Latest News
SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds
SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.
As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.
This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”
The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.
BetConstruct
BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026
The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.
BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.
Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”
BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”
The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”
The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.
More data as follows:
- BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
- FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
- BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.
The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.
The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.
With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.
With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.
The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.
Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.
The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.
According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.
“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”
The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.
More data as follows:
- Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
- Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.
The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Akshat Rathee7 days agoManish Agarwal Joins NODWIN Gaming Board as Non-Executive Director
-
AGCO7 days ago
Platipus Gaming secures Ontario supplier licence
-
Caesars Digital6 days ago
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
-
Bally’s Intralot7 days ago
Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation
-
Africa6 days ago
TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi
-
Amazons’ Wonders5 days ago
SYNOT Games Enters into Partnership with Bulgarian Operator BETVAM
-
Aviator6 days ago
SPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR”
-
Blueprint Gaming6 days ago
Blueprint Gaming adds pots mechanic to Cash Strike with Triple Action Cash Strike
