DAZN, the world’s leading sports entertainment platform, and ADI Predictstreet, the new dynamic prediction market, have entered into a landmark strategic partnership to deliver a new era of interactive engagement to fans around the world.

DAZN will integrate ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026, into its platform, enhancing DAZN’s ecosystem of live and on-demand sports viewing, real-time scores, news, betting, gaming and FanZone.

DAZN’s footprint provides unparalleled distribution for ADI Predictstreet’s prediction market infrastructure. Through this partnership, prediction becomes a native part of the fan experience—embedded before, during, and after live events—allowing fans to engage with market sentiment, probability, and collective insight in real time.

This collaboration brings together two FIFA partners to create a seamless ecosystem where sport and prediction converge. Embedded directly into DAZN’s live streams, ADI Predictstreet will enable interactive prompts, real-time sentiment tracking, and dynamic prediction experiences tied to the world’s biggest sporting moments.

ADI Predictstreet, powered by ADI Chain’s blockchain infrastructure, is a new forecasting market platform that is programmed and trained on FIFA’s official historic data, allowing fans to predict things such as match outcomes, tournament statistics, and breakout players throughout the competition using an educated approach.

While the FIFA World Cup 2026 will serve as a launchpad, the partnership extends across DAZN’s premium sports portfolio. ADI Predictstreet will roll out across major leagues and events, driving deeper, more continuous fan engagement.

Shay Segev, CEO of DAZN Group, said: “DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan. Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments. With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”

Dimitrios Psarrakis, CEO at Predictstreet, said: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants. This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”

Designed to reward insight and informed participation, and with community building and interactive engagement sentiment at its core, ADI Predictstreet offers supporters new ways to engage with iconic sporting moments across DAZN’s sporting portfolio, including the FIFA World Cup 2026.

Underpinning this ecosystem is ADI Chain, an institutional-grade digital infrastructure designed to support high-volume, real-time transactions with transparency, security, and scalability at its core. This foundation enables ADI Predictstreet to operate seamlessly at global scale, supporting millions of users across live environments while maintaining a trusted and robust digital framework.

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With the excitement of FIFA World Cup 2026 approaching, BETER is assisting operators in providing continuous bettor interaction by adding over 4,200 new eFootball matches monthly.

BETER, the recognized supplier of quick-betting content, live streams, real-time data, and odds for esports and sports, has broadened its eFootball portfolio with new specialized tournaments designed for World Cup 2026, providing over 4,200 events each month to assist operators in maintaining bettor engagement throughout the day, even during lulls and match intervals.

The launch features matches inspired by the World Cup, plus extra events scheduled around peak betting times to maintain bettor interest before, during, and after the World Cup 2026 games, providing operators with expanded eFootball coverage leading up to one of the largest events in the international sports schedule.

The updated material improves BETER’s extensive, dynamic eFootball framework, providing operators with more options to maintain bettor engagement around the clock.

Tournaments tailored to U.S. betting hours, delivering over 4,200 monthly matches

BETER added 140+ daily matches designed to suit U.S. bettors and maintain engagement throughout the day.

All of these matches are delivered in the 2×4 format and are scheduled daily (UTC+2) as follows:

01:00–03:00 — Premier League
03:10–05:10 — World Cup B
05:30–07:30 — Conference League
16:10–18:10 — Serie A
18:20–20:20 — World Cup B
20:40–22:40 — Europa League
22:50–00:50 — LaLiga

This new content addition is focused on supporting operator performance ahead of and during World Cup 2026 by maintaining betting activity across relevant time slots for U.S. audiences and helping fill downtime between major football fixtures.

World Cup–inspired tournaments, delivering over 3,600 monthly matches (within the 4,200+ expansion)

As part of this content boost, BETER is rolling out three dedicated World Cup–themed eFootball leagues. These form a major part of the expansion and mirror the excitement, structure, and national-team focus of the tournament, delivering 120+ matches per day and featuring teams such as the United States, the Netherlands, Norway, Mexico, Morocco, France, England, Portugal, Argentina, Spain, and more canonical world best teams.
The schedule includes the following (UTC+2):

World Cup A: 12:00–14:00 and 01:20–02:20 (2×4 format)
World Cup B: 18:20–20:20 and 03:10–05:10 (2×4 format)
Volta World Cup: 00:10–01:40 and 07:00–08:30 (2×3 format)

These World Cup–inspired eFootball matches reflect the build-up to the tournament and help operators drive bettor engagement ahead of kick-off.

With this rollout, which is already available with the majority of BETER’s partners, the supplier now delivers over 40,000 esports matches each month, further strengthening its position as one of the industry’s most in-demand providers of fast-paced content.

BETER exclusively delivers nearly 500,000 esports events annually through its exclusive ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+, exceeding the market standard.

Adam Conway, General Manager of the Esports Business Unit at BETER, said: “World Cup 2026 is the pinnacle of football excitement, and it presents an incredible opportunity for operators to keep fans and bettors engaged around the clock. Our expanded eFootball offering is designed to capture that energy, with content built to mirror the drama, intensity, and rivalries of the tournament.

“By combining dedicated World Cup–inspired competitions with strategically timed matches during key betting hours, we’re helping operators fill downtime, bridge match gaps, and keep bettors active before, during, and after every fixture.

“With over 40,000 fast-paced esports matches delivered every month, BETER now offers one of the largest and most dynamic content portfolios in the industry, bringing the thrill of the World Cup straight to every screen.”

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Leading Brazilian iGaming brand Esportes da Sorte has announced a high-profile sponsorship agreement for the FIFA World Cup 2026 broadcasts on SBT and N Sports, reinforcing its presence during one of the most influential sporting events in the world.

The partnership includes extensive brand activations throughout the entire tournament, spanning television, streaming, and digital media.

The sponsorship package delivers wide national exposure through SBT’s free-to-air broadcasts, simulcast coverage, the +SBT streaming platform, and the N Sports pay-TV channel. In addition to traditional broadcast placements, Esportes da Sorte will activate across the broadcasters’ digital ecosystems, including official websites, YouTube channels, and other owned digital platforms.

According to Marcela Campos, Vice President of the Esportes Gaming Brasil Group, which owns the Esportes da Sorte brand, the initiative strategically aligns the company with one of the largest moments of audience engagement in global sport. The FIFA World Cup represents a unique opportunity to amplify brand recall, increase engagement frequency, and strengthen emotional connections with football fans.

“The World Cup is a global event that concentrates attention, conversation, and excitement on an unparalleled scale. In Brazil, it represents one of the most powerful moments of sports audience mobilisation. Maintaining a consistent and high-frequency presence on SBT’s broadcasts allows us to expand our brand positioning and deepen Esportes da Sorte’s connection with the football fan experience,” Campos explained.

On television, Esportes da Sorte will feature prominently through promotional spots, opening and closing idents, commercial break placements, and video inserts. The agreement also includes sponsorship of a dedicated FIFA World Cup 2026 programme, airing throughout the competition, alongside integrated editorial content within the broadcasters’ schedules.

Digitally, the brand will be embedded within the official World Cup broadcasts on SBT and N Sports, while also appearing in additional content initiatives produced by both channels. This multi-platform strategy ensures comprehensive coverage of the tournament, maximising visibility and engagement across broadcast and online audiences.

With this partnership, Esportes da Sorte further cements its position as a major player in Brazil’s regulated iGaming market, leveraging the cultural power of football and the global reach of the FIFA World Cup to strengthen brand equity and long-term consumer affinity.

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