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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

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Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

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ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

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GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.

ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.

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“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.

With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.

Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.

Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.

The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.

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BGaming Bakes Some Delicious Slot Fun with Sugar Mix

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Rapidly expanding content provider offers tasty treats and sugary thrills with the brand new Sugar Mix slot

Popular iGaming content provider BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot.

Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action.

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Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin. The game cooks up a tasty 4,000x maximum win, while the attractive 97.37% RTP is the icing on this delightful cake.

This flavorsome theme also lends itself perfectly to mobile gameplay, and the aesthetic will instantly resonate with players used to playing candy-colored mobile titles.

Players who want to sweeten the deal even further can treat themselves using the Buy Bonus feature, allowing them to trigger the Free Spins bonus with the Swap mechanic for 50x their stake.

Julia Alekseeva, CPO, said: “The Sugar Mix concept was created by BGamers during last year’s company Hackathon, with our development team diligently helping bring it to life.

We’ve poured a lot of creativity into crafting a world that is as delightful to look at as it is to play in. We’re particularly excited about the Swap feature, which adds an extra layer of anticipation during the Free Spins round and helps elevate the Sugar Mix from similarly themed games.”

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AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

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AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.

“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.

Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.

Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.

With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.

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The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.

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