Gambling in the USA
TIPICO SPORTSBOOK UNVEILS ITS “FAIR PLAY PLEDGE”, SETTING A NEW INDUSTRY STANDARD WITH SAFETY AND CLARITY AT THE FOREFRONT OF ITS BUSINESS

Tipico Sportsbook, a leading sports betting operator, today announced the launch of the “Tipico Fair Play Pledge,” a first-of-its-kind initiative to establish trust with sports wagering customers.
“The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico,” said Adrian Vella, Tipico U.S. CEO. “The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”
Tipico is evolving its platform and redefining the act of placing a bet to make it easier for customers to understand and control. The Fair Play Pledge will foster an enjoyable and safe online atmosphere and help customers more clearly see the value they earn with each bet.
Tipico’s Fair Play Pledge is defined by the following pillars:
– Education and Protection: Tipico merges the act of placing your bet and clearly understanding what that bet entails, while making it easier than ever for customers to set limits and restrictions and personalize “cool-off periods” on its app and website.
– Streamlined App Interface: Tipico creates a simpler betting experience. Improved UX and clear language in Tipico’s quick betslip help customers understand exactly what they’re betting on and the value of their bet, as opposed to a confusing sea of numbers.
– Clear, Automatic, and Flexible Rewards: Tipico Cashback Rewards allow customers to earn more real cash value with each bet. Customers who place a qualifying wager with minimum -200 odds automatically earn 3% cashback on straight bets and 5% cashback on parlay bets, win or lose for any eligible players.
– Commitment to Safety: Introduces a new multi-factor authentication system and allows customers to create their own unique username for secure logins.
– Quick and Reliable Service: Real people, not robots, available 24/7 to guide customers and answer questions in real time.
“We want our players to feel confident knowing that they are betting in safe hands,” added Vella. “This holistic initiative represents our vision for change in the U.S. market and our passion to innovate with a customer-centric approach.”
The Fair Play Pledge is the newest phase of Tipico’s approach to advance the U.S. sportsbook industry, and carefully and meaningfully foster trust among American sports fans. The Pledge will also be incorporated into Tipico’s future campaigns, promotions, partnerships, and marketing activities, cementing its longevity and purpose to incorporate safety and clarity into its relationships with new and existing customers.
“Tipico has always maintained the philosophy that our sportsbook should enhance sports-viewing for customers, providing a simple and fun experience,” said Bryan Schroeder, Senior Vice President – Compliance & Legal at Tipico. “With online sports betting in its infancy here in the United States and a rapidly evolving landscape of regulation, the Fair Play Pledge will establish a new standard of trust. We will lean on this initiative as a catalyst to continue innovating in accordance with our core values of safety and clarity.”
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Aristocrat Interactive, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
The post Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
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Gambling in the USA
ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
The post ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY appeared first on Gaming and Gambling Industry in the Americas.
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