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São Paulo hosts the biggest betting event in Latin America.
The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.
The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.
Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.
The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.
After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.
With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).
Schedule
The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.
The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.
It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.
The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.
The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.
Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”
The complete schedule for each day of the event can be found on website.
Accreditation and parallel agenda
So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.
LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.
Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.
Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.
“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.
“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.
affiliate marketing
N1 Partners at SiGMA Central Europe 2025 Results: A Key Pit Stop on the Road to the Helicopter
N1 Partners turned its presence at SiGMA Central Europe 2025 into a full-throttle hub for business and networking — reconnecting with partners, solidifying collaborations, and expanding shared strategies at N1 Partners’ booth. The event became another major milestone in the journey toward the grand finale of the flagship N1 Puzzle Promo campaign.

This stop followed London and Lisbon earlier in the year, where each event revealed a new chapter of the promo’s story. London introduced the branded iconic double-decker Wealth Bus activation, Lisbon added the “Surfing on the Waves to Success” experience, and Rome brought an Italian racing-spirit pit-stop concept, fueling the next pace of the competition.
“Our road to the N1 Puzzle Promo final in Barcelona is made up of many milestones, the brightest of which are London, Lisbon, and now Rome,” says Alexa Bond, Head of Affiliates at N1 Partners. “Each point isn’t just an event. It’s where we meet partners in person, plan new steps together, and keep moving forward. Rome felt like a ‘pit stop’ in the best sense – a moment to refuel, check the direction, and continue the race toward the helicopter.”
A Booth That Never Stopped Moving
The N1 Partners stand became one of the most vibrant spots of the exhibition floor, drawing continuous attention from attendees and media alike.
- 500+ productive meetings were held with major affiliates and key iGaming players.
- 600+ portions of gelato were served — a crowd favorite symbolizing the Italian touch.
- 200+ N1-branded merch packs were handed out, quickly becoming recognizable visuals across the venue.
- 300+ participants took part in the HeliRun Challenge, the bespoke mechanical time-trial maze where accuracy, speed, and focus count.
- 250+ took part in the LEGO Ferrari giveaway, with the lucky winner describing their prize as “an everyday reminder of how competition keeps you moving.”
The booth aesthetic took inspiration from Italian racing culture – not flashy but clear, focused, and energetic, reflecting the push toward the finish line of the campaign.




Spotlight and Media Presence
Throughout SiGMA Central Europe, N1 Partners engaged in multiple media interviews and appearances across leading affiliate-industry platforms and podcasts. Discussions focused on the evolution of affiliate marketing, the mechanics behind N1 Puzzle Promo, and how tailored offers and transparency continue to reshape the multi-brand affiliate model.
Next Stop: Barcelona 2026 — The Grand Finale
The journey continues to Barcelona, where during iGB/ICE Europe 2026 N1 Partners will host the grand finale celebration of the N1 Puzzle Promo.
- Grand prize for winners – a Robinson R22 Beta II helicopter.
- Premium gifts for the top 10 winners: Porsche eBike Sport, Cartier Santos Medium watch, MacBook Pro, Leica Q2, Apple Vision Pro, and more.
- Exclusive prize draw for ceremony guests.
- Full entertainment show with top artists and a headliner.
“We look forward to celebrating with our partners who’ve been part of this journey. It’s our shared moment to enjoy,” said the N1 Partners team.

