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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds
SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.
As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.
This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”
Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”
The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.
Fairplay Exchange
Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival
Fast-growing UK betting operator Fairplay Exchange helped racing fans start the Cheltenham Festival in style.
As eager punters from London poured into Paddington Station to make their way to Gloucestershire for day one of the Festival, Fairplay Exchange offered lucky travellers the chance to enter a quiz and have their rail fare covered in free bets.
Fans were put to the test by Sky Racing presenter Callum Halliwell, a familiar face to the racing community. Those who aced the quiz received the cost of their train fare as a free bet from Fairplay Exchange, giving them an extra boost ahead of a week packed with racing action.
Even participants who didn’t win the fare-back prize walked away with a free bet, reinforcing Fairplay Exchange’s commitment to giving back to fans and enhancing the overall Festival experience.
Lawrence Stoker, Chief Operating Officer at Fairplay, said:
“The Cheltenham Festival is the highlight of the year for many racegoers. The excitement starts the moment you board the train at Paddington, and we wanted to make that journey even more enjoyable.
Whether you’re a die-hard racing fan or a casual day-tripper, we hope our campaign added some extra fun to the morning commute and even gave you a little working capital for the week ahead.”
Fairplay Exchange’s mission is simple: revolutionise how people wager, collect, and distribute funds on social bets.
In today’s cashless, tech-driven world, social bets often rely on carrying cash or coordinating bank transfers. Whether it’s a round of golf, a game of pool in the pub, or challenging friends online, the Fairplay app provides a seamless way to hold, distribute, and payout funds safely and instantly.
The post Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Golden Horsey Winner Grand Chance™
Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets
Inspired Entertainment, Inc. is thrilled to unveil the debut of Golden Horsey Winner Grand Chance
in the UK and Maltese iGaming markets as well as in UK B3/CAT C retail.
Golden Horsey Winner Grand Chance races onto the reels as a progression of the acclaimed slot, Golden Winner Grand Chance
, fusing the franchise’s successful, record-setting mechanics with an energetic horse racing motif. It provides participants with a new, seasonal adventure that’s filled with significant winning possibilities and dynamic gameplay for top-tier omni-channel gaming enjoyment.
Participants can take part via various bonus entry options, such as Free Spins, Gold Bar Stack, Gamble, Fortune Spins offered in both retail and interactive formats, along with Fortune Bet and Bonus Buy in the interactive version. Collector Jockeys, paired with the advanced Grand Chance mechanic, creates multipliers and uncovers pot prizes for thrilling, nail-biting moments. Unexpected reel modifiers and adjustable volatility in the interactive format guarantee that each spin brings thrill and suspense, providing both online and brick-and-mortar operators with a flexible and captivating game suitable for a wide range of players, just in time for the eagerly awaited UK horse-racing season.
Dave Johnston, Head of Inspired’s Bell-Fruit Game Studio, said: “Golden Winner Grand Chance has been a fan favourite for both online players and retail audiences, so bringing it to life with a horse racing twist felt like the perfect next step. It is a playful, fast-paced slot, that’s full of fun, winning moments, precisely what players love, and we can’t wait to see them enjoy this seasonal spin on what has become, a classic favourite.”
The post Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Abby Merk
CoinPoker Debuts New App with Rake Free Poker, Signs Abby Merk and Papo MC
Online poker platform CoinPoker rolled out a new software client and mobile app in March 2026, alongside rake-free poker games and new additions to its sponsored player roster.
Joining CoinPoker’s ambassador team—already featuring top poker names such as three-time Triton Series champion Mario Mosböck and WSOP Online Main Event champion Benjamin ‘Bencb’ Rolle—are Abby Merk and Alejandro ‘Papo MC’ Lococo.
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Abby Merk, known as Abigail ‘Abby Poker’, is a top-ranked professional from Chicago and an award-winning poker content creator. She brings extensive experience in mentoring and leadership, having trained women in strategic thinking through poker.
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Papo MC, a freestyle rapper and live tournament star, has over $15 million in earnings, ranks #2 in Argentina behind Nacho Barbero, and holds a World Series of Poker bracelet.
Other notable poker names recently partnering with CoinPoker include Jean-Robert Bellande, Faraz Jaka, Mariano, YoH ViraL, Nik Airball, and Brantzen Wong.
Rake-Free Poker Games
Throughout March, CoinPoker is hosting rake-free poker action, returning all cash game rake and tournament fees to players daily.
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First half of March: Players can earn 100% flat rakeback, credited at 08:00 UTC each day.
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Second half of March: All rake is returned via Splash Pot cash drops, CoinRaces leaderboards, and the Level Up Series tournaments, featuring boosted prize pools and refunded buy-ins—effectively offering free poker tournaments through March 31.
Level Up Series
The Level Up tournament series introduces CoinPoker’s new multi-day tournaments with features such as bubble protection, blind rollback, and final table deals. Running alongside regular freerolls and MTTs, the series offers extra prize value plus full rake rebates.
The promotion gained coverage on PokerStrategy, while the 100% rakeback offer was highlighted by Esports Insider.

New Software and App Features
Following the software and app launch, CoinPoker has been recognized among the top poker apps by Card Player Magazine and Gambling Insider, recording launch-day traffic of over 7,000 players online—rivaling GGPoker.
The new desktop and mobile clients feature:
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In-built player stats powered by PokerIntel
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New poker formats including PLO6, All-in or Fold, and Bomb Pot
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Enhanced features like EV cashouts, Interactive Emojis, and Throwables
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Improved lobby and table interface for No Limit Hold’em, Pot Limit Omaha, and PLO5
Throughout March, all games are effectively free to play, with the platform’s welcome bonus of 150% up to $2,000 returning from April onward.
About CoinPoker
CoinPoker is an online poker platform available for Windows, Mac, iOS, Android, and a web browser client for mobile.
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All poker games are played in Tether (USDT), with additional crypto support including Bitcoin, Ethereum, and USDC.
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Players in 25+ countries can also deposit via bank transfer.
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The site also features a crypto casino and sportsbook alongside poker against real opponents worldwide.
Website: coinpoker.com
Media Contact: [email protected]
The post CoinPoker Debuts New App with Rake Free Poker, Signs Abby Merk and Papo MC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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