NorthStar Gaming Holdings announced a partnership with Tallysight, creators of a leading no-code content and wagering platform.

The partnership provides NorthStar with access to Tallysight’s platform including dynamic odds widgets, graphics, and other editorial tools, to support NorthStar’s industry-leading, in-app Sports Insights content vertical. NorthStar’s Sports Insights is a key differentiating feature that provides NorthStar Bets players with analysis, statistics, trends, staff picks, and betting tips produced by NorthStar’s Ontario-based team of staff writers. NorthStar’s Sports Insights articles will now feature Tallysight’s dynamic odds widgets, allowing registered NorthStar Bets users to click on odds within articles and place wagers without having to leave the page. The integration of Tallysight’s editorial tools will enable NorthStar staff to easily create and share a variety of highly engaging betting graphics and staff picks across the NorthStar Bets platform and social media.

“The enhancement of Sports Insights is an important initiative for us this year, supporting our positioning as a premium brand that offers unique content to our customers. Tallysight’s tools will help make Sports Insights content more dynamic and even more closely integrated with our sportsbook to improve the overall user experience,” said Michael Moskowitz, CEO and founding partner of NorthStar.

Matt Peterson, Co-Founder and CEO of Tallysight, said: “The partnership with NorthStar is a significant milestone for our company. NorthStar’s vision for a deeply integrated sports media and betting experience aligns perfectly with our goal of revolutionizing content delivery in the gaming industry.

“We’re excited to bring our technology to the table, enhancing the way NorthStar’s customers engage with its content and place wagers through our innovative, real-time audience engagement solutions.”