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São Paulo hosts the biggest betting event in Latin America.

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The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.

The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.

Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.

The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.

After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.

With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).

Schedule

The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.

The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.

It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.

The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.

The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.

Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”

The complete schedule for each day of the event can be found on website.

Accreditation and parallel agenda

So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.

LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.

Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.

Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.

“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.

“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.

 

 

Edvardas Sadovskis CPO at ICONIC21

ICONIC21 Reimagines Myth: Medusa vs. Perseus — The Stone Duel

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Intense volatility collides with player-led decisions in a quest for epic 10,000x rewards.

History is shaped by those who win, but in Medusa vs Perseus: Stone Duel, the new slot from sought-after iGaming creator ICONIC21, the result lies with the player.

Transforming one of history’s most renowned rivalries into a 5×5 grid format, ICONIC21 offers a game characterized by intensity, impressive visuals, and clear mechanics.

Central to the conflict are the Full Reel Wilds. When these giants collide, they showcase a potent Multiplier that affects each winning line it connects with. As more Wilds appear and line up, the effect becomes even greater.

The experience genuinely deepens when players select their champion during the Free Spins round:

Perseus’ Momentum: Each Wild fuels an increasing Global Multiplier, culminating in a peak of victories.

Medusa’s Control: Expanding Wilds secure their position, transforming the reels into a pathway of ongoing winning opportunities.

With a maximum win of 10,000 times the stake, the bets align with the magnitude of the legend. The title is crafted to attract a wide audience.

Edvardas Sadovskis, CPO at ICONIC21, said: “With Medusa vs Perseus: Stone Duel, we wanted to move beyond the standard ‘Ancient Greece’ tropes. By giving players the choice between Perseus’ scaling power or Medusa’s sticky persistence, we’re adding a layer of strategy to the volatility.

“This game is about the drama of the duel. For operators, this translates into deeper engagement and great performance, as players try to master both paths to the 10,000x treasure.

“This is a milestone addition to our portfolio. By delivering a diverse mix of math profiles and mechanics, we have firmly established ICONIC21 as a must-have supplier for any forward-thinking operator.”

The post ICONIC21 Reimagines Myth: Medusa vs. Perseus — The Stone Duel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gran Madrid | Casino Online

TaDa Strikes Partnership Deal with Spain’s Top Casino Operator Gran Madrid

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TaDa Gaming, a top content provider for the iGaming sector, and Gran Madrid | Casino Online, Spain’s inaugural DGOJ licensed casino, have entered into an agreement that enables Spanish players to access TaDa’s distinctive slot and crash games. Distribution occurs via Light & Wonder Inc.

This new partnership marks TaDa’s initial foray into Spain and strengthens the provider’s successful expansion in regulated European markets. Gran Madrid | Casino Online participants will have the opportunity to enjoy TaDa’s certified collection featuring the Fortune Gems, TriLuck™’, and Hit the Cash™’ branded games.

The Hit the Cash™ hallmark of Multipliers, Lock & Respin, and fixed Jackpots has generated considerable interest, with Joker Coins and Fortune Coins now leading releases in Europe.

TaDa’s engaging crash titles include ice hockey, football, and space adventures, along with comical versions featuring a chicken crossing the road and a frog jumping over a lily pond. Go Rush, the dual betting rocket game will be the initial launch in Spain.

Established in 1981, Gran Madrid | Casino Online received its official online gaming license in 2011, becoming the first licensed and recognized online casino in Spain. The groundbreaking operator has since thrived, acquiring tier one content from international suppliers and now provides more than 4,000 titles to its clientele.

Sean Liu, Director of Product Development, TaDa Gaming, said: ‘Our successful growth strategy is based on working with leading operators in each new market. Gran Madrid | Casino Online’s deep heritage in Spanish gaming and reputation for innovative and quality experiences provide the optimum framework for our entry to the Spanish market.’

José Félix Herreros, Country Manager, Gran Madrid | Casino Online, followed: ‘Having built our brand for innovation, working with a provider of TaDa Gaming’s calibre reinforces our position as the leading online casino platform in Spain. We are looking forward to working together on some exciting new experiences for our players.’

The post TaDa Strikes Partnership Deal with Spain’s Top Casino Operator Gran Madrid appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

State of the African Video Game Industry 2026: Xsolla Backs SpielFabrique’s Definitive Market Report

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Xsolla today announced its support for State of the African Video Game Industry 2026, a comprehensive new report from SpielFabrique and researcher PhD Prince Oguguo that maps the size, structure, and growth dynamics of Africa’s fast-evolving games ecosystem. The study delivers data-driven insight into developer realities, market infrastructure, monetization trends and strategic recommendations for partners and investors.

Key findings at a glance

  • Market size: Africa’s video games industry generated approximately $1.8 billion in revenue in 2024, driven predominantly by mobile gaming (≈90% of the market).

  • Growth drivers: A young, mobile-first population, rising smartphone adoption and broader digital services are fueling above-average expansion across the continent.

  • Structural challenges: Persistent pain points include payment friction, limited funding, uneven internet and platform infrastructure, and the lack of a unified continental market.

  • Diverse ecosystems: The report stresses regional variation — with deep dives into Nigeria, South Africa, Kenya, Egypt, and Morocco — showing how local payment systems, regulation and culture shape monetization and discoverability.

Why this report matters

“Supporting research like this helps ground industry conversations in real data and lived developer experience,” said Ilayda Bayari, VP of Business Development, MEA + Southern Europe at Xsolla. The report equips publishers, platforms, investors and policy-makers with actionable intelligence to build more sustainable partnerships with African developers.

Focus areas and recommendations

SpielFabrique’s study examines three critical levers for growth:

  1. Payments & distribution: Local payment methods and mobile money are essential to improve conversion and lifetime value for African titles.

  2. Funding & infrastructure: Targeted investment and improved developer tools/platforms are needed to scale studios beyond domestic markets.

  3. Talent & esports: Clearer talent pathways, education programmes and esports ecosystems will strengthen local production and audience engagement.

Regional snapshots

The research highlights how national differences influence outcomes: strong indie scenes in Nigeria and Kenya, established studios and distribution channels in South Africa, and growing developer communities in North African markets such as Egypt and Morocco.

Launch and supporting activity

The State of the African Video Game Industry 2026 report became available on January 29, 2026, and was launched with a coordinated website feature, social media rollout and a post-launch community webinar to share insights and facilitate industry discussion.

Voices from the field

“After more than seven years working alongside African game makers and ecosystem builders, I’m proud to share this comprehensive overview of where the market stands today,” said Pr. Odile Limpach, Co-founder of SpielFabrique. The report aims to catalyze cooperation and make markets more visible — enabling partners to act on opportunities while appreciating local challenges.

The post State of the African Video Game Industry 2026: Xsolla Backs SpielFabrique’s Definitive Market Report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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