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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

CT Interactive

CT Interactive Launches New Titles on Ifortuna.sk

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CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.

Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.

“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.

The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps

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Amusnet has supported the 10th Annual Meeting between the Bulgarian Business Leaders Forum (BBLF) and the Diplomatic Corps, reaffirming its commitment to initiatives that foster dialogue, responsible business and Bulgaria’s long-term economic development.

Held at InterContinental Sofia, this year’s high-level forum brought together ambassadors, senior government officials and executives from leading Bulgarian and international companies under the theme “Bulgaria: Prospects for Rapid Economic Transformation”. The discussions explored the country’s potential to accelerate economic growth through innovation, digitalisation, strategic investments and stronger collaboration between the public and private sectors.

As a long-standing partner of the Bulgarian Business Leaders Forum, Amusnet continues to support initiatives that create meaningful dialogue around the future of Bulgaria’s economy and business environment. The annual meeting serves as one of the country’s most important platforms for exchanging ideas between the diplomatic community, institutional leaders and the business sector.

“Supporting initiatives that encourage collaboration and forward-looking dialogue is part of our commitment to responsible business. We believe that sustainable economic growth is driven by strong partnerships and a shared vision for the future,” said Ivo Georgiev, CEO of Amusnet.

This year’s forum focused on topics including Bulgaria’s investment attractiveness, technological advancement, talent development and the opportunities created by closer cooperation between business, government and international partners. The event once again highlighted the importance of building an environment that encourages competitiveness and sustainable growth.

For Amusnet, supporting the BBLF Annual Meeting reflects the company’s broader commitment to contributing to Bulgaria’s business ecosystem beyond its core operations. As one of the country’s leading software companies, Amusnet continues to stand behind initiatives that promote responsible leadership and long-term economic progress.

The partnership further strengthens Amusnet’s collaboration with BBLF and underscores the company’s belief that sustainable growth is achieved through dialogue, shared expertise and collective action.

The post Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Andrzej Hyla

Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop

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Wazdan, the leading gain-focused developer, has launched the first stage of its summer-long Network Promotion campaign to partner operators from 29th June to 19th July 2026.

As part of a wider three-stage seasonal campaign running throughout the summer, the opening phase centres around Mystery Drop, one of Wazdan’s established promotional tools designed to enhance player engagement through an additional reward layer during gameplay.

During active game sessions, Mystery Drop gives players the opportunity to win cash or physical prizes. Once the feature is triggered, players select one of nine Mystery Boxes to reveal their reward, adding an extra level of anticipation and entertainment to the gameplay experience.

Designed as a ready-to-use promotional solution for operators, Mystery Drop requires no additional integration and does not impact the RTP of the base game. Powered by a certified independent RNG engine, the tool can also be tailored to meet the requirements of individual casinos and regulated markets.

The first stage of the Wazdan Summer Drop marks the beginning of a wider summer initiative, with additional campaign phases featuring further engagement mechanics set to launch later in the season.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Remaining an innovative supplier in an increasingly competitive market means continuously delivering engaging experiences that resonate with both players and operators.

“Mystery Drop has proven to be an effective promotional tool for our partners, adding an extra layer of excitement to gameplay while remaining simple to activate and fully customisable for different markets. We are excited to launch the first stage of this summer campaign and continue supporting our partners with memorable promotional experiences throughout the season.”

The post Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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