Latest News
Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000
Allwyn has announced that over 7000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day. In just one day alone in February, almost 1000 National Lottery retailers signed up to start using the all-new online platform.
Developed by world-leading learning solutions provider, Sponge, Allwyn launched the Retail Training Centre at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with “always on” digital training that’s available to them whenever suits them best– making it easier to regularly train staff in store. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on “Preventing Underage Play” and “Minimising Excessive Play”. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.
As well as being available on mobile or desktop, the Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff– including casual and temporary employees – as there’s no need to “sign up”. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as “Underage Play”, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.
Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their National Lottery equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.
The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go – making training quicker, easier, and more convenient, as retailer scan complete the training in their own time. The results of the platform are already compelling: since February, the platform’s key assets which include documents like a “Healthy Play workbook”, “Operational Excellence” and “What is Challenge 25?” have been downloaded over 23,000 times, while the two training modules have been completed over 5600 times and counting.
Mohammed Rajak from Buywell Day Today in Glasgow said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier. The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”
Alex Green, Allwyn’s Director of Channel Operations, said: “We’re delighted with the initial uptake of our new digital training platform, with thousands of retailers having already signed up to complete the training and increase their knowledge of how to sell The National Lottery responsibly. As well as a newly embedded process in place to get new retailers signed up and using the platform even before they start trading, our digital-first approach will make distributing National Lottery training simpler and more effective. We’ll be able to issue new training immediately, keeping retailers completely up to date with the latest guidance and modules. We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”
Fran Campbell, Sponge’s Client Director, said: “Allwyn’s primary objective for this training solution was to have a digital-first approach to their retail training. A platform that would be future-proof, convenient and engaging for retailers and, most importantly, one that would be accessible to all store staff without any barriers. We’re pleased we were able to deliver exactly this for Allwyn and their retailers with our learning platform, Spark, and are delighted it’s already producing incredible results.”
The post Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000 appeared first on European Gaming Industry News.
Betnacional
Betnacional launches “Vini Sênior” as new version of Vini Jr. and reinforces leadership in Responsible Gaming
In a campaign created by Galeria, the athlete uses his more visual seniority to highlight the importance of control and self-care when betting.
São Paulo, April 2026, Betnacional, a brand of the Flutter Brazil group, advances in the consolidation of its Responsible Gaming practices with the launch of the Vini Sênior campaign.
Starred by the brand ambassador and star of the Brazilian National Team, Vinícius Jr., the communication plays with the term “Júnior” to present a more experienced character, aligned with the concept of seniority.
The movement reinforces the evolution of the athlete and of the “bet of the Brazilians”, in addition to highlighting the company’s pioneering spirit in the sector.
It was the first to launch a campaign focused exclusively on responsible gaming, in August 2024, anticipating the regulatory framework.
Now, the initiative gains a new chapter by reinforcing established values and expanding the use of proprietary tools for control, balance, and self-care.
Created by Galeria and with the motto “Play like a senior, with responsibility”, the strategy positions Vini as a spokesperson and mentor for a conscious approach when betting, something that has always been a priority at Betnacional.
In three 30” films, the campaign translates this maturity in a close and humorous way, and reinforces the importance of practical attitudes and personalized messages on the platform, where the bettor finds a customizable protection network to ensure that betting continues to be entertainment.
More than a guideline, it is an integrated front in product development, communication, and the betting experience, supported by a robust structure of control and protection tools.
“Responsible gaming is at the center of our strategy and guides how we evolve the platform and relate to the public”, says Alvaro Garcia, cmo of Flutter Brazil.
“With Vini Sênior, we take another step by making this agenda closer and more understandable, without losing the consistency of continuous work, which seeks to promote a sustainable relationship with entertainment over time”, he concludes.
For the athlete Vinicius Jr., responsibility and prudence are already part of the daily practice of betting.
“Brazilians are passionate about football and betting talk is already part of our daily lives. But for the game to be complete, it needs to be safe. I was very happy to bring Vini Sênior to life because this is a message I truly believe in. We want people to have fun on the platform, always with balance and taking care of their own pockets. The great catch of Vini Sênior is showing that maturity is part of the game”, says the striker.
