• Global Gaming Company of the Year at the International Gaming Awards
• Most Innovative Supplier at the European iGaming Awards

SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.

The ceremony, held in Barcelona, ​​recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.

Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide. 

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Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”

The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.

“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”

With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

Vixio, a leading provider of regulatory intelligence solutions, unveiled its 2024 Global Regulatory Awards (GRAs) winners last night during an event in London.

More than 300 industry leaders, regulatory experts, and esteemed professionals of the global gambling industry attended the prestigious event. The independently judged GRAs recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry who have excelled in compliance, corporate social responsibility, and safer gambling.

The eighth annual awards ceremony recognised winners across 20 categories. Notable winners on the evening included Betsson Group, Mindway AI, and Paysafe, each winning two awards. Vixio also recognised outstanding individuals, such as Jessica Feil of OpenBet, named Compliance Professional of the Year, and Laura McAllister Cox of Rush Street Interactive, awarded Chief Compliance Officer of the Year. “A big thank you to everyone who attended last night’s Global Regulatory Awards event in London. Vixio has been proud to host independently judged awards for the last eight years. Our selection process ensures that each winner is the best in class and has displayed clear dedication to trustworthy gambling and regulatory compliance, so huge congratulations to all the winners.” stated Mike Woolfrey, CEO of Vixio.

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Docaposte, Draft Kings, eCOGRA, Gaming Associates, Scientific Games, and charity partner Ygam were among the sponsors for this year’s Global Regulatory Awards. The 2025 Global Regulatory Awards presentation will take place on November 19th, returning to the De Vere Grand Connaught Rooms in London.

The official 2024 winners are as follows:

AML or MLR Professional of the Year – Brian Doran, Metropolitan Gaming

Award for Commitment to Compliance by an Operator – Betsson Group

Chief Compliance Officer of the Year – Laura McAllister Cox, Rush Street Interactive

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Compliance Innovator of the Year – Mindway AI

Compliance Professional of the Year – Jessica Feil, OpenBet

Compliance Lifetime Achievement Special Award – David Rebuck

Compliance Rising Star Special Award – Jamie Delaney, Apricot

Compliance Team of the Year – Betsson Group

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Head of Regulatory Affairs or Government Relations of the Year – Martin Lycka, Entain

Legal Team of the Year – Paysafe

Outstanding Contribution to Safer Gambling – Flutter Entertainment

Outstanding Contribution to Sports Betting Integrity – Entain

Outstanding Individual Contribution to Safer Gambling – Paul Buck, EPIC Global Solutions

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Payment Service or Solution Provider of the Year – Paysafe

RegTech Provider of the Year – Mindway AI

Regulatory Initiative of the Year – National Voluntary Self-Exclusion Program, idPair

Regulatory Law Firm of the Year – Bird & Bird

Regulatory Lawyer or In-House Counsel of the Year – Sue Dawson, Light & Wonder

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Responsible Gambling Service or Solution Provider of the Year – BetBuddy by Playtech

Testing Service or Solution Provider of the Year – BMM Testlabs