Latest News
SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds
SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.
As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.
This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”
The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.
Caleta Gaming
Caleta Gaming launches Cluster Cup high-volatility football-themed slot
New 7×7 cluster grid title ships with tumbling wins, progressive multipliers, Super Tricks and a Free Spins feature.
Caleta Gaming has launched Cluster Cup, a new high-volatility slot inspired by football and pitched around major June sporting events. The title is now available to operators worldwide, the supplier said.
Cluster Cup uses a 7×7 cluster grid and a Tumbler Feature, where winning symbols disappear and cascade with new ones until no further wins are formed. Caleta said this is designed to support extended win sequences.
According to the studio, the game runs at an RTP of 93.42% and includes a Progressive Multiplier that increases during gameplay through a “Tumble Timer” mechanic, paying out at the end of each tumbling sequence.
The game also includes “Super Tricks”, triggered when three or more tumbles occur in a single spin, randomly activating one of four features: Wild Shots, Symbols Exchange, Red Cards, or Big Gloves. A Free Spins bonus is available through gameplay or direct purchase.
“With Cluster Cup, we aimed to translate the thrill of football into a slot experience, adding our own touch with an awesome art style and dynamic animations”, said Pedro Vahl, Game Designer at Caleta Gaming. “The combination of tumbling mechanics, evolving multipliers, and the Super Tricks system creates moments of real tension and excitement, just like a match where everything can change in a single play.”
The post Caleta Gaming launches Cluster Cup high-volatility football-themed slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Waterhouse VC takes 3-year option to buy stake in Spinlab Studio
Waterhouse VC has secured a 3-year option to acquire an interest in Spinlab Studio, a no-code iGaming platform aimed at helping operators launch and scale online betting and casino businesses without building full infrastructure.
Spinlab Studio positions its product as a full-stack platform that streamlines integrations across payments, games, compliance and backend systems. The company says the platform is built to support operators targeting regulated markets, with compliance, payments and responsible gambling tools included in the core product.
Tom Waterhouse, Chief Investment Officer of Waterhouse VC said “Spinlab Studio is one of the fastest-moving platforms we’ve seen in this space, with strong early demand from operators. They are addressing a key operational challenge – helping operators bring products to market more efficiently and quickly without the usual complexity”.
Leon Lanen, Co-Founder of Spinlab Studio said “Launching an igaming operation is still too complex and expensive. Spinlab Studio removes that friction so operators can get to market quickly and focus on building their business. We aim to do for the igaming industry what Shopify did to e-commerce”.
Spinlab Studio said it launched in January 2026 and has onboarded around 30 operators. It offers a free trial and pricing that starts from approximately US$1299 per month, with tiered plans that scale with operator activity. The company also said it recently closed an oversubscribed seed round backed by founders and early investors of “one of Europe’s leading listed igaming technology companies”, with proceeds allocated to sales expansion and platform development.
The post Waterhouse VC takes 3-year option to buy stake in Spinlab Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Gaming in Holland Conference publishes initial agenda for June 4 in Amsterdam
Gaming in Holland has published the initial agenda for the Gaming in Holland Conference, set for Thursday, June 4 at the KIT Royal Tropical Institute in Amsterdam.
The preliminary programme includes a keynote on “Market developments & regulatory responses” from Ella Seijsener, Director Licensing & Supervision at the Netherlands Gambling Authority (KSA). Two boardroom sessions are confirmed with Arjan Blok, CEO of Nederlandse Loterij, and Petra de Ruiter, CEO of Holland Casino.
Other listed sessions include “The challenge of the black market: Towards a European response” with Pascal Chaffard, Chief Online Betting and Gaming Officer at FDJ United; “The Dutch gambling market in numbers” with Josh Hodgson, COO at H2 Gambling Capital; and “Player protection in the Dutch market” with Floor van Bakkum, Team Manager Player Protection at the KSA.
A panel titled “#ReclaimTheMarket: Will players go along?” will feature Dr. Andreas Ditsche (iGaming.com) and Richard Dennys (Mr. Gamble), moderated by Martin van Geest (Meneer Casino). Additional agenda items include a session on comparing onshore and offshore game popularity (Jeffrey Haas, Blask Business Intelligence) and one on KSA reliability assessments covering licensing and M&A approval (Frank Tolboom, Franssen Tolboom Advocaten).
Gaming in Holland founder Willem van Oort said: “While the annual Gaming in Holland Conference has always been THE place to get the latest news and updates on the Dutch gambling market, this year we are tackling one of the major issues facing licensed operators in regulated markets: How do we reclaim lost market share from increasingly aggressive illegal competitors? Obviously, there are no simple solutions, but that doesn’t mean that stakeholders in the regulated market are powerless. As all key decision makers and stakeholders in the regulated Dutch gambling market will be present in Amsterdam, I am certain that we can get a fruitful discussion started.”
The post Gaming in Holland Conference publishes initial agenda for June 4 in Amsterdam appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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