Balkans
FK Partizan Signs Sponsorship Contract with MaxBet
FK Partizan has signed a 3-year general sponsorship contract with MaxBet company followed by official ceremony staged at Sava Centre.
In January, MaxBet became part of Flutter International, parent company of international brands and operations such as PokerStars, Sisal, Adjarabet, BetFair International or Junglee Games.
Flutter International is part of Flutter Entertainment, international sports betting and gambling company present at more than 100 international markets with more than 24,000 employees around the world and over 40 licences.
MaxBet General Director Savo Bakmaz and FK Partizan General Director Milos Vazura addressed guests and media representatives, revealing the details of the project and underlining this is the first big sponsorship in the world of sport since MaxBet joined Flutter International in January 2024.
Moreover, there was a live auction of first Partizan shirt with the MaxBet logo, signed by Partizan players and sold for 260,000RSD.
Proceeds from the auction will be forwarded to Budi Human charity, namely little girl Helena Gavran for her hydrocephalus treatment.
The event ceremony and the introduction of the new general sponsor was attended by Milorad Vucelic, Milos Vazura, Igor Duljaj, Milorad Nikolic, Dragan Velanac, Zarko Zecevic and many other past and present FK Partizan players and personnel.
Balkans
CT Interactive Appoints Martin Dimitrov as its New Commercial Manager
CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.
Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.
Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.
With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.
The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers
CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.
With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.
This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.
The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkan Entertainment and Gaming Exhibition
SYNOT Group Successfully Participated in BEGE 2025
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The SYNOT Group has once again participated in the prestigious Balkan Entertainment and Gaming Exhibition (BEGE), held at the end of November at the Inter Expo Center in Sofia, Bulgaria. The SYNOT exposition offered visitors an attractive showcase – not only thanks to the completely new booth design, but above all due to the wide range of land-based and online products presented in their most advanced versions.
Nearly twenty top-tier gaming machines were displayed at the booth, giving visitors the opportunity to explore a broad lineup of the latest SYNOT cabinets, including this year’s key innovations – the ST2-32 and ST3-27 models. The newly introduced ST3-27 cabinet is equipped with 27″ monitors and delivers excellent performance along with a modern design. Other popular models showcased included the UP2-32, UP1-27 and Eclipse FL-32.
Great attention was also drawn to the multigame link jackpot systems SUPER LINK and MAGIC BALL LINK, presented in their latest versions. The SUPER LINK system was showcased in casino style configuration, accompanied by eight timelessly developed linked titles.
“We are very pleased that the progressive jackpot system SUPER LINK has been nominated in the ‘Jackpot System of the Year 2025’ category at the prestigious BEGE Awards and we look forward to launching this product in Bulgaria soon,” said Stanislav Stanev, International Business Development Director.
A significant part of the presentation was dedicated to the company’s game mixes. Among the main highlights were Firebird Gold and Firebird Platinum, which expand the successful Firebird product line that is currently highly popular across numerous international markets. Both mixes offer dozens of titles combining traditional gaming elements with popular linked and Hold&Win games.
Also attracting strong interest was Gamifire Prime, featuring 36 dynamic and visually captivating titles. This mix offers a wide range of fruit and thematic games, and in addition to classic titles, includes several Hold&Win games enriched with various bonus features that support higher player engagement.
For visitors interested in the Casino Management System, a detailed overview of updates to the SYNNET solution was prepared. The system has already been successfully implemented in its first markets, and expansion into additional territories is expected in the coming months.
Representatives of SYNOT Games and SYNOT Interactive were also available at the booth, presenting their extensive iGaming portfolio. The online section allowed visitors to explore more than 220 original titles, updates to the PEAK retention tool and a comprehensive software platform for operators. The expert team introduced the latest features, integration options and advanced tools focused on increasing player engagement and operational efficiency.
“This year marked the second edition of the BEGE exhibition at which the SYNOT Group presented. We are very pleased with the high level of interest in our products and the positive feedback received from visitors and business partners. We also welcome the new business opportunities that emerged from the many productive meetings held during the exhibition,“ said Roland Andrýsek, SYNOT Group’s Sales Director.
The post SYNOT Group Successfully Participated in BEGE 2025 appeared first on European Gaming Industry News.
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