Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.
8MBets
Himalayan Harmony Group Announces 2026 Nepal Online Casino Portfolio with Six Licensed Brands
Himalayan Harmony Group (HHG) has announced its 2026 portfolio of Nepal online casino brands, introducing six platforms that operate under Curacao Gaming Licenses with native Nepali language interfaces and integrated local payment options through eSewa and Khalti.
The Kathmandu-based management entity oversees and partners with the following six online casino brands: 8MBets Online Casino Nepal, MJ88 Online Casino Nepal, NPR77 Online Casino Nepal, Magar33 Online Casino Nepal, eSewa12 Casino Nepal and AW33. All six brands fall under the Himalayan Harmony Group umbrella, each operating as a distinct platform while sharing a common foundation of Curacao licensing and features built specifically for Nepalese players.
“Our commitment is to provide Nepalese players with a secure, localized, and premium online gaming experience. Each brand in our portfolio features Nepali language interfaces and direct integration with eSewa and Khalti, ensuring our platforms match how players in Nepal prefer to engage and transact,” said a Himalayan Harmony Group spokesperson.
Curacao Gaming Licenses and Localised Infrastructure
Each of the six brands — 8MBets, MJ88, NPR77, Magar33, eSewa12 and AW33 — holds a Curacao Gaming License, providing players with a licensed and regulated environment for online gaming activity. Beyond licensing, the platforms are built with seamless Nepali language interfaces that allow players to navigate, register and play without language barriers, rather than relying on translated overlays from other markets.
Local Payment Integration Through eSewa and Khalti
A central feature of the portfolio is expert integration with eSewa and Khalti, two of Nepal’s most widely used digital payment gateways. Players across all six platforms can manage deposits and withdrawals through these familiar local methods, enabling secure account management without the need for international payment processors or currency conversion.
FIFA Betting Opportunities Across All Six Brands
With the 2026 portfolio timed alongside upcoming FIFA events, all six brands will offer betting options for FIFA matches. Players can place bets across 8MBets, MJ88, NPR77, Magar33, eSewa12 and AW33 for opportunities to win prizes during major international football tournaments.
A Portfolio Built for the Nepalese Market
The consolidated portfolio gives Nepalese players access to multiple distinct Nepal online casino platforms, each maintaining its own identity and interface. Whether players choose 8MBets, MJ88, NPR77, Magar33, eSewa12 or AW33, they benefit from the same Curacao-licensed framework, Nepali language support and local payment infrastructure managed by Himalayan Harmony Group.
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Compliance Updates
MGCB Expands Gamban Partnership with 100 Additional Free Licenses Following Overwhelming Resident Demand
The Michigan Gaming Control Board (MGCB) announced the purchase of an additional 100 free Gamban licenses for Michigan residents, following extraordinary demand for the program since its launch. More than 80 of the initial 100 licenses were claimed within the first two weeks alone — a clear signal that Michigan residents are actively seeking practical tools to help them manage or eliminate their access to online gambling.
Gamban is the world’s leading gambling blocking software, restricting access to gambling websites and applications across all major devices and platforms, including Android, iOS, Windows, and macOS. The software is designed to be highly resistant to removal, offering users a meaningful barrier between themselves and online gambling content. A single license covers unlimited household devices, and live technical support is available through Gamban for installation assistance.
“The response from Michigan residents in the first two weeks of this program exceeded our expectations and speaks to a genuine need in our communities. We acted quickly to secure an additional 100 licenses so that no resident seeking this kind of support is turned away. Michigan is committed to ensuring that the expansion of legal gaming comes with the strongest possible safeguards for the people we serve,” said MGCB Executive Director Henry Williams.
The MGCB’s original partnership with Gamban, announced in April 2026, made the blocking software available free of charge to any Michigan resident — with no requirement to be enrolled in a self-exclusion program. Licenses ranging from one to five years were offered at no cost, removing the financial barrier that might otherwise prevent residents from accessing this level of protection. According to the National Council on Problem Gambling, approximately 2% of Americans — roughly six million people — meet the criteria for a gambling addiction, and Michigan’s experience with expanded digital gambling access makes robust consumer protection tools all the more essential.
