Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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Hard Rock International announced the appointment of casino and resorts leader Chris Kelley as President of Hard Rock Hotel & Casino Tejon, where he will oversee operations of the upcoming entertainment destination opening in Kern County, CA in late 2025. He reports to Jon Lucas, COO of Hard Rock International.

“A veteran of the casino and resorts space, we are so excited to have Chris join our team and lead operations at the new Hard Rock Hotel & Casino Tejon set to bring premier gaming and live entertainment experiences to the growing Kern County area. We are confident Chris will bring forth his innovative and extensive background in finance and operations, ensuring continued growth and excellence for Hard Rock’s leadership in the gaming industry,” said Lucas.

With a distinguished career spanning over two decades, Chris brings a wealth of experience and a proven track record of success. Most recently, Chris served as President & COO of MGM Resorts International Northeast Group, where he oversaw operations at MGM Springfield in Springfield, Massachusetts and Empire City in Yonkers, New York.

“I am so thrilled to join the Hard Rock Hotel & Casino Tejon team as President. This is an incredible opportunity to lead a dynamic and exciting property that embodies the spirit of entertainment and hospitality. I look forward to working with the talented team here to create unforgettable experiences for our future guests and to drive the continued success and growth of this iconic brand,” said Kelley.

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New renderings of Metropolitan Park, the partnership between Steve Cohen and Hard Rock International, give New Yorkers a look of what turning empty parking lots into 25 acres of new public park will actually feel like. The $8 billion privately funded project is now moving forward with ULURP (Uniform Land Use Review Procedure) New York City’s process for public approval of the development. The design and the layout were informed over three years of community engagement by Cohen and his partners with local residents, small businesses, Mets fans, and Queens community leaders to transform the area.

Metropolitan Park is a once in a life-time opportunity to transform the 50 acres of asphalt around Citi Field into an economic engine that will create 23,000 competitive-paying union jobs. This reimagined space will bring together neighbors, fans, and visitors to enjoy 25 acres of new public park space, improved public transportation and climate infrastructure, live music, a Queens Food Hall and a Hard Rock Hotel and Casino with bars, restaurants and a sportsbook.

“We are very proud to present New Yorkers with the visualization of what’s possible for a world-class city and its surrounding neighborhoods. We’d like to thank our partners for working with us to create something truly transformative. We take great pride and the utmost care in bringing forth something that will create much needed jobs and memories that will live on for generations to come,” said Jim Allen, Chairman of Hard Rock International.

“It’s time the world’s greatest city got the sports and entertainment park it deserves. When I bought this team, fans and the community kept saying we needed to do better. Metropolitan Park delivers on the promise of a shared space that people will not only want to come to and enjoy, but can be truly proud of,” said New York Mets owner Steve Cohen.

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