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São Paulo hosts the biggest betting event in Latin America.

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The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.

The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.

Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.

The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.

After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.

With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).

Schedule

The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.

The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.

It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.

The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.

The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.

Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”

The complete schedule for each day of the event can be found on website.

Accreditation and parallel agenda

So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.

LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.

Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.

Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.

“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.

“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.

 

 

Bryndís Hrafnkelsdóttir

NOVOVISION Implemented at the University of Iceland Lottery

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The University of Iceland Lottery UIL (Happdrætti Háskóla Íslands) was established in 1933 for the purpose of funding the university buildings as well as the purchase of research equipment and other supplies. It is licensed to operate three types of lotteries in the Icelandic market: the traditional class lottery that was established upon its foundation, instant scratch cards, and some 500 gaming terminals which are currently operated in 19 venues across Iceland. Lottery games are very popular in Iceland and generally used as a means of raising money for community purposes.

The University of Iceland Lottery UIL (Happdrætti Háskóla Íslands) has implemented a new platform for gaming terminals in an aim to improve operational efficiency while ensuring a responsible approach to gaming. In a public tender, NOVOMATIC was chosen as the provider of the new CMS: NOVOVISION is the selected management solution, comprising in phase one a variety of functionalites including slots accounting, TiTo, AML, Business Intelligence and the NV smart Staff App in addition to providing the required IT infrastructure for all UIL venues. More system functionality is to be added at a later stage.

The system roll-out across all 19 venues was achieved in a timely manner during ongoing operations and with minimum disruption to the players. Apart from the manifold new functionalities on the operator side, the high level of system integration allows UIL customers to now redeem their tickets online via the UIL Players’ App directly to their bank accounts.

Fabian Schnötzinger, Market Coordination NBS, said: “This was a very special project that yielded immediate progress in ongoing operations. Gaining an in-depth understanding of the on-site requirements and implementing the integration together with the UIL team was a very positive experience for us, knowing that NOVOVISION would generate significant value in several areas. It was also the expertise and high level of commitment of the UIL team that made this project special: They addressed topics openly, provided quick feedback and made time in their schedules for implementation. This reliability and hands-on approach were real success factors. I am already looking forward to our cooperation in the next stages of the NOVOVISION implementation.”

“We are pleased to announce our collaboration with NOVOMATIC on this project. Slot machines are an important part of our business, and this technology will provide us with better access to information, helping us to responsibly manage our operations and enhance the player experience,” said Bryndís Hrafnkelsdóttir, CEO of UIL.

“The integration of the NOVOVISION platform has proceeded smoothly due to effective planning and great collaboration between UIL and NOVOMATIC. This platform offers features that will support us in making informed decisions without compromising our commitment to responsible gaming. As we move forward, we see opportunities to expand our service offerings and develop new solutions, including the upcoming implementation of electronic player cards. With NOVOVISION, we are well positioned to address the evolving needs of our customers while maintaining our focus on responsible gaming practices. This new platform is a key element of our strategy to enhance our operations and support our mission in the gaming market,” she added.

The post NOVOVISION Implemented at the University of Iceland Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Expanse Studios Signs Content Distribution Deal with Lobbet

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Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.

Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.

The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.

Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.

“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Signs Content Distribution Deal with Lobbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Rhodes

Andrew Rhodes to Step Down as CEO of UK Gambling Commission

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The UK Gambling Commission has announced that Andrew Rhodes has decided to leave the Commission on 30 April 2026, to take up a new role, which will be announced in due course.

Andrew has provided outstanding leadership of the Commission for almost five years and has overseen a transformation of the Commission and how it regulates the gambling Industry.

Andrew has led the work required from the Commission to implement the Gambling Act Review, with a strong focus on consumer safeguards. This has included the introduction of financial vulnerability checks, reducing the intensity of online games, and banning potentially harmful marketing offers. He has also overseen the introduction of the Gambling Survey for Great Britain, now one of the largest surveys of gambling behaviour in the world.

Amongst his other achievements, Andrew oversaw the successful implementation of the Fourth National Lottery licence and transformed the Commission’s approach to regulation through more robust and outcome-focused strategies.

He said: “It has been a privilege to lead the Gambling Commission through such an important period of change. I am proud of the progress we have made to strengthen regulation, improve consumer protections, and ensure gambling is safer and fairer. I leave with confidence in the organisation, its people, and the work still to come.”

Charles Counsell, Interim Chair of the Gambling Commission, said: “Andrew has provided outstanding leadership for nearly five years and leaves a strong legacy. He has led the Commission through major reform, strengthened our regulatory approach, and ensured consumer protection has remained at the heart of our work. On behalf of the Board, I would like to thank Andrew for his dedication and wish him every success in the future.”

The Commission will shortly begin the process of recruiting a Chief Executive for an interim period. Deputy Chief Executive Sarah Gardner will step up as Acting Chief Executive to cover the areas of work that Andrew will step back from during this transitional period.

The post Andrew Rhodes to Step Down as CEO of UK Gambling Commission appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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