Latest News
SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds
SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.
As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.
This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”
The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.
Africa
QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos
QTech Games, the leading game aggregator for emerging markets, has been named Strategic Partner of the Year at the annual AGE Awards (Africa Gaming Expo), standing out among a competitive field of top aggregation providers.
The award recognises companies that have demonstrated tactical excellence and delivered innovative solutions tailored to the African iGaming sector over the past 12 months. QTech Games impressed judges with its continued strategic growth, collaborative approach, and ability to meet the evolving demands of the market.
The AGE Awards celebrate innovation and technological advancement across the African gaming landscape, with QTech Games earning recognition for the significant progress it has made throughout the 2025–26 judging period. The company’s focus on partnership-driven growth and market-specific solutions has been central to its success.
Philip Doftvik, CEO of QTech Games, commented:
“We’re thrilled to receive this award and be recognised as a strategic partner of choice in Africa. Being shortlisted was an honour, but winning is a true validation of our approach—from our breakthrough retail solution, QTech Hybrid, to our commitment to close collaboration with partners. We pride ourselves on thinking differently and consistently going the extra mile.”
He added:
“This recognition is also a testament to the dedication of our team and the innovative suppliers on our platform. As a leading distributor for emerging markets, we remain focused on delivering high-quality content and driving growth for our partners across Africa and beyond.”
The post QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ALL FOR ONE Studios
Unlock the Sands’ Bounty — Games Global and ALL FOR ONE Studios introduce rewards in Queens of Ra Rising Coin Collect
Games Global, collaborating with exclusive studio ALL FOR ONE StudiosTM, has launched Queens of Ra Rising Coin Collect
, the newest addition to the renowned Queens of Ra series, offering an enhanced version of the beloved Coin Collect mechanic featuring increasing values and dynamic multiplier elements.
The 5×3, 20-payline slot brings the essence of Ancient Egypt alive with iconic queens Cleopatra, Nefertiti, and Hatshepsut, merging rich visual narratives with the possibility of winning up to 5,000x through jackpot prizes.
Central to the game is the Coin Collect feature featuring Rising Multiplier Zones, where bronze, silver, and gold coins appear with cash values that are granted when a Collect symbol appears on reel five. Prior to every collection, as many as five Multiplier Zones may trigger, increasing coin values by as much as 10x and greatly improving payout possibilities.
The Multiplier Meter promotes continuous engagement, increasing as Multiplier Booster symbols appear in the base game. The meter remains constant, gradually unlocking more powerful multiplier values.
Additional depth is provided by Rising Coin Values, as Coin Booster symbols enhance the worth of every coin type during the game. Bronze coins can increase to 5x, silver to 10x, and gold to 25x, with these amounts extending into bonus features to enhance possible returns.
The experience is enhanced by three unique Bonus Games triggered by coins during the base game. Every feature starts with three spins, resetting as fresh coins appear, while Multiplier Zones have the potential to extend across full rows. Gathering enough coins grants set jackpots, which include mini, major, and grand prizes.
Combining a successful franchise with innovative mechanics, Queens of Ra Rising Coin Collect offers a more engaging and fulfilling gameplay experience.
Julia Saburova, Head of ALL FOR ONE Studios, said: “We approached this game with the intention of making every spin feel lively and rewarding, focusing on how individual features come together to create a more dynamic overall experience.
“It was important for us to retain the essence of the series while introducing elements that give it a fresh and distinctive feel.”
David Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Queens of Ra Rising Coin Collect stands out through its strong thematic identity and cohesive feature set, creating an immersive player journey. It builds on an established brand, delivering a quality and engaging gameplay experience.”
The post Unlock the Sands’ Bounty — Games Global and ALL FOR ONE Studios introduce rewards in Queens of Ra Rising Coin Collect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Humphreys Chief Product Engineering Officer at Bede Gaming
OLG Launches Innovative New React Native Mobile App with Bede Gaming
Provincial Canadian lottery provider optimises its mobile experience following successful rollout of upgraded Bede App powered by React Native technology
Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.
The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.
With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.
Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.
The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.
Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.
Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.
Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming.
“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.
With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Americas iGaming & Sports Betting News.
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