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Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000

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Allwyn has announced that over 7000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day. In just one day alone in February, almost 1000 National Lottery retailers signed up to start using the all-new online platform.

Developed by world-leading learning solutions provider, Sponge, Allwyn launched the Retail Training Centre at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with “always on” digital training that’s available to them whenever suits them best– making it easier to regularly train staff in store. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on “Preventing Underage Play” and “Minimising Excessive Play”. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.

As well as being available on mobile or desktop, the Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff– including casual and temporary employees – as there’s no need to “sign up”. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as “Underage Play”, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.

Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their National Lottery equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.

The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go – making training quicker, easier, and more convenient, as retailer scan complete the training in their own time. The results of the platform are already compelling: since February, the platform’s key assets which include documents like a “Healthy Play workbook”, “Operational Excellence” and “What is Challenge 25?” have been downloaded over 23,000 times, while the two training modules have been completed over 5600 times and counting.

Mohammed Rajak from Buywell Day Today in Glasgow said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier. The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”

Alex Green, Allwyn’s Director of Channel Operations, said: “We’re delighted with the initial uptake of our new digital training platform, with thousands of retailers having already signed up to complete the training and increase their knowledge of how to sell The National Lottery responsibly. As well as a newly embedded process in place to get new retailers signed up and using the platform even before they start trading, our digital-first approach will make distributing National Lottery training simpler and more effective. We’ll be able to issue new training immediately, keeping retailers completely up to date with the latest guidance and modules. We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”

Fran Campbell, Sponge’s Client Director, said: “Allwyn’s primary objective for this training solution was to have a digital-first approach to their retail training. A platform that would be future-proof, convenient and engaging for retailers and, most importantly, one that would be accessible to all store staff without any barriers. We’re pleased we were able to deliver exactly this for Allwyn and their retailers with our learning platform, Spark, and are delighted it’s already producing incredible results.”

The post Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000 appeared first on European Gaming Industry News.

Edvardas Sadovskis CPO at ICONIC21

ICONIC21 Lights Up the Night with Las Piggas

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Essential content provider launches new title aimed at enhancing engagement, increasing session durations, and generating higher operator revenue with an entertaining theme and captivating gameplay.

The Piggies are hitting The Strip in the newest blockbuster slot game from sought-after iGaming content creator, ICONIC21.

Las Piggas revolves around neon lights, velvet ropes, and three unique pig characters – Elvis Pig, Marilyn Pig, and Cowboy Pig, all of whom aspire to strike it rich in the City of Sin.

Integrating an advanced 6×4 game grid, a 4,096 ways engine, and a vibrant Vegas style, Las Piggas aims to attract both casual gamers and dedicated high stakes players.

In Las Piggas, gamers are taken to the center of the Strip where the piggie heroes are enjoying life to the fullest.

The main gameplay centers on the dual-end Collect system – in contrast to typical collection slots, Las Piggas includes Collect symbols on reels one and six, increasing the chances for players to gather Coin symbols that have Multiplier values reaching 5,000x the wager.

Central to the player experience are the three pig characters – Elvis Pig, Marilyn Pig, and Cowboy Pig, which rest above the reels.

When Pig Coins fall, they are collected by their respective character, activating a perceived ongoing growth mechanism.

When the Bonus Game starts, players receive eight Free Spins with special modifiers depending on the pig that activated the round.

Elvis Pig – Reels two and five become synchronised. With each spin, two, three, or four adjacent reels may also synchronise, allowing massive 2×2, 3×3, or 4×4 Coin symbols to land.

Marilyn Pig – A win Multiplier is awarded with all wins and Coins boosted by 3x.

Cowboy Pig – An additional eight Spins are awarded to the Bonus Game.

To enhance Max Win potential, various features can function together at once, resulting in a Super Bonus where all character skills are engaged simultaneously.

In the Bonus Game, the values of all Coin symbols are accumulated in the Bonus Pot. After the round concludes, a Bonus Spin occurs where a 4×4 Mega Coin symbol displaying the entire Bonus Pot value appears on reels two through five.

