Compliance Updates
IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.
“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.
The new expanded measurement capabilities further help advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
- Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
- Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.
“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.
The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.
Central Register for Exclusion from Gambling
KSA Publishes Studies and Provides Guidance on the Duty of Care
The Dutch Gambling Regulator (KSA) has published two studies and provided additional guidance on the fulfillment of the duty of care by online gambling licensees. The documents provide insight into practice and offer clarification on personal interviews and the submission of notifications for registration in the Central Register for Exclusion from Gambling (Cruks).
The KSA conducted research into these topics in 2025. The results were discussed in December 2025 during a roundtable discussion with license holders. During this discussion, practical experiences and bottlenecks were gathered. Based on this, the KSA has drawn up guidelines to provide more clarity regarding implementation.
Personal maintenance
The personal interview is a far-reaching intervention that license holders are required to implement when there is a suspicion of excessive gambling behaviour or gambling addiction. Research shows that license holders implement this differently and encounter bottlenecks, such as a low response rate from players. The guidance explains, among other things, the timing of the intervention, the form of contact and the content of the conversation. In doing so, room remains for customisation and professional judgment.
Notices
If a license holder observes serious signs of problematic gambling behaviour or suspects a gambling addiction, the player must be advised to register with Cruks. If the player does not follow this advice, the license holder must report this to the KSA (a notification). The KSA may subsequently decide to involuntarily register the player in Cruks.
The research shows that license holders apply this measure differently and that there are questions in practice regarding its implementation. For example, it is difficult for the license holder to verify whether a player has actually registered, and it is not always clear when a notification must be submitted.
The guidance provides practical explanation regarding this, including the timing of reporting and the information required.
Guidelines
The guidelines do not contain new rules, but provide further explanation regarding the application of existing obligations. This gives permit holders more clarity regarding the fulfillment of their duty of care.
The post KSA Publishes Studies and Provides Guidance on the Duty of Care appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Baroness Fiona Twycross
BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market
The Betting and Gaming Council AGM 2026 has discussed about the surging illegal gambling black market. As speakers repeatedly highlighted, 1.5 million people in Britain are already gambling on unlicensed sites and staking around £10bn a year outside UK regulation.
That concern is only set to intensify in the coming weeks as the Government considers further regulatory changes. In particular, Financial Risk Assessments (FRAs), which would require customers to provide detailed financial information such as bank statements and will only drive more customers towards unlicensed operators.
Chaired by broadcasters Gloria de Piero and Liam Halligan, the event began with a keynote from the Gambling Minister, followed by a discussion with BGC Chief Executive Grainne Hurst. A panel on the illegal market and the Gambling Commission’s assessment of the challenge followed, alongside research, polling and personal testimony from across the industry highlighting the scale of the problem.
Baroness Fiona Twycross, Parliamentary Under Secretary of State and Minister for Gambling, opened proceedings by addressing the tensions in current policy. She acknowledged that the gambling duty changes announced in November’s Budget were “extremely challenging for the sector, particularly for online operators,” and that they would “significantly affect business decisions and staff.” She defended the government’s position, arguing the changes were necessary to support public finances and would raise over a billion pounds a year for the Treasury.
The minister was clear: “Illegal gambling causes harm to vulnerable consumers,” she said, adding that it also damages the regulated sector. She announced an additional £26m for the Gambling Commission over the next three years and publicly confirmed the establishment of an Illegal Gambling Taskforce. This will bring together major companies including Google, Mastercard, TikTok and Visa alongside law enforcement and advertising bodies with a focus on illegal payments, advertising and cross-agency collaboration. She also announced a forthcoming consultation on the banning of unlicensed sport sponsorships, including in the Premier League. For many in the industry, this welcome action on enforcement will sit uneasily alongside tax policy that they believe is actively driving consumers towards the harmful black market.
The post BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA
New approvals in U.S. states and applications in Canadian provinces drive Catalist Sports’ latest expansion across regulated North American markets
Catalist Sports, a leading licensed supplier of sports betting content to the regulated U.S. marketplace, has continued to expand its regulated market footprint with new supplier licenses secured in Arkansas and Nebraska, alongside recently submitted Canadian applications in Ontario and Alberta.
Arkansas’ regulated sports betting market is set for significant growth, with major operators including DraftKings and FanDuel entering the state in March 2026. In addition to Arkansas, Catalist Sports has successfully obtained a supplier license in Nebraska.
Following the approval of its supplier license in Missouri, the latest state to regulate online gambling, in December, Catalist Sports is now licensed in 30 U.S. jurisdictions, with two Canadian provinces expected to follow.
These license updates reinforce Catalist Sports’ commitment to serving both U.S. and Canadian regulated betting markets with compliant, high-quality content and services.
“Securing licenses in new jurisdictions and strengthening our regulatory standing is fundamental to serving as a trusted, key supplier to our operator partners,” said James Monk, Vice President & General Manager of Catalist Sports.
“Arkansas represents an exciting next step for us, particularly as major brands prepare to enter the market. At the same time, our licenses in Nebraska, along with applications in Ontario and Alberta, and ongoing license upgrades, position Catalist to continue delivering scalable, compliant, and differentiated services to our partners.”
Catalist Sports’ expanding North American footprint supports the company’s broader strategy to provide licensed operators with premium data, live streaming, and advanced trading capabilities, helping partners maximize in-play engagement, product innovation, and long-term growth in regulated markets.
Catalist Sports distributes official data and live streaming rights from a vast portfolio of events to licensed U.S. sportsbooks. This includes top-tier tennis properties such as the Australian Open, ITF World Tour, Davis Cup, and Billie Jean King Cup, as well as events across soccer, basketball, and ice hockey, which power year-round engagement for sportsbooks seeking continuous, high-frequency, high-quality live betting content.
The post CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA appeared first on Americas iGaming & Sports Betting News.
-
bingo5 days ago -
Africa6 days agoVirgin Bet goes live in South Africa
-
Charity Space Scotland6 days agoScottish Government Announces £7.9M Investment to Tackle Gambling Harms
-
ELA Games6 days ago2026 SiGMA Americas Awards Features ELA Games in Two Major Categories
-
BetMGM6 days agoPA Gaming Control Board Imposes $100,000 Fine on BetMGM
-
apuestas6 days agoBrasil 2026: Bets presionan el presupuesto de los hogares y redefinen la competencia por el consumo
-
Compliance Updates6 days agoPeter Knutsson Becomes New Director General of Swedish Gambling Authority
-
Betnacional6 days agoBrazil: Betting pressures household budgets and reshapes the competition for consumer spending



