Latest News
SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds
SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.
As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.
This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”
The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.
Latest News
Final Call for the N1 SEO Traffic Cup 2 Weeks to Win
N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series by N1 Partners — is entering its final stretch, with April 30 being the last day of the promo. Over 250 teams are already actively driving traffic to N1 Partners brands, as anyone can win — no matter when they joined the race.
Winning main rewards is absolutely realistic — final results are based on your team’s efficiency; there’s not a limited number of spots to compete for. All participants who reach one of the four prize tiers get rewarded, so the key focus is scaling your performance metrics.
Learn how to strengthen your current positions within two weeks — or enter the race effectively at the final stage!
Tips to run traffic for N1 SEO Traffic Cup: expert edition
Improving your results is always possible, particularly when you have access to fresh analytics.
The N1 Partners team has made it easier for participants by sharing insights from SEO experts:
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- Best approaches for iGaming SEO
At the moment, classic SEO listings with an offerwall, cross-brand SEO and parasite SEO strategies across several Tier-1 GEOs are performing well.
- Best approaches for iGaming SEO
- Top products for SEO traffic in N1 Partners
Among the products showing the best conversion rates and stability are HollyWin, Slot Mafia, Lucky Hunter, RollXO, and Slot Lounge.
- Top GEOs for SEO traffic
Markets such as AU, DE, CA, AT, CH, NZ, and NO are delivering strong results and are popular among N1 SEO Traffic Cup participants. These GEOs have a wide solvent audience, allowing both high volumes and strong average checks.
Have you already chosen the GEO and approach? Register at the N1 SEO Traffic Cup landing page and get to the top leaderboard positions!
N1 SEO Traffic Cup: FAQ for final-stage entrants
The N1 Partners team understands that joining at a later stage can feel more challenging, so they’ve collected the most common questions from affiliates and shared practical advice.
Where should a newly registered affiliate start to make the most of the first 48 hours?
“If an affiliate joins during the final two weeks, the key to success is to stay focused. I would recommend immediately concentrating on familiar GEOs and brands to get the first FTDs as quickly as possible.
The next step is to evaluate whether you have the resources to work with multiple brands. In the N1 SEO Traffic Cup, the number of brands directly affects the Brand Coefficient and overall results. And of course, it’s important to sync with your affiliate manager from the very beginning to build the shortest path to your first results.
There is no single fixed prize — affiliates can reach any reward level. Even if an affiliate does not reach the Level, generating a minimum of 20 FTD on at least one brand still qualifies them for the prize draw. That means there are no losers, and you can join the game at any time,” says Alexa Bond, Head of Affiliates at N1 Partners.
What mistakes do participants most often make when trying to speed up before the final?
“The most common mistake is trying to scale quickly by testing new GEOs and approaches where the team lacks expertise.
This usually leads to spreading resources unwisely, lower quality, and higher spend. The worst-case scenario involves campaign stoppages. At the final stage, it’s much more important to stay focused on stable sources and further optimise working strategies rather than testing new directions,” says Dmitry Filippov, Affiliate Team Lead (SEO) at N1 Partners.
Join the N1 SEO Traffic Cup — 2 weeks is enough to win!
N1 SEO Traffic Cup: conditions explained
Period: March 1 – April 30, 2026
Results: by May 10
Entry: from 20 FTD per brand
The mechanics are simple: you earn points (N1 Cup Score) based on generated FTDs, then multiply them by the brand coefficient.
The more brands you work with, the higher your multiplier and the faster your results grow:
- 1 brand — x1
- 2–3 brands — x2
- 4+ brands — x5
This means you can not only scale volumes but also accelerate growth by driving traffic to multiple products.
Learn more about the conditions and rewards here!
N1 Partners is a multi-brand affiliate program:
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models
Be number one with N1!
Latest News
Vegangster Integrates JackpotX Across 5 Brands, Reaches ~25% Player Opt-In.
Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle.
Across these deployments, JackpotX is configured as a player-funded system, where a portion of player activity contributes to a shared prize pool. This creates a continuously growing jackpot that runs alongside standard gameplay, adding a persistent betting incentive without interrupting the core gaming experience.
Unlike traditional fixed or operator-funded jackpots, this model scales with player activity. As participation increases, the prize pool grows, reinforcing visibility and engagement over time.
For operators, the integration introduces a retention and monetisation layer that is directly tied to player volume. Because the jackpot is funded through gameplay, it reduces reliance on upfront promotional spend while still creating a strong engagement loop.
Michael Oziransky, Chief Product Officer at Vegangster, commented:
“What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”
The integration requires minimal operational overhead and can be deployed across brands without complex configuration, allowing operators to activate jackpot-driven engagement quickly.
With JackpotX now live and scaling across brands, Vegangster and Shared Luck plan to expand the partnership further, focusing on deeper gamification mechanics and wider rollout across the Vegangster client network.
About SharedLuck
Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
[email protected]
Latest News
Sports Betting Operator Names Mark McGuinness Editor-in-Chief
Peter White, Publisher of Sports Betting Operator, has announced the appointment of Mark McGuinness as the publication’s new Editor-in-Chief.
A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy and growth leadership across regulated markets in the UK, EMEA and Latin America.
Currently operating as a Fractional CMO and strategic advisor, McGuinness has built a reputation for scaling brands, transforming underperforming channels and delivering measurable commercial impact across B2B, B2C and D2C environments. His expertise spans user acquisition, retention, lifecycle marketing, affiliate and SEO strategy, as well as AI-driven growth initiatives.
In addition to his advisory roles, McGuinness is Co-Founder of the iGaming Roundtable, a fast-growing industry forum designed to foster meaningful, solution-led discussions among senior leaders across the sector.
Peter White, Publisher of Sports Betting Operator, said: “Mark’s appointment marks an exciting new chapter for Sports Betting Operator. His depth of experience, industry credibility, and forward-thinking approach to marketing, AI, and emerging technologies align perfectly with our vision to deliver authoritative, insightful, and commercially relevant content to the global betting community.”
Mark McGuinness, Editor-in-Chief of Sports Betting Operator, said: “I’m delighted to join Sports Betting Operator at such a pivotal time for the industry. The convergence of AI, data, and player engagement is reshaping the landscape, and there is a clear need for intelligent, honest, and forward-looking editorial. I look forward to working with Peter and the wider network to build a platform that informs, challenges, and connects the industry.”
As Editor-in-Chief, McGuinness will lead the editorial direction of Sports Betting Operator, focusing on high-value content, expert insights and in-depth analysis across sports betting, iGaming, technology and regulatory developments. His appointment signals a continued commitment to innovation, editorial integrity and industry leadership.
The post Sports Betting Operator Names Mark McGuinness Editor-in-Chief appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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