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European Gaming Congress 2024


Hard Rock Hotel & Casino Atlantic City Announces Over $10M in Bonuses to Team Members





Continuing its legacy of paying bonuses to team members since opening almost six years ago, Hard Rock Hotel & Casino Atlantic City has elated thousands of union and non-union team members with news they will be receiving a share of more than $10 million in bonuses. The bonuses were announced at internal Town Hall gatherings. In addition to bonuses, team members had the opportunity to win their share of $100,000 in cash and prizes. The bonuses and prizes served as a thank you to team members for their ongoing commitment to customer service and the success of the resort.

The announcement comes on the heels of news that Hard Rock International has been recognized as one of America’s Best Large Employers by Forbes for the seventh consecutive year. Hard Rock International’s commitment to team members includes the 2022 announcement of an investment of more than $100 million to substantially raise the salaries of its U.S. workforce, with the wage increase greatly impacting 95 job classifications, including many in Atlantic City.

“Hard Rock Atlantic City team members are the key to our success in the market, and we are honored to recognize them and their hard work,” Jim Allen, Chairman of Hard Rock International, said.

The leadership team also discussed Hard Rock Atlantic City’s commitment to community efforts within Atlantic City, as well as a Hard Rock brand update highlighting the domestic and global hotel, casino, and restaurant portfolio. Additional focal points of the meeting included the recent launch of the new loyalty program, UNITY by Hard Rock, and the resort’s upcoming sixth anniversary celebration this June.


“We witness our team members’ unwavering dedication to providing superior service every day, and it is truly inspiring. Our team strives to live up to our ‘Love All – Serve All’ motto each day to make a difference both for our guests and within our community,” Goldhoff said.


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