Latest News
Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming
Future Anthem, the AI and data science powerhouse, announced a market-first jackpot extension to its real-time personalisation product Amplifier AI that generates personalised audiences for jackpot games, triggered in real-time.
Launched in collaboration with Blueprint Gaming’s Jackpot King games, Amplifier AI’s Audience Identifier empowers operators to seize unprecedented opportunities to engage with players through personalised real-time jackpot marketing messaging.
How Audience Identifier works
Audience Identifier constantly monitors pot sizes, identifying points of player interest. It then generates audiences of relevant players, using recommendation algorithms, and triggers 3rd party messaging or CRM systems, to send player communications in real-time, both on and offsite.
The product, which can be set up and deployed in under four weeks, bolsters engagement across Blueprint Gaming’s market-leading portfolio of Jackpot King titles, with player messaging personalised by game. The legendary jackpot network boasts recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as long-time classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.
This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casino, after beginning in sports where operators such as William Hill use it to generate audiences in real-time based on betting behaviours and micro-events.
Chris Conroy, Chief Data Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”
Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”
Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.
The post Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming appeared first on European Gaming Industry News.
Department of Health and Social Care's Office for Health Improvement and Disparities
Ygam To Receive Government Prevention Funding From Newly Introduced Statutory Levy
The Department of Health and Social Care’s Office for Health Improvement and Disparities (OHID) has announced that Ygam is set to receive £3m from the VCSE Gambling Harms Prevention and Resilience Fund for the two-year span from 2026 to 2028.
It will be crucial for Ygam to implement its acclaimed programs aimed at education, early intervention, and harm prevention to protect children and young individuals from gambling-related harms throughout England.
The funding has been designated to exclusively assist Ygam’s operations in the South West, South East, Greater London, East Midlands, North West, and East of England, as well as for national activities where local or regional involvement is unnecessary. Significantly, Ygam’s initiatives will keep running throughout all areas of England.
In the last ten years, Ygam has developed extensive experience and knowledge by collaborating with schools, families, and communities, positioning itself as the foremost authoritative voice and setting standards in preventative education.
Through thorough, CPD accredited training and a vast collection of resources, Ygam equips trusted adults in influential or caregiving roles, including teachers, parents, and youth workers, with the knowledge, tools, and assurance to take significant steps to protect and support children and young individuals.
Since 2014, Ygam has educated more than 39,000 participants and impacted approximately 6.5 million children and young individuals throughout the UK.
Emily Tofield, Chief Executive of Ygam, said: “Our evidence-led programmes, which are grounded in a public health approach and informed by lived experience, have already reached and safeguarded millions of children and young people across the UK. This funding will enable us to continue to build on our deep and proven track record of delivering measurable impact in the gambling harms prevention field, supported by independent evaluation.
Education will always have a central role to play in effective prevention strategies, and this funding will contribute to ensuring the next generation is equipped with the knowledge, skills and understanding to be resilient to the potential risks and harms of gambling. We look forward to working alongside OHID, the Government and other stakeholders committed to our shared goals.”
This funding is part of the first tranche to be distributed under the new statutory levy introduced by the Government, which applies to all licensed gambling operators in Great Britain. The levy has raised £120 million in its first year, which will be allocated across research, prevention and treatment to address gambling-related harms.
The Office for Health Improvement and Disparities (OHID) has been appointed as the commissioning body for prevention, with 30% of the levy funding allocated to this strand.
The post Ygam To Receive Government Prevention Funding From Newly Introduced Statutory Levy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino resorts
Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package
Downtown Las Vegas bundle includes a two-night minimum stay, Mob Museum tickets and Oscar’s Steakhouse perk; booking window runs through Dec. 26, 2026.
Plaza Hotel & Casino and The Mob Museum said May 18, 2026 they are partnering on a new downtown Las Vegas hotel offer called The Wiseguy Getaway.
The package includes a two-night minimum stay at the Plaza Hotel & Casino, two complimentary tickets to The Mob Museum, a complimentary appetizer at Oscar’s Steakhouse during happy hour, and an “exclusive autographed photo” of Oscar B. Goodman, described by the companies as a reputed mob attorney and former mayor of Las Vegas.
“From being in Casino to the mobsters Oscar Goodman once represented, the Plaza is uniquely tied to this captivating element of Vegas history, so creating the Wiseguy Getaway with The Mob Museum made perfect sense,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The drama and intrigue of the mob era continue to fascinate our guests, so we believe this new hotel package will be very popular.”
“Las Vegas has no shortage of incredible experiences, and the Wiseguy package adds something truly unique to the mix. This Downtown Las Vegas adventure combines world-class history, curated dining and an iconic hotel stay into something you genuinely can’t find anywhere else in the city,” said Ashley Miller, vice president of marketing, communications and sales, The Mob Museum.
Stays must be booked by Dec. 26, 2026, and occur by Dec. 28, 2026. Reservations are available via the Plaza’s website.
The post Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bonus abuse
SEON warns World Cup betting surge will expose retention and loyalty fraud
Fraud expert George Pace says operators focused on welcome bonus abuse risk missing ongoing “back door” losses during peak volume.
SEON fraud expert George Pace is warning betting and gaming operators to brace for a World Cup-driven spike in account activity that could strain fraud teams and increase losses from promotion and loyalty abuse.
“The World Cup will be one of the biggest stress tests for fraud teams in betting and gaming. Promotion abuse and loyalty abuse already account for a significant share of fraud losses, and that’s before you factor in the World Cup surge. Logins, registrations and transactions will all spike at the same time, while operators compete aggressively with welcome bonuses and free bets.”
Pace said operators often prioritize stopping welcome bonus abuse, but argued the larger threat during high-volume events is repeat exploitation tied to retention mechanics. “Most attention goes to welcome bonus fraud, but that’s only a one-time hit. The bigger risk is retention abuse. It creates an ongoing revenue stream for fraudsters and often goes unnoticed for longer, especially during high-volume events.”
He added that fraudsters may not need advanced tactics if they can blend in while legitimate traffic rises. “When thousands of legitimate, high-value players become active at once, fraudsters don’t need to be particularly sophisticated. They just need to blend in with normal behavior, making detection harder at the exact moment teams are already stretched.”
Pace also pointed to what he described as a growing gap between fraud losses and topline performance for operators. “Recent data shows many operators aren’t prepared for this shift. Already, 57% report fraud losses growing faster than revenue, a gap that only widens during high-volume events like the World Cup. Operators that only protect the front door are going to get robbed through the back.”
The post SEON warns World Cup betting surge will expose retention and loyalty fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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