Latest News
Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming
Future Anthem, the AI and data science powerhouse, announced a market-first jackpot extension to its real-time personalisation product Amplifier AI that generates personalised audiences for jackpot games, triggered in real-time.
Launched in collaboration with Blueprint Gaming’s Jackpot King games, Amplifier AI’s Audience Identifier empowers operators to seize unprecedented opportunities to engage with players through personalised real-time jackpot marketing messaging.
How Audience Identifier works
Audience Identifier constantly monitors pot sizes, identifying points of player interest. It then generates audiences of relevant players, using recommendation algorithms, and triggers 3rd party messaging or CRM systems, to send player communications in real-time, both on and offsite.
The product, which can be set up and deployed in under four weeks, bolsters engagement across Blueprint Gaming’s market-leading portfolio of Jackpot King titles, with player messaging personalised by game. The legendary jackpot network boasts recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as long-time classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.
This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casino, after beginning in sports where operators such as William Hill use it to generate audiences in real-time based on betting behaviours and micro-events.
Chris Conroy, Chief Data Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”
Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”
Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.
The post Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming appeared first on European Gaming Industry News.
Africa
QTech adds Split The Pot games to boost Africa and LatAm offering
QTech has signed a content deal with Swedish supplier Split The Pot to add new games to its aggregation platform for African and Latin American markets. The agreement was announced on 10 June 2026.
Under the deal, QTech will roll out Split The Pot’s mobile-optimised “light games”, including Comet Crash Deluxe, Wheel of Fortune and the Zama Big 5 series. The supplier says its titles are designed to support a range of volatility profiles and include “the ability to cashout at every level”.
The companies positioned the partnership around performance in emerging markets where players can face device and connectivity constraints, including lower-spec handsets, limited network access and higher data costs.
Philip Doftvik, QTech’s CEO, said: “Split The Pot offers a welcome breath of fresh air in the sector, especially with their creative cashout functionality working seamlessly even in territories where network connectivity remains a challenge. The games are therefore very well suited for the African markets, in particular, which aligns with our increased focus on the region. Locally adapted content is regularly requested from our clients in Africa, hence we are excited to release Split The Pot’s games to our partners there.”
Christian Rajter, CEO of Split The Pot, added: “We’re thrilled to join forces with QTech. This partnership means even more players in our core markets, like Africa and Latin America, will have access to our engaging games. We’ve designed them to work seamlessly, even on less powerful devices and with limited internet, ensuring everyone can enjoy the experience.”
The post QTech adds Split The Pot games to boost Africa and LatAm offering appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports
The First Half of the Golden Boomerang Awards 2026 by Boomerang Partners is over, and this annual affiliate tournament is moving into the Second Half. The winner of the opening stage will attend the Wimbledon Championships from June 29 to July 12, 2026, the main prize of the First Half. From June 10 to July 19, the Golden Boomerang Awards will run during one of the busiest periods in the sports calendar, with events such as the FIFA World Cup and Wimbledon Championships expected to drive audience attention throughout the stage. For the Second Half, Boomerang Partners is preparing new mechanics, the next Mystery Box draw, and the main prize of the stage – a private dinner with an AC Milan Legend.
Beyond the Moment enters the next phase
The Second Half continues the main idea behind this season’s concept, Beyond the Moment. A strong start still matters, but the tournament increasingly rewards teams that can stay active throughout the competition and react quickly to key moments in the sports calendar. With updated mechanics and a packed summer schedule ahead, even new participants still have enough time to challenge the current leaders.
The Second Half changes the pace of the tournament
The start of the Second Half changes the scoring system of the Golden Boomerang Awards 2026. From June 10, each Sport FTD now brings 3 points instead of 2. This makes sports traffic even more valuable during one of the year’s busiest periods.
The stage runs alongside the FIFA World Cup and Wimbledon Championships, two events expected to generate sustained traffic throughout June and July. For affiliate teams, this creates more high-traffic periods across the calendar before the tournament enters its final stretch.
New mechanics keep the competition open
The Second Half brings new mechanics for teams joining the tournament or increasing activity during the stage. Participants entering the competition during the first 14 days of the stage will receive double points through the WELCOME BOOST mechanic until the bonus period ends.