“You have to know when to stop, set deposit limits, and not let the game go too far. And Betnacional has mechanisms to set values, take a break when necessary, and a customer service team focused on helping in more complex situations”, comments Vini.
“Brazilians are born liking football, fun, and chat, and that won’t change, it’s in the essence of our people. So, it is always valid to reinforce that our game, which deals with the passion of millions of Brazilians, is played in a light way, based on healthy and safe entertainment, without compromising one’s pocket”, concludes the Brazilian athlete.
The communication unfolds in films for TV and digital, as well as OOH pieces, with the “Vini Sênior” character leading the way.
The materials depict the athlete characterized as an older, and even more mature version of himself, in remote settings connected with nature, reinforcing the protection resources already structured at Betnacional, which allow the bettor to define personalized limits for deposits, amounts wagered, and losses, with independent settings for sports betting and casino.
The platform also offers tools focused on managing time and gaming behavior, such as monitoring session time and the number of bets, as well as options for scheduled breaks and self-exclusion.
For Galeria, the challenge was to raise the conversation about limits without questioning the behavior of those who use the platform.
“Responsible gaming is a serious topic, but it doesn’t have to be a boring topic. We sought to approach the subject with a lightness that connects with the Brazilian public. Vini Júnior, Betnacional ambassador, is the perfect person to convey our message with a touch of irreverence and a lot of impact, especially considering the prominence Vini will have in Brazil’s games in June”, comments Mario Cintra, creative director of Galeria.
The post Betnacional launches “Vini Sênior” as new version of Vini Jr. and reinforces leadership in Responsible Gaming appeared first on Americas iGaming & Sports Betting News.
Baltics
HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration
The agenda for HIPTHER Baltics: Vilnius 2026 has officially been revealed, marking a defining moment for the Baltic region’s iGaming, fintech, and regulatory landscape.
Taking place on 21 April 2026 at the Hilton Garden Inn Vilnius City Centre, the conference launches HIPTHER’s new Baltics-focused series, a bold evolution designed to bring deeper, jurisdiction-specific insight and high-level dialogue to one of Europe’s fastest-transforming digital markets.
At its core, the Vilnius edition is built around a powerful theme:
“iGaming Regulation & Fintech Integration” — a convergence shaping the future of compliance, payments, and digital innovation across the region.
A Defining Moment: Lithuania’s Regulatory Reset
Lithuania is entering a new phase — one where rapid fintech growth meets tightening regulatory expectations.
The agenda reflects this shift directly, capturing a market transitioning from accessibility to accountability, structure, and long-term sustainability. From post-MiCA realities and stricter AML frameworks to evolving iGaming controls, Vilnius becomes the place where these changes are not just discussed — but decoded.
The Agenda: One Day, Two Stages, Zero Filler
The newly released agenda delivers a high-density, decision-maker-focused experience, designed for professionals who need clarity.
Across two parallel tracks — Compliance & Operations Lab and TechXperience Stage — the program cuts straight to the pressure points shaping the industry:
On the Compliance & Operations side:
- Gambling Regulation in the Baltics: Enforcement, Gaps, and Political Pressure
- Post-MiCA Survival: Maintaining Your License Under the 2026 Strictures
- The Bank Pivot: SME Lending, EMI Stability & Financial Resilience
- AML 2.0 & MiCA in Practice: Building Compliance That Actually Works
- The iGaming Ad Ban: Survival Strategies in a “No Marketing” Era
On the TechXperience Stage:
- Next-gen Payments: A2A, Open Banking & Cross-border Infrastructure
- AI in Product & Workforce Transformation
- Blockchain Beyond the Hype: Infrastructure, Tokenization & Settlement
- Esports, Gaming & Digital Communities: Building Next-Gen Ecosystems
- AI in Product, Risk & Compliance: From Buzzwords to Deployment + Agentic AI & Data-Driven Organizations
Going beyond theoretical insight, this Agenda is a working blueprint for navigating what’s already unfolding.
