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Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming

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Future Anthem, the AI and data science powerhouse, announced a market-first jackpot extension to its real-time personalisation product Amplifier AI that generates personalised audiences for jackpot games, triggered in real-time.

Launched in collaboration with Blueprint Gaming’s Jackpot King games, Amplifier AI’s Audience Identifier empowers operators to seize unprecedented opportunities to engage with players through personalised real-time jackpot marketing messaging.

How Audience Identifier works

Audience Identifier constantly monitors pot sizes, identifying points of player interest. It then generates audiences of relevant players, using recommendation algorithms, and triggers 3rd party messaging or CRM systems, to send player communications in real-time, both on and offsite.

The product, which can be set up and deployed in under four weeks, bolsters engagement across Blueprint Gaming’s market-leading portfolio of Jackpot King titles, with player messaging personalised by game. The legendary jackpot network boasts recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as long-time classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.

This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casino, after beginning in sports where operators such as William Hill use it to generate audiences in real-time based on betting behaviours and micro-events.

Chris Conroy, Chief Data Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”

Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”

Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.

The post Future Anthem Launches New AI-driven Jackpot Audience Targeting with Blueprint Gaming appeared first on European Gaming Industry News.

Activity Report 2024/25

Discover how EPIC is shaping the future of safer gambling – our 2024/25 Activity Report

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EPIC Global Solutions has published its first Activity Report 2024/25, a comprehensive review demonstrating how the organisation has advanced safer gambling outcomes across the gambling, sport, education, and high-risk sectors over the past year.

The report captures a pivotal period of growth and global impact for EPIC, with partnerships spanning operators, regulators, professional sports leagues, colleges and universities, and emerging international markets. It charts measurable progress achieved between 2024–2025, alongside insights from more than a decade of EPIC’s leadership in gambling harm prevention.

Speaking on the launch, Paul Buck, CEO and founder of EPIC Global Solutions, said: “Our purpose is clear: to make gambling safer and more sustainable for everyone. This report reflects the tangible progress made alongside our partners over the past year – expanding prevention initiatives, strengthening regulatory alignment, and equipping organisations to protect their players, customers, and communities more effectively.”

Key highlights from the 2024/25 Activity Report include:

  • Expansion of EPIC’s education and prevention programmes across Europe, North America, and newly regulated markets including Brazil and the UAE.
  • Demonstrable increases in awareness and intervention confidence among athletes, students, and industry employees, with multiple programmes achieving above 90% satisfaction and confidence ratings.
  • Continued collaboration with leading global operators, with 18 operators engaging EPIC’s consultancy and training services during 2024–2025.
  • Pioneering research into gambling-related vulnerability in elite women’s sport and the continued development of digital learning tools, including the Know Your Play portal for US college students, developed for ROGA.
  • Growth of lived-experience-led training delivery across sports and entertainment organisations, supporting cultural change and enhancing organisational compliance frameworks.

Driving safer gambling through partnership

The report also showcases testimonials from global partners across gambling, sport, and entertainment, reflecting EPIC’s role in strengthening organisational culture, supporting compliance, and helping teams navigate sensitive customer and player welfare issues.

Looking ahead

As regulators worldwide continue to reshape gambling policy and as technology accelerates player engagement, EPIC’s 2024/25 Activity Report outlines the organisation’s next phase of innovation – including digital learning expansion, new research collaborations, and enhanced global delivery models.

“We are entering a defining moment for safer gambling worldwide,” Buck added.

“This report not only celebrates what has been achieved, but sets out how EPIC will continue supporting organisations to lead responsibly and sustainably in a fast-changing environment.”

The post Discover how EPIC is shaping the future of safer gambling – our 2024/25 Activity Report appeared first on European Gaming Industry News.

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Compliance Updates

Regulator imposes NOK 25 million fine after Norsk Tipping names 52 incorrect winners

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An error in the super draw on April 19th led to 52 incorrect winners of million-dollar prizes. In September, the Norwegian Lottery Authority announced a fine of up to 25 million, and the fine has now been approved.  

– Players should be able to trust that Norsk Tipping’s draws are correct. This is absolutely fundamental, and therefore this is a serious matter, says Tore Bell, department director at the Norwegian Lottery Authority.  

