Latest News
Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000
Allwyn has announced that over 7000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day. In just one day alone in February, almost 1000 National Lottery retailers signed up to start using the all-new online platform.
Developed by world-leading learning solutions provider, Sponge, Allwyn launched the Retail Training Centre at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with “always on” digital training that’s available to them whenever suits them best– making it easier to regularly train staff in store. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on “Preventing Underage Play” and “Minimising Excessive Play”. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.
As well as being available on mobile or desktop, the Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff– including casual and temporary employees – as there’s no need to “sign up”. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as “Underage Play”, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.
Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their National Lottery equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.
The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go – making training quicker, easier, and more convenient, as retailer scan complete the training in their own time. The results of the platform are already compelling: since February, the platform’s key assets which include documents like a “Healthy Play workbook”, “Operational Excellence” and “What is Challenge 25?” have been downloaded over 23,000 times, while the two training modules have been completed over 5600 times and counting.
Mohammed Rajak from Buywell Day Today in Glasgow said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier. The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”
Alex Green, Allwyn’s Director of Channel Operations, said: “We’re delighted with the initial uptake of our new digital training platform, with thousands of retailers having already signed up to complete the training and increase their knowledge of how to sell The National Lottery responsibly. As well as a newly embedded process in place to get new retailers signed up and using the platform even before they start trading, our digital-first approach will make distributing National Lottery training simpler and more effective. We’ll be able to issue new training immediately, keeping retailers completely up to date with the latest guidance and modules. We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”
Fran Campbell, Sponge’s Client Director, said: “Allwyn’s primary objective for this training solution was to have a digital-first approach to their retail training. A platform that would be future-proof, convenient and engaging for retailers and, most importantly, one that would be accessible to all store staff without any barriers. We’re pleased we were able to deliver exactly this for Allwyn and their retailers with our learning platform, Spark, and are delighted it’s already producing incredible results.”
The post Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000 appeared first on European Gaming Industry News.
Latest News
N1 SEO Traffic Cup First Chapter is Over — Winners and Results
The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.
Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.
Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.
N1 SEO Traffic Cup in figures: prizes and participants
It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.
Tournament in figures:
- 14 teams reached the prize levels;
- 54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
- 300+ teams drove SEO traffic during the tournament.
Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.
Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.
The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”
Winners’ shortlist
Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.
Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.
Winners about N1 SEO Traffic Cup
How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.
Alfaleads Network
“Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.
For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.
Advertise
«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos.
We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences.
At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.
RevenueLab
“In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links.
We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled.
Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.
As a result, it was this combination of product expertise, analytics, and live communication that produced this result.
In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments.
For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.
The results can be found in the N1 Partners Instagram on May 8th!
The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!
Work with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
ANJL
ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia
La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.
El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.
El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.

Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).
Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.
Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.
The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.
ANJL
ANJL promotes debate on combating the illegal betting market in Brasília
The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.
The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.
The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.

During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).
Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.
At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.
The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.
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