Latest News
HBA Media Partners with Genius Sports
HBA Media announced a new partnership with Genius Sports to launch “Crown Jewels Racing Fantasy” (CJRFantasy) – the first international horse racing fantasy game.
As the established leader in the international distribution of horse racing media rights, HBA Media works with broadcasters worldwide representing renowned races including Royal Ascot, the Saudi Cup, the Breeders’ Cup, Hong Kong Jockey Club, as well as premium UK horse racing through HBA’s partnership with Racecourse Media Group.
CJRFantasy has been launched to help unify the global horse racing calendar, providing broadcasters and their fans around the world with a new platform to enhance their knowledge, compete with family and friends, and engage with the world’s most prestigious races.
For each race, players must select three horses, designating who will finish first, second and third. Double points will be assigned to one horse chosen as captain, while players must also answer a tie-breaker question on the winning distances. Each horse is assigned an XP where the lower their score, the more likely the horse is to win the upcoming race. Horses with higher XP who win will deliver more points, encouraging players to select from the full field.
HBA Media will promote the new CJRFantasy game through the international broadcast feed across the calendar year, connecting their gamification strategy with millions of horse racing fans worldwide. On-air graphics will encourage and engage viewers in the joys of the CJRFantasy game, which offers unique raceday experiences and VIP merchandise as prizes. In addition, on-screen talent and ambassadors that include horse racing’s finest Nick Luck, Michelle Yu, Tom Stanley and Frankie Foster will also host their own competitive leagues, enabling viewers to take on the professionals.
CJRFantasy is powered by Genius Sports – a global leader in building highly interactive and engaging fantasy, trivia and predictor tools for the NFL, FIFA, World Rugby, European Tour and MLB.
Frank Sale, Managing Director for HBA Media, said: “We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences. Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations and broadcasters) with a powerful and entertaining interactive tool. We are delighted to be able to launch CJRFantasy for the prestigious Dubai World Cup this Saturday.”
Judd Goldstein, Global Commercial Lead, Fan Engagement at Genius Sports, said: “HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world. CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.”
The post HBA Media Partners with Genius Sports appeared first on European Gaming Industry News.
Latest News
NuxGame bolsters personalisation capabilities with Solitics partnership
NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.
Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.
The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.
NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.
With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.
“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”
The post NuxGame bolsters personalisation capabilities with Solitics partnership appeared first on European Gaming Industry News.
Baltics
Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino
HIPTHER, leading event organizer and parent brand of online media outlets for Gaming and Technology, is thrilled to announce the iconic kick-off of their MARE BALTICUM Gaming & TECH Summit at the flagship Olympic Park Casino!
The Welcome Meet, scheduled for 3 June 2024 from 18:30 to 22:00, promises to set the stage for an unforgettable experience! Attendees will gather at the renowned Olympic Park Casino, located in the heart of Tallinn at the Hilton Tallinn Park hotel, where the MARE BALTICUM Summit is scheduled to take place. This premier venue offers a stunning 1,600 square meters of Las Vegas-style entertainment and is open 24/7, ensuring a lively and engaging atmosphere for all participants.
Guests at the Welcome Meet will enjoy a stylish, warm reception with welcome drinks, snacks, a separate lounge area, and €10 play money to experience the casino’s exciting games. Olympic Park Casino boasts the city’s nicest cocktail bar and a comfortable lounge, along with 76 state-of-the-art slot machines from top manufacturers like IGT, Novomatic, and Aristocrat. The casino also features 14 table games, including Baccarat, Blackjack, Roulette, and various forms of Poker, with a 24-hour table hall, poker tournaments, multi-level jackpot systems, and a VIP room.
The #hipthers are proud to announce Olympic Casino and OlyBet as official Welcome Meet Sponsors of the MARE BALTICUM Summit 2024, and are excited to host the event at the prestigious and iconic venue of the Olympic Park Casino, setting the tone for an extraordinary summit promising insightful discussions, networking opportunities, and a deep dive into the future of gaming and technology.
Olympic Entertainment Group (OEG), the parent brand of Olympic Park Casino and online brand Olybet, is the leading sports betting and gaming services provider in the Baltics and operates casinos across Slovakia, Croatia, and Malta. With a presence in six countries and 145 casinos, OEG is renowned for its commitment to regulated markets and exceptional customer service.
Don’t miss out on the opportunity to network in style with industry leaders and enjoy the luxurious amenities of the Olympic Park Casino. Register now for the MARE BALTICUM Gaming & TECH Summit 2024 and join us for an iconic kick-off in Tallinn!
For more information and to register, visit: https://hipther.com/events/tallinn/
The post Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino appeared first on European Gaming Industry News.
Latest News
Peter & Sons Content Now Live on iGP’s iGaming Deck
New distribution deal brings Peter & Sons’ hit titles to iGP
Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.
These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.
Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.
Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.
Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”
Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.
The post Peter & Sons Content Now Live on iGP’s iGaming Deck appeared first on European Gaming Industry News.
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