Fanatics Betting and Gaming
Fanatics Sportsbook Launches in Michigan
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook & Casino in Michigan. Sports fans living in and visiting Michigan will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook and Casino experience. Michigan marks the thirteenth state for the Fanatics Sportsbook and third state for Fanatics Casino.
In August 2023, Fanatics Betting and Gaming began acquiring the U.S. businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in Michigan only, each PointsBet customer’s username, password, account balance, rewards points, and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed, and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
- FanCash: The Fanatics Sportsbook is the only sportsbook that gives customers up to 5% of their wager back in FanCash. Every dollar of FanCash is a dollar to spend on bonus bets or at Fanatics.com.
- Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
- Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias, and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.
As part of the launch in Michigan, Fanatics Betting and Gaming will also launch its new online casino, embedded in the Fanatics Sportsbook app. The newly designed Fanatics Casino will feature a range of classic and popular casino favorites like roulette, slots, and blackjack along with offering customers the following exciting new features:
- Play with IGT PlayDigital: Fanatics Casino players can enjoy a range of highly engaging IGT PlayDigital games including many of the classic titles that iGaming players love including Cash Eruption, Fortune Coin, and Cleopatra, as well as a suite of MegaJackpots titles, proprietary table games, and video poker content.
- Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat, and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more games to come.
- Wonderful New Games: Light & Wonder will provide Fanatics Casino with a wide range of the company’s first party titles, including top-performing games 88 FORTUNES, JIN JI BAO ENDLESS TREASURES, DANCING DRUMS EXPLOSION, and ULTIMATE FIRE LINK CHINA STREET. In addition, Light & Wonder will offer Fanatics Casino customers access to third party aggregated content from some of the world’s biggest studios such as Big Time Gaming, Reel Play, Gaming Realms, and Hacksaw.
- Rewards: Casino customers can earn FanCash back on bets, spins, and hands and convert FanCash to bonus bets on Fanatics Sportsbook or to purchase team merchandise at Fanatics.com.
- Fanatics Game Studios: Fanatics Betting and Gaming has produced exclusive content including the new Fanatics Blackjack game developed in partnership with Boom Entertainment. More games are scheduled for later this year.
Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best-in-class Help Center, chat experience, and knowledgeable agents with 24/7 coverage.
Alex Smith
Fanatics Betting and Gaming Appoints Alex Smith as its Chief Legal Officer
Fanatics Betting and Gaming has announced the appointments of Alex Smith to the position of Chief Legal Officer and Sara Tait to Senior Vice President and Head of Legal and Regulated Industries.
Reporting to Fanatics Betting and Gaming CEO Matt King, Smith will be a member of the FBG executive team and lead legal, regulatory, compliance, and government affairs strategy for the company’s rapidly growing sports betting and iGaming division. Smith Joined FBG in 2021 as VP of Legal and Regulatory Compliance and spearheaded the fastest state by state roll out for Fanatics Sportsbook in the history of U.S. sports betting.
“Alex was one of our first hires and he helped build our legal and regulatory apparatus that has allowed us to launch products rapidly in legal sports betting, iCasino and prediction markets. As we continue to grow, Alex is the perfect person to lead our legal and regulatory functions into the future,” said Matt King, CEO of Fanatics Betting and Gaming.
Reporting to Alex Smith, Tait will have wide responsibilities spanning multiple strategic subject matters within FBG, specifically serving as legal counsel to the regulated gaming and markets products. She is responsible for developing and managing FBG’s relationships with federal and state regulators; contributing to government affairs efforts and strategic industry initiatives; furthering FBG’s consumer protection measures; and maintaining licenses and registrations with federal and state oversight bodies.
“Sara is a well-respected former gaming regulator who also has experience in the private sector, making her the ideal choice to lead critical legal and regulatory efforts. The legal and regulatory landscape for sports betting, iCasino and prediction markets are constantly changing and having someone that has been on both sides of the regulatory landscape will be invaluable to us as we continue our growth trajectory,” said Smith.
The post Fanatics Betting and Gaming Appoints Alex Smith as its Chief Legal Officer appeared first on Americas iGaming & Sports Betting News.
Courtney Hirsch
Jomboy Media and Fanatics Announce Partnership
Fanatics Betting and Gaming has announced a new partnership with Jomboy Media, the creator-led sports media company behind some of the most influential baseball content on the internet. The multi-platform collaboration spans Fanatics Sportsbook and Fanatics Prediction Markets, bringing integrated fan experiences across Jomboy Media’s flagship shows and social channels throughout the 2026 baseball season.
The partnership establishes Fanatics Sportsbook as the Exclusive Sportsbook Partner across Talkin’ Yanks, Talkin’ Giants and Breakdowns, while Fanatics Prediction Markets will serve as the Exclusive Prediction Markets Partner across Talkin’ Baseball (the top-ranked baseball podcast in the world), Jomboy Media’s broader baseball programming including Baseball Today and Baseball Trivia, as well as the company’s fast-growing content franchise The Warehouse Games, an original sports league modeled on backyard competitions.
This collaboration reflects Fanatics Betting and Gaming’s continued commitment to meeting fans where they are by partnering with creators who have built deeply engaged communities around the sports they love.
“Jomboy Media has built one of the most influential fan-driven sports media platforms anywhere. Their ability to turn baseball moments into culture and conversation is unmatched. By integrating Fanatics Sportsbook and Fanatics Prediction Markets directly into their shows and social content, we’re connecting with fans in the places they already spend their time,” said Michael Fitzsimmons, SVP of Brand Marketing at Fanatics Betting & Gaming.
The partnership integrates Fanatics across Jomboy Media’s ecosystem through branded show segments, custom social formats and creator-led content designed to meet baseball fans where they already engage with the game. By tapping into Jomboy Media’s signature storytelling style and deep knowledge of baseball culture, the collaboration will highlight betting insights, predictions and interactive fan moments tied to key points across baseball and football calendars.
Integrations will also appear alongside Jomboy Media’s widely viewed Breakdowns video series featuring licensed MLB footage, with programming rolling out throughout the season from Opening Day through the postseason for Jomboy Media’s highly engaged community of more than 35 million across YouTube, social media and podcasts.
“We couldn’t be more excited to keep growing the game alongside Fanatics, which has built such an undeniable presence in sports. For us, this partnership was never about a traditional sponsorship. It was about finding a partner that understands how our community lives and breathes baseball and wants to be part of that experience with us. We’re bringing Fanatics Sportsbook and Prediction Markets into the podcasts, the shows, the breakdowns, The Warehouse Games — all of it. This season is just the starting line, and our community is going to feel it in a way that’s authentic to how we’ve always done things at Jomboy Media,” said Courtney Hirsch, CEO of Jomboy Media.
The post Jomboy Media and Fanatics Announce Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Lechner
Fanatics Casino Expands Gaming Portfolio with White Hat Studios’ Award-winning Titles
Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania.
Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favorite brands.
“White Hat Studios’ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players. The addition of these titles strengthens our casino offering, and we’re excited to introduce them to our growing community of players,” said Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming.
Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo Megaways.
“We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studios’ games are known for. We’re confident that players will love the fresh content and engaging gameplay we will add to the platform,” said Daniel Lechner, SVP Sales and Marketing at White Hat Studios.
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