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Top 7 most played slots of 2024
The iGaming landscape is more exciting than it has ever been before. As more and more players flock to online casinos, the standard of the games on offer has to continuously evolve and be better than anything before. The classic slots of yesteryear are still around and have set the standard, but that leaves big challenges for the game designers of today. Luckily, there are some high quality online slots available to play at some very good online casinos, from online casino builders such as Play North. Let’s have a look at some of the most played slots of 2024 so far and what looks likely to be the trend for this coming year.
1. Book of Dead
A great RTP of 96.21% and high volatility come together in this ancient Egypt themed online slot. Book of Dead brings the glamour and mystery of Indiana Jones and Lara Croft to your online casino game. You’ll be entering tombs, working out the clues from hieroglyphics and searching for hidden trinkets and treasures. The maximum win is 5,000x your bet and with a simple layout and standard ways to play, Book of Dead is one of the most popular and most played online slots of today.
2. Book of Ra Deluxe
Another trip to ancient Egypt, Book of Ra has that scary, thunderous feeling of the haunting history of the period. You are looking for the Egyptian god Horus, Tutankhamun, and most of all the Book of Ra symbol to win big on this online slot. There are 5 reels, 3 rows, and 10 paylines, with high volatility and a 95.10% RTP. Ancient Egypt is a popular theme with many players, and you can see that with multiple entries in this list. The colours are rich with gold and trinkets of the time, based around the treasures of the sun god Ra.
3. Sweet Bonanza
Maybe one of the best online slots of all time, already, Sweet Bonanza is for those with a sweet tooth sat at the online slots. The design is incredibly colourful with falling candy and sweets along the reels helping you to win big jackpots. The ideal scenario is that you collect a handful of heart-shaped candy sweets, and this helps you to win 40x your original bet. It is a 6-reel slot game with plenty of chances to win and has a high RTP of 96.48%. If you love the popular mobile game Candy Crush and you love online slots, this is the perfect combination of the two.
4. Gates of Olympus
A highly popular online slot game, Gates of Olympus brings the action right back to the superior knowledge, romance, and art of ancient Greece. The theme brings the Greek gods of ancient times to the fore with their power and mastery. The RTP is 96.50% and there is a high chance of winning and winning big for players of this game. The tumble reels and avalanches are a great way to benefit from the high multipliers within the game.
5. Fire Joker
Fire Joker is a classic online slots game but with a fiery, smoky, brightly coloured theme that invokes passion. The electronic soundtrack is bouncing and keeps your head bopping along as the reels are spinning. There are plenty of wilds, re-spins and multipliers within Fire Joker, and there is a medium volatility and 96.15% RTP which makes for balanced payouts yet a multiplier that is triggered at regular intervals. The maximum win is 800x your bet, and this is triggered by landing joker symbols.
6. 5 Frozen Charms
5 Frozen Charms is a stunning online slot that brings players all the luck of the Irish and a chance to win that pot of gold at the end of the rainbow. A leprechaun is your playing partner, with the green hat, the beer mug, and four-leaf clover to boot. It’s the perfect game to play in the run up to St. Patrick’s Day in March! This leprechaun slot has 6-reels where you can land anywhere between two and 7 symbols on each spin. It is a highly volatile slot with a 96.50% RTP. The bulk of the charms come from free spins and wild multipliers.
7. Big Size Fishin’
95.30% RTP is the figure for this fast-paced fishing online slot. Fishing is a nice relaxing hobby for some people, and for others it is a sport. This online slot brings the water way of life to your screens, reeling in the big catches and big wins for players. The wild steps in for pay symbols to complete wins and functions as a collector symbol when fish symbols are dropped with cash prizes alongside it. 5-of-a-kind win pays anything between 10x and 200x your stake. The maximum win, with the progressive multipliers is 706x your bet. The game has a conventional set-up which makes it a simple game to play for users of all experience.
There are some stone-cold classics of today on this list. Online slots should provide the thrill and the fun that a slot machine in a physical casino brings, and when you throw in some of the exciting and vibrant themes and designs on show in this list, you can see why so many people love playing the online slots! It offers a great combination of easy online gaming with potential winnings – bringing you that dopamine hit you’re looking for without it breaking the bank to play. What are your favourite online slots of 2024?
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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