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ITL’s Age Check Solutions Attract Big Crowds at ICE London

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Innovative Technology (ITL) took part in the last ICE to be held in London last week which attracted huge crowds from the gaming industry before the show moves to Barcelona in 2025. The Innovative stand was right opposite the Consumer Protection Zone which was a key theme at the show, with both their traditional cash handling equipment and latest biometric technology ranges on display.

Marcus Tiedt, Director of Sales & Marketing at ITL, said: “By far the most crowd-pulling solution on the stand was our AI-powered biometric age check technology which provides the gaming industry with a robust tool to prevent underage gambling and safeguard vulnerable players. The industry, government, operators and manufacturers are all committed to ensuring player protection and it was great to demonstrate at ICE how accurate age verification can play a key role. We showed how easy and intuitive it is to receive alerts via a tablet or mobile device whenever someone potentially underage or even self-excluded is trying to play a machine or access an age restricted area at multiple touchpoints.”

Dr Andrew O’Brien, Biometrics Product Manager, said: “Major UK OEMs including Inspired and Reflex have already successfully installed our ICU Lite age verification solution into their gaming cabinets so it was fantastic to see some of them demo this fully integrated on site at ICE. We were also pleased to show a team of compliance and local authority officers our solutions following their visit to the GBG (Gambling Business Group) stand which demonstrated ICU Lite working in an Inspired machine. A key advantage of our technology is that customers only need to pay for the hardware with unlimited age checks at no extra cost. No matter how many age checks are performed, the cost remains the same, making this an affordable solution with a quick return on investment, especially when compared to a subscription service. Plus it’s a completely offline solution meaning all processing is done locally making our solution faster, readily accessible even with no or poor internet and with no privacy issues to worry about either.”

ITL also had a section of their stand dedicated to their traditional cash handling equipment that includes note and coin validators and recyclers which have been used by the gaming industry for over 30 years.

Marcus said: “It was great to show ICE visitors our latest devices for secure cash transactions including the NV4000 and new coin elevator module for the SMART Coin System (SCS). The NV4000 mixed denomination multi bill recycler is ideal for change and redemption terminals, boasting larger recycling capacities, meaning fewer refills and improved machine uptime. Combining the NV4000 with the new elevator module for the SCS, not only can we provide a complete payment solution for both notes and coins, but we can also minimise the gap between coin entry and exit points, improving accessibility and the overall customer experience.”

Marcus added: “There was a real buzz on the stand this year and our team are excited to follow up on all the positive conversations that took place to ensure our gaming customers have the best possible cash validation and age estimation solutions in place. We are proud to be a long-standing supporter of ICE and look forward to celebrating our 30th year exhibiting in Barcelona in 2025.”

Dominic Sawyer VP Growth at Tequity

Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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Christos Zoulianitis Chief Commercial Officer at ENJOY

ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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Fortune of Olympus

PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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