Combined with the updated scoring system and major sports events during the stage, this gives both current participants and new teams more opportunities to close the gap and compete for the leading positions.
Boomerang Partners will also continue the Mystery Box series during the Second Half. After the first draw in the opening stage of the tournament, Mystery Box #2 will now go to 9 randomly selected active participants. This keeps additional rewards open to both long-term participants and teams that joined the competition more recently.
The main prize of the Second Half will be a private dinner with an AC Milan Legend in August 2026, continuing Boomerang Partners’ collaboration with the Club as an Official Regional Partner.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “Closing the first stage doesn’t mean the main race is decided. The Second Half changes the tournament’s pace completely: Sport FTDs are now worth more, the sports calendar becomes even more intense, and teams still have enough space to move up quickly. We’ve already seen how competitive this season has become, but summer is where the pressure really starts. For some teams, this will be the moment to defend their position. For others, it’s the best chance to break into the fight.”
The Second Half of the Golden Boomerang Awards 2026 is now underway. As the summer sports season accelerates, affiliate teams still have time to stay active in the competition, use the updated mechanics, and improve their standing before the tournament reaches its decisive stage. Current standings, tournament updates, and registration details for both existing and new participants are available on the official Golden Boomerang Awards 2026 website. It’s TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports
The First Half of the Golden Boomerang Awards 2026 by Boomerang Partners is over, and this annual affiliate tournament is moving into the Second Half. The winner of the opening stage will attend the Wimbledon Championships from June 29 to July 12, 2026, the main prize of the First Half. From June 10 to July 19, the Golden Boomerang Awards will run during one of the busiest periods in the sports calendar, with events such as the FIFA World Cup and Wimbledon Championships expected to drive audience attention throughout the stage. For the Second Half, Boomerang Partners is preparing new mechanics, the next Mystery Box draw, and the main prize of the stage – a private dinner with an AC Milan Legend.
Beyond the Moment enters the next phase
The Second Half continues the main idea behind this season’s concept, Beyond the Moment. A strong start still matters, but the tournament increasingly rewards teams that can stay active throughout the competition and react quickly to key moments in the sports calendar. With updated mechanics and a packed summer schedule ahead, even new participants still have enough time to challenge the current leaders.
The Second Half changes the pace of the tournament
The start of the Second Half changes the scoring system of the Golden Boomerang Awards 2026. From June 10, each Sport FTD now brings 3 points instead of 2. This makes sports traffic even more valuable during one of the year’s busiest periods.
The stage runs alongside the FIFA World Cup and Wimbledon Championships, two events expected to generate sustained traffic throughout June and July. For affiliate teams, this creates more high-traffic periods across the calendar before the tournament enters its final stretch.
New mechanics keep the competition open
The Second Half brings new mechanics for teams joining the tournament or increasing activity during the stage. Participants entering the competition during the first 14 days of the stage will receive double points through the WELCOME BOOST mechanic until the bonus period ends.
Combined with the updated scoring system and major sports events during the stage, this gives both current participants and new teams more opportunities to close the gap and compete for the leading positions.
Boomerang Partners will also continue the Mystery Box series during the Second Half. After the first draw in the opening stage of the tournament, Mystery Box #2 will now go to 9 randomly selected active participants. This keeps additional rewards open to both long-term participants and teams that joined the competition more recently.
The main prize of the Second Half will be a private dinner with an AC Milan Legend in August 2026, continuing Boomerang Partners’ collaboration with the Club as an Official Regional Partner.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “Closing the first stage doesn’t mean the main race is decided. The Second Half changes the tournament’s pace completely: Sport FTDs are now worth more, the sports calendar becomes even more intense, and teams still have enough space to move up quickly. We’ve already seen how competitive this season has become, but summer is where the pressure really starts. For some teams, this will be the moment to defend their position. For others, it’s the best chance to break into the fight.”
The Second Half of the Golden Boomerang Awards 2026 is now underway. As the summer sports season accelerates, affiliate teams still have time to stay active in the competition, use the updated mechanics, and improve their standing before the tournament reaches its decisive stage. Current standings, tournament updates, and registration details for both existing and new participants are available on the official Golden Boomerang Awards 2026 website. It’s TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners opens the Second Half of Golden Boomerang Awards 2026 during the summer of major sports appeared first on Americas iGaming & Sports Betting News.
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