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Codere extends its partnership with Rayados as Official Betting Partner
- Codere has agreed to extend its relationship with the Monterrey Rayados Football Club as the Club’s Official Betting Partner for the next four seasons.
- With this renewal, Codere also becomes the ‘Main Sponsor’ of the women’s team, Rayadas.
- Codere will continue to deliver on its growth plan in Latin America, relying on its sponsorships and local activations.
Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming operator in Spain and Latin America, is proud to announce the renewal and expansion of its sponsorship agreement as the Official Betting Partner of the Monterrey Rayados Football Club, with whom it has a successful relationship since 2021.
After three years of collaboration, both institutions have mutually agreed to deepen their relationship for another four seasons, fortifying the bond they’ve established and reaffirming their dedication to upholding shared values.
“We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market. Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico,” said Alberto Telias, Chief Marketing Officer of Codere Online.
On his part, Pedro Esquivel, Executive Vice President of Monterrey Football Club, stated: “It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future.”
Through this partnership, Codere’s logo will maintain its prominent placement on the front of Monterrey Football Club’s jersey, along with being featured in various other club spaces. Furthermore, the collaboration will persist in creating new initiatives and delivering exclusive experiences for fans.
Rayadas
As a new aspect of this agreement and in commitment to continue supporting women’s empowerment both on and off the field, Codere will expand and reinforce its role within the club by also becoming the Main Sponsor of the women’s team, Rayadas. The relationship with both the men’s and women’s teams enables Codere to have greater visibility through various joint marketing actions and promotions with Monterrey.
“Joining the women’s team was one of our set goals and a pending task we had. At Codere, we firmly believe in promoting women’s sports, as we have demonstrated over the past years through various initiatives in the countries where we operate. It is an honor and a responsibility to join as the Main Sponsor of Rayadas and to continue strengthening our relationship with a powerhouse like Monterrey Football Club, renowned for its robust structure in sports, professionalism, and unwavering community support,” stated Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online.
Nasdaq Tower (New York)
To celebrate this renewed partnership between Codere Online and Rayados, and to showcase the mutual appreciation between both organizations, the Nasdaq Tower in Times Square, New York, will illuminate with an advertisement projected every hour throughout the day. We encourage all fans to join us in real-time through Livestream and witness their team firsthand at this unparalleled location.
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EveryMatrix Press Releases
EveryMatrix, BetBlocker and the Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
Supporting safer gambling in Malta is the focus of a new partnership between EveryMatrix, BetBlocker and the Responsible Gaming Foundation. The collaboration will see BetBlocker expand its services to include a Maltese version of its award-winning blocking software.
This project is launched as part of European Safer Gambling Week 2024 to provide both an additional tool to support Maltese players looking to manage their access to gambling and to raise the profile of the free, anonymous to use, service BetBlocker provides within one of the key international hubs for the igaming industry.
Duncan Garvie, Founder and Trustee for BetBlocker, said: “One of the biggest challenges for BetBlocker is ensuring that a technologically complex app is as simple as possible for users to set-up. Currently, BetBlocker can take a user from download to blocked in under 2 minutes.
But that is only the case where the user finds the set-up instructions easy to engage with.
“Where a user is able to access BetBlocker in the language that they are most confident in, the chances of them converting to an active block is far higher.
“We’re really grateful to EveryMatrix and the RGF for their partnership on this project. It significantly improves the options for Maltese players and will go a long way in terms of raising awareness of the support that BetBlocker offers amongst MGA licensees.
“We hope that in the future, the MGA will advance their player protection standards with the inclusion of requirement for licensees to signpost blocking software to ensure players are aware of this option.”
Jake Cachia, Head of Compliance, EveryMatrix, added: “We’re delighted to be able to support BetBlocker and the RGF with this important initiative in Malta, particularly in time for Safer Gambling Week.
“EveryMatrix is proud of its commitment to safer gambling and player protection while producing market leading gaming solutions, and partnerships such as underlining how crucial it is to keep making a difference.”
Kevin O’Neill, General Manager for the Responsible Gaming Foundation, shared these thoughts on the project: “The Responsible Gaming Foundation is proud to collaborate with BetBlocker and Everymatrix on this initiative, furthering our mission to support safer gambling practices in Malta.
Translating BetBlocker into Maltese is a significant step towards accessibility and inclusivity, ensuring that players can effectively manage their gambling habits in their native language.
This project demonstrates the power of partnerships in enhancing player protection and underscores the importance of providing players with tools that promote responsible decision-making. As we launch this initiative during European Safer Gambling Week 2024, we remain committed to contributing to an environment where innovative solutions, such as BetBlocker, can meaningfully impact safeguarding our community.”
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Vixio report provides overview of global regulatory trends in Player Protection including the use of AI, affordability checks, AML, advertising, and more
During this week’s Safer Gambling Week, Vixio, a leading provider of regulatory intelligence solutions, has released its Player Protection Outlook, reviewing the key regulatory updates, insights and trends in player protection and responsible gambling.
With increasing pressure from regulators and other policymakers to address gambling-related social harms, player protection has come to the forefront of regulatory initiatives in the global online gambling industry. Furthermore, technological advancements and AI-powered tools have enabled new options for player monitoring. The report comes during Safer Gambling Week, an industry initiative that promotes safer gambling in the UK and Ireland.
“The sharpening policy focus on issues of player protection unites major jurisdictions worldwide, with lawmakers, regulators and the industry alike seeking to mitigate negative impacts of gambling and leverage new technologies but not always agreeing on the most appropriate ways of doing so,” said James Kilsby, Chief Analyst, Vixio GamblingCompliance. “Through 2025 and beyond, we expect to see policy approaches to affordability, operators’ duty of care and other concepts continue to evolve in Europe, North America and in other global markets.”
Artificial intelligence (AI) has been a hot topic for player protection as it offers the ability to help monitor and rapidly analyse player behaviour, and could be used for chat assistance through large language models (LLMs). For more information on the use of AI in gambling regulation, see the Vixio Artificial Intelligence Outlook, which covers the key global regulatory developments regarding AI and applications for consumer protection.
Another area of policy attention in player protection is around affordability checks, also known as financial risk or vulnerability checks, which involves operators checking players’ financial information to understand if they can afford their gambling.
As highlighted by the report, jurisdictions with significant pending legislation around player protection include Australia, Argentina, Colombia, Croatia, Finland, Latvia, Spain, the UK, and the U.S. In Europe, countries like the UK, Germany, Italy, Spain, Sweden, Denmark and Norway already have wide ranging player protection provisions within their established regulations.
This report is part of Vixio GamblingCompliance’s Outlook series, which provides subscribers with forward-looking insights, data analysis and consolidated research on key segments of the global gambling industry.
The post Vixio Releases Player Protection Outlook 2024 appeared first on European Gaming Industry News.
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