Latest News
Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000
Allwyn has announced that over 7000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day. In just one day alone in February, almost 1000 National Lottery retailers signed up to start using the all-new online platform.
Developed by world-leading learning solutions provider, Sponge, Allwyn launched the Retail Training Centre at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with “always on” digital training that’s available to them whenever suits them best– making it easier to regularly train staff in store. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on “Preventing Underage Play” and “Minimising Excessive Play”. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.
As well as being available on mobile or desktop, the Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff– including casual and temporary employees – as there’s no need to “sign up”. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as “Underage Play”, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.
Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their National Lottery equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.
The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go – making training quicker, easier, and more convenient, as retailer scan complete the training in their own time. The results of the platform are already compelling: since February, the platform’s key assets which include documents like a “Healthy Play workbook”, “Operational Excellence” and “What is Challenge 25?” have been downloaded over 23,000 times, while the two training modules have been completed over 5600 times and counting.
Mohammed Rajak from Buywell Day Today in Glasgow said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier. The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”
Alex Green, Allwyn’s Director of Channel Operations, said: “We’re delighted with the initial uptake of our new digital training platform, with thousands of retailers having already signed up to complete the training and increase their knowledge of how to sell The National Lottery responsibly. As well as a newly embedded process in place to get new retailers signed up and using the platform even before they start trading, our digital-first approach will make distributing National Lottery training simpler and more effective. We’ll be able to issue new training immediately, keeping retailers completely up to date with the latest guidance and modules. We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”
Fran Campbell, Sponge’s Client Director, said: “Allwyn’s primary objective for this training solution was to have a digital-first approach to their retail training. A platform that would be future-proof, convenient and engaging for retailers and, most importantly, one that would be accessible to all store staff without any barriers. We’re pleased we were able to deliver exactly this for Allwyn and their retailers with our learning platform, Spark, and are delighted it’s already producing incredible results.”
The post Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000 appeared first on European Gaming Industry News.
Stake on Monday, 8 June 2026 released its 2026 global football tournament hero video, starring brand ambassadors Sergio Aguero, Patrice Evra, Iker Casillas and Eden Hazard. The ‘It’s All At Stake’ creative is running across YouTube, Instagram and X, with the major tournament a week away.
The video places the four ex-players in short scenes built around football culture. Casillas is shown grabbing the attention of a fellow nightclub guest, Aguero helps a player off the deck in a five-a-side game, Hazard plays a coach, and Evra appears in a tattoo parlour where he inks a customer with the slogan “I love this game”.
Stake said the campaign is part of its wider tournament activity, with ambassadors positioned at the centre of its marketing around the event. The company said the creative is designed to capture the “highs and lows experienced by fans throughout the competition” and includes “humour, nostalgia and the personalities” of the four players.
Stake Director, Jarrod Febbraio said: “The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe. We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.
“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.
“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments. Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”
The company also reiterated its position on responsible gambling, stating it is “committed to ensuring that our customers are educated on our various responsible gambling tools available for use”.
The post Stake releases ‘It’s All At Stake’ football tournament hero video appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The 5×4 title adds respins, shifting reels and extra Wilds across successive bonus stages hosted by Wonderland characters.
Spinomenal has released Story of Alice 2, its latest slot title set in a Wonderland-themed garden. The game runs on a 5×4 layout and features characters including the White Rabbit, the Mad Hatter, the Caterpillar, the Queen of Hearts and Alice.
In the base game, Wilds substitute for all symbols except the Free Spins symbol, and five on a line pay x300 the bet. The game also includes win multipliers that can appear while the reels are spinning, multiplying wins by x2 or x3.
The main bonus is a four-stage “Free Spins Journey” triggered by three or more full-sized scattered Free Spins symbols. Each retrigger moves players to the next stage, with each stage tied to a different character.
The sequence starts with the White Rabbit’s Winning Symbols Respin, where new winning combinations trigger respins and only the last respin pays. It then moves to the Mad Hatter’s Extra Wilds, adding three to five Wild symbols per spin, followed by the Caterpillar’s Shifting Reels Respin where wins trigger a respin and reels shift down by one row. The final stage is the Queen of Hearts’ Stacked Wilds Respin, where a fully landed stacked Wild on reels one to four triggers a respin; the company says five Wild symbols on a winning line pay x300.
Spinomenal CO-CEO, Omer Henya commented: “We are excited to welcome players back to Wonderland with Story of Alice 2. The Free Spins Journey gives the game a real sense of adventure and progression, and combined with its fantastic visuals, we expect players will be eager to chase the next feature.”
The post Spinomenal releases Story of Alice 2 slot with four-stage Free Spins Journey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PopOK Gaming has partnered with footballer Ronaldinho Gaúcho to launch a new online slot, Ronaldinho da Sorte. The supplier said the title is now available for integration and is aimed at the .com market.
PopOK Gaming said the game runs on a 3×3 grid with five paylines and is built around low volatility. The company listed an RTP of 96.19%, a hit frequency of 23.94% and a maximum multiplier of 5,000x.
Speaking about the launch, Ronaldinho said: “It makes me so happy, you know? To see that my football style becomes a game, it makes me really happy. I hope the fans will like it and will have fun and good moments.”
On gameplay, PopOK Gaming said Wild symbols substitute for other symbols, while a randomly triggered bonus feature selects a symbol (excluding Wild) and respins with only the chosen symbol, Wilds or blanks. The supplier added that landed Wilds and chosen symbols lock in place and that a second-chance re-spin is awarded if no symbols land on the first re-spin. PopOK Gaming also flagged Money symbols, multipliers, a dedicated bonus game and a bonus wheel as additional features.
The post PopOK Gaming partners with Ronaldinho for new slot title Ronaldinho da Sorte appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia6 days agoEGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026
-
Africa6 days ago
Gaming Realms expands into three African markets via SportyBet partnership
-
Africa6 days ago
Greentube partners with World Sports Betting to expand in South Africa
-
Conference6 days ago
Danish regulator to speak at Gaming in the Nordics launch event
-
BETER6 days ago
BETER expands US footprint with Illinois approval
-
Argentina6 days ago
Stake continues Latin American expansion with Argentina launch
-
affiliate marketing6 days ago
CasinoCanada partners with LolaJack Casino to expand Canadian visibility
-
Ben Wood CCO at Playson6 days ago
Playson strengthens North American footprint with Caesars Entertainment partnership