Join the Race
Want to accelerate your affiliate performance? Join N1 Partners and become a driver in the race to win.
Visit n1.partners for details.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands.
Operating across 10+ Tier-1 GEOs, the company delivers high-conversion traffic and flexible terms for partners worldwide. With Reg2Dep rates of up to 70% and a trusted network of 10,000+ affiliates, N1 Partners offers competitive deals for top partners — CPA up to €700 and RevShare up to 45% — ensuring that partners always stay ahead in the game.
Be number one with N1!
The post N1 Partners at SiGMA Central Europe 2025 Results: A Key Pit Stop on the Road to the Helicopter appeared first on Americas iGaming & Sports Betting News.
Atomo Gaming
Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence
Fast Track leading CRM platform for the iGaming industry, has announced a strategic partnership with Atomo Gaming, a leading iGaming platform provider with a strong foothold across Latin America. The collaboration will be officially unveiled at the XIX CIBELAE Congress in Asunción, Paraguay, on November 10-14, 2025.
The partnership will combine Fast Track’s AI-native CRM with Atomo Gaming’s platform infrastructure. The collaboration marks Fast Track’s expansion into the Latin American market and establishes a working relationship with Atomo Gaming’s network of operators in the region.
Fast Track is the industry leader in providing modern state-of-the-art tech stacks to work with real-time data and AI, including proprietary self-learning technologies to maximise relevance for its customers. Fast Track CRM integrates seamlessly with gaming platforms, distribution channels, and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys. The company recently launched Fast Track AI, a natural language platform that enables users to execute campaign creation, automation, and deep data analysis through conversational inputs.
Atomo Gaming is a Spain-based technology company that develops gaming platforms for online and land-based operations. The company’s “Alborán” platform provides multi-balance wallets, online casino and sportsbook functionality, retail integration, risk management, business intelligence, and game aggregation capabilities.
Through this partnership, operators using the Atomo Gaming platform could gain access to Fast Track’s advanced CRM capabilities, including automation, analytics, and AI-driven player engagement tools. The integration will enable Atomo Gaming’s operator network to implement sophisticated CRM strategies through Fast Track’s natural language interface.
Ramón Monrós, CEO and Co-founder of Atomo Gaming, said: “This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets. Fast Track’s natural language capabilities allows our operators to implement player engagement strategies efficiently, supporting their growth in the region.”
Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story. Together, we’re bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets.”
The post Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence appeared first on Americas iGaming & Sports Betting News.
iGaming
OKTO Expands Payment Capabilities in Mexico with Direct Card Deposits
OKTO, the next-gen Payment Service Provider, has officially launched its direct card in solution in Mexico, marking another milestone in its mission to deliver orchestrated payment experiences across Latin America. The new service is seamlessly connected to Mexico’s local payment rails, enabling real-time card deposits that are fully aligned with the country’s financial infrastructure.
This launch forms part of OKTO’s Orchestrated Pay-ins and Payouts strategy, designed to simplify and optimize every stage of the payment journey for merchants and users. With card payments representing more than 25% of Mexico’s iGaming audience, the solution provides operators with direct access to a major segment of players who rely on the convenience, familiarity, and trust of card-based deposits.
By integrating directly with licensed local acquirers, OKTO removes unnecessary intermediaries, giving merchants greater control over their payment flows, more competitive pricing structures, and strengthened fraud management. This direct connection results in faster processing times, higher approval rates, and a smoother experience that meets the expectations of both operators and players in a rapidly expanding market.
Momentum is already building, with five merchants preparing to go live on the platform. This early adoption highlights the strong demand for localized, compliant, and frictionless payment solutions within Mexico’s iGaming ecosystem. The card in service complements the existing SPEI in and out local payment options available through the OKTO platform, further enhancing the breadth of payment capabilities for merchants in the region.
Following the successful rollout of real-time account-to-account payments in Peru last month, OKTO continues to expand its footprint across Latin America with solutions tailored to each market’s regulatory and consumer landscape. The launch in Mexico reinforces OKTO’s commitment to empowering merchants with payment services that drive conversion, efficiency, and sustainable growth.
“Mexico represents a key market in OKTO’s Latin American expansion strategy. Our direct card-in solution directly addresses the needs of a significant portion of iGaming users who continue to prefer card payments, combining this familiarity with the speed, reliability, and control of OKTO’s payment gateway. By integrating with Mexico’s local acquiring network, we help merchants reduce costs, increase approval rates, and deliver the fast, seamless deposit experience that players expect from trusted, high-performing brands,” said Thomas Georgopoulos, COO at OKTO.
The post OKTO Expands Payment Capabilities in Mexico with Direct Card Deposits appeared first on Americas iGaming & Sports Betting News.
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