Latest News
Allwyn Begins Next Phase of Retail Investment with New National Lottery PPOS Rollout Trial
Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers over the last few weeks, as Allwyn begins testing the rollout of the specially designed kit at trial stores in preparation for wider distribution.
Designed in collaboration with accessibility and sustainability experts, the family of PPOS will help deliver more modern retail environments and capture the attention of customers with eye-catching branding and “call to action” messages, as well as giving National Lottery retailers for the first time the ability to display information about National Lottery-funded projects that are local to their store.
The suite of kit includes an attention-grabbing illuminated Scratchcard dispenser with integrated lighting and 15.6-inch HD screen, and a new Playstation with double-sided graphics and a wing to display key information – such as stories about local National Lottery-funded projects. Completing the collection are a new external wall sign and a double-sided pavement sign featuring a “call to action” to play in store, as well as a refreshed window poster frame. In most cases, these items will be swapped out on a like-for-like basis with a store’s existing kit – but larger or additional assets may be offered in certain circumstances.
Allwyn called on the expertise of its accessibility partner, Purple, and its sustainability partner, Planet Mark, in designing the new PPOS to help with its commitment to delivering a more sustainable and accessible National Lottery. For example, the height of the new Playstation tables has been standardised at a level recommended by Purple (750mm) which is considerate of wheelchair users – as has the Scratchcard dispenser media screen – while the playslips are set at a height within reach of wheelchair users. Graphics and signage, as well as the surfaces they sit behind, have also been designed to meet accessibility requirements.
In terms of sustainability, lightweight designs ensure that the kit and its transportation are carbon-efficient, while recycled and recyclable materials have been prioritised in the manufacture and deployment of the new PPOS – with some components made with 60-100% recycled materials.
The first independent retailer to have the kit installed as part of the “test and learn” trial, Raj Kularajah, owner of Twinsco store in St Albans, said: “I was delighted to be selected as the first independent store to have the new PPOS installed, and to be able to provide feedback on the equipment to help with the wider rollout. After it was first installed, two of my regular customers who had never played the lottery before saw the new kit and decided to play EuroMillions, which is absolutely excellent.
“I’m really impressed with the kit overall, particularly the new Playstation wing which can be fitted to either side of the stand depending on how the store is laid out and what space is available. But my favourite piece is the new Scratchcard dispenser which really brings to life and illuminates the individual games. Its bigger windows also make it easier to load with cards.”
Allwyn’s Director of Channel Operations Alex Green said: “We’re hugely excited that National Lottery retailers are starting to get their hands on this brilliant new kit as part of our ‘test and learn’ trial deployment. As well as looking fantastic, the new PPOS has been designed to high standards of accessibility and sustainability – demonstrating The National Lottery’s commitment to delivering wider societal benefits. We know retailers will be keen to get the kit as soon as possible, but it’s important we trial it first and use our findings to inform a more substantial phased rollout across our 40,000-strong estate. This will help us get the deployment absolutely right for our retail partners.
“The project to equip retailers with the very best National Lottery PPOS also represents the next stage of our investment in retail and signals our commitment to the channel as a whole, with retail being central to our vision to grow The National Lottery responsibly over the next 10 years. But equipping stores with the latest innovative kit is just one element of a much bigger overall project to build a more modern in-store environment. As part of this, we’ll also be delivering an enhanced Vodafone network solution for our retail partners from this spring, and installing new software from the summer onwards ahead of us starting to roll out new state-of-the-art terminals towards the end of the year.”
The next phase of the PPOS rollout will see the new kit deployed in around 40 stores by the end of May, with another 10,000 outlets scheduled to receive the new PPOS later in the year. The kit will then be rolled out to the remainder of the estate throughout the autumn and into 2025.
The post Allwyn Begins Next Phase of Retail Investment with New National Lottery PPOS Rollout Trial appeared first on European Gaming Industry News.
Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with Cevro, an AI-powered platform designed to automate and enhance player interactions across support and operational workflows.
At the core of the integration is Golden Whale’s Full Model Control framework, which uses ML models to continuously analyse live player behavioural data, enabling more precise decisioning across engagement and incentives, driven by deeper insight into player value, churn probability and behavioural intent. These decisions can then be actioned through Cevro’s AI agents, allowing operators to guide and control player-facing responses with greater precision across multiple channels, including chat, email and helpdesk, with voice capabilities set to follow.
