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ITL’s Age Check Solutions Attract Big Crowds at ICE London
Innovative Technology (ITL) took part in the last ICE to be held in London last week which attracted huge crowds from the gaming industry before the show moves to Barcelona in 2025. The Innovative stand was right opposite the Consumer Protection Zone which was a key theme at the show, with both their traditional cash handling equipment and latest biometric technology ranges on display.
Marcus Tiedt, Director of Sales & Marketing at ITL, said: “By far the most crowd-pulling solution on the stand was our AI-powered biometric age check technology which provides the gaming industry with a robust tool to prevent underage gambling and safeguard vulnerable players. The industry, government, operators and manufacturers are all committed to ensuring player protection and it was great to demonstrate at ICE how accurate age verification can play a key role. We showed how easy and intuitive it is to receive alerts via a tablet or mobile device whenever someone potentially underage or even self-excluded is trying to play a machine or access an age restricted area at multiple touchpoints.”
Dr Andrew O’Brien, Biometrics Product Manager, said: “Major UK OEMs including Inspired and Reflex have already successfully installed our ICU Lite age verification solution into their gaming cabinets so it was fantastic to see some of them demo this fully integrated on site at ICE. We were also pleased to show a team of compliance and local authority officers our solutions following their visit to the GBG (Gambling Business Group) stand which demonstrated ICU Lite working in an Inspired machine. A key advantage of our technology is that customers only need to pay for the hardware with unlimited age checks at no extra cost. No matter how many age checks are performed, the cost remains the same, making this an affordable solution with a quick return on investment, especially when compared to a subscription service. Plus it’s a completely offline solution meaning all processing is done locally making our solution faster, readily accessible even with no or poor internet and with no privacy issues to worry about either.”
ITL also had a section of their stand dedicated to their traditional cash handling equipment that includes note and coin validators and recyclers which have been used by the gaming industry for over 30 years.
Marcus said: “It was great to show ICE visitors our latest devices for secure cash transactions including the NV4000 and new coin elevator module for the SMART Coin System (SCS). The NV4000 mixed denomination multi bill recycler is ideal for change and redemption terminals, boasting larger recycling capacities, meaning fewer refills and improved machine uptime. Combining the NV4000 with the new elevator module for the SCS, not only can we provide a complete payment solution for both notes and coins, but we can also minimise the gap between coin entry and exit points, improving accessibility and the overall customer experience.”
Marcus added: “There was a real buzz on the stand this year and our team are excited to follow up on all the positive conversations that took place to ensure our gaming customers have the best possible cash validation and age estimation solutions in place. We are proud to be a long-standing supporter of ICE and look forward to celebrating our 30th year exhibiting in Barcelona in 2025.”
The supplier says the KingMidas catalogue is now available to operators via Groove Command across slots, instant wins, table and arcade games.
Groove has integrated KingMidas Games into its content aggregation platform, adding the studio’s catalogue of more than 150 games to its operator network. The companies said the rollout covers slots, instant wins, table games and arcade-style titles.
Rachel Tourgeman, Head of Partnerships at Groove, said: “KingMidas Games brings something distinctive to our platform. They combine strong visual identity with genuine understanding of what keeps players coming back. In a crowded content landscape, that combination matters. We’re pleased to make their catalogue available to our operators and see what these games deliver in live environments.”
Groove said the deal supports its strategy of combining a portfolio of over 15,000 games with selective studio additions, and positioned the KingMidas line-up as designed for mobile-first audiences.
Sargis Khachatryan, Commercial Director at KingMidas Games, said: “Groove has established itself as a genuine aggregator of choice in this space, and we’re pleased to bring our full catalogue to their platform. Our focus has always been on creating games that players want to return to, so, visually sharp, mechanically solid, and built for mobile. Making those titles available through Groove means more operators can deploy them quickly and with confidence. It’s a straightforward partnership built on shared commercial sense, and we’re excited to get started.”
According to the company, the KingMidas Games portfolio is available to Groove partners via its back office, Groove Command. Yahale Meltzer, Co-Founder and CEO of Groove, added: “Our model has always been about giving operators choice without complexity. KingMidas Games fits that philosophy perfectly. They produce content that performs, and they do it at scale. Integrating them into Groove means our partners can access that performance through a single connection, with all the flexibility our platform provides. It’s another step toward making Groove the default destination for operators who want to move fast and compete effectively.”
The post Groove integrates KingMidas Games, adding 150+ titles to its content portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
You know the game.
Players expect more. Markets move faster. Margins get tighter. Operators are still too often stuck with sportsbook tech that looks the same, feels the same, and slows everything down when speed is crucial.
GR8 Tech introduces the updated GR8_Sportsbook, a reimagined sportsbook built to transform the player experience, give operators full commercial control, and unlock more revenue-driving opportunities from day one.
