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IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments

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Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.

IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.

The new expanded measurement capabilities further help advertisers on TikTok by adding:

  • New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
  • Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
  • Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.

“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.

The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.

Aviator

Pernambuco court revokes Spribe’s interim relief in Aviator trademark dispute

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TJPE cites a Brasília federal ruling that suspended the legal effects of Spribe’s AVIATOR registration and barred exclusivity claims during nullity proceedings.

The Court of Justice of Pernambuco (TJPE) has revoked preliminary appellate relief previously granted to Spribe OÜ in litigation over the AVIATOR trademark in Brazil.

In a monocratic decision, Justice Andrea Epaminondas Tenorio de Brito held that the factual and legal basis for the earlier injunction no longer exists. The court pointed to a subsequent decision by the Federal Court in Brasília that provisionally suspended the legal effects of Spribe’s Brazilian AVIATOR trademark registration and ordered Spribe to refrain from asserting exclusivity based on that registration while federal nullity proceedings are ongoing.

TJPE said its earlier relief relied on the presumption that Spribe’s trademark registration before Brazil’s National Institute of Industrial Property (INPI) was fully valid and enforceable. With the federal court suspending the registration’s effects, the Pernambuco court found the underlying circumstances had materially changed.

The court cited Article 296 of the Brazilian Code of Civil Procedure as the basis for revoking the preliminary relief in light of the changed legal situation.

The post Pernambuco court revokes Spribe’s interim relief in Aviator trademark dispute appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Aviator

Pernambuco court revokes Spribe interim relief in AVIATOR trademark dispute

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The Court of Justice of Pernambuco (TJPE) has revoked preliminary appellate relief previously granted to Spribe OÜ in ongoing litigation over the use of the AVIATOR trademark in Brazil, citing a change in the legal circumstances supporting the earlier decision.

In a monocratic decision, Justice Andrea Epaminondas Tenorio de Brito concluded that the factual and legal basis for the prior injunction no longer exists. The ruling follows a decision by the Federal Court in Brasília that provisionally suspended the legal effects of Spribe’s Brazilian AVIATOR trademark registration.

According to the press release, the federal court also ordered Spribe to refrain from asserting exclusivity based on that registration until the federal nullity proceedings are resolved.

TJPE said its earlier decision had relied on the presumption that Spribe’s trademark registration with the Brazilian National Institute of Industrial Property (INPI) was fully valid and enforceable. With the federal court now suspending the legal effects of that registration, the Pernambuco court held that the foundation for interim relief had materially changed, prompting revocation under Article 296 of the Brazilian Code of Civil Procedure.

The post Pernambuco court revokes Spribe interim relief in AVIATOR trademark dispute appeared first on Americas iGaming & Sports Betting News.

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activity report 2025

GGL Publishes Activity Report 2025

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The German Gambling Authority (GGL) has published its latest activity report for 2025. The report highlights the GGL’s measures in supervising legal providers and its latest work against illegal gambling.

Supervision and Licensing of Legal Providers Further Systematised

While previous years focused primarily on granting licenses, in 2025 the emphasis shifted significantly to the structured supervision of licensed providers. Key instruments included supervisory discussions, both ad hoc and proactive measures based on reports and market observations. Internal collaboration between the relevant departments was further intensified, contributing to a uniform and consistent supervisory practice.

Further Development of the Technical Infrastructure and Supervisory Systems

The expansion of the technical infrastructure was further advanced. The goal is to create a reliable and comparable data basis for supervision, analysis and future regulatory decisions. Enforcing the mandatory and correct use of the safe servers by the authorised providers remained a challenging process in 2025, but it is the foundation for the necessary improvement in data quality.

Focusing the Fight Against Illegal Gambling on the Entire Market Environment

In 2025, the approach to combating illegal online gambling was further refined and consistently aligned with the entire market environment. In addition to measures against the operators themselves, the focus is increasingly shifting to the service providers involved. This approach ensures that illegal offerings are not viewed in isolation, but rather addressed within their market and process contexts.

In 2025, GGL worked closely with platform operators to further reduce the visibility of illegal content in the digital space.

Market measurement has been further developed scientifically. Due to its opaque and dynamic structure, the evaluation of the development of the illegal gambling market requires a particularly robust methodological basis. The 2025 activity report therefore does not include any independent figures on the size of the illegal market for the year 2025. Instead, the presentation is based on the results of the scientific study “Investigation of the black market and channeling of gambling on the internet based on a survey of gamblers”.

GGL deliberately chose this approach to increase the validity and comparability of the market data and to ensure methodologically sound results.

This study, already published, shows that in 2024 the market volume of illegal and therefore unregulated online gambling will be 23%. This results in a channeling rate of 77%. This means that legal or regulated offerings account for more than three-quarters of the online gambling market.

The existing study will be continued so that a scientifically sound data basis on the development of the illegal market can be provided.

Outlook 2026: 5 Years of GGL Mean Evaluation and Further Development

The developments so far show an increasing consolidation of the supervisory and enforcement structures within the framework of the State Treaty on Gambling 2021.

The focus in the coming years will be on the legally required evaluation, the preparation of the new licensing cycle from 2027 onwards, and the further strengthening of data-based and scientifically sound supervisory instruments.

The 2025 activity report can be found under Publications of the Joint Gambling Authority of the Federal States – Annual Reports.

The post GGL Publishes Activity Report 2025 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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