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ITL’s Age Check Solutions Attract Big Crowds at ICE London

Published

2 years ago

February 16, 2024

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Innovative Technology (ITL) took part in the last ICE to be held in London last week which attracted huge crowds from the gaming industry before the show moves to Barcelona in 2025. The Innovative stand was right opposite the Consumer Protection Zone which was a key theme at the show, with both their traditional cash handling equipment and latest biometric technology ranges on display.

Marcus Tiedt, Director of Sales & Marketing at ITL, said: “By far the most crowd-pulling solution on the stand was our AI-powered biometric age check technology which provides the gaming industry with a robust tool to prevent underage gambling and safeguard vulnerable players. The industry, government, operators and manufacturers are all committed to ensuring player protection and it was great to demonstrate at ICE how accurate age verification can play a key role. We showed how easy and intuitive it is to receive alerts via a tablet or mobile device whenever someone potentially underage or even self-excluded is trying to play a machine or access an age restricted area at multiple touchpoints.”

Dr Andrew O’Brien, Biometrics Product Manager, said: “Major UK OEMs including Inspired and Reflex have already successfully installed our ICU Lite age verification solution into their gaming cabinets so it was fantastic to see some of them demo this fully integrated on site at ICE. We were also pleased to show a team of compliance and local authority officers our solutions following their visit to the GBG (Gambling Business Group) stand which demonstrated ICU Lite working in an Inspired machine. A key advantage of our technology is that customers only need to pay for the hardware with unlimited age checks at no extra cost. No matter how many age checks are performed, the cost remains the same, making this an affordable solution with a quick return on investment, especially when compared to a subscription service. Plus it’s a completely offline solution meaning all processing is done locally making our solution faster, readily accessible even with no or poor internet and with no privacy issues to worry about either.”

ITL also had a section of their stand dedicated to their traditional cash handling equipment that includes note and coin validators and recyclers which have been used by the gaming industry for over 30 years.

Marcus said: “It was great to show ICE visitors our latest devices for secure cash transactions including the NV4000 and new coin elevator module for the SMART Coin System (SCS). The NV4000 mixed denomination multi bill recycler is ideal for change and redemption terminals, boasting larger recycling capacities, meaning fewer refills and improved machine uptime. Combining the NV4000 with the new elevator module for the SCS, not only can we provide a complete payment solution for both notes and coins, but we can also minimise the gap between coin entry and exit points, improving accessibility and the overall customer experience.”

Marcus added: “There was a real buzz on the stand this year and our team are excited to follow up on all the positive conversations that took place to ensure our gaming customers have the best possible cash validation and age estimation solutions in place. We are proud to be a long-standing supporter of ICE and look forward to celebrating our 30th year exhibiting in Barcelona in 2025.”

EGT

EGT opens Netherlands office in Den Bosch

Published

1 hour ago

May 20, 2026

Wladimir P.

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EGT has officially opened a new office in the Netherlands in ’s-Hertogenbosch (Den Bosch). The launch was marked with an event on May 13 attended by representatives of local operators, partner companies and industry professionals, the company said.

Guests toured the office showroom and were introduced to EGT’s latest land-based and iGaming solutions offered on the Dutch market.

Yuliana Ilieva, Director of EGT Netherlands, said: “I would like to thank everyone who is here with us tonight to celebrate this milestone for EGT Netherlands. The opening of the office in Den Bosch – the capital of North Brabant province and a strategic location in the country – is an important step for EGT and clearly states the company’s long-term commitment to this market, where we already have a strong footprint in both the land-based and online segments. Our new local presence will allow us to be closer to our current and future clients and to develop our partnerships here even more effectively. Despite the challenges of the highly regulated Dutch gaming environment, we are confident that our personal approach to each customer, combined with our products, developed specifically for the Netherlands, will contribute to the growth and success of both our and operators’ business.”

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, added: “We see enormous potential in the Dutch market and are ready to invest in our sustainable development here. I believe that our new office, with its strategic location and talented and dedicated team, will play a key role in achieving our main goals of expanding and solidifying EGT’s positions as a preferred gaming provider in the country.”

The post EGT opens Netherlands office in Den Bosch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

content partnership

QTech Games adds PLAYSTAR content in new aggregation deal

Published

1 hour ago

May 20, 2026

Wladimir P.

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QTech Games has signed a provider partnership with PLAYSTAR (PS) to add the supplier’s slots and card games to QTech’s aggregation platform.

Under the deal, QTech’s operator clients can access PLAYSTAR titles including Deng Deng, Super Gems, Lucky Ace 2, and Mahjong Origin, alongside card games such as Tui Dummy and Hi-Low.

The companies positioned the agreement as part of PLAYSTAR’s expansion beyond Asia, with QTech highlighting distribution into emerging markets including Africa and Latin America.

Angel, BD at PLAYSTAR, said: “QTech is a natural habitat for our superior content which awaits players every time they enter through an online casino’s digital doors. After initial success in our home territories over our first decade of operations, PLAYSTAR is now broadening our reach across emerging markets via QTech’s flexible gateway to high-potential regions.”

Philip Doftvik, CEO at QTech Games, said: “It’s a feather in our cap to have integrated more premium content from PLAYSTAR. They’re a proven performer who prioritise the immersive experience that users enjoy at the heart of every game. Recent industry recognition as a rising-star supplier underscores their ascendant curve, and we’re delighted to have added PS to QTech’s stable of stars.

“We now look forward to showcasing these games across new markets which, in most cases, break new ground for PS.”

The post QTech Games adds PLAYSTAR content in new aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Altenar

Altenar rolls out World Cup Lobby event hub for sportsbook operators

Published

2 hours ago

May 20, 2026

Wladimir P.

altenar-rolls-out-world-cup-lobby-event-hub-for-sportsbook-operators

Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.

The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.

The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.

Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.

“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”

The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.