This is not a typical B2B sportsbook built for show.
GR8_ Sportsbook was built as a product for ourselves, tested at scale, and shaped by real operator needs. We kept only the tools that work, convert, retain, and generate revenue.
No empty promises. No decorative features.
GR8_PLAYER EXPERIENCE ON: Transform Player Experience → Drive Growth
The new GR8_ Sportsbook front end brings a completely reimagined UI and UX, designed to make betting easier, faster, and more engaging for players.
The updated interface gives players a cleaner journey, more intuitive navigation, and a smoother path from discovery to bet placement. Every interaction is built to support conversion and long-term retention.
Differentiate. Stand out. Win.
GR8_Control On: Built Your Way, Managed in Real Time
GR8_ Sportsbook gives operators control through UBO and CRM. Operators can customize odds, content, layouts, widgets, pages, promotions, and player experiences without waiting on support or getting stuck in endless back-and-forth requests.
The new widget-based architecture gives operators control over every page layout and content block directly from the back office. That means faster execution, greater flexibility, and complete independence.
- Built your way: customize everything from content to player experience.
- Real-time control: make changes instantly, no support needed.
- Market-ready: adapt fast to trends, regions, and audience needs.
Behind the experience sits mature risk management built to protect the business while giving operators the flexibility to grow.
GR8_Revenue On: Tools That Move the Numbers
GR8_ Sportsbook adds a new layer of revenue-driving tools designed for targeted growth, smarter engagement, and better player value.
Operators can run highly segmented campaigns, tailor promotions by geography, and apply boosted odds at brand, market, or user-segment level.
That means recreational players can get a more exciting betting experience, while price-sensitive users can be targeted with enhanced prices and sharper offers.
New and upgraded revenue tools include:
- Boosted odds and enhanced prices at user-segment level.
- Automatic VIP bet acceptance for smoother high-value player handling.
- Zero-latency betting experience for faster, cleaner bet placement.
- Geo-tailored promotions built around local markets and audience behavior.
- AI-powered dynamic limits designed to maximize value per player.
- Targeted campaigns for different user segments, player types, and growth goals.
This is revenue control built into the product.
Built for the World Cup. Built Beyond It.
Ahead of the World Cup, GR8 Tech’s primary focus is upgrading the sportsbook front end, navigation, and operator control layer to meet modern player expectations and commercial demands.
Post-tournament, the roadmap continues with a redesigned event page and the development of a performance-focused initiative using server-side rendering to improve page speed, SEO, and user experience across key high-growth regions, including Africa, India, and Latin America.
Beyond iFrame, GR8 Tech is also expanding its sportsbook ecosystem through scalable Managed Trading Services and API products.
The API product gives B2B operators access to GR8 Tech’s sportsbook engine while allowing them to build their own front end, a major advantage for brands that want full UX ownership without compromising on backend performance.
GR8_Sportsbook On
GR8_Sportsbook is for operators who don’t want another sportsbook that simply exists.
It’s for brands that want to differentiate. Control the product. Move faster. Engage better. Protect margin. Grow revenue with tools proven in real-life operations.
Because luck is not a strategy.
LUCK OFF.
GR8_SPORTSBOOK ON.
The post GR8 Tech Turns GR8_Sportsbook ON for Operators Ready to Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Event will bring together leaders and experts at a time of high visibility for the sector
With an expected 20% increase in attendance, BiS Brasília reaches its second edition in a scenario of strong prominence for the sports betting market in Brazil.
Regulatory advances and growing public interest have placed the sector at the center of strategic discussions, boosting the event’s relevance this year.
Held at the Royal Tulip Brasília Alvorada, the gathering will bring together experts, executives, and authorities to discuss market trends, challenges, and opportunities, with a focus on innovation, integrity, and the sustainable development of the industry.
“The BiS Brasília arrives at a decisive moment for the Brazilian market, bringing together leaders to discuss the paths of regulation, innovation, and sustainable growth of iGaming and sports betting in the country.
It will be a strategic opportunity to promote qualified dialogue and strengthen an increasingly professional and transparent ecosystem,” explains Flávio Figueiredo, co-founder of BiS SiGMA.
Based in the federal capital—epicenter of Brazil’s main political and economic decisions—the event reinforces Brasília’s role as a convergence point for the different stakeholders involved in shaping the new regulatory landscape.
This edition is expected to consolidate itself as a milestone in the maturation of the debate on the legality of betting in Brazil.
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, government, and society on the development of the regulated gaming, casino, and lottery market in Brazil.
The event brings together business leaders, authorities, and experts to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR.
BiS SiGMA South America is part of the event portfolio of SiGMA World Group, one of the leading global platforms for B2B business and event organization focused on the gaming and betting industry.
The post BiS Brasília projects growth and boosts betting debate in Brazil appeared first on Americas iGaming & Sports Betting News.
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