Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.
SEON, the command centre for real-time fraud prevention and AML compliance, today announced the launch of its AI-powered Identity Verification solution, bringing ID verification, liveness detection and proof of address checks into its unified risk platform.
Unlike traditional tools that only validate documents, SEON’s solution is built on more than 900 real-time fraud signals, helping organisations assess not just whether an ID is real, but whether the person can be confidently approved based on identity and risk signals.
Most identity verification tools focus on validating documents, but lack the risk context needed to determine whether a user meets an organisation’s risk-based requirements. As a result, both high-quality fakes and legitimate documents used by fraudsters can still pass these basic checks. SEON’s Identity Verification solution addresses this gap by combining core KYC checks with live fraud intelligence. This allows teams to filter out low-risk users through onboarding, while filtering out high-risk users before they consume KYC resources.
The solution supports identity document verification for global government-issued IDs, biometric liveness checks, proof of address verification and optional government database checks. Organisations can build verification workflows tailored to customer segment, risk profile or regulatory requirement, combining fraud signals, identity checks and AML screening based on their specific needs. All identity and fraud signals are surfaced in a single dashboard, reducing friction and eliminating silos among fraud, compliance and risk teams.
“Organisations have told us they’re managing separate tools for fraud detection, identity verification and AML compliance – each with its own data, workflows and operational overhead,” said Tamas Kadar, CEO and Co-Founder, SEON. “We built Identity Verification to bring those decisions together. When you combine AI-powered document checks with real-time fraud intelligence, you stop attacks earlier, reduce wasted KYC spend and make faster, more confident approval decisions with a clear audit trail.”
The initial Identity Verification rollout focuses on Europe’s demanding regulatory environment. SEON worked closely with gaming and betting operators to meet strict compliance requirements while maintaining operational efficiency and improving both conversion and fraud outcomes. The solution strengthens SEON’s position across regulated industries including iGaming, fintech and digital platforms.
“The industry is moving toward bringing identity verification, fraud and AML into one decision layer, and SEON is helping to lead that shift,” said Filip Gvardijan, Head of Fraud Prevention at industry leading operator, Superbet. “That shift matters. It cuts out pointless and expensive KYC cycles on users who were never legitimate, and also clears a faster path for legitimate users, removing a huge amount of avoidable and often manual work.”
The post SEON Launches Identity Verification Built on Real-Time Fraud Intelligence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
NCAA President Charlie Baker has requested the Commodity Futures Trading Commission, the regulatory body that presides over prediction markets, to pause all college sport offerings in prediction markets until the agency implements appropriate regulations.
“Just as we need Congress to stabilize eligibility, we need federal regulators to stabilize these markets. The answer cannot be the status quo. We need one set of fair, transparent standards,” Baker said.
The NCAA sent a letter to the CFTC calling for a robust system of safeguards and detailed its willingness to work with the regulatory body to assist with developing the necessary guardrails to protect student-athletes and college sports. The critical safeguards requested include age and advertising restrictions, enhanced integrity monitoring, prop market prevention, anti-harassment measures, and harm reduction resources.
Protecting competition integrity and student-athlete well-being are of vital importance to the NCAA. The Association has led an unparalleled response to the rapidly evolving sports betting landscape through its use of a layered integrity monitoring program, in-person and online education, state advocacy focused on removing prop bets, anti-harassment monitoring, social change campaigns, and other initiatives.
The post NCAA Urges CFTC to Suspend College Sport Prediction Markets appeared first on Americas iGaming & Sports Betting News.
The California Gambling Control Commission (Commission) has received information that an illegal gambling operation called California Scratch Card is using the Commission’s name and logo to claim that winners must pay them an “Administrative Processing Fee” imposed by the Commission before they can collect their winnings. Examples are attached to this notice. It appears this illegal gambling operation is primarily operating on Facebook, and may be operating on other social media platforms.
Based on the information the Commission has received, this illegal gambling operation appears to be based in the Philippines and is targeting citizens of the Philippines.
The Commission does not issue, nor has it ever issued, licenses to California Scratch Card or any other similar illegal gambling operations. The Commission does not require “Administrative Processing Fees” or other such fees that these illegal gambling operations claim. The Commission is currently pursuing all available options to address this matter.
Illegal gambling operations such as these are often fronts for scams and thefts, as they can keep a player’s deposited funds, refuse to pay out winnings, or demand payment from the winner before releasing the winnings, and then not release the winnings at all.
The post ADVISORY: ILLEGAL GAMBLING OPERATION USING FORGED COMMISSION CREDENTIALS appeared first on Americas iGaming & Sports Betting News.
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