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São Paulo hosts the biggest betting event in Latin America.
The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.
The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.
Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.
The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.
After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.
With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).
Schedule
The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.
The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.
It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.
The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.
The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.
Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”
The complete schedule for each day of the event can be found on website.
Accreditation and parallel agenda
So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.
LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.
Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.
Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.
“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.
“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.
Ireland
3et launches sportsbook in Ireland after securing local betting licence
3et has launched in Ireland’s regulated betting market after securing an Irish betting licence, marking the operator’s first stated move into a locally regulated jurisdiction.
The company said the launch comes ahead of a planned wider roll-out into other regulated markets in 2027. 3et positions its sportsbook around odds and limits rather than entertainment features and cross-sell.
“We’re very excited to launch in Ireland,” said Micheál Deasy, Marketing Manager at 3et. “Irish bettors know sport, they understand value, and many of them are looking for a sportsbook that gives them sharp odds and proper limits without all the noise. That is where we believe 3et stands out.”
3et said it has operated for 14 years under an Alderney licence and opened its site to the public in 2023 after initially running an invite-only model. The company added that it began the process of acquiring an Irish licence in 2025.
In Ireland, 3et said it will concentrate on markets where its model is strongest, including major US sports and top soccer competitions. The operator highlighted core betting lines such as 1X2, Asian handicaps and totals as areas where it expects to compete on odds quality and staking flexibility.
The post 3et launches sportsbook in Ireland after securing local betting licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
HELL Partners
Meet HELL Partners—Direct Brands, Real Flexibility, Zero Runaround
When a program calls itself HELL, it’s either extremely confident or extremely honest. In this case, it’s both.
The iGaming affiliate space is crowded with programs that all say roughly the same things: great commissions, fast payments, dedicated support. After a while, the language blurs together. HELL Partners doesn’t spend much time on that kind of noise. Instead, the program lets its structure do the talking—and the structure is genuinely worth paying attention to.
Here’s what it actually is, and why it’s worth your time.
The Brands Behind the Program
HELL Partners is a direct advertiser, not an intermediary. That distinction matters more than it might initially seem—it means no middlemen, no inflated EPC claims, and no awkward chain of communication between you and the people who actually control the offers.
The program runs three in-house brands: SlotsGem, IviBet, and HellSpin. SlotsGem is a casino-focused product built around slots and live games. IviBet and HellSpin go further—both carry a sportsbook alongside the casino offering, which means affiliates working in betting verticals have real options without having to patch together multiple programs to cover their traffic.
Three brands, with one more coming soon (Q2 2026). Two verticals. One team to talk to. It’s a cleaner setup than most.
Geography and Traffic: Fewer Walls Than You’d Expect
HELL Partners operates across 20+ GEOs in Tier 1 and Tier 2 markets, with worldwide reach available depending on the brand and offer. For affiliates, that kind of geographic flexibility is genuinely useful rather than just a bullet point on a landing page.
On the traffic side, the program accepts nearly all major sources—SEO, PPC, social, influencer, email, native, display. The list of restrictions is short, which in practice means you spend less time checking compliance and more time actually running campaigns.
The Commercial Model: Built Around Flexibility
This is where HELL Partners tends to distinguish itself most clearly. Rather than locking everyone into a single commission structure and calling it competitive, the program takes a more considered approach.
Revenue share, CPA, and hybrid deals are all on the table. More importantly, the terms are negotiated based on what you’re actually bringing—your GEOs, your traffic volumes, your source mix. If you have something specific to offer, the team will work with it rather than shoe-horn it into a standard tier.
For experienced affiliates and media buyers who already know their numbers, that flexibility isn’t just a nice-to-have. It’s the difference between a deal that works and one that doesn’t.
What the Technical Side Looks Like
For webmasters who want the detail: tracking is reliable, the reporting dashboard gives you what you need to optimize in real time, and postback integration is straightforward. Payments go out on schedule. The support team is reachable and, more relevantly, useful—the kind of people who can actually move things rather than just pass messages along.
None of this is glamorous to describe, but affiliate programs live or die on exactly these mechanics. HELL Partners has them in order.
Why It’s Worth a Conversation
The affiliate programs that tend to work long-term share a few qualities: they’re backed by real products with genuine player retention, they’re flexible enough to work with partners at different stages, and they don’t treat every affiliate like a replaceable traffic source. HELL Partners fits that description.
Three proprietary brands across casino and sports. 20+ GEOs. Virtually no traffic source restrictions. Deal structures that actually flex. And a direct line to the people who control the offers.
The team will also be at iGB London soon—if you prefer to have the first conversation in person, that’s an option worth keeping in mind.
Ready to See If It’s a Fit?
The straightforward part: if you have traffic and you’re looking for a program that’s built to work with serious affiliates rather than around them—HELL Partners is worth a proper look.
Register, reach out, and find out what a deal actually looks like for your specific setup.
Your registration/contact link here https://hellpartners.com/register/?aff_id=672417&utm_source=Media&utm_medium=article&utm_campaign=HIPTER&utm_term=PR
Get in touch with our manager
Anna Affiliate Manager [email protected]
Max Affiliate Manager [email protected]
The post Meet HELL Partners—Direct Brands, Real Flexibility, Zero Runaround appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
chess
Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster
Team Vitality has re-signed chess player Javokhir Sindarov to its Chess roster for 2026 and 2027, bringing the 2025 FIDE World Cup winner back to the organisation.
The club said Sindarov is coming off a win at the 2026 Candidates Tournament, positioning him for a potential world title match against reigning champion Gukesh Dommaraju.
“We are incredibly proud to welcome Javokhir back to Team Vitality. He represents the new generation of chess: bold, ambitious, and unafraid to make big moves. His trajectory speaks for itself, and we know he has everything it takes to become the next World Champion,” said Danny Engels, Chief International Officer at Team Vitality. “This signing is a natural step in our ambition to be at the forefront of chess and esports, and to bring the game to new audiences around the world.”
Team Vitality also pointed to Sindarov’s interest in gaming—specifically Counter-Strike—as a fit with the organisation’s esports positioning. His next scheduled appearance under Team Vitality is the Chess.com Open, running April 23–26.
The post Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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