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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

ELYSIUM Studios

Swintt adds High Noon Duel slot to Elysium Studios line-up

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Swintt has released High Noon Duel, a new slot from its Elysium Studios label, themed around a Wild West duel between two characters, Pistol Belle and the Iron Cowboy.

The game uses a 6×4 tumbling reels format. Wins pay for matching symbols landing on adjacent reels from left to right, in any position. Swintt says the title has a maximum win of up to 27,000x the bet.

A health bar mechanic sits above the reels in the base game. When one of the two shooters’ scatter symbols lands, it reduces the opponent’s health. When one side’s health is fully depleted, a free spins feature triggers and the winning character adds a signature wild mechanic.

In the Pistol Belle free spins mode, wilds are fired onto the reels at the start of each spin. In the Iron Cowboy mode, a 2×2 wild appears in a random position each spin. Swintt also describes a third free spins feature triggered by two golden scatter symbols, where either character’s wild feature can activate at the start of each spin. The release adds that “Lady in Black” symbols convert icons between them vertically or horizontally into additional wilds.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Enjoy a winner-takes-all shootout on every spin in High Noon Duel, the latest gunslinging title in Swintt’s Elysium Studios line-up. Filled with explosive features where the bullets really start to fly, the game features a top prize of 27,000x the bet and more wilds than you can shake a pistol at, making it an action-packed tribute to classic Westerns that’s sure to fire its way right to top of operators’ ‘Most Wanted’ lists”

The post Swintt adds High Noon Duel slot to Elysium Studios line-up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetGames launches Chili Cash slot with Hold & Win Plus feature

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BetGames has launched Chili Cash, a new high-volatility slot that debuts the supplier’s Hold & Win Plus feature. The game includes 243 ways to win, four jackpots and a stated maximum payout of 10,000x.

Chili Cash is built on a 5×3 reel layout. BetGames said Hold & Win Plus allows players to lock in cash and jackpot prizes when Money symbols land, with a Cash Collector mechanic that can be boosted by random multipliers. The respin counter resets when new symbols appear.

The game also includes a Mini-draw triggered by three or more Scatter symbols, which awards either Free Spins with Stacked Wilds or “immediate bonus action,” according to the company. Chili Cash also features Buy Bonus and Gamble options.

Ian Catchick, Chief Product and Business Development Officer at BetGames, said: “Chili Cash is a game that leads with its theme. We wanted players to be transported the moment the reels come to life, to get a sense of the warmth, colour and energy of the celebration before they even think about the features.

“Of course, the mechanics deliver too, and with new Hold and Win Plus, four jackpots and 10,000x on the table, we believe Chili Cash does exactly that. It is a release we are genuinely proud of.”

The post BetGames launches Chili Cash slot with Hold & Win Plus feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The “Un-Boring” Update How Mancala Gaming Makes Sure You Click and Stick

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Stop us if you’ve heard this one before: “We are thrilled to announce a series of innovative updates…”

Actually, we do have a lot to share, starting with a gorgeous, brand-new website that’s finally as vibrant as our games. But let’s tell the story the right way so it’s worth your time. 

It’s not just that we’ve updated our look or tweaked a few tools; it’s about how to be “un-boring” for both our players and our partners. For Mancala Gaming, the rule is simple. Working together should never feel like a routine. From day one, the core of Mancala Gaming, and the big idea behind everything we do, has been: You click. You stick.

Take our new release pace, for example. We used to launch two games a month, and while that was great, we knew both our players and our partners wanted more. So did we. It was never our goal to become a company known for ‘that one cool game from last year.’ So, we expanded our team and dusted off our book of great ideas for the future to move to four releases a month.

This constant movement keeps engagement high and monetization steady, giving players a reason to come back every single week.

One might say that quantity is not the same as quality, and they would be right. The games have to feel right on the inside, too. That’s why we upgraded the Mancala Gaming bonus tool with a progress bar. It’s a tiny mechanic that does a lot of heavy lifting for player attention. We polish every detail like this because perfection has no limit, and as you can see, we are being very modest about it.

As we keep growing, we want Mancala Gaming to stay bright, interesting, and full of life. But there was always one piece of the puzzle that didn’t quite fit, and that was our old website. It served us well, but it didn’t quite capture the energy we have. So, we’ve decided to change it.

What began as a simple refresh turned, in the blink of an eye, into what became a year-and-a-half saga with hundreds of discussions, dozens of ideas, two major design rounds, and one black-or-white debate that came this close to becoming a fight. In the end, we kept both themes to preserve peace in the design department. Pretty diplomatic, wouldn’t you say?

Beyond the visuals, we added a comprehensive FAQ, expanded our partner resources, and introduced intuitive search filters so you can find any game in seconds. So yes, the new site looks very good, but more importantly –– it makes us easier to work with. When partners can quickly find what they need, it’s easier to launch, promote, and use our content in their day-to-day work. And that is exactly what we were aiming for.

Ultimately, all of this is about being a provider that feels truly alive. We want working with us to feel like a breath of fresh air that leads to a win, rather than a chore. Our job is to keep things interesting, engaging, and of course, profitable.

Looking at the results, we’re pretty sure we nailed it. We know you’re going to love it, so go ahead and see it for yourself.

That’s it from us for today. See you later!

Best,

The Mancala Gaming Team

The post The “Un-Boring” Update How Mancala Gaming Makes Sure You Click and Stick appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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