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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

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Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

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SYNOT Games partners with Platin Casino for a broader Spanish audience reach

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SYNOT Games, a leading provider in the iGaming industry, is excited to announce its latest partnership with Platin Casino in Spain. The collaboration introduces over 30 of SYNOT Games‘ most popular and engaging slots.

By joining forces, SYNOT Games and Platin Casino aim to solidify their positions in the Spanish market, offering exceptional value and entertainment to players while adhering to the highest demand.

Among the standout titles now available at Platin Casino are fan favorites such as Fruiti, Joker 5, Realm of Lions, and the highly anticipated seasonal release, Respin Joker 81 Xmass. These games highlight SYNOT Games‘ dedication to delivering visually captivating, high-quality, and diverse gaming experiences tailored to various player preferences.

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The collaboration emphasizes the vital role of partnerships in the ever-evolving iGaming sector, showcasing how mutual efforts can lead to expanded market presence and enhanced customer satisfaction.

Leticia Millán, Product Manager at Platin Casino, emphasized the significance of the partnership: We are thrilled to partner with SYNOT Games and bring their engaging slots to our platform. Their innovative approach to game design and ability to deliver player-favorite titles perfectly complement our mission to provide top-tier entertainment.”

Martina Krajčí, Chief Commercial Officer at SYNOT Games, added: „Collaborating with Platin Casino represents an exciting step for SYNOT Games as we expand our reach in Spain. Together, we bring an outstanding portfolio of games to a broader audience, ensuring players enjoy the premium gaming experience they deserve.“

The post SYNOT Games partners with Platin Casino for a broader Spanish audience reach appeared first on European Gaming Industry News.

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Playson goes live with St8 partnership to further expand European audience reach

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Playson, the fast-growing digital entertainment supplier, has moved to strengthen its distribution reach across the European market following a partnership with B2B aggregation platform provider St8.

The tie-up sees a broad collection of Playson’s top-performing games made available to St8’s partnered operators via a seamless API, enhancing the quality of their portfolios significantly. This includes the integration of popular titles such as Coin Strike: Hold and Win and Energy Coins: Hold and Win, as well as latest offerings Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.

St8 boasts decades of experience in B2B iGaming operations, delivering fast and scalable solutions and will launch Playson’s industry-renowned portfolio initially in Estonia and Finland, with further European regions to be announced.

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The partnership underlines Playson’s ever-expanding global footprint and its ability to cater for large operator networks. By delivering engaging titles with sort-after mechanics, Playson continues to strengthen its reputation as a leading force in the iGaming European landscape.

Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.

“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”

Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.

“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”

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Evoplay expands Baltic presence with new Optibet collaboration

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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

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This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

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