Cevro’s platform supports a wide range of player-facing processes, including bonus queries, KYC checks, payment-related communications and responsible gaming workflows. By introducing decision intelligence into these touchpoints, operators can move beyond reactive support models and toward more proactive, context-aware engagement, where responses are informed by real-time signals around player value and behaviour.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Operators are managing an increasing number of player communications across different touchpoints, and many of those processes are still handled in a reactive or manual way. By working with Cevro’s AI agents, we can connect our decision intelligence directly into these communication workflows, enabling operators to respond more precisely and consistently, while also reducing the complexity of managing these interactions at scale.”
Chaim Heber, CEO at Cevro, added: “Our focus is on helping operators automate and scale player interactions without losing quality or control. By integrating Golden Whale’s decision intelligence, we can bring a new level of precision into how our AI agents operate, using deeper signals around player value, churn risk and behaviour to guide responses. This not only improves resolution and efficiency but also allows operators to deliver more meaningful interactions that support retention and long-term player value.”
The post Golden Whale and Cevro team up to advance AI-driven player interaction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.
The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.
The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.
By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.
Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
Evoplay
Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.
It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.
The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.
bet365
At bet365, it’s always extraordinary!
bet365 Casino is the home of gaming excitement, offering an extensive range of slots to choose from, including multi-layered jackpots, classic fruit games, and the latest innovative titles. Plus, with popular Live Games like Roulette, Blackjack, and Baccarat, there’s always something for every player.
bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity, and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.
bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.bet.br/br
The post Evoplay strengthens Brazil footprint with bet365 deal appeared first on Americas iGaming & Sports Betting News.
Brazilian agency We has hired Valentina Ursini as Group Account Director, where she will lead business strategy and client relationships for accounts including EMS, Novibet, Jovi and IBJR (Brazilian Institute of Responsible Gaming).
Ursini brings experience from Leo Burnett, Ogilvy and TBWA, where she led global and local accounts for brands including Visa, Procter & Gamble, Motorola, Gatorade, Coty, Kimberly-Clark and Friboi.
“We has something that is rare today: genuine proximity to the client’s business and a very clear ambition for shared growth,” Ursini said.
“I am joining a team that already knows these clients deeply, and I bring a fresh perspective on expansion opportunities, efficiency and brand building.
It is about developing the business in a consistent and relevant way.”
Maurício Almeida, managing director at We, said Ursini’s appointment raises the standard of service for the agency’s strategic accounts.
“She combines expertise, consistency and a very pragmatic business vision, which is exactly what we look for in our model. She understands that client relationships only make sense when they translate into results.”
* The Brazilian Institute of Responsible Gaming is a private industry association representing licensed betting operators in Brazil. Its primary role is to support the development of a regulated, transparent and sustainable gambling market in the country.
The organization focuses on promoting responsible gaming practices, contributing to public policy discussions, and working alongside regulators to ensure compliance with Brazil’s evolving legal framework for betting.
It also advocates for consumer protection, market integrity and the reduction of illegal gambling activities.
In the context of the article, the IBJR appears as a relevant institutional player within the Brazilian iGaming ecosystem, reflecting the growing importance of industry representation as regulation advances.
The post WE names Valentina Ursini Group Account Director for IBJR and key clients appeared first on Americas iGaming & Sports Betting News.
-
Acquisitions/Merger6 days agoPetroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge
-
Conferences6 days ago
Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America
-
Bede Gaming6 days ago
PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform
-
Asia6 days ago
Betby se asocia con QTech Games y amplía alcance de sportsbook en Asia
-
Bede Gaming6 days ago
PointsBet Canada and Bede Gaming Launch New iCasino Partnership
-
Canada5 days ago
FanDuel Announces New Partnership with Toronto Tempo
-
Baltics6 days ago
HIPTHER Baltics: Riga 2026 Agenda – Where Compliance Meets Reality and Growth Gets Tested
-
Coinbase6 days ago
Wisconsin DOJ Sues to Stop Alleged Illegal Sports Betting Operations in Wisconsin
