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Compliance Updates

IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments

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Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.

IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.

The new expanded measurement capabilities further help advertisers on TikTok by adding:

  • New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
  • Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
  • Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.

“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.

The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.

Compliance Updates

Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025

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At the Global Regulatory Awards 2025 (GRAs), Betsson Group’s General Counsel, Corinne Valletta, was named Chief Compliance Officer of the Year. The award was accepted on her behalf by Betsson Group’s Deputy General Counsel, Dario Evangelista.

Since joining Betsson Group in May 2017, Corinne has played a pivotal role in navigating the complex and constantly evolving regulatory landscape of online gaming. Her strategic leadership has guided Betsson through significant regulatory challenges while supporting the successful expansion of Betsson’s operations into several new jurisdictions.

Corinne has also been a strong advocate for policies that elevate industry-wide standards of operational excellence, protect players and achieve compliance while ensuring the continued relevance of the brands in the commercial space.

Organised by Vixio Regulatory Intelligence, the Global Regulatory Awards recognise excellence across the compliance and responsible gambling sectors, highlighting the individuals and teams who drive progress and uphold best practices in the industry.

This nomination and prestigious award reaffirm Betsson Group’s ongoing dedication to strengthening compliance, ensuring a safe, transparent and trustworthy business.

The post Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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AML or MLR Professional of the Year

SOFTSWISS’ Eleni Panagiotopoulou Becomes Best AML Professional 2025

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SOFTSWISS, a leading iGaming software provider, proudly announces that Eleni Panagiotopoulou, Head of the Anti-Money Laundering (AML) Team, has been named AML or MLR Professional of the Year at the Global Regulatory Awards 2025.

The award honours individuals who make exceptional contributions to compliance and responsible gambling in a demanding, ever-changing regulatory landscape. Winners are recognised for their expertise, leadership, and dedication to maintaining the highest industry standards.

“It’s an honour to receive this award, but even more so to see AML excellence recognised on an industry stage,” said Eleni Panagiotopoulou, Head of AML at SOFTSWISS. “This recognition belongs to our entire team – every analyst, every partner, and every department that supports compliance as a shared responsibility. Together, we’re building not just safer systems, but a stronger and more trustworthy industry.”

Under Eleni’s leadership, the SOFTSWISS AML team has set new benchmarks for operational efficiency and compliance integrity. Over the past year, her key achievements included:

  • Strengthening the AML function by expanding the team and increasing capacity for transaction monitoring and case reviews
  • Driving a 75% rise in suspicious activity reports submitted, ensuring timely escalation and regulator engagement
  • Implementing automated transaction-screening tools and real-time analytics to improve fraud detection accuracy
  • Representing SOFTSWISS on international panels and industry forums, promoting ethical approaches to financial crime prevention

Eleni also managed updates to SOFTSWISS AML policies across multiple jurisdictions, such as Brazil, Peru, South Africa, Malta, Curacao, Serbia, and Nigeria. She helped SOFTSWISS remain fully aligned with regulatory requirements for smooth market entry worldwide.

Her industry impact is confirmed through the delivery of more than 25 hours of AML and responsible gambling training, benefiting both SOFTSWISS employees and the broader iGaming community.

Eleni’s insights on the current state of AML and Responsible Gambling can be found in the 2026 iGaming Trends Report. There, she shares how AI systems detect risky behaviour early and support safer play across regulated markets, helping operators protect their reputation and revenue.

Operators and industry professionals can download the 2026 iGaming Trends Report here.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS’ Eleni Panagiotopoulou Becomes Best AML Professional 2025 appeared first on European Gaming Industry News.

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Australia

VGCCC: EGM Application Improvements Consultation

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VGCCC has launched consultation on proposed reforms to the application process for Electronic Gaming Machine approvals in Victoria.

“Our Electronic Gaming Machine (EGM) application process for new premises approvals under section 3.3.6 and EGM increase applications under section 3.4.17 of the Gambling Regulation Act 2003 is undergoing a significant uplift to align with modern expectations, recent legislative change, and our strengthened mandate to minimise gambling harm. It also intends to reduce red tape by ensuring applicants focus on priority factors that commonly determine the suitability of an application,” VGCCC said.

VGCCC is inviting feedback from all stakeholders — including, but not limited to, industry participants, councils, experts and community organisations — to provide feedback on:

• the clarity and practicality of the revised application and hearing processes

• ambiguities, redundancies or gaps in the revised application form and practice notes

• any other opportunities to improve the application and hearing process.

Consultation period closes on 19 December 2025.

The post VGCCC: EGM Application Improvements Consultation appeared first on European Gaming Industry News.

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