Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.
Compliance Updates
Armenia Launches Sweeping Gambling Payment Reform
Armenia accelerated one of the most aggressive gambling regulatory reforms in Eurasia after approving new measures to control digital platforms, advertising, payments and financial supervision across the betting sector. The strategy promoted by the government of Prime Minister Nikol Pashinyan aims to strengthen legal gambling operations, increase fiscal oversight and tighten control over offshore operators in a market that has expanded dramatically over the past decade.
The reform is being driven by the Ministry of Finance of Armenia led in 2026 by Vahe Hovhannisyan, together with the State Revenue Committee headed by Rustam Badasyan. The main political architect behind the changes is MP Hayk Sargsyan from the ruling Civil Contract party.
The core of the reform focuses on payments and financial monitoring. Armenia plans to block transfers to unlicensed gambling operators, strengthen AML/KYC requirements and connect licensed platforms directly to state monitoring systems operating in real time. Armenia is advancing the software operator selection for its centralised gaming monitoring center, following the legal framework established in early 2024 to connect platforms directly to state systems in real time.
The 2026 update focuses on accelerating the public tender for the private operator, rather than the initial creation of the monitoring infrastructure, with the State Revenue Committee (SRC) leading the technological implementation. The fiscal framework is also becoming stricter. Since July 1, 2025, Armenia has applied a 10% turnover tax on gambling operations, while online gaming license costs doubled in April 2025 and are scheduled to continue increasing annually through 2028.
According to official figures cited by lawmakers, Armenia’s gambling turnover reached approximately AMD 6.3 trillion in 2023, equivalent to nearly €14 billion, while online casino deposits climbed to AMD 811 billion during 2024.
The government also tightened gambling advertising restrictions, limiting promotions to luxury hotels, border checkpoints and authorised operator channels. Armenian authorities argue that the new regulatory model is designed to protect legal operators, reinforce financial traceability and modernise state supervision over one of Eurasia’s fastest-growing digital industries.
The post Armenia Launches Sweeping Gambling Payment Reform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
UKGC Extends Phase 2 Deposit Limit Regulation Deadline to September 2026
The UK Gambling Commission (UKGC) has officially extended the deadline for licensed remote operators to implement Phase 2 of the new deposit limit regulations.
In October 2025 the first phase of improvements to tools that help consumers to manage their gambling were introduced in the Remote Technical Standards (RTS) with the second phase due to be introduced on 30 June 2026.
Following stakeholder feedback, the Commission has extended the implementation period of the second phase to the end of September 2026 to allow for further operator technical development time.
From 30 September 2026 operators must:
• offer gross deposit limits to customers, and in some cases re-introduce gross deposit limits to the options available to customers
• name gross deposit limits as “deposit limits” – only this type of limit can be called a “deposit limit”
• offer gross deposit limits with at least equal prominence as other types of financial limit.
“We have also updated our consultation response document to clarify that to ensure consistency across the industry, from 30 September 2026 only gross deposit limits must be offered over fixed time frames. Rolling and fixed time frames can be used for other limit types,” the UKGC said.
“In preparation for implementation operators are asked to refer to the Remote Gambling and Software Technical Standards: Consultation Response and linked annex for the RTS 12 in full effective from 30 September 2026.
“All operators are advised that an annex initially published alongside the supplementary consultation response on 7 October 2025 contained small errors and was temporarily removed from our website. Any downloaded or offline versions of the Annex saved prior to 22 May 2026 should be disregarded.”
The post UKGC Extends Phase 2 Deposit Limit Regulation Deadline to September 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Coljuegos
Coljuegos Authorizes MrYoker as Colombia’s Newest iGaming Operator
Coljuegos has officially authorized MrYoker as Colombia’s newest regulated online sports betting and casino operator.
It is estimated that, over the next 5 years, the new operator will obtain revenues close to $2.83 billion.
Through concession contract C2261 of 2026, Coljuegos authorized the entry into operation of the portal www.mryoker.co, a site where sports betting and online games can be carried out legally and monitored by the entity.
The online gaming sector is experiencing one of its best periods, thanks to the industry revitalization strategy implemented during the current administration. With MrYoker, there are now 15 authorized operators in Colombia.
The new portal belongs to the company Global Vitxo SAS, and will initially be able to offer live casino, virtual slot machines, and sports betting until 2031.
According to the projections presented, it is estimated that, for the next 5 years, this operator will contribute approximately $27.282 billion in monopoly revenues and administrative expenses, resources that will go directly to finance the subsidized health system.
It is worth mentioning that, during 2026, online betting portals have contributed $253.224 billion to Coljuegos in terms of exploitation rights, and it is expected that, by the end of the year, these transfers will exceed $450 billion.
The post Coljuegos Authorizes MrYoker as Colombia’s Newest iGaming Operator appeared first on Americas iGaming & Sports Betting News.
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