A technical error caused players who submitted bets at cooperative banks around Christmas and New Year to be deleted, and thus not included in the draw on April 19. This meant that the draw was not carried out with the correct drawing basis, and 52 incorrect winners of million-dollar prizes were drawn.  

In September, the Norwegian Lottery Authority announced a criminal fine of 25 million for the error , and now the fine has been approved.

Norsk Tipping has refunded the bets of the players who were not included in the draw.

The Norwegian Lottery Authority received insurance

The error in the Superdraw on April 19th occurred after several other errors had been discovered.

– It is grossly negligent that Norsk Tipping did not check that all the players who had submitted bets were included in the draw, when they knew that there had been serious errors in the draw basis over a long period of time, says Bell. 

The Norwegian Lottery Authority considered stopping the draw on April 19th, due to suspicions that there might be several errors affecting the draw. However, Norsk Tipping assured that the draw would proceed smoothly.  

– We can stop the game if it is not carried out correctly. We considered that in this case, but we received several guarantees that the draw would go smoothly. Then it is unacceptable that there was still an error in the draw.  

A few days after the draw, Norsk Tipping reported that the super draw had been carried out with the correct drawing basis and correct winning odds.  

Over 100 million in total fees

The fee the Norwegian Lottery Authority has imposed on Norsk Tipping is the fifth in just over a year, and Norsk Tipping has received over 100 million in fees.  

  • Last year, a player was mistakenly paid NOK 25 million from the casino game KongKasino. The Norwegian Lottery Authority imposed a fine of NOK 4.5 million. The Lottery Board reduced the fine to NOK 2.5 million after a complaint from Norsk Tipping. 
  • Players on iPhone/iPad were not allowed to log out of Norsk Tipping’s games for four months last year. This was not discovered until a player reported it. The Norwegian Lottery Authority imposed a fine of NOK 36 million for the violation.
  • Serious drawing errors in the Norwegian million-dollar prize in Eurojackpot and the super draw in Lotto have led to players in cooperatives, cooperative banks and gambling clubs having a greater chance of winning over several years. The error has led to there being the wrong winner in every single draw for several years. The Norwegian Lottery Authority has imposed a fine of NOK 46 million for the violation. 
  • In June, several thousand players were notified of excessive prizes. The Norwegian Lottery Authority imposed a fine of NOK 10 million for the violation .  

The Norwegian Lottery Authority is currently conducting a major inspection of Lotto, Eurojackpot and Vikinglotto.

 

Source: lottstift.no

The post Regulator imposes NOK 25 million fine after Norsk Tipping names 52 incorrect winners appeared first on European Gaming Industry News.

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BetBlocker

BetBlocker Layers Harm Minimisation Support Internationally with New Signposting Feature

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As part of Safer Gambling Week, harm prevention charity BetBlocker today announces the launch of its improved app dashboard.

BetBlocker, which provides blocking software to help people manage or restrict their access to online gambling services, is unique in adopting a charitable model for this type of support, and facilitating users accessing protection both free of charge and anonymously.

The improved dashboard will include signposting for other types of support – a national gambling support phone number, a national gambling self-exclusion register, and a national information resource – for almost 50 countries.

BetBlocker’s Founder and Managing Trustee, Duncan Garvie made the following comments on this upgrade:

“Blocking software is a fantastic tool to support harm minimisation efforts. But it is just one tool, not a complete solution in its own right. Far more significant reductions in harm can be achieved where different types of support are used in conjunction with each other.

The UK has previously led the way in this area with the TalkBanStop campaign. We want to roll out a similar approach to the layering of support in as many countries as possible. So BetBlocker is looking to lead by example, signposting relevant support for our hundreds of thousands of users, wherever appropriate and relevant services exist.”

The new dashboard will also include information on academic research that BetBlocker users can participate in and support. Garvie added:

“The stigma associated with gambling harm can make engaging participants to support crucial research challenging. BetBlocker’s users are exactly the kind of audience that can help researchers better understand how to most effectively reduce harm. BetBlocker is looking to support academic research teams to reach the type of participants that help them expand our understanding of how people interact with gambling.”

The post BetBlocker Layers Harm Minimisation Support Internationally with New Signposting Feature appeared first on European Gaming Industry News.

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