multiplier, if it is greater than 1.

Players finding four or more Scatters on the reels will be awarded with 10 Free Games. Three or more Scatters in Free Games trigger five more Free Games – the limit is capped at 100.

Tis’ the season, so the Frozen Barrel Tavern has a Happy Hour. Six Scatters appearing triggers the special Bonus game. Here the initial Cumulative Multiplier takes a value between 2 to 10, big wins appear more often, and the maximum win is 12000x.

Misha Voinich, Head of Business Development at Belatra, commented: “Frozen Barrel Tavern is the perfect place to celebrate the holidays – and hopefully land some big wins. Warm lights, fun features, and a touch of seasonal magic make this festive treat a fantastic addition to our portfolio.”

The post Belatra invites players down to the Frozen Barrel Tavern to celebrate the festive season appeared first on European Gaming Industry News.

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Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3

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Leading iGaming content provider Spinomenal is celebrating  the holiday season by inviting players for a festive journey with The North Star Express – Hold & Hit 3×3.

Unfolding against a wintry backdrop, North Star Express arrives to present a fun, festive adventure as players race through snowy forests. Adding to the festivities is a feel-good soundtrack – a cheerful blend of seasonal notes and upbeat rhythms that keeps the mood uplifting.

An ornate golden pocket watch represents the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. The North Star Express – Hold & Hit 3×3 features two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands only on reel two.

Players who unwrap the Bonus Collect along with one or more Bonus symbols, will launch the Bonus game. Symbols that triggered the feature remain in place during the move to the Bonus Game, which begins with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can land on the reels. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.

Every time a Bonus symbol hits, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol returns the spin counter to three. The round finishes once three winless spins land or when the total collected winnings hit the maximum x5000 multiplier.

Grand, Major, Minor and Mini in-game Jackpot symbols have the chance to appear during the game and will launch the corresponding in-game Jackpot.

The Bonus Blast Feature can randomly activate, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.

A Bonus Collect symbol with one or more Bonus symbols, including in-game Jackpot symbols, that do not initiate the Bonus Game will collect the values and add to the total win.

Spinomenal CO-CEO, Omer Henya commented: “The North Star Express – Hold & Hit 3×3 arrives at the perfect time to deliver a fun, festive game for the holiday season. This new title brings joy and festive spirit in equal measure, giving players a ticket to ride the reels in search of jackpots and more.”

The post Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3 appeared first on European Gaming Industry News.

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