FanDuel Group, the premier online gaming company in North America, announced a new exclusive partnership with Vegas Matt for FanDuel Casino to create engaging content that will educate fans on casino games and the importance of responsible play.
As part of the partnership, Vegas Matt will create exclusive content on his social channels including YouTube, TikTok, Facebook, and Instagram that showcase the exciting product offering available on FanDuel Casino. This content will include remote streams that highlight FanDuel Casino gameplay and educate customers on available games, giveaways, and Responsible Gaming content that helps fans understand how they can manage their play using the tools provided by FanDuel. Vegas Matt will appear at exclusive FanDuel Casino customer events throughout the partnership.
“I couldn’t be more excited to partner with FanDuel Casino. I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from Slots to Blackjack, Roulette, and so forth available on their platform. I can’t wait to spotlight all the unique offerings, such as Daily Jackpots and exclusive games available only on FanDuel Casino, and help customers better understand how they can enjoy their favorite games online,” said Vegas Matt.
FanDuel Casino is currently the fastest-growing online casino, ending 2023 with 5% growth YOY in regulated states, higher than any other online casino. This partnership with Vegas Matt, who is the fastest growing casino content creator, represents a continued investment by FanDuel in its casino brand and the opportunity to engage new and existing customers with content that both excite and educate them on FanDuel Casino’s offering. Players in New Jersey, Pennsylvania, Michigan, West Virginia, and Connecticut can play Casino online.
“Vegas Matt is a talented content creator with a passionate casino following that can help us engage with new and existing customers through various content forms. We look forward to Vegas Matt bringing the fun and entertainment he brings to his content by showcasing FanDuel Casino and everything we have to offer. Vegas Matt will help us reach new audiences and provide them with engaging casino content available on our platform,” Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, said.
FanDuel Casino Announces Updated Marketing Campaign and Continued Game Enhancement
FanDuel Casino announced the second installment of its “Winning is Undefeated” ad campaign across TV, social, and contextual OOH. FanDuel Casino is also premiering a new exclusive game, Fort Knox Cleopatra. The base game, IGT’s Cleopatra, is one of the casino industry’s most recognizable slot titles and ranks among FanDuel Casino’s top performers. IGT PlayDigital’s Fort Knox Cleopatra will soon be available exclusively on FanDuel Casino.
The new creative campaign, developed in partnership with agency Mischief @ No Fixed Address, ranks the amazing feelings of life’s tiny wins while reminding us that the ultimate feeling is winning, with FanDuel Casino. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan. To help offer players more ways to win, new FanDuel Casino customers will get 50 bonus spins when signing up and making their first deposit. FanDuel Casino’s Free-to-Play Reward Machine will give players the chance to bring home the #1 feeling…winning.
“At FanDuel Casino we are all about celebrating that unmatched feeling of victory. Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves,” Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, said.
“Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them. These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is,” Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, said.
Along with the campaign, FanDuel Casino will be the exclusive home of the Fort Knox Cleopatra game. Fort Knox Cleopatra adds a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features. The game offers players multiple ways to win, via The Cleopatra Bonus and the new Fort Knox Bonus. Players can trigger the Cleopatra Bonus by collecting three Sphinx Scatter symbols, offering them 15 free spins where all wins are tripled. The Fort Knox Bonus, which can trigger randomly on any base game spin, features open safes full of cash and coins that can unlock a progressive jackpot win.
“Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market. As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players,” Asaf Noifeld, Managing Director at FanDuel Casino, said.
“We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love. As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players,” Gil Rotem, IGT President of iGaming, said.
FanDuel Group Appoints Mischief @ No Fixed Address Creative AOR for its Online Casino Business
FanDuel Casino has chosen Mischief @ No Fixed Address as its creative agency of record.
It comes as the US online casino industry is poised for expansion and FanDuel bets big on its treasure chest of games across roulette, blackjack, slots, and live tables.
“We’re entering uncharted territory as more and more states begin to welcome online casinos. And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions. This is a sector ripe for disruption. So, it’s only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can’t wait to make an impact together,” Daniele Phillips, VP of Casino Brand Strategy at FanDuel Group, said.
Mischief is responsible for creative duties pertaining to FanDuel Casino. It is challenged with cementing FanDuel Casino as the online gaming/casino destination of choice. The duo’s debut campaign is set to launch later this year.
Unlike its industry-leading sportsbook, FanDuel’s casino platform appeals to broader audiences—most notably women where usage is 50/50 with male counterparts. This offers the casino platform enormous growth potential and more importantly gives Mischief fertile ground to create new and exciting ways to attract customers and unlock cross-sell opportunities into other areas of the business.
“We’re looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We’re really excited to be partnering,” Greg Hahn, Co-Founder and CCO at Mischief, said.
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