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São Paulo hosts the biggest betting event in Latin America.
The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.
The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.
Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.
The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.
After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.
With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).
Schedule
The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.
The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.
It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.
The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.
The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.
Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”
The complete schedule for each day of the event can be found on website.
Accreditation and parallel agenda
So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.
LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.
Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.
Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.
“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.
“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.
GamingTECH Awards 2026
N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026
N1 Partners won Best Affiliate Program in Central and Eastern Europe at the GamingTECH Awards 2026, presented at the HIPTHER Prague Summit, marking another milestone in its growth and industry recognition.
This achievement highlights the strength of N1 Partners’ affiliate ecosystem and its consistent focus on delivering performance-driven solutions for partners across key markets.
Alexa Bond, Head of Affiliates at N1 Partners, commented:
“This award reflects the work we put into building more than just an affiliate program. We focus on creating a strong, reliable ecosystem where partners can scale with confidence, supported by transparent processes, high-performing products, and a team that understands the realities of the market. It’s great to see this approach recognized at the industry level, and we see it as motivation to keep moving forward.”
N1 Partners continues to stand out through a combination of high-converting brands, flexible partnership models, and a product-driven approach to retention and monetization. With strong Reg2Dep performance in Tier-1 GEOs, tailored offers, and a growing portfolio of casino and sportsbook brands, the company provides partners with reliable tools to scale and maximize revenue.
A key factor behind this recognition is N1 Partners’ focus on performance-driven initiatives that directly support partner growth. One of the latest examples is the N1 SEO Traffic Cup, a flagship affiliate tournament designed for SEO traffic. The campaign challenges partners to compete by driving high-quality traffic, improving their N1 Cup Score, and climbing the leaderboard to unlock premium rewards.
N1 Partners would like to extend our sincere thanks to HIPTHER for this recognition and to all our partners whose trust and collaboration continue to drive our growth. This achievement would not be possible without you.
N1 Partners is a multi-brand affiliate program and direct advertiser. The company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
The post N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Baroness Fiona Twycross
BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market
The Betting and Gaming Council AGM 2026 has discussed about the surging illegal gambling black market. As speakers repeatedly highlighted, 1.5 million people in Britain are already gambling on unlicensed sites and staking around £10bn a year outside UK regulation.
That concern is only set to intensify in the coming weeks as the Government considers further regulatory changes. In particular, Financial Risk Assessments (FRAs), which would require customers to provide detailed financial information such as bank statements and will only drive more customers towards unlicensed operators.
Chaired by broadcasters Gloria de Piero and Liam Halligan, the event began with a keynote from the Gambling Minister, followed by a discussion with BGC Chief Executive Grainne Hurst. A panel on the illegal market and the Gambling Commission’s assessment of the challenge followed, alongside research, polling and personal testimony from across the industry highlighting the scale of the problem.
Baroness Fiona Twycross, Parliamentary Under Secretary of State and Minister for Gambling, opened proceedings by addressing the tensions in current policy. She acknowledged that the gambling duty changes announced in November’s Budget were “extremely challenging for the sector, particularly for online operators,” and that they would “significantly affect business decisions and staff.” She defended the government’s position, arguing the changes were necessary to support public finances and would raise over a billion pounds a year for the Treasury.
The minister was clear: “Illegal gambling causes harm to vulnerable consumers,” she said, adding that it also damages the regulated sector. She announced an additional £26m for the Gambling Commission over the next three years and publicly confirmed the establishment of an Illegal Gambling Taskforce. This will bring together major companies including Google, Mastercard, TikTok and Visa alongside law enforcement and advertising bodies with a focus on illegal payments, advertising and cross-agency collaboration. She also announced a forthcoming consultation on the banning of unlicensed sport sponsorships, including in the Premier League. For many in the industry, this welcome action on enforcement will sit uneasily alongside tax policy that they believe is actively driving consumers towards the harmful black market.
The post BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetPlays
BetPlays Announces Strategic Acquisition into a Premier iGaming Brand to Elevate Platform and Crypto Capabilities
BetPlays has announced its integration into a major iGaming brand group. The move puts BetPlays in a strong position to elevate its services, with a robust technological infrastructure for quick expansion. This platform upgrade brings a faster and more efficient user experience and enhanced crypto compatibility. All accounts, wallets and profiles remain secure and intact. Players will enjoy a more secure experience with enhanced crypto compatibility and improved support options.
The integration brings a robust technological infrastructure to the popular BetPlays platform. The goal is to enhance operational efficiency through an upgraded, seamless user experience. With a stronger tech footing and enhanced crypto compatibility, BetPlays is looking ahead of the curve for continued growth in this competitive sector.
The full integration was completed on March 31. It deliver Betplays powerful new features to a familiar brand. BetPlays’ fanbase remains on the platform they know and love, with profile and payments intact. Additionally, users will benefit from a faster, more reliable system and consolidated resources.
The post BetPlays Announces Strategic Acquisition into a Premier iGaming Brand to Elevate Platform and Crypto Capabilities appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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