To obtain the Bonus Pot, at least one Collect symbol needs to appear on either reel one or reel six. Once collected, the Mega Coin value contributes to the overall win – if the Mega Coin appears on reels one and two, the Bonus Pot value is increased twofold. Oink!

Edvardas Sadovskis, CPO at ICONIC21, said: “Las Piggas is all about player enjoyment and pure entertainment. We wanted to create a game that feels exciting from the very first spin — combining a popular 4,096-ways format with three distinctive bonus experiences, all wrapped in the iconic neon energy of Las Vegas.

The pig characters aren’t just visuals; they each bring their own personality and bonus style, giving players different ways to experience the game every time they trigger a round. Whether it’s the synchronised reels, boosted multipliers, or extended spins, Las Piggas delivers variety, anticipation and big-win potential in a theme that feels instantly recognizable and fun.

At the heart of it, this game was designed to make players smile, stay engaged, and feel the thrill of Vegas with every spin.”

The post ICONIC21 Lights Up the Night with Las Piggas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms Makes South African Debut in Partnership with Hollywoodbets

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Gaming Realms, a top supplier of mobile-centric gaming content, has expanded its global presence following its entry into South Africa with prominent operator Hollywoodbets.

Gaming Realms’ varied collection of Slingo games is now accessible to local gamers, featuring titles created through the provider’s distinctive IP and brand collaborations, including Slingo Lucky Larry’s Lobstermania, Slingo Sweet Bonanza, and Slingo Xxxtreme.

Hollywoodbets ranks among South Africa’s biggest betting and gaming brands, featuring both physical and online operations, along with a loyal customer base. The collaboration with Gaming Realms was executed via Hollywoodbets’ regional aggregation partner Light & Wonder.

The collaboration signifies Gaming Realms’ initial venture into the African market, following other recent market entries that have greatly expanded the company’s global presence. The firm is currently operational in more than 30 regulated markets and intends to grow further in 2026, including in Africa.

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Adding new regulated markets is imperative as we continue to cement our position as a leading supplier of unique and engaging content.

“Entering South Africa together with such a prominent partner as Hollywoodbets is a significant signal of intent and we have great ambitions to make the African region a key focus for Gaming Realms, as it offers great potential and an opportunity to reach completely new audiences.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Gaming Realms is a provider that truly brings something unique, and we are excited to be the first operator to introduce Slingo and their wider game portfolio to players in South Africa.

“Their Slingo content appeals to a wide player demographic, blending the best from slots and strategy, and we have already seen it really resonate with our customers.”

The post Gaming Realms Makes South African Debut in Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anthony Dalla-Giacoma

NetBet Greece Bolsters its Game Library with Addition of Swintt as a Provider

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NetBet Greece has expanded its online portfolio once again, welcoming leading game developer Swintt to its growing list of software partners. A variety of engaging Swintt titles will now be accessible to players in the Greek market.

Over the years, NetBet has consistently enhanced its iGaming platform, building a diverse games collection through collaborations with some of the most respected providers in the industry. Each partner is carefully selected to ensure players enjoy innovative, high-quality entertainment within a secure and responsible environment.

This latest agreement with Swintt marks another significant step in NetBet’s ongoing strategy to deliver a premium online experience – and keep content fresh and exciting for all customers.

Claudia Georgevici, PR Manager at NetBet, said: “We’re delighted to add Swintt to our portfolio and introduce their games to our players. For those in Greece who haven’t yet discovered Swintt’s content, this is a fantastic opportunity. Partnering with Swintt underlines our commitment to delivering a varied, innovative, and high-quality gaming experience – something our customers have come to expect from us.”

Anthony Dalla-Giacoma, CCO at Swintt, added: “We’re proud to be joining forces with NetBet, a brand that shares our ambition to innovate and raise standards within the iGaming industry. This collaboration also reinforces our shared focus on responsible gaming, while allowing us to bring our diverse range of titles to an even wider audience.”

The post NetBet Greece Bolsters its Game Library with Addition of Swintt as a Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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