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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

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RubyPlay rolls out in-game Missions and Tournaments engagement tools

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RubyPlay has launched a new suite of in-game Engagement Tools—starting with Missions and Tournaments—aimed at helping operators increase session depth and retention through game-level events.

The company said the tools move away from “wallet-level” engagement mechanics common in the market by tying objectives and scoring to events that occur inside the slot experience. Missions lets operators build campaigns where players complete specific in-game objectives in exchange for instant rewards.

Tournaments adds a time-bound competitive layer, with players earning points by triggering in-game events such as high-value symbol landings and feature activations. RubyPlay said both tools are designed to run as a native part of gameplay rather than an external overlay.

Deployment will extend across RubyPlay’s portfolio and its studio ecosystem, including RubyPlay Studio, Koala Games, Mad Hat Games, xSlots and Firerose, with each able to embed Missions and Tournaments in their titles.

Tsachi Maimon, Chief Executive Officer at RubyPlay, said: “When we developed our Engagement Tools, the goal was not to add another promotional layer on top of the game. The goal was to strengthen the game itself.

“Most engagement mechanics in the market are built around wallet activity or broad player behaviour. We wanted to take a different approach by building Missions and Tournaments around real in-game events, the moments players already connect with during the slot experience.

“That creates a more relevant and intuitive journey for players, while giving operators a powerful way to support longer sessions, stronger retention and deeper engagement across RubyPlay’s full content ecosystem.”

The post RubyPlay rolls out in-game Missions and Tournaments engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits

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Partnership targets high-stakes variance coverage, enabling up to $1m-per-round blackjack and unlimited daily withdrawals, the companies say.

iBankroll has signed a risk-sharing partnership with crypto sports and casino operator MonkeyTilt to expand the operator’s high-stakes VIP wagering limits, the companies said.

The agreement uses iBankroll’s “Bankroll-as-a-Service” model, which is designed to absorb short-term variance tied to high-stakes play. iBankroll said the structure reduces the need for operators to hold large capital reserves to cover VIP action, freeing up balance sheet for investment in product, marketing and customer experience.

Under the deal, MonkeyTilt said it will offer $1 million per-round blackjack, $6 million maximum slot wins, unlimited daily withdrawals, and “top-of-market sports limits.” The press release adds that MonkeyTilt is backed by PolyChain and Pantera Capital and has raised over $80 million in funding.

Hayden Bowman, Co-Founder of iBankroll, said: “MonkeyTilt is building one of the most ambitious consumer products in the space.

“Sam and the team don’t take partnerships lightly and we don’t either when the deal is this size. We’ve spent the last several months getting every piece into place so MonkeyTilt can take on serious volume and volatility with zero bankroll risk on their side. It’s been a real pleasure working with them and we’re excited to keep going.”

Sam Kiki, Founder and CEO of MonkeyTilt, said: “MonkeyTilt has raised over $80 million from investors like Pantera Capital, Polychain, PokerGo, and myself. However, we have always had to earmark a large portion of our balance sheet to guarantee immediate payouts to winners.

“Moving forward, this risk will be assumed by our partners, freeing up our capital for growth. What most people don’t realise is that 99 percent of startup casinos don’t actually have a bankroll. Some take $100K-per-hand action knowing they can’t cover the downside. This deal puts us in the 1 percent that doesn’t have to think about it.”

The post iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pragmatic Play adds football theme to Big Bass series with new slot

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Pragmatic Play has released Big Bass Football Bonanza, a new entry in its Big Bass slot series that switches the franchise’s fisherman theme to a football stadium setting.

The 5×3 title uses trophy scatters to trigger a bonus game. According to the supplier, landing 3-5 trophy scatters awards 15-25 free spins, with wilds split into red and blue “teams” that collect money symbols worth up to 5,000x.

Pragmatic Play said red and blue wilds are collected on their respective sides, with every fourth wild on each team awarding 10 extra spins and adding multipliers of 2x, 3x and 10x on the first, second and third retrigger. The supplier added that if wilds land with no money symbols, or money symbols land with no wilds, paying symbols can be randomly transformed into wilds or cash prizes.

The launch lands just over two weeks before the world’s biggest football tournament gets underway. Pragmatic Play positions the release as the latest addition to the Big Bass franchise following recent titles Big Bass Trophy Catch and Big Bass Raceday Repeat.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Big Bass Football Bonanza has been designed to capture the electric atmosphere surrounding the world’s most-watched football tournament. From the stadium-inspired setting to the football-themed symbols, the game delivers an entertaining twist on the popular Big Bass formula.”

The post Pragmatic Play adds football theme to Big Bass series with new slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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