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Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000
Allwyn has announced that over 7000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day. In just one day alone in February, almost 1000 National Lottery retailers signed up to start using the all-new online platform.
Developed by world-leading learning solutions provider, Sponge, Allwyn launched the Retail Training Centre at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with “always on” digital training that’s available to them whenever suits them best– making it easier to regularly train staff in store. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on “Preventing Underage Play” and “Minimising Excessive Play”. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.
As well as being available on mobile or desktop, the Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff– including casual and temporary employees – as there’s no need to “sign up”. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as “Underage Play”, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.
Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their National Lottery equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.
The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go – making training quicker, easier, and more convenient, as retailer scan complete the training in their own time. The results of the platform are already compelling: since February, the platform’s key assets which include documents like a “Healthy Play workbook”, “Operational Excellence” and “What is Challenge 25?” have been downloaded over 23,000 times, while the two training modules have been completed over 5600 times and counting.
Mohammed Rajak from Buywell Day Today in Glasgow said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier. The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”
Alex Green, Allwyn’s Director of Channel Operations, said: “We’re delighted with the initial uptake of our new digital training platform, with thousands of retailers having already signed up to complete the training and increase their knowledge of how to sell The National Lottery responsibly. As well as a newly embedded process in place to get new retailers signed up and using the platform even before they start trading, our digital-first approach will make distributing National Lottery training simpler and more effective. We’ll be able to issue new training immediately, keeping retailers completely up to date with the latest guidance and modules. We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”
Fran Campbell, Sponge’s Client Director, said: “Allwyn’s primary objective for this training solution was to have a digital-first approach to their retail training. A platform that would be future-proof, convenient and engaging for retailers and, most importantly, one that would be accessible to all store staff without any barriers. We’re pleased we were able to deliver exactly this for Allwyn and their retailers with our learning platform, Spark, and are delighted it’s already producing incredible results.”
The post Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000 appeared first on European Gaming Industry News.
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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter
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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.
At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.
The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.
The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.
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Amusnet is going to participate in the Balkan Entertainment and Gaming Expo (BEGE) 2025, one of the region’s prominent gaming industry events, held this November in Sofia.
At Stand #2.2, the company will showcase its latest all-casino solutions — spanning online, live and land-based gaming — emphasising quality and customer-centric approach.
Ivo Georgiev, CEO of Amusnet, said: “From advanced gaming products to real-time player engagement tools, our goal is to continue delivering consistent value across all casino verticals.”
A focal point of the presentation will be Coin Gobbler, one of Amusnet’s t cluster-pay online slot games, which has quickly become among the company’s top performers since its recent launch on the Bulgarian market. During the event, visitors will also be able to take part in the Coin Gobbler Challenge, an engaging activation that allows them to experience the game’s features and win exclusive rewards.
Expanding the Online Portfolio
Alongside Coin Gobbler, visitors will discover new releases, including Roman Coins, Vampire Beast, Secrets of Cairo and Stoichkov #8, a celebrity-branded slot honoring Bulgaria’s football legend. Fan-favourite titles such as 20 Golden Coins, Extra Crown and Candy Palace continue to drive player engagement globally, while 40 Bulky Fruits, Dancing Dead and Hot Deco complete a diverse and powerful lineup.
New Jackpot Systems and Promo Tools
Amusnet will also spotlight its latest jackpot systems and promotional tools designed to elevate player engagement and retention. Highlights include Cash Bomb and Golden Coins Link, as well as innovative solutions like the New Bonus Platform and Tournament Tool. New Bonus Platform is a next-generation engagement tool designed to empower operators with fully customisable, data-driven promotional campaigns. It enables seamless bonus creation, real-time tracking and flexible reward structures, helping partners boost player retention and maximise lifetime value across all gaming channels.
Live Casino: Premium Experiences, Real-Time Thrills The company’s Live Casino offering takes a place at BEGE, featuring 2025 titles such as Candy Wheel, Football Thrill and Showtime Roulette – each blending real-time streaming with advanced technology and captivating entertainment.
Complementing these new games is a portfolio of Live Casino favorites, including Extra Crown Deluxe, Vegas Roulette 500x, 120x Dynamic Roulette, Live European Roulette, Baccarat and Virtual Roulette. Together, these releases reflect Amusnet’s focus on delivering authenticity, innovation and premium quality in every live experience.
Land-Based Excellence: The Type S Series
Amusnet’s land-based segment will be represented by the company’s signature Type S cabinets, including the J55 and 32-inch models, paired with the Jackpot Cards Plus system. The Type S J55 impresses with its curved 55” 4K display, vibrant LED lighting and a rich multi-game suite featuring titles like Extra Crown, Stoichkov #8 and newly developed triple-reel games for maximum engagement.
The post Amusnet to Participate in BEGE 2025 appeared first on European Gaming Industry News.
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