Gamban blocks all online gambling content regardless of regulatory status — including casino games, sports betting, poker, slots, social casinos, crypto gambling, and NFT-based wagering — providing comprehensive coverage that extends beyond licensed Michigan operators to include unregulated and black-market sites.
“The strong response to this program tells us that residents want accessible, device-level support — and we intend to keep delivering it. These additional licenses mean more Michigan residents can take back control, free of charge,” Williams added.
How to Claim a Free Gamban License
Michigan residents can claim a free license in four simple steps:
• Visit www.michigan.gov/mgcb/resources/responsible-gaming/gamban.
• Select the Gamban free license offer and create a Gamban account.
• Download and install Gamban on all personal devices — the license covers unlimited household devices.
• Contact Gamban’s live technical support for any installation assistance.
The Gamban program is part of the MGCB’s broader responsible gaming strategy, which also includes the Disassociated Persons List for Detroit’s commercial casinos, the Responsible Gaming Database for online self-exclusion, and the “Don’t Regret the Bet” awareness campaign. Together, these resources create a layered approach to harm reduction — combining voluntary self-exclusion with device-level blocking technology to support residents at every stage of their journey.
The post MGCB Expands Gamban Partnership with 100 Additional Free Licenses Following Overwhelming Resident Demand appeared first on Americas iGaming & Sports Betting News.
Compliance Updates
Puerto Rico Joins National Voluntary Self-Exclusion Program, Strengthens Responsible Gaming Protections Across the Island
Puerto Rico has officially joined the National Voluntary Self-Exclusion Program (NVSEP), becoming part of a growing network of regulators and operators focused on making responsible gaming protections more accessible, connected, and effective for individuals seeking help.
The initiative will launch in June and give eligible individuals in Puerto Rico the option to voluntarily enroll and prevent access to gaming operators and platforms across multiple jurisdictions and gaming types.
The move aligns with the ongoing efforts of the Comisión de Juegos del Gobierno de Puerto Rico to modernize gaming oversight while prioritizing consumer protection and responsible gaming across Puerto Rico’s expanding gaming ecosystem, which includes casinos, sports wagering, and many other regulated gaming activities.
“Puerto Rico has built one of the most dynamic and rapidly evolving gaming markets in the region, backed by strong leadership and a vibrant culture that makes it a truly special place. We’re honored to support the Comisión de Juegos in expanding access to responsible gaming protections, and we look forward to simplifying self-exclusion for individuals while streamlining processes for operators, many of whom already process exclusion data via the idPair platform deployed across other jurisdictions,” said Jonathan Aiwazian, CEO of idPair.
Juan Carlos Santaella Marchán, Executive Director of the Puerto Rico Gaming Commission, said: “This alliance strengthens our public policy efforts to maintain a safe, highly regulated gaming industry grounded in responsible gaming practices. Our goal has always been to provide accessible tools and resources for anyone seeking support with gambling-related issues. This initiative aligns with the work we have carried out since I assumed office, as well as with our ongoing Responsible Gaming educational campaign. Once again, we reaffirm our commitment to Puerto Rico.”
The National Voluntary Self-Exclusion Program was created to simplify what has historically been a fragmented self-exclusion process. Instead of requiring individuals to navigate multiple exclusion systems independently, NVSEP offers a centralized and secure enrollment experience designed to make responsible gaming protections easier to access while preserving player choice.
Participants enroll online through a secure process and operators receive exclusion data through the idPair platform to support enforcement and regulatory obligations.
The post Puerto Rico Joins National Voluntary Self-Exclusion Program, Strengthens Responsible Gaming Protections Across the Island appeared first on Americas iGaming & Sports Betting News.
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