Curated Networking & Meaningful Connections
The refreshing morning break and delicious complimentary lunch, will be followed by an evening social gathering at Jazz Cellar 11 –– offering rum, jazz, conversations, and the kind of networking that somehow becomes more productive after the formal agenda ends.
Spotlight on Speakers: The People Driving the Change
The Vilnius stage brings together a carefully selected lineup of regulators, compliance and fintech leaders, legal experts, and technology innovators — the very people operating at the frontlines of transformation.
These are just some of the speakers to take the stage:
- Rainer Osanik – Head of Fiscal Information and Intelligence Department in the Estonian Ministry of Finance
- Ineta Mačinskienė – CEO of Walletto
- Edgaras Abromavičius – President of the Lithuanian Esports Federation and Head of Esports and Gaming at the Lithuanian Football Federation
- Marija Nudga – Senior Lawyer at Tonybet and Legal Expert in iGaming & Fintech Compliance
- Kristina Vabinskaitė – Financial Markets Policy Department of the Ministry of Finance of Lithuania
- Saulius Racevicius – CEO of Pace App and Board Member of the Fintech Hub LT
From professionals securing MiCA licenses and building risk frameworks, to experts advising on international licensing, AML systems, and cross-border fintech operations, the speaker lineup reflects real, hands-on expertise.
These are the leaders and experts shaping how regulation and innovation coexist in real time.
Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, stated about the Vilnius 2026 Agenda:
“Our dedicated Baltics series this year kickstarts in Vilnius and marks a strategic pivot in how we approach regional excellence. Having spent nearly two decades in the media and news sphere, we’ve learned that general insights are no longer enough; the market now demands jurisdiction-specific precision. Lithuania stands at a fascinating crossroads where fintech maturity meets a rigorous regulatory reset. Our 2026 agenda is designed to decode this convergence, helping leaders navigate the post-MiCA landscape and tighten iGaming frameworks. As we celebrate 10 years of HIPTHER impact, Vilnius represents our commitment to staying ahead of the curve, providing the high-level, boutique environment necessary for the industry’s most critical conversations.”
Boutique by Design — Powerful by Nature
HIPTHER Baltics: Vilnius 2026 is intentionally built as a boutique, high-value experience:
- A senior-level audience of decision-makers
- Focused, high-quality networking opportunities
- A premium central Vilnius setting designed for meaningful interaction
The format ensures that conversations don’t get lost in scale — they gain depth, relevance, and momentum.
Join the Conversation in Vilnius
The agenda is now live — and with it, the opportunity to be part of a room where regulation, technology, and strategy converge.
Explore the full agenda & secure your spot: https://hipther.com/events/vilnius/
Because in a year defined by regulatory change, the real advantage belongs to those in the room.
The post HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ReferOn, a top-tier affiliate management platform, has been awarded “Best Affiliate Software 2026” at the prestigious SiGMA South America Awards.
This accolade signifies significant market momentum and product creativity central to ReferOn. Designed as a data-centric platform, it minimizes operational friction and enhances efficiency. This acknowledgment strengthens our path to becoming the top affiliate ecosystem in the industry, as we persist in developing high-performance infrastructure that grows with our partners.
Enhancing Productivity on a Large Scale
ReferOn’s expansion demonstrates that the sector is prepared for a more intelligent method of affiliate management. Successfully managing millions of data points from numerous partners demands a highly agile, data-oriented framework. We consistently enhance our platform to eliminate operational clutter, transforming intricate daily activities into smooth, automated processes that promote genuine efficiency on a large scale.
Alex Bukin, General Manager at ReferOn, commented on the win: “This award is a massive milestone for us, and it belongs entirely to our team. Their genuine passion for building an exceptional platform is what drives our rapid growth every single day. We don’t just want to be another tool in the stack; we want to change how affiliate marketing works for the better; making it simpler, more transparent, and much more powerful. We have ambitious plans on the horizon to further expand our capabilities.”
This acknowledgment at SiGMA South America 2026 further confirms our path as we enter our next growth phase. Our plan for 2026 and the future focuses on growth and innovation. We are proactively broadening our international reach, establishing strategic partnerships, and implementing platform enhancements that cater to the intricate requirements of contemporary affiliate networks.
The post ReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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