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ITL’s Age Check Solutions Attract Big Crowds at ICE London

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Innovative Technology (ITL) took part in the last ICE to be held in London last week which attracted huge crowds from the gaming industry before the show moves to Barcelona in 2025. The Innovative stand was right opposite the Consumer Protection Zone which was a key theme at the show, with both their traditional cash handling equipment and latest biometric technology ranges on display.

Marcus Tiedt, Director of Sales & Marketing at ITL, said: “By far the most crowd-pulling solution on the stand was our AI-powered biometric age check technology which provides the gaming industry with a robust tool to prevent underage gambling and safeguard vulnerable players. The industry, government, operators and manufacturers are all committed to ensuring player protection and it was great to demonstrate at ICE how accurate age verification can play a key role. We showed how easy and intuitive it is to receive alerts via a tablet or mobile device whenever someone potentially underage or even self-excluded is trying to play a machine or access an age restricted area at multiple touchpoints.”

Dr Andrew O’Brien, Biometrics Product Manager, said: “Major UK OEMs including Inspired and Reflex have already successfully installed our ICU Lite age verification solution into their gaming cabinets so it was fantastic to see some of them demo this fully integrated on site at ICE. We were also pleased to show a team of compliance and local authority officers our solutions following their visit to the GBG (Gambling Business Group) stand which demonstrated ICU Lite working in an Inspired machine. A key advantage of our technology is that customers only need to pay for the hardware with unlimited age checks at no extra cost. No matter how many age checks are performed, the cost remains the same, making this an affordable solution with a quick return on investment, especially when compared to a subscription service. Plus it’s a completely offline solution meaning all processing is done locally making our solution faster, readily accessible even with no or poor internet and with no privacy issues to worry about either.”

ITL also had a section of their stand dedicated to their traditional cash handling equipment that includes note and coin validators and recyclers which have been used by the gaming industry for over 30 years.

Marcus said: “It was great to show ICE visitors our latest devices for secure cash transactions including the NV4000 and new coin elevator module for the SMART Coin System (SCS). The NV4000 mixed denomination multi bill recycler is ideal for change and redemption terminals, boasting larger recycling capacities, meaning fewer refills and improved machine uptime. Combining the NV4000 with the new elevator module for the SCS, not only can we provide a complete payment solution for both notes and coins, but we can also minimise the gap between coin entry and exit points, improving accessibility and the overall customer experience.”

Marcus added: “There was a real buzz on the stand this year and our team are excited to follow up on all the positive conversations that took place to ensure our gaming customers have the best possible cash validation and age estimation solutions in place. We are proud to be a long-standing supporter of ICE and look forward to celebrating our 30th year exhibiting in Barcelona in 2025.”

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RubyPlay signs World Sports Betting deal to expand in South Africa

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Operator adds RubyPlay slots including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to its online platform.

RubyPlay has partnered with South African operator World Sports Betting to roll out a selection of the supplier’s slot titles on the bookmaker’s online platform.

Under the agreement, World Sports Betting has integrated RubyPlay Studios games including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache.

RubyPlay said South Africa remains a key market in its international growth strategy. The supplier entered the country in 2023 and said the World Sports Betting deal builds on a series of local partnerships.

Dima Reiderman, CCO at RubyPlay, said: “South Africa has been a real focus for us since we entered the market three years ago, and the traction we have seen in that time makes this partnership with World Sports Betting a genuinely engaging one. They are an established, highly respected brand and adding our portfolio to their platform is a strong example of how we are continuing to establish ourselves as a tier-one supplier across regulated markets.

“World Sports Betting has a deep understanding of their players and a clear vision for how they want to grow their offering. That kind of operator mindset is what we look for in a long-term partnership, and it gives us a strong foundation to build on together in what remains one of the most intriguing markets worldwide.”

Ryno Du Plessis, Chief Operating Officer at World Sports Betting, added: “Our focus is on delivering a high-quality iGaming experience, with a high breadth of standout content playing a key role. RubyPlay stands out as a quality content supplier, not only for the strength of its portfolio, but for its clear approach to game development and delivery.

“Their ecosystem model supports long-term player engagement, which aligns with our strategy as we grow our offering. Bringing in-demand titles such as Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to our players is an exciting move, and we see strong potential in the partnership moving forward.”

The post RubyPlay signs World Sports Betting deal to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Dan Brown Business Development Manager at Foxium

Games Global and Foxium launch Reels Avenue Link&Win slot

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New 5×4 Vegas-themed title adds four Link&Win modifiers and four-tier jackpots, with a stated top payout of 10,000x.

Games Global has launched Reels Avenue Link&Win™, developed with its exclusive studio partner Foxium. The new Vegas-themed slot is a 5×4 title built around a Link&Win™ mechanic, four feature modifiers and four-tier jackpots, with the company stating win potential of up to 10,000x.

The base game uses classic slot symbols including BARs, bells and fruits. Collect symbols on reels one and five award the value of all money symbols landing simultaneously.

Coloured money symbols feed meters beside the reels and can randomly trigger the Link&Win™ bonus. In the feature, cash and jackpot coins drop on two 5×4 grids. Four modifiers can apply: Collect Club (adds up cash symbols on the same grid), Twin Heart (replicates value to the adjacent grid), Multi Spade (increases prizes by up to 5x) and Boost Diamond (increments up to four random cash symbols).

The game includes four jackpots that can be enhanced by jackpot tokens in the base game and are awarded when diamonds are collected in each bonus round.

Dan Brown, Business Development Manager at Foxium, said: “There will always be a place for Vegas-themed slots, and for us, it is less about trying to replicate that style, and more about how we can rework it for the modern player. This release provides that nostalgia, but delivers the depth in gameplay that we know drives engagement.”

Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Foxium have a real knack for building games that grab attention right from the get-go. Reels Avenue Link&Win™ takes the classic Vegas slot and drags it firmly into the modern era – four distinct Link&Win™ modifiers, four-tier jackpots, and audiovisual design that delivers on every level.”

The post Games Global and Foxium launch Reels Avenue Link&Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets

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World Class Kick Off Dream Drop is the supplier’s first football slot and adds a sportsbook-style feature ahead of the 2026 World Cup.

Relax Gaming has released World Class Kick Off Dream Drop, the latest entry in its Dream Drop jackpot series and the supplier’s first football-themed slot.

The company positions the launch around the 2026 World Cup, pitching the game as a cross-sell product aimed at sports bettors as well as casino players.

World Class Kick Off Dream Drop includes six progressive jackpots, including a €2 million MEGA Jackpot, according to Relax Gaming.

The title also introduces Relax Gaming’s Bet Slip feature, which lets players place side bets on specific symbols during gameplay for additional rewards. The supplier describes it as an “industry-first” mechanic designed to bring a sportsbook-style layer into a slot.

Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “The new Bet Slip feature brings an exciting layer of engagement inspired by sports betting, while still delivering the huge jackpot potential players expect from our Dream Drop Jackpots. This one will appeal to casino players and sports punters who enjoy the chance to win big!”

The post Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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