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IGT Highlights Leadership Across Global Gaming Product and Solutions Portfolio at ICE London 2024
International Game Technology PLC announced that it will showcase a comprehensive portfolio of performance-focused gaming, iGaming, iLottery, systems and sports betting solutions in stand N3-150 at ICE London 2024 (ICE), Feb. 6-8, 2024. The three-day event is hailed as the gaming industry’s largest trade show and is an opportunity for IGT to demonstrate its leadership in research-driven gaming solutions that propel growth and generate player excitement.
“IGT brings a strong international product offering to ICE London 2024, supported by tremendous momentum across multiple product lines and geographies including high-growth regions such as Eastern Europe, Spain and Latin America. We invite our customers from around the world to experience proven multi-level progressive games such as Mystery of the Lamp, Prosperity Link and Egyptian Link, our newly re-engineered MESA 4K electronic table games terminal, advanced multi-game offerings, award-winning cloud-based technologies and much more,” said Renato Ascoli, IGT CEO Global Gaming.
“IGT PlayDigital is excited to return to ICE with a powerful lineup of iGaming content and promotional tools and our leading B2B sports betting technology and services. Given the growth potential of the iGaming and sports betting sectors and the regional relevance of digital and betting at ICE London 2024, IGT PlayDigital’s ICE showcase will reflect our focus on helping operators unlock new revenue opportunities while offering players personalized gaming experiences,” said Enrico Drago, IGT PlayDigital CEO.
IGT’s ICE stand will display more than 125 gaming machines, feature next-generation systems and iLottery solutions, and include a dedicated IGT PlayDigital zone where event attendees can experience the very best in iGaming and sports betting innovation. For the first time at ICE, attendees will be able to preview the sleek, high-performing PeakCurve49 cabinet with IGT’s video core and MLP content. Some of the highlights in IGT’s stand will include:
- Performance-Proven Multi-Level Progressives (MLP): A centerpiece of IGT’s ICE portfolio will be its lineup of new and globally celebrated MLPs. IGT will feature the acclaimed Prosperity Link game on the PeakSlant49 cabinet and Mystery of the Lamp game on the new-to-the-region PeakCurve49 cabinet, along with new base game themes for the high-performing Egyptian Link title on the widely deployed PeakSlant32 cabinet. Compelling new MLP games Golden Eagle and Golden Phoenix will make their trade show debut at ICE.
- IGT UNITE Multi-Game Bundles for Eastern Europe: ICE will be the trade show debut for the Company’s new IGT UNITE multi-game bundles for Eastern Europe. IGT UNITE brings together prolific IGT core games from the Cash Eruption series and iconic titles such as Red Hot Joker with high-performing MLP titles such as the Egyptian Link game on a single cabinet. The solution offers players tremendous choice and convenience and enables operators to maximize game stability and entertainment options on their gaming floors.
- International Debut of MESA 4K Electronic Tables Games (ETG) Terminal: IGT’s MESA 4K ETG terminal features a 27-inch 4K ultra-HD display and offers a new player interface that permits players to play up to four games simultaneously. It features a highly configurable terminal design, a range of flexible and scalable merchandising options, and enables players to seamlessly enjoy RNG and dealer-assisted games in a hybrid configuration.
- Digital Solutions and Services: The IGT PlayDigital segment will highlight the quality and diversity of its industry-leading game portfolio, led by standout games Cleopatra Hyper Hits and Shootin’ Hoops, and its leadership in omnichannel content via games such as Mystery of the Lamp Treasure Oasis. IGT PlayDigital will also demonstrate the many advantages of its engagement and game aggregation platforms, as well as its revolutionary Prize Engine technology. IGT PlaySports team members will be on-stand to provide a comprehensive view of platform capabilities, self-service betting technologies and end-to-end trading advisory services.
- Research-Driven, Performance-Focused Core Content: The Company will display a compelling portfolio of regionally attuned core video games on a variety of Peak cabinets, including the Raise the Sails, San Xing Riches and Samurai 888 Spin games. IGT’s USwitch multi-game bundles for Western Europe and Africa allow for supreme operator configurability and deliver compelling mixes of up to 10 games on a single gaming machine, will be another centerpiece of IGT’s core video ICE portfolio. Additionally, IGT will present its leading products for Spain’s amusement with prize (AWP) market with the Treasure Box game and the all-new Diamond Mania game on the BINTIA 27-inch multi-game cabinet.
- Content Optimization via IGT Evolve: ICE will be the global trade show debut for IGT Evolve, the Company’s cloud-based managed service. With the IGT Evolve solution, operators can ensure they are maximizing the returns of their gaming floor configuration and IGT game investments via real-time performance monitoring, skilled consultancy and remote cloud-based game download and configuration.
- IGT Returns to the ICE Consumer Protection Zone: In support of IGT’s Sustainable Play sustainability initiative, the Company will have a leading presence in the ICE Consumer Protection Zone, a dedicated area for industry-wide promotion of responsible gaming and safer gambling. IGT will host a sustainability roundtable and will participate in a panel discussion about the importance of Positive Play.
- IGT’s ICE showcase will also highlight the latest in compelling VLT cabinets and content, IGT ADVANTAGE CMS-driven advancements to the player experience, industry-leading video poker content and hardware and more.
International Game Technology PLC
IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas
International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.
“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.
IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.
The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.
“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations
Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.
Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.
“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.
“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
The post Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations appeared first on Gaming and Gambling Industry in the Americas.
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